B2C Companies Using EWWW Image Optimizer in the UK: 471 Active Firms (2026)
B2C companies using image-optimisation tools sell directly to consumers online while compressing website media for faster UK customer journeys.
For consumer-facing websites, image optimisation sits between merchandising, acquisition marketing and engineering operations. Companies running this plugin tend to have image-heavy pages, a direct-channel sales motion and enough internal or agency capacity to care about load speed, conversion tracking and campaign performance. Adoption also signals a website estate that is no longer purely brochureware: product catalogues, booking journeys, editorial assets or service pages need regular compression, resizing and cache-aware handling. Commercial ownership usually sits with marketing or ecommerce teams, while implementation often falls to web agencies, developers or digital operations staff.
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The UK adoption cohort covers 471 actively trading B2C companies running this image-optimisation plugin. Reported employment totals 3,751 people, which makes the footprint modest but not purely micro-business. Within the detected website-plugin category for the sector, the tool ranks sixth, with a 5.3% share among 8,921 detected plugin instances. Registration skews towards the South East at 18.7% and London at 18.5%, followed by the South West at 13.0%, the North West at 9.1% and the East of England at 8.5%.
Procurement is usually lighter than core commerce or payments software, but it still touches controlled parts of the consumer website. Marketing operations may want faster landing pages, developers may worry about caching conflicts, and agencies may own day-to-day updates. UK privacy and cookie obligations matter where the same stack also carries analytics, tag management and consent tools. The vendor market is plugin-led and service-heavy, so operational risk tends to sit in maintenance, compatibility testing and media governance rather than formal sector licensing.
Adoption appears tied less to experimentation than to routine web-performance hygiene. Consumer operators with image-heavy catalogues, booking flows or local-service pages are likely to keep using lightweight optimisation layers when they can avoid heavier platform migration. At the same time, bundling by hosting, page-building, analytics and consent providers may make single-purpose plugins easier to displace. The more durable users tend to be those with agency-managed sites, regular campaign refreshes and enough internal accountability for page speed to keep maintenance from becoming an afterthought.
Adoption by company size
Adoption of EWWW Image Optimizer rises with company size across the trading UK B2C companies in this cohort. 0.6% of the 54,825 companies with under 10 employees run EWWW Image Optimizer (313 detected). 0.5% of the 26,843 companies with 10–50 employees run EWWW Image Optimizer (133 detected). 0.8% of the 3,060 companies with over 50 employees run EWWW Image Optimizer (25 detected). That is a 0.2% gap between the over 50 employees and under 10 employees bands.
471
Active firms
2026
5.3%
Of detected WordPress plugins share
UK B2C
6
Median headcount
Filed accounts
965
Verified contacts
Across this cohort
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Key facts
About 3% of the trading cohort reports turnover above £5M (15 of 471 firms) — the rest sits below that revenue band.
7% of the cohort was incorporated since 2022 (34 firms), so a sizeable share is in its first few filing cycles.
The named image-optimisation plugin accounts for 5.3% (471) of the 8,921 B2C companies with a detectable plugin system.
Registered offices skew towards southern England: South East 18.7% (88), London 18.5% (87) and South West 13.0% (61).
The surrounding web stack tends to include search-optimisation, tag-management and analytics tooling, with detection rates of 72.6% (342), 53.9% (254) and 48.6% (229) respectively.
CDN or security tooling is also detected across 50.1% (236) of the cohort, while cookie-consent tooling appears on 36.9% (174).
Sector tags overlap: Real Estate & Property accounts for 27.6% (130), followed by Field Services & Trades at 14.0% (66) and Healthcare Provider at 12.1% (57).
WordPress plugins market share among UK B2C
Share of the 8,921 UK B2C with a detectable system. As of June 2026.
What else do EWWW Image Optimizer-running B2C run?
Share of the 471 EWWW Image Optimizer-running UK companies where each technology was also detected. As of June 2026.
