Companies Using Qualtrics in Hull: 70 Active Firms (2026)
Hull companies running feedback software use website-based survey and experience tools to collect customer, employee or visitor input.
Adoption of third-party feedback tooling usually points to an organisation with a public-facing journey, repeat service interactions and some capacity to turn survey responses into operating decisions. In Hull, the likely buying centres are operations teams, customer service, people teams and marketing, rather than pure IT. The pattern fits small and mid-market businesses that need structured input from customers, employees, visitors or applicants, but are not necessarily running large analytics functions. Engagements tend to be modest: tagged web journeys, campaign-linked surveys, service recovery workflows and management reporting, often handled by a small internal team or an external digital partner.
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Hull has a compact adoption footprint: 70 actively trading companies are running this feedback stack. Their total reported employment footprint is 234 people, which points to adoption among relatively small operating businesses rather than large enterprise estates. The sector mix leans towards field services, trades, construction, agriculture, logistics and distribution, so website feedback appears to support quote requests, service visits, customer support and post-job review loops as much as conventional ecommerce journeys. That local shape matters for researchers: many adopters are likely to treat feedback tooling as part of day-to-day service assurance, not as a stand-alone customer-experience programme.
Survey and experience tags sit close to personal-data handling, especially where forms invite free-text comments, staff sentiment, applicant feedback or service complaints. GDPR and ICO expectations therefore matter even for smaller Hull adopters: consent wording, retention periods, processor contracts and access controls need to match the information being collected. Procurement also looks cross-functional. Co-occurrence with HR, marketing-automation and payment tooling suggests that operations, people teams, finance and digital agencies may all influence configuration decisions, from where tags fire to how response exports are used in follow-up workflows.
Adoption appears tied to operational discipline rather than speculative technology buying. The next phase is likely to be shaped by migration pressure from bundled marketing, HR and service-management suites, plus closer scrutiny of external scripts on public websites. Smaller firms tend to keep the tool if it reduces manual follow-up or supports account management; they tend to drop it when surveys sit outside normal workflows. Hull’s cohort therefore looks more like a practical service-feedback market than a pure software scale-up cluster, with consolidation happening through platform bundles and agency-managed web estates.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Qualtrics varies by company size across the trading companies in this cohort. 0% of the 10,838 companies with under 10 employees run Qualtrics (0 detected). 0% of the 624 companies with 10–50 employees run Qualtrics (0 detected). 0% of the 65 companies with over 50 employees run Qualtrics (0 detected).
70
Active firms
2026
0
Above £5M turnover
Trading firms
6
Median headcount
Filed accounts
117
Verified directors
Across this cohort
Top companies using Qualtrics in Hull
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 4 filingsProvides design, manufacture and installation of bespoke kitchens. Uses in-house joinery to produce made-to-order cabinets and doors, and offers kitchen planning, supply-only kitchens, and full…
Serves homeowners and home renovators seeking bespoke fitted or supply-only kitchens, including customers using their own tradespeople, primarily in Hull and nearby East Yorkshire areas.
Financial Health
StableStable · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 8% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -3% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsSells native plant seeds, including wildflower and grass seed mixes, along with live plant roots for habitat restoration and landscaping. Supplies seeding equipment, erosion control tools, and books,…
Serves a mix of B2C and B2B customers: homeowners, gardeners and landowners, plus ecological restoration clients, teachers, conservation groups and local retail partners interested in native plant…
Financial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 22% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -3% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · Hiring · 6% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · -8% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
StrongStrong · Growing, Hiring · 104% CAGR over 2y
Location
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Financial sub-scores
Computed from 2 filingsFinancial Health
WeakWeak · -14% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · 0% CAGR over 4y
Location
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The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · -10% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · -3% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 37% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · Hiring · 6% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · -70% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 12% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 37% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
WeakWeak · -73% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 32% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · -67% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
WeakWeak · Hiring · 5% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 15% CAGR over 5y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
WeakWeak · -11% CAGR over 2y
Location
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Computed from 5 filingsProvides general construction and civil engineering contracting services, undertaking building works, site preparation, infrastructure and structural projects, and related groundworks for…
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 50% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
DistressedDistressed · -16% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 22% CAGR over 4y
Location
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102 more companies and their verified directors are in the file
You’re seeing the top 34. Buy the list to get all 136 with directors, websites and financials.
Key facts
5% of the cohort was incorporated since 2022 (4 firms), so a sizeable share is in its first few filing cycles.
Three adjacent workplace and marketing tools each appear alongside the feedback installation at 98.6% (69), suggesting a standardised web stack among these Hull users.
A payments technology also appears on 84.3% (59) of sites, putting feedback collection close to transactional journeys for many Hull users.
Field services and trades represent 48.6% (34) of the Hull cohort; construction adds 12.9% (9), and agriculture and forestry 10.0% (7).
Financial-health scoring is uneven: 24.3% (17) are weak and 5.7% (4) are distressed.
The cohort includes 117 verified directors, which suggests several possible buyer roles across a small local sample.
What else do Qualtrics users run?
Who runs Qualtrics in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£442.6K
Median UK turnover
0%
Above £5M turnover
4
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 136 companies, alongside financials and websites, in one Excel + CSV file.
How Qualtrics usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Qualtrics is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many companies in Hull use Qualtrics?
How is Qualtrics usage detected?
What kinds of companies use Qualtrics in Hull?
What do Qualtrics users in Hull also run?
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