B2C Companies Using Flodesk in the UK: 50 Active Firms (2026)
B2C companies using email marketing platforms sell directly to consumers while running newsletter, retention and campaign workflows in the UK.
For consumer-facing operators, the platform usually sits between the website, checkout or booking path, and the customer database. Its job is less about bulk email than about capturing newsletter intent, segmenting buyers, and keeping promotional or retention journeys close to owned commerce data. Adoption tends to signal a direct-channel posture: teams have enough repeat-customer activity to justify campaign design, but often still run lean marketing operations rather than a separate enterprise CRM function. The fit is clearest for online commerce, subscriptions, travel bookings, fitness and leisure, where visual templates, audience capture and lifecycle messaging can be managed without a large technical team.
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The UK cohort contains 50 actively trading companies running the platform, so adoption is visible but still a minority position among consumer-facing email-platform users. Reported headcount totals 1,150, pointing to a base of small employers rather than large consumer groups. In the category ranking, the platform sits fifth, with a 7.8% detected email-tool share against a 641-company sector denominator. The regional skew is away from a London-only pattern: South East accounts for 26.0% of the cohort, South West 18.0%, London 10.0%, West Midlands 10.0% and North West 8.0%.
Consumer adoption of hosted email software brings the usual UK marketing-permission questions into everyday operations. Consent capture, suppression lists, preference centres and unsubscribe handling matter because these firms are selling to individuals, not simply nurturing account-based sales pipelines. Procurement tends to be light-touch compared with enterprise marketing suites, but the operational burden is not trivial: customer lists have to move between website forms, checkout systems, booking tools and analytics tags without creating unclear ownership of permissions. For travel, leisure and retail users, campaign timing also tends to sit close to seasonal demand, making governance a practical constraint rather than an abstract legal note.
Adoption appears likely to remain concentrated among consumer brands that want brand-led campaign production without building a full marketing-operations function. The platform tends to suit owner-managed or lean commercial teams, especially where newsletters, promotions and repeat bookings sit close to revenue. Over time, pressure may come from bundled commerce and website tools that pull email, forms and automation into the same contract. That points to a mixed outlook: some users will stay where campaign execution is the main requirement, while others may migrate when their customer-data needs become more complex.
Adoption by company size
Adoption of Flodesk varies by company size across the trading UK B2C companies in this cohort. 0.1% of the 54,825 companies with under 10 employees run Flodesk (28 detected). 0.1% of the 26,843 companies with 10–50 employees run Flodesk (20 detected). 0.1% of the 3,060 companies with over 50 employees run Flodesk (2 detected).
50
Active firms
2026
7.8%
Of detected Email share
UK B2C
8
Median headcount
Filed accounts
105
Verified contacts
Across this cohort
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Key facts
About 4% of the trading cohort reports turnover above £5M (2 of 50 firms) — the rest sits below that revenue band.
8% of the cohort was incorporated since 2022 (4 firms), so a sizeable share is in its first few filing cycles.
This email platform accounts for 7.8% (50) of detected email-platform usage among B2C companies, within a denominator of 641 companies with a detectable system.
Registered-region distribution is weighted towards South East 26.0% (13) and South West 18.0% (9), ahead of London 10.0% (5) and West Midlands 10.0% (5).
Website stacks point to in-house publishing and campaign measurement: 60.0% (30) also run a content-management system, 50.0% (25) show web analytics, and 38.0% (19) use tag-management tooling.
Sector tags overlap, with Travel & Hospitality at 32.0% (16), E-commerce 18.0% (9), Fashion & Retail 16.0% (8), Sport & Leisure 14.0% (7), and Real Estate & Property 14.0% (7).
Email market share among UK B2C
Share of the 641 UK B2C with a detectable system. As of June 2026.
What else do Flodesk-running B2C run?
Share of the 50 Flodesk-running UK companies where each technology was also detected. As of June 2026.
