Companies Using Qualtrics in Swansea: 65 Active Firms (2026)
Swansea companies running survey software collect customer, employee and visitor feedback through public websites across the local metro area.
Survey-platform adoption in Swansea tends to sit with customer experience, marketing operations, HR and service-delivery teams rather than central IT alone. The technology handles structured feedback, form capture, satisfaction tracking and internal pulse checks, so adoption usually signals an organisation with enough digital process maturity to ask regular questions and route responses into support, sales or research workflows. These users look mostly small or mid-sized: public-facing websites, measurable turnover, and in-house staff who can own follow-up. Engagements appear operational rather than enterprise-wide, with survey tooling attached to customer contact, employee insight or visitor feedback programmes.
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Across Swansea, 65 actively trading companies are running this survey-software stack. Reported employment across the cohort totals 349 people, and the footprint is skewed towards smaller employers rather than large local anchors. The adopter mix is not just office-based services: field services and trades form the most common category, with construction, beauty and personal care, fashion and retail, and logistics and supply chain also present. That pattern points to website feedback being used around appointment handling, after-service follow-up, customer support and operational quality checks, not only formal research teams.
Feedback tools create an immediate privacy and governance layer because respondents may leave contact details, complaint histories, employment views or service records in open-text boxes. Companies running this stack need consent wording, retention rules and access controls to be understood by marketing, HR and operations, not just the website owner. Procurement also tends to involve vendor-risk checks: survey platforms sit on public pages, exchange tags with marketing and payment infrastructure, and can pass response alerts into case-management workflows. In field-service and consumer-facing settings, the practical risk is often mundane rather than exotic: collecting more personal context than a repair, booking or complaint process actually needs.
Adoption appears likely to follow the wider shift from ad-hoc web forms towards managed feedback workflows. Smaller Swansea users may keep survey tooling tied to service recovery and customer contact, while more mature operators tend to connect it with CRM, HR and analytics stacks. The constraint is less the ability to publish a form than the capacity to act on responses, assign ownership and maintain privacy controls. Supplier bundling may pull some users towards broader experience-management suites, but niche operational use cases should persist where feedback is close to bookings, site visits or aftercare. The cohort therefore looks practical and workflow-led rather than speculative.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Qualtrics varies by company size across the trading companies in this cohort. 0% of the 9,489 companies with under 10 employees run Qualtrics (0 detected). 0% of the 636 companies with 10–50 employees run Qualtrics (0 detected). 0% of the 96 companies with over 50 employees run Qualtrics (0 detected).
65
Active firms
2026
1
Above £5M turnover
Trading firms
7
Median headcount
Filed accounts
111
Verified directors
Across this cohort
Top companies using Qualtrics in Swansea
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · Hiring · 6% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 14% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · -55% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
StableStable · Hiring · 4% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 15% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 15% CAGR over 4y
Location
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The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
StableStable · -80% CAGR over 3y
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
HealthyHealthy · Hiring · 14% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · -9% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
StrongStrong · Hiring · 17% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 14% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · Hiring · 6% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · -2% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
StrongStrong · Hiring · 26% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
StrongStrong · Growing, Hiring · 22% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides web and mobile accessibility services including accessibility audits, user testing with disabled users, consultancy and training on standards, design and development support, issue…
Serves businesses, local authorities and non-profits that manage websites, apps or digital projects, especially teams responsible for design, development, content and compliance with accessibility…
Financial Health
StableStable · 5% CAGR over 2y
Location
Buy this list of 111 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -5% CAGR over 4y
Location
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The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · Hiring · 19% CAGR over 4y
Location
Buy this list of 111 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 4 filingsFinancial Health
WeakWeak · Hiring · 12% CAGR over 3y
Location
Buy this list of 111 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak
Location
Buy this list of 111 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak
Location
Buy this list of 111 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 20% CAGR over 4y
Location
Buy this list of 111 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed
Location
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The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · -5% CAGR over 4y
Location
Buy this list of 111 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 6% CAGR over 4y
Location
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The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 10% CAGR over 4y
Location
Buy this list of 111 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
82 more companies and their verified directors are in the file
You’re seeing the top 29. Buy the list to get all 111 with directors, websites and financials.
Key facts
About 1% of the trading cohort reports turnover above £5M (1 of 65 firms) — the rest sits below that revenue band.
7% of the cohort was incorporated since 2022 (5 firms), so a sizeable share is in its first few filing cycles.
Field Services & Trades account for 46.2% (30) of Swansea companies running the survey tool, ahead of Construction at 13.8% (9) and Beauty & Personal Care at 12.3% (8).
98.5% (64) also run a marketing-automation platform, while 96.9% (63) show workforce or learning-system technology alongside the survey layer.
75.4% (49) also show payment-processing technology, suggesting feedback collection often sits close to transactional or service workflows.
The largest financial-health band covers 35.4% (23), with stable at 21.5% (14), weak at 13.8% (9) and distressed at 13.8% (9).
The Swansea cohort has 111 verified directors attached to firms running the survey tool.
What else do Qualtrics users run?
Share of the 65 Qualtrics-running UK companies where each technology was also detected. As of June 2026.
Who runs Qualtrics in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£344.4K
Median UK turnover
1.5%
Above £5M turnover
5
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 111 companies, alongside financials and websites, in one Excel + CSV file.
How Qualtrics usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Qualtrics is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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