Companies Using Qualtrics in Glasgow: 149 Active Firms (2026)
Glasgow organisations running customer-experience survey technology on their public websites collect feedback and measure customer journeys.
Qualtrics adoption usually sits with customer operations, service delivery, marketing and digital-product teams rather than software engineering alone. Companies running Qualtrics tend to sell services, projects or repeat purchases where feedback can be tied back to branch performance, account management, complaint handling or online conversion. The Glasgow user base skews towards field services and trades, construction, wholesale and distribution, FMCG, and travel and hospitality, with some education, healthcare and public-sector supplier use. The engagement is typically beyond a simple form builder: consent settings, tag management, CRM hand-off and reporting cadence all need owners inside the business.
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Glasgow has 149 companies running Qualtrics, making the adoption picture more niche than city-wide web analytics or payment tooling. Reported employment across these adopters totals 787 people, which points to a base of lean operators rather than large corporate estates. The practical implication is that Qualtrics is often owned by hybrid commercial or operations teams: the same people who manage website tagging, customer communications and service-quality reporting may also be responsible for closing the loop on feedback. That pattern suits smaller service businesses, but it can also create governance friction when surveys touch complaints, account histories or support queues.
Qualtrics scripts sit close to privacy, consent and records-management work, even when the survey itself looks operational rather than sensitive. Operators need to decide whether responses are anonymous, customer-linked or complaint-like, because each route changes retention rules, access controls and escalation workflow. Healthcare, education and public-sector supplier contexts tend to require more formal sign-off before a script is placed on a public website, particularly where feedback could identify a service user. Procurement is also a stack issue: teams often have to reconcile survey tags with consent management, analytics, CRM routing and payment or booking journeys already present on the site.
Qualtrics adoption appears likely to follow the maturity of customer operations rather than general website refresh cycles. Firms that already use consent tooling, analytics and CRM workflows have fewer organisational barriers, while founder-led or branch-led businesses may keep feedback work in ad hoc forms until complaints or service quality become harder to manage manually. Bundling may also matter: survey features are being pulled into broader customer-service, marketing and workflow platforms, which can blur the case for a standalone experience-measurement layer. For Glasgow users, persistence will probably depend on whether feedback outputs become part of regular operating reviews, not just campaign reporting.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Qualtrics varies by company size across the trading companies in this cohort. 0% of the 27,448 companies with under 10 employees run Qualtrics (1 detected). 0% of the 1,477 companies with 10–50 employees run Qualtrics (0 detected). 0% of the 188 companies with over 50 employees run Qualtrics (0 detected).
149
Active firms
2026
0
Above £5M turnover
Trading firms
7
Median headcount
Filed accounts
243
Verified directors
Across this cohort
Top companies using Qualtrics in Glasgow
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsDevelops and publishes educational textbooks, digital courseware, and learning platforms for K–12 and higher education. Provides online study tools, assessment systems, eBooks, and course management…
Serves PreK–12 schools, higher education institutions, instructors and students, including administrators, classroom teachers, lecturers, medical educators and learners across academic disciplines.
Financial Health
StableStable · 2% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · -81% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 93% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOrganises community lunch events at local venues and arranges themed social activities and outings for senior residents, aiming to provide regular opportunities for meals, social interaction and…
Serves senior residents and older people in the local community, including attendees of community lunches, themed events, activities and outings.
Financial Health
HealthyHealthy · -29% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · Hiring · 6% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
StrongStrong
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
HealthyHealthy · Hiring · 6% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · Hiring · 9% CAGR over 4y
Location
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Financial Health
N/AN/A
Location
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Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
StableStable · Hiring · 20% CAGR over 2y
Location
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Financial sub-scores
Computed from 2 filingsFinancial Health
HealthyHealthy · 0% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · -19% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · Hiring · 24% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsFinancial Health
StableStable · Hiring · 10% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsProvides plant and machinery hire, supplying construction and earthmoving equipment to contractors and civil engineering or building projects on a rental basis. Equipment is made available for short-…
Financial Health
StableStable · -5% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
StrongStrong · Hiring · 41% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · -4% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
WeakWeak · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 4 filingsSupplies electrical products and equipment to trade and commercial customers, including lighting, heating and ventilation components, cables, switchgear, security systems, power tools, testing…
Serves small independent electricians, commercial and industrial businesses, construction and renewable energy firms, public sector bodies, housing associations, schools, healthcare facilities, and…
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides health and dental insurance plans for individuals and employers, alongside benefits administration. Offers integrated healthcare services including telemedicine, mental health therapy,…
Sells to individuals seeking personal health insurance, employers of all sizes buying employee health benefits, plan administrators, and healthcare practitioners/providers. Serves plan members and…
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsServes individual consumers and families as dental patients, including adults and children seeking general dental practice care.
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · Hiring · 6% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 4% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · -3% CAGR over 4y
Location
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Location
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Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 12% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 28% CAGR over 4y
Location
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WeakWeak · 0% CAGR over 4y
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Financial sub-scores
Computed from 3 filingsFinancial Health
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Location
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Location
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Computed from 5 filingsFinancial Health
HealthyHealthy · -10% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
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Location
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Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
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Location
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Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
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Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
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Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
DistressedDistressed · -23% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -8% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · -10% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
StrongStrong · Growing · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
WeakWeak · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · -10% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
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238 more companies and their verified directors are in the file
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Key facts
9% of the cohort was incorporated since 2022 (14 firms), so a sizeable share is in its first few filing cycles.
Other detected website technologies appear at 100.0% (149), 99.3% (148) and 85.2% (127), so survey-tag adoption usually sits inside a broader digital stack.
Field Services & Trades accounts for 50.3% (75), with Construction another 19.5% (29), pointing to adoption among operational service and project-based businesses.
Wholesale & Distribution, FMCG, and Travel & Hospitality represent 8.7% (13), 7.4% (11), and 6.7% (10), respectively, giving the Glasgow cohort a service-and-supply-chain skew.
Financial-health classifications are split: 34.2% (51) sit in the highest band, 22.1% (33) in the next band, 11.4% (17) in the weak band and 10.7% (16) in the distressed band.
There are 243 verified directors across the cohort, so account research can usually move beyond a generic website-technology signal.
What else do Qualtrics users run?
Share of the 149 Qualtrics-running UK companies where each technology was also detected. As of June 2026.
Who runs Qualtrics in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£456.5K
Median UK turnover
0%
Above £5M turnover
14
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 287 companies, alongside financials and websites, in one Excel + CSV file.
How Qualtrics usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Qualtrics is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many companies in Glasgow use Qualtrics?
How is Qualtrics usage detected?
What kinds of companies use Qualtrics in Glasgow?
What do Qualtrics users in Glasgow also run?
How fresh is this data?
Can I get contact details for these companies?
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