Where EWWW Image Optimizer B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£407.2K
Median UK turnover
3.2%
Above £5M turnover
34
Incorporated since 2022
965 verified decision-maker contacts
across these 471 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using EWWW Image Optimizer
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsOperates online B2B and B2C platforms that wholesale and retail tyres and automotive parts. Supplies tyres for passenger cars, motorcycles, trucks, agricultural and industrial vehicles, along with…
Serves B2B trade buyers and consumers across Europe, including garages, fitting partners, fleets and vehicle owners needing tyres, wheels, snow chains and auto parts for cars, motorcycles, trucks,…
Financial Health
StrongStrong · Hiring · 22% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates an international hospitality brand managing boutique hotels, resorts, and residences in destinations across Europe and Asia. Provides accommodation, travel experiences, and resort…
Serves affluent leisure travellers, couples, families and business guests seeking boutique luxury stays, residences, curated journeys and wellness experiences across European and Asian destinations.
Financial Health
StableStable · 1% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsOwns and operates craft breweries, beer brands, pubs and hospitality venues. Produces and sells craft beer, offers packaged beer through online retail, and runs brewery taprooms and bars serving…
Sells primarily to consumers: craft beer drinkers buying beer online and visitors to its brewery taprooms, pubs and bars for drinks and meals in the UK and Australia.
Financial Health
HealthyHealthy · 0% CAGR over 1y
Location
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Computed from 3 filingsDesigns and sells skin care, hair care, shaving and body care products, including soaps, oils, sunscreen and grooming accessories. Offers products individually and via subscription through an online…
Sells direct to consumers buying personal care, grooming, shaving, sun care, kids’ products, home items and gift bundles, including one-off purchasers and subscription customers.
Financial Health
StrongStrong · Growing, Hiring · 37% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsOperates an online retail store selling designer women’s clothing, footwear, jewellery, bags, and accessories, along with selected homeware items. The website offers products from multiple fashion…
Sells to B2C shoppers seeking designer womenswear, accessories, shoes, jewellery and home accessories, serving UK and international consumers through online ordering and delivery.
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsDesigns and sells fitted kitchens, bathrooms and living space furniture through showrooms and online tools. Provides kitchen planning services, style and colour-based product ranges, and appliances…
Sells to homeowners and home renovators planning fitted kitchens, bathrooms and living spaces, alongside prospective franchise partners and project customers.
Financial Health
HealthyHealthy · Hiring · 53% CAGR over 2y
Location
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Develops and sells new-build residential properties. Markets homes through online listings and offers purchasing support schemes such as part exchange, deposit contributions and assisted home-selling…
Serves private homebuyers seeking new-build homes, including first-time buyers and existing homeowners moving or part-exchanging, across regions such as the Midlands, North West, Cambridgeshire and…
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Financial sub-scores
Computed from 5 filingsOperates an online retail store selling alternative fashion clothing and accessories for men and women, including gothic, punk and Lolita-style dresses, jackets, tops, corsets, jewellery, bags and…
Sells to individual consumers seeking gothic, punk, Lolita and alternative fashion, including men and women buying clothing and accessories online in the UK and internationally.
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides home emergency and maintenance cover plans for boilers, heating systems and household utilities. Offers cover including repairs, servicing and callouts, and installs residential energy…
Serves homeowners and residential landlords seeking boiler, heating, plumbing, appliance and home emergency cover, plus households considering new boilers, heat pumps or solar panels.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online retail store selling horror and Halloween products, including masks, costumes, decorations, animatronics, props, and themed home décor. Also sells horror film collectibles such as…
Serves horror fans, collectors and Halloween shoppers, plus professional buyers such as haunted attractions, event organisers and costume makers, across the UK and Europe.
