B2C Companies Using follow.it in the UK: 133 Active Firms (2026)
B2C adopters of website subscription tools sell consumer products or content online, using sign-up and update workflows in the UK.
For consumer-facing operators, this website subscription stack sits between content publishing, email capture and customer-retention tooling. Running it usually signals an owned-audience posture: the business wants repeat visits, direct updates and permission-based contact rather than relying only on paid acquisition or marketplace traffic. The fit is most apparent in ecommerce, media, membership, leisure, retail and consumer-services models with a public website and regular content or product updates. Engagements tend to be modest in procurement terms, often owned by a marketer, website manager or agency partner rather than a central enterprise-technology function.
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UK adoption remains a narrow pattern: 133 actively trading companies in this list run the subscription tool, with reported headcount of 1,358 among reporting firms. Within the sector’s marketing-technology ranking, the system sits sixth at 4.6% of 2,870 comparable sector websites. Registered-address skew is fairly distributed by UK standards, with London at 16.5%, the South East at 14.3%, the North West at 12.8%, the South West at 11.3% and the West Midlands at 9.0%. The median adopter looks more like a small operator with a web-led acquisition loop than a scaled consumer platform.
Website subscription and notification workflows sit close to consent, preference management and customer-communication rules. For consumer operators, the operational risk is less about formal authorisation and more about whether sign-up copy, unsubscribe paths, privacy wording and cookie choices are kept aligned as the website changes. Procurement also tends to be fragmented: an agency may install the tool, a marketing manager may control messaging, and a director may own the customer list. That split makes audit trails and clear processor terms more important than the apparent simplicity of the widget.
Adoption appears likely to track the fortunes of owned web traffic. Companies with regular content, repeat purchase cycles or membership-style relationships tend to keep lightweight subscription workflows in place, particularly where the marketing team is small and agency-supported. At the same time, website platforms and email tools keep folding notification and capture features into broader bundles, so standalone usage may face quiet displacement. The cohort therefore looks more like a long-tail adoption base than a scale-up pipeline: useful for retention, but exposed to template changes, platform migrations and marketing-stack consolidation.
Adoption by company size
Adoption of follow.it varies by company size across the trading UK B2C companies in this cohort. 0.1% of the 54,825 companies with under 10 employees run follow.it (80 detected). 0.2% of the 26,843 companies with 10–50 employees run follow.it (51 detected). 0.1% of the 3,060 companies with over 50 employees run follow.it (2 detected).
133
Active firms
2026
4.6%
Of detected Marketing share
UK B2C
8
Median headcount
Filed accounts
288
Verified contacts
Across this cohort
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Key facts
About 1% of the trading cohort reports turnover above £5M (2 of 133 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (8 firms), so a sizeable share is in its first few filing cycles.
Within detectable Marketing systems for B2C firms, the subscription workflow accounts for 4.6% (133) of 2,870 companies with a detectable system.
The workflow's detected share sits close to adjacent Marketing systems at 5.1% (145), 4.5% (128) and 4.3% (124).
London accounts for 16.5% (22) of the cohort, followed by the South East at 14.3% (19) and the North West at 12.8% (17).
Overlapping sector tags cluster around Field Services & Trades at 18.8% (25), Travel & Hospitality at 13.5% (18), and Healthcare Provider at 12.8% (17).
The stack is concentrated around publishing and audience workflows: 99.2% (132) also run the same website publishing layer, while 49.6% (66) also run search optimisation tooling.
Email market share among UK B2C
Share of the 2,870 UK B2C with a detectable system. As of June 2026.
What else do follow.it-running B2C run?
Share of the 133 follow.it-running UK companies where each technology was also detected. As of June 2026.
Where follow.it B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£504K
Median UK turnover
1.5%
Above £5M turnover
8
Incorporated since 2022
288 verified decision-maker contacts
across these 133 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using follow.it
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsProvides online pregnancy and postnatal fitness programmes delivered through video workouts and a mobile app. Offers structured exercise plans by trimester, core rehabilitation after birth, nutrition…
Serves consumers: pregnant women and new mothers worldwide seeking online prenatal fitness, pregnancy health support, birth preparation, and postnatal core recovery guidance.
Financial Health
StableStable · Hiring · 216% CAGR over 2y
Location
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Computed from 5 filingsPublishes and sells reprints of mainly early‑ to mid‑twentieth‑century fiction and non‑fiction, particularly by women writers. Produces paperback editions, ebooks and audiobooks, and sells titles,…
Sells to individual readers, gift buyers and book groups interested in twentieth-century fiction and non-fiction, especially works by women writers, through its shop, online store, subscriptions and…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsProduces online media and events focused on electric vehicles and home energy, including video reviews, podcasts, news articles and industry insights. Operates the Everything Electric platform and…
Serves consumers and enthusiasts interested in electric vehicles, home energy, solar, batteries and clean technology, plus EV and energy industry audiences.
