Companies Using Qualtrics in Nottingham: 114 Active Firms (2026)
Companies running survey and experience-management software use website forms and feedback workflows, within Nottingham's metropolitan business base.
Adoption tends to sit with organisations that have moved beyond ad hoc contact forms and want repeatable feedback workflows across customers, employees, events or service delivery. The buying centre is usually a mix of marketing, operations and people teams, rather than a pure research function. These users look like commercially active local businesses with public web estates, lean internal teams and enough process maturity to connect forms, feedback capture and follow-up into day-to-day management. Engagements are likely to be modest by enterprise standards, but still require ownership of consent wording, response handling and reporting cadence.
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Nottingham has 114 actively trading companies running this survey and experience-management stack on their public websites. Reported employment across the cohort totals 401 people, pointing to adoption among smaller operating businesses rather than only large enterprise estates. The local mix is weighted towards field services and trades, with travel, hospitality and construction also visible, which fits a practical use case: collecting service feedback, appointment responses, customer comments and staff input where the company’s website is already part of the workflow.
Web-based feedback tooling sits close to personal-data collection, so procurement is less about the survey form alone and more about where responses, identifiers and consent records move afterwards. Nottingham users running this kind of stack need to account for GDPR duties and ICO expectations where customer, employee or event feedback can be linked back to individuals. The surrounding vendor estate also matters: feedback scripts commonly sit beside HR, learning, marketing automation, payments and security tools, so contract review and cookie governance tend to cut across several internal owners.
Adoption appears likely to remain practical rather than speculative. The cohort looks weighted towards smaller service businesses using feedback to manage operations, not towards large research departments building specialist insight teams. That points to steady use of packaged workflows, tighter consent handling and closer integration with customer operations. Scale-up scarcity also matters: fewer local users appear to have the budget profile for heavily customised deployments, so vendor consolidation and bundling may shape choices more than internal platform engineering. Privacy scrutiny should keep implementation decisions anchored in governance as much as user experience.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Qualtrics varies by company size across the trading companies in this cohort. 0% of the 21,206 companies with under 10 employees run Qualtrics (0 detected). 0% of the 1,057 companies with 10–50 employees run Qualtrics (0 detected). 0% of the 111 companies with over 50 employees run Qualtrics (0 detected).
114
Active firms
2026
3
Above £5M turnover
Trading firms
6
Median headcount
Filed accounts
218
Verified directors
Across this cohort
Top companies using Qualtrics in Nottingham
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 15% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · -4% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -58% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Profitable, Hiring · 19% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
StrongStrong
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -47% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -66% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 13% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · -3% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
StrongStrong · Hiring · 29% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · -70% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -10% CAGR over 4y
Location
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Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
StableStable · Hiring · 17% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsServes businesses and organisations requiring commercial cleaning for their premises.
Financial Health
HealthyHealthy · Hiring · 25% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
WeakWeak
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · -9% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · -5% CAGR over 6y
Location
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Financial sub-scores
Computed from 4 filingsOperates membership-based health and fitness clubs offering gym facilities, group exercise classes, personal training, swimming pools and lessons, spa and wellness areas, and racquet sports including…
Sells memberships to consumers and families across the UK and Europe, including adults seeking fitness and wellbeing options, parents looking for children’s activities, swimmers, racquet-sport…
Financial Health
StrongStrong · Hiring · 12% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -67% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · Hiring · 11% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -7% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsFinancial Health
StrongStrong · Hiring · 100% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · 41% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
StrongStrong · Profitable
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 68% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
StrongStrong · -7% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · -16% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsFinancial Health
DistressedDistressed · -26% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · -4% CAGR over 4y
Location
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The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · -4% CAGR over 4y
Location
Buy this list of 154 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
116 more companies and their verified directors are in the file
You’re seeing the top 38. Buy the list to get all 154 with directors, websites and financials.
Key facts
About 2% of the trading cohort reports turnover above £5M (3 of 114 firms) — the rest sits below that revenue band.
12% of the cohort was incorporated since 2022 (14 firms), so a sizeable share is in its first few filing cycles.
Co-detected stack patterns are concentrated: three companion technologies each appear on 99.1% of the Nottingham cohort (113 firms).
A fourth companion technology is present on 73.7% of sites (84 firms), suggesting repeated deployment patterns rather than isolated survey widgets.
Field services and trades is the largest overlapping sector tag at 36.8% (42 firms), ahead of travel and hospitality and construction at 16.7% (19 firms) each.
Financial-risk classifications are mixed, with 16.7% classed as weak, 11.4% as distressed and 1.8% having insufficient history.
The Nottingham cohort includes 218 verified directors across the firms running this survey-and-experience software.
What else do Qualtrics users run?
Share of the 114 Qualtrics-running UK companies where each technology was also detected. As of June 2026.
Who runs Qualtrics in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£405.8K
Median UK turnover
2.6%
Above £5M turnover
14
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 154 companies, alongside financials and websites, in one Excel + CSV file.
How Qualtrics usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Qualtrics is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many companies in Nottingham use Qualtrics?
How is Qualtrics usage detected?
What kinds of companies use Qualtrics in Nottingham?
What do Qualtrics users in Nottingham also run?
How fresh is this data?
Can I get contact details for these companies?
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