Financial Health
StrongStrong · Growing, Hiring · 60% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides estate agency and property services including residential property sales and lettings, commercial property transactions, land and development consultancy, property valuations and surveying,…
Serves homeowners, buyers, sellers, landlords and tenants, plus property developers, landowners, rural/agricultural clients, commercial property occupiers/investors and block management clients…
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 4y
Location
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Computed from 2 filingsOperates a professional esports organisation that fields competitive teams in games such as Counter‑Strike, Dota 2 and sim racing, competing in international tournaments, managing players and content…
Serves a mix of B2C esports fans and gaming merchandise buyers, and B2B brand partners seeking sponsorship access to competitive gaming audiences across Counter-Strike, Dota 2, sim racing and other…
Financial Health
HealthyHealthy · 0% CAGR over 1y
Location
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Computed from 5 filingsProvides insurance policies for touring caravans, motorhomes, campervans, static caravans, park homes and holiday lodges. Offers online quotes, policy management and claims services, with optional…
Serves consumers who own or use touring caravans, motorhomes, campervans, static caravans, park homes, holiday lodges, trailer tents, folding campers and American RVs.
Financial Health
StableStable · -2% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates a retail and online store selling women’s clothing, homeware and lifestyle products. Offers items including kitchenware, furniture, candles, jewellery, beauty products, accessories, gifts,…
Serves individual consumers, especially women and gift buyers, shopping for lifestyle, homeware, fashion, beauty, jewellery and Welsh-made products, including online customers internationally.
Financial Health
StableStable · -11% CAGR over 2y
Location
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Computed from 3 filingsOperates an online prize competition platform selling low‑cost tickets for scheduled and instant draws. Entrants compete to win cash prizes, gift cards, electronics and other consumer goods, with…
Serves UK consumers who buy low-cost online competition tickets for cash, gift cards, electronics and other prize draws, including registered players seeking live or auto-draw competitions.
Financial Health
StrongStrong · Hiring · 26% CAGR over 2y
Location
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Computed from 5 filingsProvides estate agency and letting services for residential property, including property sales, rentals, marketing, and valuations. Lists homes for sale and to let, and advises buyers, sellers,…
Serves residential property buyers, sellers, renters, landlords and investors, mainly in London, with some clients across other parts of the UK.
Financial Health
HealthyHealthy · Hiring · 32% CAGR over 4y
Location
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Computed from 5 filingsOperates an online halal butcher shop selling fresh meat including beef, chicken, lamb, goat and mince, as well as frozen and snack products. Processes orders through its website and mobile app and…
Serves UK consumers, particularly households in Bristol postcodes, buying halal-certified meat online for home delivery.
Financial Health
StrongStrong · Hiring · 3% CAGR over 5y
Location
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Operates a portfolio of hotels, holiday homes, apartments and guest rooms available for short‑term stays. Provides accommodation bookings through its website and third‑party platforms, and hosts…
Serves leisure and business travellers seeking stays in Boston and Lincolnshire, plus couples planning weddings and individuals or organisations booking functions and events.
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsProvides surgical and non-surgical hair restoration treatments, including FUE and FUT hair transplants, beard and eyebrow transplants, female hair transplant procedures, and trichology therapies such…
Serves private patients, primarily men and women experiencing hair loss, who are seeking hair transplant, beard or eyebrow restoration, trichology, and related non-surgical hair-loss treatments…
Financial Health
StableStable · -73% CAGR over 4y
Location
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Computed from 5 filingsProvides estate agency services including residential property sales, lettings and marketing. Manages rental properties for landlords, processes tenant applications, and offers property search,…
Serves residential landlords, tenants, home buyers and sellers, plus commercial property clients seeking estate agency support.
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 5y
Location
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Computed from 5 filingsOnline retailer of party decorations, gifts and confectionery for Islamic and cultural celebrations. Sells sweets, chocolate, hampers, greeting cards, balloons, tableware, gift packaging and themed…
Sells to consumers and families buying party décor, gifts and confectionery for Islamic and cultural celebrations, including Eid, Ramadan, Hajj, Umrah, Nikah, weddings, baby events, Ameen and Hifz.