Financial Health
DistressedDistressed
Location
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Computed from 3 filingsOperates an online birdwatching website publishing articles on bird species, birding locations, travel experiences, guides, and equipment reviews, with posts contributed by multiple writers and…
Targets birdwatchers, birding travellers and wildlife enthusiasts, plus advertisers seeking to reach birding audiences such as tour operators, lodges and conservation organisations.
Financial Health
StableStable · Hiring · 22% CAGR over 2y
Location
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Computed from 5 filingsProduces and sells gluten‑free, vegan and dairy‑free baked goods including cakes, brownies, flapjacks and traybakes. Operates an online bakery offering cake boxes, celebration cakes and gift products…
Serves UK consumers seeking gluten-free, dairy-free or vegan cakes and gifts for occasions, alongside wholesale/trade buyers and businesses ordering corporate gifts.
Financial Health
HealthyHealthy · 1% CAGR over 4y
Location
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Computed from 5 filingsOperates a membership club for enthusiasts of Citroën vehicles. Organises rallies and meetings, publishes the monthly Citroënian magazine, provides member benefits such as insurance and discounts,…
Targets Citroën owners and enthusiasts, from classic car collectors to modern model fans, mainly in the UK with worldwide digital membership available.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 3 filingsOperates a professional rugby league club competing in the UK league system. Organises men’s, women’s and wheelchair teams, participates in league and cup competitions, and provides matchday events,…
Serves rugby league supporters and matchday attendees, including fans of men’s, women’s and wheelchair teams, and sells commercial partnership opportunities to sponsors and local businesses.
Financial Health
StableStable · Hiring · 24% CAGR over 2y
Location
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Computed from 4 filingsRetailer of ethically sourced cotton clothing, textiles and homeware from artisan producers. Sells items including block‑printed nightwear and quilts, kilims, soaps, accessories, and home furnishings…
Serves consumers shopping online or in-store for ethically sourced women’s and men’s clothing, accessories, bedding, homeware and gifts, including home furnishing and craft-focused gift buyers.
Financial Health
StableStable · 0% CAGR over 3y
Location
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Computed from 5 filingsOrganises rail-based travel packages across Europe, including Interrail trips, guided backpacking tours and self-guided itineraries. Arranges train travel, accommodation and route planning, and…
Sells to consumers planning European rail holidays, including independent travellers, backpackers, students, couples and small groups seeking self-guided or guided group trips with hostel or hotel…
Financial Health
StableStable · -8% CAGR over 4y
Location
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Computed from 2 filingsPublishes and sells contemporary artworks, including limited‑edition prints and framed pieces by various artists, through an online shop. Also produces artist editions and studio publications and…
Sells to art collectors and individual buyers purchasing limited-edition contemporary prints, framed artworks and artist releases online.
Financial Health
StableStable · 0% CAGR over 1y
Location
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Computed from 5 filingsManufactures and sells allergen‑free food products including snack bars, crackers, baking mixes and powdered superfoods. Products are gluten‑free, dairy‑free, nut‑free and vegan, and are sold through…
Sells to consumers and families managing food allergies or vegan diets, including coeliacs and nut-free households, plus schools and wholesale retail buyers seeking allergen-free ranges.
Financial Health
WeakWeak · -3% CAGR over 4y
Location
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Computed from 3 filingsOnline retailer of pit bike parts and accessories, including engines, carburettors, brake components, suspension, wheels, tyres, plastics, chains, sprockets, and electrical parts, as well as complete…
Serves B2C pit bike owners, riders and hobby mechanics, including users of off-road and supermoto pit bikes, mini motos, mini quads and drift buggies.
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Computed from 3 filingsOperates a gymnastics club providing coached classes for preschool children, youth and adults, including recreational and apparatus-based gymnastics, trampolining and double mini tramp. Also runs…
Serves families, children and adults in Hull seeking gymnastics, trampolining, holiday camp and recreational fitness sessions, from preschool age through teenagers to adult participants.
Financial Health
StrongStrong · Hiring · 164% CAGR over 2y
Location
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Computed from 5 filingsSupplies silk fabrics and textiles including crepe de chine, satin, chiffon and jacquard in plain dyed or printed finishes. Provides silk printing and dyeing services and custom scarf printing, and…
Serves trade and retail customers buying silk fabrics and accessories, including dressmakers, textile designers, fashion and craft makers, and consumers seeking custom printed scarves.
