Companies Using Qualtrics in Stoke-on-Trent: 54 Active Firms (2026)
Companies in Stoke-on-Trent running customer-experience tools on their public websites collect feedback and satisfaction signals across the metropolitan area.
Adoption sits mainly with customer service, digital marketing and operations teams, rather than with central IT alone. Companies running this customer-experience platform tend to use it where enquiry capture, satisfaction surveys and service follow-up are part of the sales or support journey. In Stoke-on-Trent, that points to trades, field services, retail, distribution and construction businesses with modest commercial teams, recurring customer contact and a need to evidence service quality. The median user has 6 employees and about £450k turnover, so the typical engagement looks like a department-level subscription and implementation, not a large enterprise programme.
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Stoke-on-Trent has 54 actively trading companies running this customer-experience platform on their public websites. Reported employment across these users totals 206 people. The revenue profile is small-company rather than enterprise-heavy: no user in the cohort reports turnover above £5M. That makes the local adoption picture narrower than a conventional software-buyer map, but useful for identifying organisations where feedback workflows, forms and consented web tracking are already present in live customer journeys.
Feedback platforms sit close to personal data, consent management and customer-service workflows. Stoke-on-Trent adopters appear to be using the stack alongside marketing automation, HR systems, learning tools and payments, which broadens the number of teams that can touch survey and contact records. Procurement therefore tends to involve questions about consent capture, retention periods, role-based access and whether free-text responses are routed into support or workforce processes. The practical risk is not only cookie banners; open survey fields can collect complaints, health details or employee views that need clearer handling rules than ordinary website analytics.
Adoption is likely to remain selective rather than universal, because the local cohort is weighted towards smaller service and commerce operators with limited specialist analytics capacity. Use tends to deepen when feedback capture is tied to support routing, renewal prompts or service-quality reporting, rather than when it is treated as a standalone survey tool. Bundling may also blur the category: customer feedback, marketing automation and workforce systems are often bought as adjacent workflow components. For researchers, the more useful signal may be maturity of customer operations, not technology ownership by itself.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Qualtrics varies by company size across the trading companies in this cohort. 0% of the 8,770 companies with under 10 employees run Qualtrics (0 detected). 0% of the 553 companies with 10–50 employees run Qualtrics (0 detected). 0% of the 53 companies with over 50 employees run Qualtrics (0 detected).
54
Active firms
2026
0
Above £5M turnover
Trading firms
6
Median headcount
Filed accounts
109
Verified directors
Across this cohort
Top companies using Qualtrics in Stoke-on-Trent
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsProvides consultancy, cyber security services and digital forensics for organisations. Activities include incident response, cyber resilience assessments, accreditation support (ISO 27001, 17025,…
Serves public-sector organisations, especially UK police and law enforcement agencies, plus corporates and small businesses across sectors with technical, security, investigation and training…
Financial Health
HealthyHealthy · -89% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
StableStable · -29% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · Hiring · 9% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · -3% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
StableStable · Hiring · 26% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · 1% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 11% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · -7% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · -4% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 14% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · -16% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsFinancial Health
DistressedDistressed · -25% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
StableStable · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
WeakWeak · -9% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -66% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · -56% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · -16% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · -12% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · Hiring · 36% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides road freight transport services, moving goods by lorry for businesses. Handles collection, haulage and delivery of palletised or bulk loads between warehouses, distribution centres and…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 22% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
Location
Buy this list of 79 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
Buy this list of 79 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
55 more companies and their verified directors are in the file
You’re seeing the top 24. Buy the list to get all 79 with directors, websites and financials.
Key facts
5% of the cohort was incorporated since 2022 (3 firms), so a sizeable share is in its first few filing cycles.
98.1% of the Stoke-on-Trent cohort also runs three other detected workplace or marketing platforms, pointing to a fairly standardised customer-operations stack.
Payment tooling appears alongside the customer-experience tag for 85.2% of firms, suggesting the software is often present on transactional or service-led sites rather than brochure-only pages.
Field services and trades form the largest tagged segment at 31.5%, ahead of FMCG at 14.8% and construction at 13.0%.
Financial-health bands are mixed: 27.8% are marked stable, while 16.7% are weak and 11.1% are distressed.
109 verified directors are associated with the Stoke-on-Trent cohort.
What else do Qualtrics users run?
Share of the 54 Qualtrics-running UK companies where each technology was also detected. As of June 2026.
Who runs Qualtrics in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£449.9K
Median UK turnover
0%
Above £5M turnover
3
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 79 companies, alongside financials and websites, in one Excel + CSV file.
How Qualtrics usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Qualtrics is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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