Where Flodesk B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£540.4K
Median UK turnover
4%
Above £5M turnover
4
Incorporated since 2022
105 verified decision-maker contacts
across these 50 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using Flodesk
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsManufactures and sells allergen‑free food products including snack bars, crackers, baking mixes and powdered superfoods. Products are gluten‑free, dairy‑free, nut‑free and vegan, and are sold through…
Sells to consumers and families managing food allergies or vegan diets, including coeliacs and nut-free households, plus schools and wholesale retail buyers seeking allergen-free ranges.
Financial Health
WeakWeak · -3% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online and in‑store retail business selling men’s, women’s and children’s footwear and bags. Offers trainers, boots, sandals, formal shoes and accessories from multiple third‑party brands…
Serves consumers shopping online for branded footwear and bags, including women, men and children, with categories for casual, work, outdoor, comfort, wide-fit, wedding and occasion needs across the…
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 5 filingsOperates and develops restaurant venues and dining concepts associated with chef Marcus Wareing. Provides restaurant dining services, seasonal menus, and food-related events, and publishes recipes…
Serves consumers interested in chef-led dining, recipes, cookbooks, TV-related content and food events, including newsletter audiences seeking restaurant updates and offers.
Financial Health
StableStable · -48% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsProduces handmade biscuits, brownies, cakes and other baked goods, specialising in personalised and branded biscuits and brownies for gifts, events and corporate orders. Sells baked products online,…
Sells to consumers buying personalised baked gifts for occasions, weddings and events, plus businesses seeking corporate gifting, branded treats and bulk orders across the UK, Ireland and Europe.
Financial Health
StrongStrong · Hiring · 19% CAGR over 3y
Location
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Financial sub-scores
Computed from 4 filingsRetailer of household furniture and flooring products including sofas, chairs, beds, bedroom ranges, dining and living room furniture, carpets, laminate and LVT flooring, sold through an online…
Sells to household consumers and homeowners furnishing living rooms, bedrooms and dining spaces, with delivery available to UK mainland postcodes.
Financial Health
WeakWeak · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsOperates a holiday park offering self‑catering cottages for short breaks and holidays. Provides accommodation booking along with on‑site leisure facilities including indoor and outdoor pools,…
Serves consumers seeking luxury self-catering holidays in Cornwall, including families, couples, groups, dog owners, hot tub break customers, and guests needing wedding accommodation near Truro and…
Financial Health
WeakWeak · -90% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsOperates a farm shop selling locally sourced meat, fruit, vegetables and artisan foods, with in‑house butchery, bakery and deli counters. Also runs a café serving breakfasts, lunches and afternoon…
Serves local consumers and countryside visitors in Derbyshire, including families, café diners, food shoppers and gift buyers seeking local produce, meals, hampers and farm experiences.
Financial Health
HealthyHealthy · Hiring · 19% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides travel agency services specialising in tailor‑made leisure holidays. Plans and books customised itineraries including flights, hotels, cruises and tours for individuals, couples, families…
Serves UK-based leisure travellers seeking luxury, tailor-made holidays, including solo travellers, couples, families, honeymooners and groups planning safaris, beach escapes, cruises, multi-centre…
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 3 filingsProvides hotel accommodation within a country estate, operating restaurants, a spa and wellness facilities. Hosts weddings, private celebrations, corporate meetings and events, and offers dining…
Serves leisure guests, restaurant diners, spa visitors, couples planning weddings, private event organisers, and corporate teams booking meetings, content days and photoshoots.
Financial Health
HealthyHealthy · Profitable, Hiring · 7% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online platform offering short‑term rentals of luxury villas and city apartments in international destinations. Provides travel planning and concierge services such as private chefs, maid…
Sells to affluent leisure travellers seeking luxury villa and city apartment rentals, including couples, families, large groups and wedding or event parties, across high-end holiday destinations and…
Financial Health
StrongStrong · Hiring · 28% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates indoor rock climbing and bouldering gyms with regularly reset climbing walls. Provides memberships, adult and junior coaching, yoga and functional fitness classes, and hosts climbing events,…
Serves London-based B2C customers: urban climbing and fitness enthusiasts, adults, students, under-18s with supervisors, and social or corporate groups seeking indoor activity venues.