Financial Health
StableStable · -68% CAGR over 4y
Location
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Computed from 5 filingsOperates an online publication covering comics, graphic novels and related media. Publishes news, reviews, interviews and reference resources on British and international comics, along with guides…
Targets B2C audiences: James Bond film enthusiasts, memorabilia collectors, cinema historians and archive-focused fans interested in rare production material and behind-the-scenes film history.
Financial Health
WeakWeak
Location
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Computed from 5 filingsOperates a semi‑professional football club, managing a first team and youth academy squads across multiple age groups. Organises matches, league participation, player development, club events, and…
Serves local football supporters, community members, youth academy players and their families, while also targeting businesses and individuals interested in club, player or staff sponsorship.
Financial Health
WeakWeak · Hiring · 2% CAGR over 4y
Location
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Computed from 3 filingsManufactures and sells sheepskin, leather and cowhide products including coats, hats, gloves, bags, rugs, cushions and other homewares. Produces handcrafted clothing accessories, leather goods and…
Serves consumers buying sheepskin and leather fashion, bags, homewares, gifts and pet items, with separate trade customers seeking leather, cowhide and sheepskin products.
Financial Health
StableStable · -3% CAGR over 2y
Location
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Computed from 3 filingsOperates themed escape room experiences where groups solve puzzles and challenges within time limits. Offers multiple game scenarios, online booking, gift vouchers, and play‑at‑home escape room games…
Serves consumers and businesses seeking escape room experiences in Bristol, including friends, families, gift voucher buyers and corporate teams planning group activities.
Financial Health
HealthyHealthy · Hiring · 73% CAGR over 2y
Location
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Computed from 5 filingsProvides travel agency services arranging package holidays, tailor‑made trips and tours worldwide. Offers booking support for family holidays, couples’ trips and destination weddings, with travel…
Serves UK consumers planning leisure travel, including families, couples, touring holidaymakers and people arranging weddings abroad or tailor-made global holidays.
Financial Health
StrongStrong · Hiring · 15% CAGR over 4y
Location
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Computed from 3 filingsOperates a Haute Dolci dessert restaurant offering waffles, crepes, cakes, gelato and hot drinks. Provides dine‑in and click‑and‑collect ordering, table bookings, gift cards, and hosting for parties…
Sells to consumers seeking dine-in, click-and-collect and event-based dessert experiences, including groups booking parties, gift card buyers and loyalty members, through stores across the UK and…
Financial Health
StrongStrong
Location
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Computed from 5 filingsSells new and used cameras, lenses, binoculars and photographic accessories through a retail shop and website. Supplies digital and film camera equipment, extension tubes, teleconverters and other…
Serves consumers, photography enthusiasts and professional photographers seeking new or used camera gear and accessories, with both in-store and online purchasing options.
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsProduces and sells Jamaican-style food products including baked patties with meat or vegetable fillings, ready meals such as jerk chicken and rice or curry mutton and rice, and chicken wings,…
Sells directly to consumers buying Jamaican patties, meals and wings online for home delivery. Also serves trade buyers through its dedicated trade channel, likely including food retailers,…
Financial Health
StrongStrong · Growing, Hiring · 39% CAGR over 5y
Location
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Computed from 3 filingsOrganises community sports events and physical activity programmes, including marathons, half‑marathons and 5K races. Provides exercise classes, running groups, dementia‑friendly walks, and workplace…
Serves individuals and community groups in Norfolk and beyond, including runners, over-50s, children and adults with disabilities, older adults, people with dementia, and workplaces seeking health…
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 2y
Location
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Computed from 5 filingsOperates an indoor activity and trampoline park offering freestyle jumping areas, inflatable challenges, ninja obstacle courses, interactive football games and soft play for young children. Provides…
Serves families, children, teens and adults in Manchester, including party bookers, group visitors, students, sports teams and emergency services staff.
Financial Health
StrongStrong · Hiring · 3% CAGR over 4y
Location
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Computed from 4 filingsOperates out-of-school childcare clubs for children, providing supervised breakfast clubs, after-school care and holiday clubs, along with early years childcare sessions. Offers booking and parent…
Serves parents and carers needing Ofsted-registered wraparound and holiday childcare for school-age and early years children.