Financial Health
HealthyHealthy · Hiring · 50% CAGR over 4y
Location
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Computed from 4 filingsOperates franchised food and beverage outlets for brands including KFC, Costa Coffee, Burger King and Taco Bell, and runs Anytime Fitness gyms. Also invests in and develops commercial and residential…
Serves major consumer-facing franchise brands, property tenants and hospitality guests. Targets B2B brand partners in fast food, coffee and fitness, plus commercial and residential occupiers, while…
Financial Health
StableStable · -4% CAGR over 3y
Location
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Computed from 5 filingsOwns, develops and manages hotel properties, operating franchised hotels including Ibis-branded locations. Provides hotel management, operations oversight, and hospitality services across its…
Serves consumers and business travellers needing hotel stays in Birmingham, primarily guests of Ibis-branded properties, as well as visitors to the city seeking managed hotel accommodation.
Financial Health
HealthyHealthy · 1% CAGR over 6y
Location
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Computed from 5 filingsOperates a traditional amusement park offering fairground rides, attractions and arcade games. Sells ride wristbands and tokens and provides facilities for family visits, school trips and group…
Serves B2C families and seaside holidaymakers visiting Skegness, alongside schools, children’s trip organisers, group booking customers and party groups planning fairground visits.
Financial Health
StrongStrong · Growing, Hiring · 29% CAGR over 4y
Location
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Computed from 5 filingsOperates online auctions selling antique, vintage and retro collectibles, and offers consignment sales for individuals. Also buys and recycles used clothing, shoes and bags through cash‑for‑clothes…
Targets consumers and collectors seeking antique, vintage and retro collectables, plus local residents around Baglan and Fforestfach who want to sell household items or exchange reusable clothes,…
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsArranges golf-focused holiday packages including flights, hotels, tee times and itineraries for destinations worldwide. Provides booking services, sample itineraries, special offers and customer…
Serves leisure golfers and golfing groups booking packaged golf holidays to destinations across Europe, the Americas, Africa, the Middle East, Indian Ocean and Asia.
Financial Health
HealthyHealthy · Hiring · 32% CAGR over 4y
Location
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Computed from 4 filingsOperates serviced apartments and hotel-style accommodation, including aparthotels, penthouses and townhouses. Provides short-stay lodging with self check-in and tailored packages for leisure and…
Serves leisure and business visitors to Liverpool, including hen and stag groups, couples, families, dog owners and corporate teams seeking serviced apartment or hotel stays in central locations.
Financial Health
StrongStrong · Growing, Hiring · 28% CAGR over 3y
Location
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Computed from 4 filingsDesigns and arranges tailor‑made safari holidays across Southern and East Africa. Plans custom itineraries including lodges, wildlife safaris, beach stays, and activities, and manages bookings while…
Serves leisure travellers and travel agents arranging African safari holidays, including families, honeymooners, solo travellers, golfers, divers and wildlife-focused clients seeking trips across…
Financial Health
StrongStrong · Hiring · 14% CAGR over 3y
Location
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Computed from 5 filingsProvides travel agency services including booking flights and package holidays, with travel extras such as airport parking, airport lounges, car hire, cruise excursions and foreign currency. Offers…
Serves consumers and holidaymakers seeking personal travel agency support for holidays, flights, cruises and related travel extras, including repeat customers who prefer advised booking over…
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsRetailer of antique, vintage and modern jewellery including engagement rings, necklaces, earrings and bracelets. Also buys pre-owned jewellery and provides services such as jewellery repairs,…
Serves B2C customers, including couples and individual buyers seeking antique, vintage and designer jewellery, engagement rings, wedding bands and gifts, plus jewellery owners seeking valuations,…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsOperates a chain of café-style restaurants serving breakfast, brunch and beverages, with options for takeaway and online ordering and delivery through platforms such as Deliveroo.
