B2C Companies Using iThemes in the UK: 375 Active Firms (2026)
UK B2C businesses running CMS tooling sell directly to consumers through content-led websites, online storefronts and service booking journeys.
For B2C operators, this CMS plugin layer tends to be bought by marketing, ecommerce and operations teams rather than by central IT alone. It sits close to consumer acquisition and service journeys: publishing teams need pages to stay editable, commercial teams need forms and checkout paths to keep working, and operations teams need account or booking flows to avoid downtime. Adoption usually signals a website that is part of the revenue engine, with budget for paid extensions, external web maintenance and routine monitoring. The fit is clearest among firms selling products, appointments, memberships or consumer subscriptions where the public site carries acquisition, conversion and post-purchase work.
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There are 375 actively trading UK B2C businesses in this list, so adoption is visible but still selective. Among the sector’s 7,888 detected CMS plugin instances, this tool ranks ninth at a 4.8% share, behind a cluster of publishing, spam-filtering, social-feed and events tools. Reported employment totals 2,843 people. Regionally, London accounts for 22.1% of adopters, followed by the South West at 13.9%, the North West at 10.4%, the South East at 10.1% and the West Midlands at 9.6%.
Consumer-facing CMS estates create procurement and compliance work even where the underlying website build is handled by an external agency. Booking forms, enquiry flows, analytics tags and account areas bring privacy notices, consent management, access controls and retention decisions into ordinary web operations. For healthcare, education, travel and field-service operators, buyers also tend to ask whether agency-managed sites can be patched, backed up and audited without interrupting trading. The vendor ecosystem is plugin-led and agency-mediated, so renewal risk often sits in maintenance contracts and compatibility testing rather than in a single enterprise software agreement.
Adoption appears to follow the direction of consumer web estates rather than a stand-alone software cycle. Firms with agency-maintained CMS sites tend to keep familiar plugin stacks until redesigns, hosting migrations or security reviews force a change. Bundling by hosting providers and site-builder platforms may reduce the number of separate plugins used on simpler sites, while more transaction-heavy operators are likely to retain specialist controls for login protection, backups, forms and monitoring. The result is a gradual split between lighter brochure-and-lead sites and more operational direct-channel websites, with replacement decisions tied to maintenance burden rather than fashion.
Adoption by company size
Adoption of iThemes varies by company size across the trading UK B2C companies in this cohort. 0.4% of the 54,825 companies with under 10 employees run iThemes (240 detected). 0.5% of the 26,843 companies with 10–50 employees run iThemes (122 detected). 0.4% of the 3,060 companies with over 50 employees run iThemes (11 detected).
375
Active firms
2026
4.8%
Of detected WordPress plugins share
UK B2C
7
Median headcount
Filed accounts
602
Verified contacts
Across this cohort
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Key facts
About 1% of the trading cohort reports turnover above £5M (7 of 375 firms) — the rest sits below that revenue band.
10% of the cohort was incorporated since 2022 (38 firms), so a sizeable share is in its first few filing cycles.
The security and site-management plugin has a 4.8% detected share (375 companies) among 7,888 B2C firms with a detectable CMS-plugin system.
The underlying CMS is present across 99.7% (374 companies) of the cohort, so usage is concentrated around one website stack rather than spread across multiple CMS platforms.
Page-builder tooling appears alongside the plugin at 63.5% (238 companies), while web analytics is present at 60.3% (226 companies).
London accounts for 22.1% (83 companies) of the cohort, followed by the South West at 13.9% (52 companies) and the North West at 10.4% (39 companies).
Field Services & Trades is the largest overlapping sector tag at 36.3% (136 companies), followed by Construction at 22.9% (86 companies) and Healthcare Provider at 13.6% (51 companies).
WordPress plugins market share among UK B2C
Share of the 7,888 UK B2C with a detectable system. As of June 2026.
What else do iThemes-running B2C run?
Share of the 375 iThemes-running UK companies where each technology was also detected. As of June 2026.