Financial Health
StableStable · 0% CAGR over 3y
Location
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Computed from 5 filingsOperates dessert restaurants serving waffles, crepes, cakes, gelato and speciality drinks. Provides dine‑in and click‑and‑collect ordering, table bookings, gift cards, and hosting for parties and…
Serves consumers seeking dessert-led dining, takeaway, gift cards and celebrations, including groups booking parties and events at UK high-street and shopping-centre locations; also targets…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates an online shop selling personalised gifts and printed items, including customised name frames, keepsake boxes, bags, bottles, and themed gifts for babies, children, and families for…
Sells B2C to consumers shopping for personalised gifts for children, babies, family members, mothers, dog owners and special occasions.
Financial Health
DistressedDistressed · -22% CAGR over 4y
Location
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Computed from 3 filingsProvides residential property sales and lettings services, marketing homes and rental properties. Offers property valuations, landlord and tenant services, auctions, land and new‑build sales, and…
Serves homeowners, property buyers, landlords, tenants, landowners and residential developers in Clevedon, North Somerset and Somerset, including nearby towns and villages.
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 5 filingsOperates a leisure and entertainment venue offering bowling lanes, arcade and competitive games, karaoke rooms and other social gaming activities alongside bars and food service. Provides group…
Serves consumers planning nights out, dates and group social activities, alongside businesses booking work socials, corporate events and Christmas parties at entertainment venues.
Financial Health
StrongStrong
Location
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Computed from 4 filingsImports and retails electric mopeds, scooters and motorcycles, including learner‑legal models equivalent to 50cc and 125cc. Sells vehicles from brands such as Horwin, Naxeon and Caofen, plus…
Serves individual riders seeking learner-legal electric mopeds, scooters and motorbikes, including urban commuters, CBT licence holders and recreational trail-bike users, with some provision for…
Financial Health
DistressedDistressed · -6% CAGR over 3y
Location
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Computed from 5 filingsProvides private tuition for children aged 4–16, offering small‑group lessons and exam preparation in maths, English and science across Key Stages, SATs, 11+, GCSE and A Level. Also offers initial…
Serves parents and carers of children and teenagers in Manchester and Bradford, from Reception through GCSE and A Level, including families preparing for 11+, SATs, 13+, UKMT and school exams.
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates burger takeaway and delivery restaurants and a food truck. Prepares flame‑grilled beef and chicken burgers, fries, milkshakes and sides, offering online ordering, collection and direct home…
Serves B2C customers in Cardiff, Romford and Swansea seeking burger delivery or collection, including diners looking for halal-certified beef and chicken options.
Financial Health
DistressedDistressed
Location
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Computed from 5 filingsOperates burger restaurants and a delivery service preparing flame‑grilled beef and chicken burgers, fries, milkshakes and sides. Food is cooked to order and offered for online ordering, delivery and…
Serves B2C customers in Cardiff, Romford and Swansea ordering burgers, sides and shakes for home delivery or collection, including customers seeking halal-certified beef and chicken options.
Financial Health
DistressedDistressed · -72% CAGR over 4y
Location
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Computed from 5 filingsSupplies DIY and trade materials including hand and power tools, timber, sheet materials, cut‑to‑size glass, doors, insulation, plumbing and electrical supplies, paint, and building materials. Sells…
Serves DIY customers, homeowners and trade buyers such as builders, plumbers, electricians and contractors, primarily in the South Wales valleys and surrounding areas, with online sales to wider UK…
Financial Health
WeakWeak · -6% CAGR over 4y
Location
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Computed from 5 filingsOperates a campsite and leisure site offering tent, caravan, and motorhome pitches. Provides on‑site fishing lakes, woodland walks, shower and toilet facilities, and a small reception shop, catering…
Serves B2C leisure customers, including campers, tent holidaymakers, anglers, couples and families seeking quiet short breaks in the Lincolnshire countryside near Lincoln and Newark.
Financial Health
StrongStrong · Hiring · 6% CAGR over 4y
Location
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Operates a hotel offering en-suite guest accommodation, apartments and leisure facilities including indoor pool and gym. Provides restaurant and pub dining, spa and massage treatments, and hosts…
Serves leisure travellers and families visiting South Devon, couples planning weddings or celebrations, and businesses or organisations needing conference, meeting and banqueting venues in Devon.
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Computed from 3 filingsRetailer of household furniture and beds, including sofas, dining sets and bedroom furniture. Also sells homewares, gifts, cookware, toys and greeting cards, and operates an in‑store restaurant and…
Serves consumers furnishing homes across North East Scotland, including Aberdeen, plus local shoppers seeking homewares, gifts, clothing, greeting cards, wedding lists and restaurant visits.