Sells directly to consumers seeking café and restaurant food and drinks, including walk-in customers and online delivery customers in London areas such as Notting Hill, Paddington and South…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates an arts and entertainment venue presenting live music, comedy, theatre, dance and film screenings. Runs community arts activities, workshops and artist programmes, and provides a café and…
Serves local audiences and families attending arts, cinema, comedy, music and theatre events, plus young people, adults, artists, community groups and organisations seeking participation programmes,…
Financial Health
StrongStrong · Hiring · 5% CAGR over 4y
Location
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Computed from 3 filingsProvides residential estate agency services including property sales, lettings, marketing and valuations. Lists homes for sale and rent, assists buyers and tenants with property searches, and…
Serves residential property buyers, sellers, landlords and tenants seeking sales, lettings and valuations in Central and South West London.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 5 filingsArranges crewed and skippered yacht charters worldwide, including catamarans, motor yachts, sailing yachts and gulets. Provides charter planning, yacht selection and itinerary advice for private…
Serves affluent private travellers, families, honeymooners and groups seeking crewed or skippered yacht holidays, plus companies planning team-building charters in destinations such as Croatia,…
Financial Health
StableStable · Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsProvides residential and commercial estate agency services including property sales, lettings and valuations. Manages rental properties for landlords, offers block and student property management,…
Serves consumers and property owners seeking estate agency and lettings services, including home buyers, sellers, renters, landlords and investors. Also targets commercial property clients, block…
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 4y
Location
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Computed from 5 filingsOnline retailer of automotive parts specialising in Japanese performance vehicles. Sells braking, suspension, steering, cooling, engine and electrical components, including coilovers, radiators,…
Sells to B2C car enthusiasts and vehicle owners seeking Japanese performance parts, plus likely trade buyers such as independent garages and workshops maintaining or modifying Japanese cars.
Financial Health
WeakWeak · -6% CAGR over 4y
Location
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Computed from 5 filingsDesigns, manufactures and sells timber garden buildings including sheds, summer houses and garden rooms, with delivery and installation services. Also retails garden furniture, storage units, pop‑up…
Serves UK homeowners, especially customers within 60 miles of Barnsley, looking for garden buildings, outdoor storage, garden furniture and gazebo products for domestic back gardens.
Financial Health
DistressedDistressed · -24% CAGR over 4y
Location
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Computed from 5 filingsOperates residential mobile home and holiday lodge parks. Lets residential caravans and other property, and sells new and pre-owned park homes and lodges to private buyers for residential living or…
Serves consumers, mainly retired and semi-retired buyers seeking residential park homes, plus families looking for holiday lodges in South West England and South Wales.
Financial Health
HealthyHealthy · -7% CAGR over 4y
Location
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Computed from 5 filingsProvides private preventative health assessments including full-body screening, MRI and CT imaging, cardiovascular and cancer checks, and medical tests. Services include personalised health…
Serves private individuals seeking preventative health screening, particularly adults concerned about cancer, heart disease, dementia or under-40 health, alongside employers arranging corporate…
Financial Health
HealthyHealthy · Hiring · 24% CAGR over 4y
Location
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Computed from 5 filingsOperates a cosmetic surgery clinic providing surgical and non-surgical aesthetic treatments, including breast and body surgery, facelifts, rhinoplasty, liposuction, eyelid surgery, dermal fillers,…
Sells to private self-paying consumers seeking cosmetic and plastic surgery, non-surgical aesthetic treatments, and intimate health procedures, including women and men considering breast, body, face,…
Financial Health
StrongStrong · Growing, Hiring · 22% CAGR over 4y
Location
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Computed from 5 filingsRetailer of wall and floor tiles, bathroom fixtures, wood‑effect flooring and designer lighting. Offers products from European tile and bathroom brands, with showroom sales, online ordering, and…
Serves homeowners, renovators and trade customers looking for tile and bathroom products, with showroom customers in Devon/South West and online buyers across the UK.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsBuys and sells sports, luxury and classic cars through a dealership. Also provides vehicle finance brokerage, consignment sales, specialist servicing, storage, warranties and aftercare support for…
Serves private buyers and owners of sports, luxury and classic cars, including enthusiasts seeking dealer support, aftercare, servicing, storage, warranties or finance rather than auction purchases.