Financial Health
StrongStrong · Hiring · 118% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProduces smoked salmon and smoked trout in a smokehouse and sells them through an online shop. Also retails fish, shellfish, gift boxes, and other food products, and supplies smoked fish and seafood…
Sells to consumers buying smoked fish, shellfish, local produce, gift boxes and gift cards online, and also serves wholesale customers seeking artisan seafood and smokehouse products.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsBrews and sells craft beers including ales, hazy IPAs and bourbon barrel‑aged stouts. Offers year‑round, seasonal and limited‑release beers, operates a taproom and pub, sells branded merchandise, and…
Sells to adult consumers of legal drinking age seeking craft beer, limited releases and branded merchandise, and to visitors booking brewery, taproom and pub experiences or events.
Financial Health
WeakWeak · -3% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsDesigns and sells digital and paper sewing patterns for making bags, including totes, backpacks and handbags, with step-by-step video tutorials. Also retails bag-making supplies such as fabrics,…
Serves sewing hobbyists and bag makers, from beginners to experienced makers, buying online; also addresses trade customers through wholesale pricing.
Financial Health
StrongStrong · Hiring · 26% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates a private wellness and fitness club providing membership access to personal training, yoga, reformer Pilates, barre and boxing classes, alongside nutritional coaching, supplements, and…
Serves health and wellness consumers, primarily club members, plus non-member café customers and people booking fitness, nutrition or event services; also offers corporate partnerships.
Financial Health
StableStable · -90% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOrganises trail running and walking events including 5k to ultra-distance races and virtual challenges. Manages race entries and results, operates a membership club for runners, and sells related…
Serves individual runners and walkers, from beginners to elite trail athletes, seeking trail races, ultras, virtual events and running club membership in the Lake District.
Financial Health
StableStable · Hiring · 15% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online retail store selling Christian-themed products including scripture memory cards, devotion and children’s books, prayer journals, greeting cards, Bible accessories, apparel,…
Sells primarily to Christian consumers and gift buyers, including families, women, mothers, teachers, teens and parents of babies or children, with a wholesale option for retailers.
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsDesigns and arranges bespoke safari and leisure travel itineraries to destinations across Africa and the Indian Ocean, organising accommodation, lodge stays, guided wildlife experiences, and travel…
Serves leisure travellers, couples and families seeking private safari, wildlife and beach holidays across African and Indian Ocean destinations.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsOperates venue-based escape rooms and immersive group activities including themed puzzle games, museum-style experiences, dungeon darts and cocktail-making classes. Also hosts corporate team-building…
Serves consumers seeking leisure and group activities in Leeds and Sheffield, including families, friends, couples, students, under-18s, and birthday or hen and stag party groups, plus businesses…
Financial Health
WeakWeak · Hiring · 17% CAGR over 3y
Location
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Computed from 5 filingsOperates restaurants and a teahouse serving Italian cuisine, alongside a garden plant nursery, deli and retail shop selling home, garden and lifestyle goods. Also provides seasonal container planting…
Targets London consumers, home gardeners, gift and lifestyle shoppers, restaurant diners, and individuals or organisations planning weddings, private events and venue hire.
Financial Health
StrongStrong · Hiring · 10% CAGR over 4y
Location
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Computed from 5 filingsOrganises guided mountaineering expeditions, trekking trips and climbing courses worldwide, including high‑altitude peaks and UK alpine training. Also provides equipment hire, expedition gear sales…
Serves individual adventure travellers, trekkers, mountaineers and climbers of varying experience levels, alongside schools needing expedition equipment hire and outdoor course support for UK and…
Financial Health
StableStable · -68% CAGR over 4y
Location
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Computed from 3 filingsOperates a historic estate offering private hire of a castle and grounds, luxury accommodation, wellness retreats, events, and curated experiences. Provides access to landscaped gardens, parkland…
Sells to affluent consumers seeking luxury private hire, tailored wellness retreats, member experiences and overnight stays, including private members and guests interested in heritage, gardens,…
Financial Health
DistressedDistressed · -76% CAGR over 2y
Location
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Computed from 5 filingsDesigns and delivers bespoke flower bouquets and gifts, and provides floral styling for weddings, corporate events, installations and seasonal displays. Also supplies plants, candles and decorative…
Serves affluent consumers, wedding couples, private party hosts, event planners and corporate clients needing luxury florals, installations, contract flowers and gifting, with London and Ibiza…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsOperates a fleet of motor cruisers available for self‑charter boating holidays and short breaks. Provides boat hire, customer instruction and support for cruising inland waterways including Loch Ness…
Serves consumers seeking self-charter boating holidays in Scotland, including couples, families, groups and first-time boaters hiring cruisers for weekly or short-break trips on Loch Ness and the…
Financial Health
HealthyHealthy · -6% CAGR over 5y
Location
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Computed from 5 filingsOperates a hotel providing guest accommodation, restaurant and bar dining, and venues for weddings, meetings, and private events, with facilities for leisure stays and organised functions.
