Companies Using Qualtrics in Leicester: 114 Active Firms (2026)
CX tech adopters collect customer and employee feedback through website-based survey and experience software in the Leicester metro area.
Adoption usually sits between marketing, customer operations and HR rather than in a pure IT buying centre. Companies running this experience-management stack tend to have enough digital traffic, service volume or employee process to justify formal feedback workflows, but many are still mid-market operators rather than enterprise estates. Typical use cases include post-purchase satisfaction, branch or field-service quality checks, research-panel routing and employee listening programmes. For researchers, the signal is less about software supply and more about operating maturity: a website carrying this stack often points to teams with defined ownership of customer insight, service quality and retention metrics.
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Leicester has 114 companies running this customer and employee experience stack, a fairly compact adoption base for a metro area with a mix of field services, retail, hospitality and distribution operators. Reported employment among firms with staff numbers totals 404 people, so the footprint looks modest in headcount terms even where the technology itself suggests more mature feedback processes. The local picture therefore leans toward smaller operating teams using survey and satisfaction tooling inside existing commercial, HR or customer-service functions, rather than large dedicated research departments.
Feedback platforms sit close to personal data, particularly when survey responses are linked to account history, support cases or employee records. Leicester adopters are therefore likely to treat the stack as part of their GDPR control environment, with attention to consent wording, retention periods, role-based access and processor terms. The ICO lens matters most where free-text responses contain complaints, health information, equality-related comments or staff sentiment. Procurement is also shaped by integration risk: once survey tooling feeds CRM, HR or service-management workflows, replacement becomes less about licence cost and more about avoiding disruption to reporting habits.
Adoption appears likely to deepen through embedded workflows rather than through separate research teams. Companies already running the stack tend to add more touchpoints, automate follow-up tasks and standardise reporting for managers, while smaller adopters may keep usage narrow and campaign-led. Pressure from privacy governance and procurement scrutiny should favour clearer ownership between marketing, HR, operations and IT. Over time, the cohort may polarise: some firms will consolidate feedback into broader customer and employee systems, while others will retain lightweight survey usage until service volume or compliance expectations make the operating case easier to defend.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Qualtrics varies by company size across the trading companies in this cohort. 0% of the 24,682 companies with under 10 employees run Qualtrics (0 detected). 0% of the 1,241 companies with 10–50 employees run Qualtrics (0 detected). 0% of the 134 companies with over 50 employees run Qualtrics (0 detected).
114
Active firms
2026
3
Above £5M turnover
Trading firms
7
Median headcount
Filed accounts
191
Verified directors
Across this cohort
Top companies using Qualtrics in Leicester
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · -12% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
StableStable · Hiring · 5% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · -67% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · -4% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · 0% CAGR over 4y
Location
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Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · Hiring · 15% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 6% CAGR over 5y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
HealthyHealthy · -9% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · -33% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
HealthyHealthy · -6% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · -10% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 6% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · Hiring · 30% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 26% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · Hiring · 34% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 9% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 8% CAGR over 5y
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
WeakWeak · Hiring · 18% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
WeakWeak · -5% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -68% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
StableStable · -77% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
StableStable · Hiring · 29% CAGR over 2y
Location
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The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 4 filingsFinancial Health
StableStable · -5% CAGR over 3y
Location
Buy this list of 199 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 4 filingsFinancial Health
HealthyHealthy · -11% CAGR over 4y
Location
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The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · Hiring · 26% CAGR over 4y
Location
Buy this list of 199 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · -4% CAGR over 4y
Location
Buy this list of 199 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 2 filingsFinancial Health
DistressedDistressed
Location
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The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · 0% CAGR over 4y
Location
Buy this list of 199 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · -2% CAGR over 4y
Location
Buy this list of 199 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 4 filingsFinancial Health
WeakWeak · Hiring · 19% CAGR over 3y
Location
Buy this list of 199 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · -24% CAGR over 4y
Location
Buy this list of 199 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed
Location
Buy this list of 199 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
159 more companies and their verified directors are in the file
You’re seeing the top 40. Buy the list to get all 199 with directors, websites and financials.
Key facts
About 2% of the trading cohort reports turnover above £5M (3 of 114 firms) — the rest sits below that revenue band.
14% of the cohort was incorporated since 2022 (17 firms), so a sizeable share is in its first few filing cycles.
HR, workforce and marketing-automation tools are each co-detected with the experience-management script in 99.1% (113) of Leicester-area users, pointing to feedback collection tied into people and customer workflows.
Payments technology appears alongside the script in 71.1% (81) of detections, which fits a cohort with retail, hospitality and distribution exposure.
Field Services & Trades is the largest tagged sector at 25.4% (29), followed by Fashion & Retail at 16.7% (19) and Travel & Hospitality at 11.4% (13).
Financial-health bands are mixed: 25.4% (29) sit in the highest band, while 13.2% (15) are classed as distressed and 5.3% (6) have insufficient history.
There are 191 verified directors attached to the Leicester-area users, making the cohort more usable for account mapping than a simple domain list.
What else do Qualtrics users run?
Share of the 114 Qualtrics-running UK companies where each technology was also detected. As of June 2026.
Who runs Qualtrics in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£443.8K
Median UK turnover
2.6%
Above £5M turnover
17
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 199 companies, alongside financials and websites, in one Excel + CSV file.
How Qualtrics usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Qualtrics is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many companies in Leicester use Qualtrics?
How is Qualtrics usage detected?
What kinds of companies use Qualtrics in Leicester?
What do Qualtrics users in Leicester also run?
How fresh is this data?
Can I get contact details for these companies?
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