Financial Health
WeakWeak · 2% CAGR over 2y
Location
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Computed from 2 filingsProvides private hire taxi services including local and long-distance journeys, UK airport transfers, corporate travel, school runs, courier work, and transport for weddings and events. Bookings…
Serves consumers and businesses in Sandwell, Birmingham and surrounding areas, including airport travellers, families, hotel guests, corporate event organisers, schools, wedding parties and…
Financial Health
HealthyHealthy · 0% CAGR over 1y
Location
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Computed from 5 filingsOperates day nurseries providing childcare and early years education for babies and young children. Services include nursery and pre‑school care, structured learning programmes, outdoor and…
Serves parents and carers of babies and young children seeking nursery, pre-school and funded childcare places across multiple regions of England.
Financial Health
HealthyHealthy · -24% CAGR over 4y
Location
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Computed from 5 filingsProvides general and cosmetic dental services, including NHS and private treatments, dental hygiene care, tooth whitening, Invisalign aligners, composite bonding, and dental implants. Also offers…
Serves individual dental patients, including new NHS and private patients, adults seeking cosmetic treatments, and people interested in private dental membership plans.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates a hotel and restaurant offering guest accommodation, dining, afternoon tea, and takeaway food. Provides venues and catering for weddings, private events, business meetings, conferences, and…
Serves consumers and organisations seeking hotel stays, restaurant dining, weddings, private events and venue hire, including couples, families, event hosts, businesses booking meetings or…
Financial Health
StableStable · -2% CAGR over 4y
Location
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Computed from 5 filingsOperates a group of pubs, bars and restaurants serving food and alcoholic drinks. Venues include community pubs, city bars and eateries, with some offering live music, dining areas, and function…
Serves consumers in Brighton & Hove, including friends, families and groups seeking pub meals, drinks, nights out, live music, Sunday roasts and private hire occasions.
Financial Health
WeakWeak · -68% CAGR over 4y
Location
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Computed from 5 filingsSupplies Kärcher home and professional cleaning equipment including pressure washers, vacuum cleaners, scrubber dryers and accessories through an online store. Also designs and manufactures bespoke…
Serves businesses needing professional or industrial cleaning equipment, including commercial facilities, construction sites and floor-care users, alongside homeowners buying Kärcher home and garden…
Financial Health
StableStable · -68% CAGR over 4y
Location
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Computed from 3 filingsSells new and used Morgan sports cars and provides vehicle servicing and maintenance. Operates an online shop supplying Morgan car parts, components, accessories and branded merchandise, and offers…
Sells to Morgan car buyers and owners in the South East, including consumers seeking new or used vehicles, servicing, parts, accessories and merchandise, plus corporate and personal customers looking…
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 3 filingsOperates a fine dining restaurant serving seasonal dishes prepared from locally sourced ingredients. Offers lunch and dinner menus, alcoholic beverages including wine, cocktails and beer, and…
Serves individual diners, couples and small groups seeking fine dining, drinks, Sunday lunch, gift vouchers, and private hire or group bookings for celebrations of up to 35 people.
Financial Health
WeakWeak · -11% CAGR over 1y
Location
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Computed from 3 filingsProvides English language training courses for international students, including general English, IELTS and OET preparation, young learner programmes, and online classes. Also arranges homestay…
Serves international English-language learners, including adults, young learners, closed study groups and healthcare professionals preparing for OET, with courses in Cardiff and online.
Financial Health
WeakWeak · Hiring · 18% CAGR over 2y
Location
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Computed from 5 filingsOperates residential English-language summer camps for girls aged 8–14 from international backgrounds, combining small-group English lessons with supervised activities such as sports, arts, drama,…
Serves parents and guardians worldwide seeking an English-language residential summer camp for girls aged 8–14, including both native and non-native English speakers.
Financial Health
HealthyHealthy · Hiring · 32% CAGR over 4y
Location
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Operates a bar and restaurant serving Japanese‑inspired seafood dishes and small plates, including tiradito, tuna tartare, scallops and miso black cod. Provides food and drink menus, table…
Serves consumers seeking dine-in, delivery and reservation-based restaurant meals and drinks, including local diners and visitors interested in Japanese-inspired food.
Financial Health
N/AN/A
Location
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Computed from 3 filingsProvides professional training courses in health, safety and environmental management. Delivers NEBOSH, IOSH, ISO and sustainability qualifications through online, classroom and in‑company training,…
Serves individual health, safety and environmental management learners, employers needing workplace training, training providers licensing course materials, and professionals seeking NEBOSH, IOSH,…
Financial Health
HealthyHealthy · Growing · 3% CAGR over 2y
Location
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How follow.it usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
follow.it is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK B2C companies use follow.it?
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