Serves leisure and business travellers, diners, wedding and celebration organisers, and corporate clients booking meetings or events.
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsOperates a garden centre and plant nursery retailing plants, gardening supplies, outdoor furniture, barbecues, and home and gift items. Also runs an on‑site café and offers local delivery for…
Sells primarily to B2C customers: local homeowners, gardeners and garden-centre shoppers, including online buyers within a 10-mile delivery radius and visitors to its café and home/gift departments.
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 4y
Location
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Computed from 3 filingsDesigns and organises bespoke adventure travel experiences on land and sea worldwide. Plans itineraries and arranges logistics, activities and specialist guides for private clients through a network…
Serves affluent private travellers, families and groups seeking rare adventure travel and special occasions worldwide.
Financial Health
HealthyHealthy · Hiring · 33% CAGR over 2y
Location
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Computed from 3 filingsOperates an indoor bouldering and fitness centre offering climbing walls, coaching sessions, introductory lessons and memberships. Provides youth clubs, group bookings and events, and runs an on-site…
Serves B2C climbers and fitness users of all ages and abilities, including adults, children, families, students and concessions, plus schools, youth groups and businesses booking group sessions.
Financial Health
StableStable · Hiring · 6% CAGR over 2y
Location
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Computed from 5 filingsProvides online yoga training courses and continuing professional development (CPD) programmes. Offers paid and free courses, workshops, and classes, with digital study materials and student access…
Serves individual yoga learners, aspiring yoga teachers and qualified instructors seeking yoga training, CPD, workshops and classes.
Financial Health
DistressedDistressed · -29% CAGR over 4y
Location
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Computed from 4 filingsProvides interior design and interior architecture services for residential, hospitality and retail spaces, including full-service design, virtual design and art curation. Also sells curated home…
Serves homeowners and residential clients, as well as hospitality and retail businesses seeking interior design support and curated home products, with projects across the UK and internationally.
Financial Health
StrongStrong · Hiring · 19% CAGR over 3y
Location
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Computed from 5 filingsOperates cafés serving specialty coffee, tea, wine and light food. Provides spaces for meetings, work and casual dining, with multiple outlets offering in‑store service and online ordering for drinks…
Serves consumers and business users in London and Watford, including commuters, busy professionals, freelancers, entrepreneurs, tourists, locals, and people meeting friends or clients.
Financial Health
StableStable · Hiring · 66% CAGR over 4y
Location
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Computed from 3 filingsProduces and sells handmade chocolate products including truffles and fudge, alongside dog treats. Operates an online shop offering confectionery gifts, flavour guides and gift cards, focusing on…
Sells to consumers buying handmade chocolate treats and dog owners purchasing edible gifts for themselves, others, and their pets.
Financial Health
WeakWeak · Hiring · 7% CAGR over 2y
Location
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Computed from 5 filingsProvides non-surgical cosmetic skin treatments including facials, chemical peels, microneedling, LED therapy, laser hair removal, dermal fillers and anti‑wrinkle injectables. Also offers plasma and…
Serves consumers in Hertfordshire seeking personalised skincare and aesthetic clinic treatments, including people with concerns such as acne, ageing, pigmentation, rosacea, hair removal, tattoo…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates dental clinics providing general and cosmetic dentistry, including routine check-ups, hygiene treatments and fillings, as well as teeth whitening, veneers, dental implants, orthodontics and…
Serves consumers and families in Essex seeking private dental care, including routine patients, emergency patients, children, and adults interested in cosmetic, orthodontic, implant, or facial…
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 4y
Location
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Operates childcare nurseries providing early years education and day care for babies and young children. Offers nature‑based learning, outdoor activities, meals, and child‑led development programmes…
Serves parents and families seeking nursery places for babies and young children, particularly around Altrincham, Lymm and Bowdon, with information aimed at prospective and current parents.