Where iThemes B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£486.4K
Median UK turnover
1.9%
Above £5M turnover
38
Incorporated since 2022
602 verified decision-maker contacts
across these 375 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using iThemes
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 4 filingsOperates an online marketplace and brokerage for pre-owned luxury goods, buying and selling designer handbags, watches, jewellery and diamonds. Provides authentication, valuation, consignment sales,…
Serves consumers looking to buy or sell pre-owned luxury handbags, watches, jewellery, diamonds and gold, including owners of Hermès, Chanel, Rolex, Cartier and similar designer items.
Financial Health
StrongStrong · Hiring · 36% CAGR over 3y
Location
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Computed from 5 filingsProvides online and mobile money transfer services that enable users to send funds to recipients in African countries. Payments can be made using bank accounts, debit or credit cards, and other…
Sells to consumers sending money from countries including the UK, US and parts of Europe to family, friends or businesses in Africa. Targets individuals making remittances, emergency transfers, and…
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 4y
Location
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Computed from 3 filingsSells new, graded and ex-display home appliances through an online store, including cookers, ovens, fridge freezers, washing machines, dryers, dishwashers and small kitchen appliances, with products…
Targets B2C retail customers, primarily households and homeowners, seeking discounted domestic appliances and electronics from major brands.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 5 filingsProvides tour packages and travel planning for destinations including India, Nepal, Sri Lanka and Southeast Asia, offering themed itineraries such as wildlife tours, beach holidays, cultural trips…
Serves leisure travellers, couples, families and small groups seeking holiday packages and tailored tours to India, Nepal, Bhutan, Sri Lanka and Southeast Asia, with contact options for UK, US,…
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Computed from 3 filingsOperates coach travel services including UK and European coach holidays, day trips and event travel. Provides private coach hire, school transport, scheduled bus and National Express services, and…
Serves leisure travellers, families, schools and youth groups, corporate away-day organisers, and private groups or event organisers seeking UK and European coach travel and hire.
Financial Health
StrongStrong · Profitable, Growing · 5% CAGR over 2y
Location
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Computed from 4 filingsSells premium event tickets and corporate hospitality packages for sports, music and entertainment events. Offers VIP seating, hospitality experiences and ticket packages for football matches,…
Serves individual fans, gift buyers and corporate clients seeking official VIP access and hospitality for major sport, music and comedy events, including football, motorsport, horse racing and arena…
Financial Health
HealthyHealthy · -71% CAGR over 3y
Location
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Computed from 5 filingsOperates an online dealership selling new and used cars. Lists vehicle inventory including SUVs and passenger cars, provides vehicle search tools, trade‑in valuation, financing options, and arranges…
Serves retail consumers looking to buy, finance, or trade in new and used cars, rather than business fleets or specialist commercial buyers.
Financial Health
StrongStrong
Location
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Computed from 4 filingsSells beds and bedroom furniture through an online store, including upholstered bed frames, ottoman storage beds, TV beds, divan bases, mattresses, and blanket boxes, with multiple fabric options and…
Sells direct to UK consumers and households shopping online for luxury or made-to-order beds, mattresses and bedroom furniture, including buyers seeking storage, TV, ottoman and high-headboard styles.
Financial Health
StrongStrong · Growing, Hiring · 30% CAGR over 3y
Location
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Computed from 5 filingsProvides self-storage facilities for personal and business use, offering storage units in multiple sizes along with caravan storage, document storage, external storage, flexible office space, trade…
Serves consumers and businesses needing storage across Dartford, Liverpool, Wirral, Huyton, Wrexham, Halifax, Ayr, Cardiff and Aberdare, including movers, students, homeowners, travellers, trades,…
Financial Health
WeakWeak · 5% CAGR over 5y
Location
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Computed from 5 filingsProvides specialist ophthalmology services including laser eye surgery, cataract and lens replacement surgery, implantable contact lenses, corneal transplant procedures, and treatments for retinal…
Sells to private patients seeking premium eye care and vision correction, including adults needing laser eye surgery, cataract treatment, lens replacement and specialist ophthalmology services. Also…
Financial Health
HealthyHealthy · -63% CAGR over 4y
Location
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Computed from 2 filingsOperates an online marketplace for buying and selling ex-display and second-hand kitchens. Lists privately owned and showroom kitchens, connects sellers with buyers, and arranges valuation,…
Serves homeowners renovating kitchens, builders seeking cost-effective kitchen units, and private owners or showrooms looking to sell ex-display or pre-owned kitchens and appliances.