Financial Health
StableStable · -71% CAGR over 4y
Location
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Computed from 3 filingsProvides residential estate agency services including property sales, lettings and property management. Markets homes, arranges valuations and viewings, supports buyers and sellers through…
Serves home buyers, property sellers, renters, student tenants and residential landlords in Cardiff, Penarth, Barry, Caerphilly and Bristol.
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 2y
Location
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Computed from 5 filingsProvides estate agency services including residential property sales and lettings, property auctions, new homes marketing, and commercial property sales and leasing, along with property valuations…
Targets consumers and businesses involved in property transactions: home buyers and sellers, tenants, landlords, developers/site owners, commercial occupiers/investors, park home buyers, and…
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
Location
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Computed from 4 filingsOperates a hotel providing guest accommodation, restaurant dining, lounge and conservatory spaces, spa facilities, and function rooms for weddings, conferences, and events, with online reservations…
Serves leisure travellers, wedding parties, conference organisers and event attendees visiting the Cairngorm National Park area, including guests seeking hotel stays, dining and private function…
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 3y
Location
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Computed from 4 filingsProduces and sells confectionery and edible gift products through an online shop, including chocolate‑dipped fruit, chocolate‑covered nuts, continental nougat, marrons glacés, glacé fruit and…
Serves a mix of consumers buying food gifts for friends and family and corporate buyers seeking edible gift options for clients, staff or events through an online shop.
Financial Health
StrongStrong · Growing · 3% CAGR over 3y
Location
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Computed from 4 filingsProvides residential estate agency services including property sales, lettings, landlord and tenant management, and home valuations. Markets houses and new‑build developments and supports buyers,…
Serves homeowners, property buyers, tenants and landlords across Kent, including people seeking residential sales, lettings and new homes around Kings Hill, West Malling, Paddock Wood, Allington and…
Financial Health
WeakWeak · -4% CAGR over 3y
Location
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Computed from 5 filingsOperates a holiday park offering self‑catering woodland lodges and elevated treehouses for short breaks and holidays. Accommodation includes private hot tubs and facilities for groups and families,…
Serves consumers seeking rural self-catering breaks in Shropshire, including couples, families, groups, nature lovers and dog owners looking for lodge or treehouse stays.
Financial Health
StrongStrong · Hiring · 26% CAGR over 4y
Location
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Computed from 5 filingsOperates care homes providing residential, nursing and dementia care for older adults, along with respite, rehabilitation and bariatric support. Also offers homecare services and resources to help…
Serves older adults and individuals needing residential, dementia, nursing, respite, rehabilitation, bariatric or homecare support, along with their families, across the South East of England.
Financial Health
StrongStrong · Growing, Hiring · 68% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsManufactures and sells made‑to‑measure protective bags and covers, including garden furniture covers, bike and boat covers, insulated water container covers, and storage bags, using waterproof…
Targets consumers and businesses with outdoor, leisure or commercial equipment to protect, including caravan and camping owners, garden furniture owners, cyclists, boat owners, trailer users and…
Financial Health
HealthyHealthy · -5% CAGR over 4y
Location
Unlock all 471 leads
Showing 50 of 471 — +421 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 471 leads
Showing 50 of 471 — +421 more with verified decision-maker contacts, live data, and CRM sync.
How EWWW Image Optimizer usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
EWWW Image Optimizer is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK B2C companies use EWWW Image Optimizer?
What share of UK B2C companies run EWWW Image Optimizer?
How is EWWW Image Optimizer usage detected?
What size B2C companies use EWWW Image Optimizer in the UK?
What do EWWW Image Optimizer-running B2C companies also run?
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