Most-Used Surveys by UK Companies (2026)
Detected survey-system use across 9,965 of around 2.04 million trading UK companies, with Qualtrics ahead at 81.5% of detectable deployments.
Among 2,038,385 trading UK companies, 9,965 have a detectable survey system. Qualtrics accounts for 81.5% (8,126) of those detections, with Typeform at 10.8% (1,079), SurveyMonkey at 4.3% (424), Wufoo at 2.6% (258), SmartSurvey at 0.7% (73) and Tally at 0.6% (57).
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Qualtrics is most concentrated in the smallest companies: 7,014 detected users sit below 10 employees, and Qualtrics has 84.2% of that band. It also leads the 10–50 employee band, where 2,750 companies are detected and its share is 77.2%.
At company sizes above 50 employees, the market is less one-sided but still led by Qualtrics, at 48.3% across 201 detected companies. The named tail starts with Typeform and then falls away through SurveyMonkey, Wufoo, SmartSurvey and Tally.
9,967
Companies with detected Surveys
Of 2,048,224 UK companies
0.5%
Detection rate
2026
6
Systems detected
In this category
81.6%
Leader share
Qualtrics
UK companies Surveys market share
Share of the 9,967 UK companies with a detectable system. As of June 2026.
Surveys compared
| System | UK companies | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Qualtrics | 8,128 | 81.5% | 6 | 15.9% | Six-person median, 81.5% share |
| Typeform | 1,087 | 10.9% | 7 | 33.8% | Seven-person median, 10.8% share |
| SurveyMonkey | 425 | 4.3% | 7 | 25.8% | Seven-person median, 4.3% share |
| Wufoo | 256 | 2.6% | 6 | 23.2% | Six-person median, 2.6% share |
| SmartSurvey | 73 | 0.7% | — | — | Buy these companies as a spreadsheet → |
| Tally | 58 | 0.6% | — | — | Buy these companies as a spreadsheet → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Surveys system shifts with company size: among UK companies with under 10 employees, Qualtrics leads at 84.3% of the 7,016 with a detectable system; among UK companies with 10–50 employees, Qualtrics leads at 77.2% of the 2,749 with a detectable system; and among UK companies with over 50 employees, Qualtrics leads at 48.5% of the 202 with a detectable system.
Under 10 employees
84.3% of band
The under-10 band contains 7,014 detected companies, making it the largest employee segment. Qualtrics leads with 84.2%, so the remaining systems compete in a comparatively narrow part of the market.
10–50 employees
77.2% of band
The 10–50 band has 2,750 detected companies and remains Qualtrics-led at 77.2%. Typeform, SurveyMonkey and Wufoo are the main named alternatives in the overall market, with SmartSurvey and Tally in the sub-1% tail.
Over 50 employees
48.5% of band
The over-50 band is small, with 201 detected companies. Qualtrics still leads, but at 48.3%, making this the least concentrated of the three employee bands.
How Surveys usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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UK companies by Surveys
Frequently asked questions
What is the most-used Surveys among UK companies?
How many UK companies have a detectable Surveys?
What is a Surveys?
How is Surveys usage detected?
Which has more UK companies, Qualtrics or Typeform?
What is the best Surveys for UK companies?
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