Financial Health
HealthyHealthy · Hiring · 20% CAGR over 1y
Location
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Computed from 3 filingsSells aftermarket automotive electronics, including Apple CarPlay and Android Auto retrofit kits for factory infotainment systems across multiple vehicle brands. Provides dashcams, installation…
Sells to vehicle owners and automotive retrofit installers seeking Apple CarPlay, Android Auto and dashcam upgrades for premium and mainstream car brands.
Financial Health
StrongStrong · Hiring · 15% CAGR over 2y
Location
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Computed from 3 filingsProvides private blood testing services, offering individual biomarker tests and health screening packages. Enables customers to book tests such as hormone, metabolic, allergy and STI panels, with…
Serves UK consumers seeking private health checks, wellness monitoring, allergy and STI screening, with in-clinic and nationwide blood collection options.
Financial Health
StrongStrong · Hiring · 22% CAGR over 2y
Location
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Computed from 5 filingsProvides luxury and supercar rental services, offering self‑drive hire and chauffeur‑driven vehicles. Fleet includes prestige cars, SUVs and electric models. Also supplies vehicles for weddings,…
Serves private individuals, wedding parties, travellers and businesses seeking luxury/supercar self-drive or chauffeur transport, airport transfers, event vehicles and brand partnership use across…
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsProvides serviced student accommodation, offering furnished studios and apartments for rent. Includes utilities, internet, security systems, and concierge support, with on‑site management and booking…
Targets university students and student renters seeking private rooms or studios in North London, across varying budgets and accessibility needs, including individuals and pairs seeking all-inclusive…
Financial Health
HealthyHealthy · -13% CAGR over 5y
Location
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Computed from 5 filingsRetailer of luxury watches and jewellery, offering new and pre-owned models from brands such as Rolex. Also provides bespoke engagement ring design, watch servicing, and purchasing of watches and…
Sells to private consumers and collectors seeking luxury men’s and women’s watches, jewellery and bespoke engagement rings, including buyers of high-value branded pieces.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsManufactures handmade salt-glazed pottery and garden ceramics, including planters, large pots, chimeneas, water features and decorative pieces. Also sells accessories and offers pottery workshops,…
Sells primarily to UK mainland consumers: homeowners, gardeners, pottery collectors and outdoor-living buyers seeking handmade garden pottery, planters, water features, firepits and workshop…
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Computed from 5 filingsProvides insurance brokerage services, comparing quotes from multiple insurers for car, van, motorcycle and home insurance. Specialises in arranging cover for drivers with convictions, modified or…
Serves UK consumers and motorists, including young, convicted, modified/imported or high-performance car drivers, ex-company car drivers, van and motorcycle owners, and home insurance buyers.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsSupplies and installs straight and curved stairlifts for residential properties. Offers new and reconditioned units with purchase or rental options, home surveys, and same‑day installation. Also…
Serves UK homeowners and residents with reduced mobility, health issues or age-related access needs, including families seeking straight, curved or home lift options for domestic properties.
Financial Health
StrongStrong · Hiring · 12% CAGR over 4y
Location
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Computed from 5 filingsProvides private diagnostic ultrasound imaging services including abdominal, pelvic, breast, pregnancy, vascular and cardiac scans, plus health screening packages, echocardiography, ECG testing, and…
Serves private self-paying patients seeking ultrasound scans and health screening, including women, men, pregnant people, and patients needing breast, pelvic, heart, vascular or general diagnostic…
Financial Health
StrongStrong · Hiring · 31% CAGR over 4y
Location
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Computed from 3 filingsProvides private ADHD and autism assessments, diagnostic evaluations, and treatment services including medication management, consultations, and counselling. Offers virtual and in‑person…
Serves UK-wide children, young people, adults, parents and carers affected by ADHD or autism, alongside schools, employers, and health and social care organisations.
