Companies Using Qualtrics in Liverpool: 120 Active Firms (2026)
Companies in Liverpool running customer-experience tools use web-based feedback and survey systems to measure customer and employee journeys.
Adoption usually points to a buying centre split between customer experience, digital operations and people teams rather than a pure IT-led deployment. Liverpool users in this cohort tend to be organisations with web feedback embedded in customer, student, employee or service journeys, where surveys, forms and satisfaction measures feed into account management, support or operational reporting. The buyer shape is practical: lean teams, some outsourced operations, and enough digital volume to justify an enterprise survey platform. Engagements tend to involve recurring software spend, website tagging, template governance, and periodic analysis rather than a one-off research project.
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Liverpool has 120 active companies running this customer-experience technology, making the local adoption picture relatively small but visible across public-facing and service-led organisations. Reported employment totals 422 people, so the footprint looks more like distributed operational use than a concentration of large software estates. The cohort also fits the profile of organisations where feedback tooling sits close to day-to-day service delivery: website journeys, enquiry forms, post-interaction surveys and employee listening programmes, rather than only centralised market-research teams.
Privacy and procurement questions tend to matter more than sector-specific licensing for companies running this kind of feedback stack. Where forms collect contact details, complaints, satisfaction scores or employee sentiment, teams need clear consent language, retention rules, access controls and a view on where survey responses are stored. For Liverpool organisations in education, consumer services, professional services and field operations, the operational risk is often less about the survey itself and more about connecting feedback to case management, marketing tags or HR workflows without creating uncontrolled customer or employee records.
Adoption appears to be moving from standalone survey use toward embedded journey measurement, especially where websites carry a growing share of service, bookings or support interactions. Smaller operators may keep using the platform tactically, with templates owned by marketing or operations rather than a dedicated insight function. The constraint is likely to be organisational rather than technical: survey fatigue, fragmented ownership and limited analyst time can reduce the value of the stack. Consolidation with CRM, HR and marketing automation tools also tends to pull feedback programmes closer to broader customer-data governance.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Qualtrics varies by company size across the trading companies in this cohort. 0% of the 30,226 companies with under 10 employees run Qualtrics (0 detected). 0% of the 1,407 companies with 10–50 employees run Qualtrics (0 detected). 0% of the 148 companies with over 50 employees run Qualtrics (0 detected).
120
Active firms
2026
4
Above £5M turnover
Trading firms
7
Median headcount
Filed accounts
221
Verified directors
Across this cohort
Top companies using Qualtrics in Liverpool
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -73% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · Hiring · 9% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
HealthyHealthy · Growing · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 38% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
StrongStrong
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · Hiring · 22% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
StableStable · Hiring · 10% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 19% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides trampoline and gymnastics training classes for children and adults, including recreational and competitive programmes. Also organises holiday camps, birthday parties and special events, and…
Sells to children, adults and families seeking trampoline and gymnastics classes, from toddlers to elite athletes. Also serves parents booking holiday camps, birthday parties and special events,…
Financial Health
HealthyHealthy · Hiring · 34% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 32% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · Hiring · 6% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 17% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · Hiring · 76% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProduces professional audio for business phone systems, including on-hold music, on-hold messages, IVR call menu prompts, welcome greetings and voice recordings. Also provides phone audio packages,…
Serves businesses that rely on telephone customer contact, including barbers and hair salons, finance firms, estate and property agents, haulage and logistics companies, hotels and lodgings, plus…
Financial Health
WeakWeak · -6% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · -6% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 3% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -65% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsFinancial Health
WeakWeak · 0% CAGR over 1y
Location
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Financial sub-scores
Computed from 2 filingsFinancial Health
DistressedDistressed · -20% CAGR over 1y
Location
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Financial sub-scores
Computed from 3 filingsProvides telematics and fleet management technology for commercial vehicle operators, including trailer tracking, compliance monitoring and data integration platforms that connect vehicles, drivers…
Serves B2B commercial vehicle fleet operators, particularly transport and logistics companies managing vehicles, trailers, drivers and compliance, including large UK operators with sizeable asset…
Financial Health
StrongStrong · -4% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · -67% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsServes residents of Litherland and the wider Sefton community, working with local individuals, local authorities and third-sector organisations.
Financial Health
StableStable · Hiring · 5% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
StrongStrong · Hiring · 15% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 4% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · Hiring · 10% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · -5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing · 1% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
WeakWeak
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides roadside vehicle recovery and breakdown assistance services, including towing and transport of broken-down or damaged vehicles from roadside locations to garages, homes, or repair facilities.
Financial Health
HealthyHealthy · -69% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 24% CAGR over 5y
Location
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Financial sub-scores
Computed from 2 filingsFinancial Health
WeakWeak · Hiring · 100% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · -3% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
StableStable · Hiring · 46% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsCollects non-hazardous waste including used edible oils and food-related liquid waste from commercial premises and transports it for recycling or treatment by licensed waste processors.
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · 0% CAGR over 5y
Location
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172 more companies and their verified directors are in the file
You’re seeing the top 40. Buy the list to get all 212 with directors, websites and financials.
Key facts
About 3% of the trading cohort reports turnover above £5M (4 of 120 firms) — the rest sits below that revenue band.
12% of the cohort was incorporated since 2022 (15 firms), so a sizeable share is in its first few filing cycles.
Field services and trades account for 35.8% of Liverpool users, ahead of travel and hospitality at 10.8% and fashion and retail at 10.0%.
The most common co-occurring detections each cover 97.5% of the cohort, spanning learning, HR and marketing-automation tooling.
Payment tooling appears on 75.0% of the same websites, which fits customer-experience measurement sitting near booking, checkout or service workflows.
The cohort includes 18.3% in the weak financial-health band, 10.0% in the distressed band and 2.5% with insufficient history.
What else do Qualtrics users run?
Share of the 120 Qualtrics-running UK companies where each technology was also detected. As of June 2026.
Who runs Qualtrics in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£405.8K
Median UK turnover
3.3%
Above £5M turnover
15
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 212 companies, alongside financials and websites, in one Excel + CSV file.
How Qualtrics usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Qualtrics is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many companies in Liverpool use Qualtrics?
How is Qualtrics usage detected?
What kinds of companies use Qualtrics in Liverpool?
What do Qualtrics users in Liverpool also run?
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Can I get contact details for these companies?
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