Companies Using Qualtrics in Cardiff: 150 Active Firms (2026)
Cardiff companies running customer-experience tools on their websites collect feedback, survey and service signals across the surrounding metropolitan area.
Adoption usually sits between customer service, marketing, HR and product research rather than in a pure web-analytics budget. Companies running this kind of experience-management stack tend to have enough process maturity to ask structured questions, route responses and compare sentiment across sales, service or employee journeys. In Cardiff, the fit is typically small and mid-market: digitally enabled operators with web forms, feedback prompts, panels or service-quality surveys, and enough turnover to justify recurring software spend plus the staff time needed to design questionnaires, clean responses and turn comments into operational actions.
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Cardiff has 150 actively trading companies running customer-experience tooling on their public websites. The employment footprint is modest but visible: those reporting headcount account for 360 people, with all 51 headcount-reporting firms showing some employment. Sector mix leans toward operational and consumer-facing services, led by Field Services & Trades at 40%, Construction at 16.7%, Travel & Hospitality at 10.7%, Beauty & Personal Care at 8.7% and Real Estate & Property at 6%. Median reported headcount is 6, while median turnover is about £389k, so many adopters appear to be owner-managed or small-team businesses rather than enterprise survey functions.
Feedback and survey stacks sit close to personal-data governance. Cardiff adopters collecting free-text comments, complaint details, employee sentiment or service-quality ratings need consent, retention and subject-access processes that match GDPR and ICO expectations. Procurement is usually split across marketing, customer service, HR and IT/security, which can make ownership less tidy than for narrower web tools. Where surveys touch regulated customer journeys, the risk is not the platform itself but how questions are worded, how identifiable responses are stored, and whether sentiment scores feed decisions about customers or staff.
Adoption appears likely to spread through ordinary operational workflows rather than as a standalone research purchase. Smaller Cardiff users tend to start with service feedback or website forms, then fold the outputs into CRM, helpdesk or reporting processes once responsibility settles. Migration pressure may come from privacy reviews, procurement consolidation and the bundling of survey functions into wider marketing or service suites. That leaves specialist experience-management tools with a clearer role where organisations need governed questionnaires, repeatable sentiment tracking and cross-team accountability, rather than occasional form capture.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Qualtrics varies by company size across the trading companies in this cohort. 0% of the 25,287 companies with under 10 employees run Qualtrics (0 detected). 0% of the 1,326 companies with 10–50 employees run Qualtrics (0 detected). 0% of the 167 companies with over 50 employees run Qualtrics (0 detected).
150
Active firms
2026
2
Above £5M turnover
Trading firms
6
Median headcount
Filed accounts
285
Verified directors
Across this cohort
Top companies using Qualtrics in Cardiff
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides social media community management and customer service for brands, handling messages, comments and complaints across social platforms. Also offers review management, social listening, live…
Serves B2B clients, mainly established UK consumer brands in restaurants, hospitality, e-commerce, non-profit, property, food and drink, and automotive sectors that manage high volumes of customer…
Financial Health
HealthyHealthy · -67% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
StableStable · Hiring · 3% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
StableStable · -89% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · -19% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · -4% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · -7% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · 0% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -68% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 41% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · Hiring · 19% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · Hiring · 16% CAGR over 4y
Location
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Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · -8% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
WeakWeak · -35% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 15% CAGR over 5y
Location
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Financial sub-scores
Computed from 2 filingsFinancial Health
StableStable · Hiring · 150% CAGR over 1y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
WeakWeak · -35% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
DistressedDistressed · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · Hiring · 6% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · -76% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 26% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
WeakWeak · Hiring · 5% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
StrongStrong · Hiring · 35% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
WeakWeak · -74% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · -70% CAGR over 4y
Location
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Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · -2% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · Hiring · 12% CAGR over 5y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
WeakWeak · -7% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · -4% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · Hiring · 15% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · -58% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · -3% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 3% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · Hiring · 7% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
WeakWeak · -9% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · -11% CAGR over 4y
Location
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183 more companies and their verified directors are in the file
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Key facts
About 1% of the trading cohort reports turnover above £5M (2 of 150 firms) — the rest sits below that revenue band.
8% of the cohort was incorporated since 2022 (13 firms), so a sizeable share is in its first few filing cycles.
Workforce and marketing tools co-occur across 100.0% (150) of the cohort, so the customer-feedback layer often sits inside a broader operational stack.
Payment tooling co-occurs on 77.3% (116) of sites, pointing to a sizeable overlap between customer-experience capture and online transaction flows.
Field Services & Trades is the largest tagged segment at 40.0% (60), followed by Construction at 16.7% (25).
Travel & Hospitality accounts for 10.7% (16), with Beauty & Personal Care at 8.7% (13) and Real Estate & Property at 6.0% (9).
What else do Qualtrics users run?
Who runs Qualtrics in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£389.2K
Median UK turnover
1.3%
Above £5M turnover
13
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 233 companies, alongside financials and websites, in one Excel + CSV file.
How Qualtrics usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Qualtrics is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many companies in Cardiff use Qualtrics?
How is Qualtrics usage detected?
What kinds of companies use Qualtrics in Cardiff?
What do Qualtrics users in Cardiff also run?
How fresh is this data?
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