Financial Health
StrongStrong · Hiring · 12% CAGR over 2y
Location
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Computed from 5 filingsOperates hair and beauty salons providing services including haircuts, colouring, styling, eyebrow threading and tinting, nail treatments, makeup, and massage. Also sells beauty products, gift cards,…
Serves B2C clients, particularly women, booking hair, brow, nail, makeup and beauty treatments, plus shoppers buying beauty products and gift cards in Tooting, Wimbledon and Clapham.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 4 filingsDevelops and sells animal health and pest control products for pets and livestock, including tick and flea treatments, insecticides, shampoos, and sprays, offered through an online shop.
Sells to pet owners and livestock keepers, offering products for dogs, cats and cattle. Serves both consumer pet-care buyers and agricultural customers needing animal hygiene, pest control and…
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 3y
Location
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Computed from 2 filingsProvides private GP consultations via online and in‑clinic appointments, offering general medical care, weight management consultations, and women’s health services. Arranges prescriptions and…
Serves private healthcare patients seeking online or in-person GP access, weight management support, and women’s health care, including individuals using Bedfordshire clinics and UK patients booking…
Financial Health
StrongStrong
Location
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Computed from 5 filingsOperates a travel agency and tour operator selling flights, hotels, holiday packages, tours and car hire. Specialises in arranging bespoke travel and flight bookings, with a focus on destinations in…
Serves leisure and business travellers in the UK seeking bespoke holidays, tours and travel arrangements, with emphasis on North Africa and Middle East destinations.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides further and higher education training programmes including ESOL, functional skills, health and social care, business, IT and fitness courses. Delivers diplomas and degree pathways in…
Serves prospective further and higher education students, including adult learners seeking ESOL, functional skills, health and social care, business, ICT, tourism and university-partnered degree…
Financial Health
StrongStrong · Growing, Hiring · 61% CAGR over 5y
Location
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Computed from 3 filingsProvides residential and sports lawn care services including lawn analysis, fertilisation and treatment programmes, weed and moss control, aeration, scarification, seasonal treatments and lawn…
Serves UK homeowners and households with domestic lawns, including those concerned about weeds, moss, seasonal lawn issues or lawn renovations, plus owners of grass tennis court surfaces.
Financial Health
StrongStrong · Growing · 4% CAGR over 2y
Location
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Computed from 4 filingsSells used left‑hand drive and right‑hand drive vehicles through an online and showroom stocklist. Provides vehicle sourcing, part‑exchange and purchasing of left‑hand drive cars, finance options,…
Targets private car buyers, expatriates and UK motorists planning to live, travel or drive in Europe, plus owners looking to sell left-hand-drive vehicles.
Financial Health
HealthyHealthy · Hiring · 31% CAGR over 3y
Location
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Computed from 5 filingsProvides superyacht brokerage and charter services, including arranging luxury yacht charters, assisting clients with buying and selling yachts, and managing new yacht build projects by coordinating…
Serves high-net-worth private clients seeking luxury superyacht charters, purchases, sales support or new-build projects, including yacht owners, prospective buyers and charter guests planning…
Financial Health
HealthyHealthy
Location
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Computed from 5 filingsConverts Volkswagen vans into campervans with pop‑top roofs and fitted interiors. Sells new and used campervans, offers custom VW campervan conversions, campervan hire, and part‑exchange, and acts as…
Serves mainly private leisure customers seeking VW campervans, including buyers using finance or part exchange, alongside some business vehicle customers.