Financial Health
N/AN/A
Location
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Computed from 3 filingsOperates a farm-based rural venue offering self‑catering accommodation in huts and houses, and hosting weddings, retreats and workshops. Also runs a small farm with a market garden, cider orchard and…
Serves consumers seeking countryside getaways, couples planning rural weddings, and groups of family or friends booking gatherings and nature-based events, with some appeal to local producers and…
Financial Health
WeakWeak · -6% CAGR over 2y
Location
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Computed from 5 filingsOperates a countryside events venue offering facilities for weddings, ceremonies and receptions, with barns, dining and party spaces. Provides event coordination, accommodation in on-site guest…
Serves engaged couples planning weddings in Cheshire/Staffordshire, plus consumers organising private celebrations and businesses booking corporate events or Christmas parties.
Financial Health
StableStable · -18% CAGR over 5y
Location
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Computed from 2 filingsOperates an event venue offering a converted barn and estate spaces for weddings, civil ceremonies, corporate events, and private celebrations. Provides venue hire with guest accommodation, event…
Serves couples planning weddings and civil partnerships, their guests, and businesses seeking venues for corporate events, meetings or Christmas parties.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 1y
Location
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Computed from 5 filingsOperates a barn-based wedding and events venue offering indoor and outdoor ceremony spaces, reception and dining facilities, bar areas, accommodation including a farmhouse and glamping lodges, and…
Serves engaged couples, including same-sex couples, seeking an exclusive-use countryside barn wedding venue in North Wales for personalised ceremonies and receptions.
Financial Health
HealthyHealthy · Hiring · 17% CAGR over 4y
Location
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Computed from 4 filingsOperates a restaurant serving lunch and dinner with cocktail and wine menus, and hosts private dining and events including parties, corporate functions and celebrations. Also runs a private members…
Serves local diners, private members seeking co-working/networking, and individuals or organisations booking private dining, parties, corporate events, weddings and celebrations in Amersham.
Financial Health
HealthyHealthy · 1% CAGR over 3y
Location
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Computed from 5 filingsRetailer of household furniture and interiors, offering sofas, beds, dining tables, chairs, and home accessories. Provides in‑store consultation to help customers select and coordinate furnishings…
Serves consumers and homeowners furnishing living, dining and bedroom spaces, primarily shoppers seeking an in-store retail experience with face-to-face advice and finance options for home purchases.
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 5y
Location
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Computed from 3 filingsOperates community pharmacies providing prescription dispensing and healthcare services including travel vaccinations, blood tests, blood pressure checks, earwax removal, contraception services, and…
Serves local residents, patients and travellers in Tower Hamlets and East London seeking community pharmacy, prescription and clinic services, including adults needing vaccinations, health checks and…
Financial Health
HealthyHealthy · -1% CAGR over 2y
Location
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Computed from 5 filingsProvides further and higher education courses in commercial music and sustainable fashion, including BTEC diplomas and undergraduate and postgraduate programmes. Offers training in music performance,…
Serves young people, school leavers, undergraduates and postgraduates seeking creative industry careers in commercial music and sustainable fashion, with Saturday school options for younger learners…
Financial Health
StableStable · Hiring · 5% CAGR over 4y
Location
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Operates a public house offering alcoholic drinks, meals and hospitality services. Provides bar and restaurant dining, breakfasts and Sunday roasts, and short-stay accommodation with guest rooms…
Serves local residents, Cotswolds visitors and leisure travellers in West Oxfordshire, including couples, walkers and weekend-break guests looking for a village pub, dining and overnight stays.
Financial Health
N/AN/A
Location
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How Flodesk usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Flodesk is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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