Companies Using Qualtrics in Middlesbrough: 61 Active Firms (2026)
Middlesbrough companies running customer-feedback and survey software collect website-based responses and experience data across the local metropolitan economy.
Adoption usually sits with customer operations, marketing, student services or product teams rather than the IT department alone. The stack points to organisations with a public-facing service loop: quote requests, post-visit feedback, course or citizen-service surveys, and issue-resolution workflows that need structured responses rather than ad hoc email. The median adopter here has six employees and about £477,000 turnover, so the typical engagement appears modest: website tagging, form governance, reporting dashboards and a small group of staff using response data for retention, compliance checks or service design.
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Middlesbrough has 61 companies running this survey and experience stack. Reported headcount among local adopters totals 292 people. The sector mix is practical rather than research-specialist: field services and trades account for 29.5%, construction for 18.0%, wholesale and distribution for 13.1%, automotive retail for 9.8%, and fashion and retail for 8.2%. Because categories overlap, these shares are better read as areas of exposure than as an additive split. That mix fits feedback tooling attached to sales enquiries, installations, aftercare, course touchpoints and customer-support processes.
Feedback tools sit close to personal-data governance because free-text comments, complaint histories and survey invitations often contain identifiable information. GDPR, the ICO’s guidance and internal retention policies therefore matter even for comparatively small deployments. Middlesbrough adopters in education, public-service and consumer-facing settings tend to need clear processor terms, UK or permitted international transfer arrangements, role-based access and subject-access handling. The market structure also matters: these systems are usually embedded through website tags, forms and reporting exports, so procurement scrutiny often extends to consent notices, cookie controls and how response data moves into support, marketing or service-management workflows.
Adoption appears likely to become more operational than experimental. The cohort is weighted towards small employers, with only a limited larger-company tail, so spending tends to follow immediate service needs rather than broad research programmes. Procurement pressure may push users towards clearer consent, retention and access controls, while product bundling across marketing, support and human-capital systems may reduce the number of standalone survey deployments. Local adoption should therefore be read less as a specialist research market and more as part of routine digital operations, where feedback capture is folded into sales, aftercare and service management.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Qualtrics varies by company size across the trading companies in this cohort. 0% of the 10,431 companies with under 10 employees run Qualtrics (0 detected). 0% of the 499 companies with 10–50 employees run Qualtrics (0 detected). 0% of the 61 companies with over 50 employees run Qualtrics (0 detected).
61
Active firms
2026
2
Above £5M turnover
Trading firms
6
Median headcount
Filed accounts
104
Verified directors
Across this cohort
Top companies using Qualtrics in Middlesbrough
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsOperates a professional membership association for pharmaceutical engineering professionals, organising conferences, seminars, networking events and awards programmes, and providing industry…
Serves pharmaceutical engineering professionals and organisations in the UK, including individual members, emerging leaders, event attendees, and advertisers, exhibitors and sponsors in the sector.
Financial Health
StableStable · 0% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · Hiring · 17% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsFinancial Health
StableStable · 8% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · Hiring · 43% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing · 1% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · -13% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
DistressedDistressed · -7% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 6% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · -62% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 23% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · Hiring · 2% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -67% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 19% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · -5% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
HealthyHealthy · Hiring · 12% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 38% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
StrongStrong · Hiring · 21% CAGR over 3y
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
StrongStrong · Growing, Hiring · 10% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · -5% CAGR over 4y
Location
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The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial Health
N/AN/A
Location
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The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · -7% CAGR over 4y
Location
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The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing · 2% CAGR over 4y
Location
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The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 2 filingsFinancial Health
HealthyHealthy · Growing · 0% CAGR over 1y
Location
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86 more companies and their verified directors are in the file
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Key facts
About 3% of the trading cohort reports turnover above £5M (2 of 61 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (4 firms), so a sizeable share is in its first few filing cycles.
100.0% of the cohort also runs three other website technologies, so the survey layer usually sits inside a broader operating stack rather than on a bare brochure site.
Payments software appears on 80.3% of sites, which fits a group more likely to combine feedback capture with online transactions or customer-account workflows.
Field services and trades account for 29.5% of the cohort, ahead of construction at 18.0% and wholesale and distribution at 13.1%.
Automotive retail accounts for 9.8% of the cohort, while fashion and retail accounts for 8.2%, putting consumer-facing use alongside the B2B trade and construction base.
The financial-health mix is spread across the upper and middle bands, with 26.2%, 24.6% and 26.2% in the first three categories, plus 13.1% in the weak band and 4.9% distressed.
What else do Qualtrics users run?
Share of the 61 Qualtrics-running UK companies where each technology was also detected. As of June 2026.
Who runs Qualtrics in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£477.4K
Median UK turnover
3.3%
Above £5M turnover
4
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 111 companies, alongside financials and websites, in one Excel + CSV file.
How Qualtrics usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Qualtrics is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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How is Qualtrics usage detected?
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