Financial Health
StrongStrong · Growing, Hiring · 71% CAGR over 4y
Location
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Computed from 5 filingsAssists individuals in claiming PAYE tax refunds from HMRC. Provides tax rebate and expense claim services for sectors including construction, armed forces, transport, telecoms and healthcare, and…
Serves individual taxpayers, mainly PAYE employees and CIS contractors, across sectors including armed forces, construction and trades, security, transport and logistics, telecoms, mechanics,…
Financial Health
HealthyHealthy
Location
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Computed from 5 filingsProvides domiciliary and live‑in care services including personal care, dementia care, respite and emergency care. Supplies support workers, healthcare assistants and registered nurses to assist…
Serves individuals needing care at home, including older adults, people with dementia or health needs, and family caregivers seeking respite. Also sells staffing support to healthcare providers…
Financial Health
StrongStrong · Hiring · 10% CAGR over 3y
Location
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Computed from 5 filingsProvides campervan and motorhome rental for self‑drive holidays, offering a range of vehicles for short and extended trips. Also provides online booking, route guides, and travel information for…
Serves B2C leisure travellers, tourists and holidaymakers looking to explore the Causeway Coast, Northern Ireland and wider Ireland by campervan or motorhome.
Financial Health
StrongStrong · Hiring · 57% CAGR over 4y
Location
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Computed from 3 filingsOperates an online shop selling automotive parts, specialising in genuine OEM vehicle lighting components such as xenon and LED headlights for Audi, Mercedes, Volkswagen and other models, with…
Sells to UK consumers and motor trade buyers seeking genuine OEM automotive parts, particularly owners, garages and traders buying replacement headlights and parts for Audi, Mercedes and Volkswagen…
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 3 filingsRetailer of wall, floor, bathroom, kitchen and porcelain tiles through an online shop and store. Offers mosaics, patterned and large-format tiles, sale items, and tile fixing and finishing products…
Serves retail consumers in and around Glasgow, including homeowners and DIY renovators shopping for kitchen, bathroom, wall and floor tiling products, with specific in-store discounts for NHS and…
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 2 filingsOperates an e-commerce platform selling African food products, including spices, condiments, grains, flours and traditional ingredients. Supplies African and Nigerian grocery items online for…
Sells to UK-based consumers, particularly households and individuals seeking African and Nigerian food ingredients for home cooking through an e-commerce shop.
Financial Health
StrongStrong · Growing · 7% CAGR over 1y
Location
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Computed from 5 filingsProvides coding and robotics education for children through after‑school classes, holiday camps, online courses and one‑to‑one tutoring. Teaches programming, game development and engineering concepts…
Serves parents of school-age children booking coding and STEM clubs, holiday camps, tutoring and parties, plus primary schools seeking enrichment activities, at listed locations and online.
Financial Health
StableStable · Hiring · 8% CAGR over 4y
Location
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Computed from 4 filingsOperates an online retail store selling consumer electronics and technology products, including smartphones, digital cameras, laptops, gaming consoles, drones, e‑bikes, audio devices, and…
Sells online to consumers and small businesses seeking electronics, gadgets, mobile devices, cameras, gaming consoles, e-bikes, drones, medical equipment and related accessories.
Financial Health
StrongStrong · -2% CAGR over 3y
Location
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Computed from 5 filingsProvides vehicle management services including MOT and service booking, maintenance and repair coordination, tyre replacement, smart repairs, breakdown assistance, accident management and warranty…
Serves UK motorists, drivers with vehicle service plans, fleet operators, and independent garages seeking network membership.
Financial Health
StableStable · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsProvides private tutoring and educational support for students from primary to undergraduate level. Offers diagnostic academic assessments, GCSE and A‑level tuition, homeschooling support, and…
Serves parents and students seeking academic support, from Key Stage 1 through GCSE, A level and undergraduate levels, including home-schooled learners and families using online, home-based or West…
Financial Health
StrongStrong · Hiring · 17% CAGR over 4y
Location
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Computed from 3 filingsOperates a yacht brokerage selling new and used sailing yachts and motor boats. Acts as a dealer for Jeanneau and Quicksilver boats, and provides boat listings, brokerage services for sellers, and…
Sells to private boat buyers and sellers, primarily leisure sailors and motorboat owners, seeking new or used yachts, power boats and related spares. Also serves Jeanneau and Quicksilver owners…
Financial Health
StableStable · 0% CAGR over 2y
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Computed from 5 filingsSells cargo bicycles including electric models, tricycles, front‑loaders and long‑tail bikes for family and business use. Also provides bike hire, repairs, second‑hand sales, spare parts and cycling…
Serves families, parents, children’s cycling buyers, and businesses needing cargo bike transport, including urban delivery, mobile market stall, and utility cycling users, plus cargo bike owners…
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsManufactures handcrafted mattresses, pocket‑sprung divan bases and bespoke beds using natural materials including wool, cashmere and silk. Also produces duvets, pillows, headboards and bed legs,…
Sells to private homeowners, hotels and guesthouses, plus independent retailers and stockists looking to carry luxury British-made beds, mattresses and bedding products.
Financial Health
StrongStrong · Growing, Hiring · 20% CAGR over 4y
Location
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Computed from 4 filingsProvides home care and healthcare staffing services, including live‑in care, daily and hourly home care, respite support, and hospital‑to‑home assistance. Supplies healthcare assistants, support…
Serves individuals and families needing live-in, hourly, respite, daily or hospital-to-home care, and healthcare organisations seeking temporary or permanent care staff such as HCAs, support workers…
Financial Health
StrongStrong · Growing, Hiring · 94% CAGR over 3y
Location
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Computed from 5 filingsOperates a property agency offering residential and commercial properties for sale and rent. Provides property listings, marketing and brokerage services, and promotes property investment…
Serves property buyers, tenants, sellers and investors seeking residential and commercial property in London and across the UK, including high-value home buyers, renters, landlords, developers and…
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 4y
Location
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Computed from 5 filingsOperates a golf club offering multiple golf courses, a driving range, coaching and a pro shop. Provides golf memberships, society and corporate golf days, and recreational activities including…
Serves local golfers, club members, juniors and golf societies, plus businesses and charities booking corporate golf days. Also targets families, children’s party groups, wedding and private event…
Financial Health
StableStable · -58% CAGR over 4y
Location
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Computed from 3 filingsOperates day nurseries providing early years childcare and education for babies and young children. Offers structured curriculum activities, outdoor learning, meals and nutrition programmes,…
Serves parents and families seeking nursery childcare, early years education, baby groups and holiday club places for young children in Leicester, Nottingham and nearby areas.
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 5 filingsProvides probate administration assistance and estate planning services, including preparation of lasting power of attorney documents and inheritance tax paperwork, helping individuals manage…
Serves UK consumers, particularly older adults and families needing estate planning, probate and inheritance support, including executors managing a deceased relative’s estate and individuals seeking…
Financial Health
StrongStrong · Hiring · 32% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDesigns, manufactures and installs bespoke kitchens and fitted furniture for residential interiors. Produces handcrafted cabinetry including kitchen units, libraries, studies, bathroom cabinets,…
Serves private homeowners renovating or furnishing period and contemporary homes, including clients seeking bespoke interiors for kitchens, studies, libraries, bathrooms, bedrooms and utility spaces.
Financial Health
HealthyHealthy
Location
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Financial sub-scores
Computed from 5 filingsProvides veterinary care for pets including vaccinations, microchipping, neutering, surgery and medical treatment. Offers preventative healthcare, health checks, hospitalisation, parasite control,…
Serves B2C pet owners, primarily dog, cat and rabbit owners, including puppy and kitten owners seeking veterinary care, health plans and related pet services.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
Location
Unlock all 375 leads
Showing 50 of 375 — +325 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 375 leads
Showing 50 of 375 — +325 more with verified decision-maker contacts, live data, and CRM sync.
How iThemes usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
iThemes is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by WordPress plugins
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Frequently asked questions
How many UK B2C companies use iThemes?
What share of UK B2C companies run iThemes?
How is iThemes usage detected?
What size B2C companies use iThemes in the UK?
What do iThemes-running B2C companies also run?
Can I get contact details for these companies?
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