B2C Companies Using FlipHTML5 in the UK: 170 Active Firms (2026)
B2C adopters of embedded digital publishing tools present catalogues, brochures and magazines online for UK consumer audiences.
For consumer-facing teams, embedded publishing software usually sits between the CMS, ecommerce catalogue and campaign landing page. It is used when product ranges, seasonal edits, property packs, travel guides or customer information need a more visual treatment than a standard web page, but without sending visitors to a separate download. Adoption tends to signal a direct-channel marketing function with enough design resource to maintain campaign assets, plus a website team comfortable embedding external viewers and tracking engagement. The buyer is usually marketing, ecommerce, operations or branch-level customer communications rather than central IT alone.
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Around 170 UK B2C organisations are actively trading while running this embedded publishing tool. Reported employment across the cohort totals 36,193 people, so the adoption footprint is not confined to micro-sites or small campaign teams. Within detected marketing technologies for this sector, the system ranks third, used by 5.9% of a 2,870-company denominator; two higher-share tools sit ahead of it and several lower-share tools cluster close behind. The regional skew is towards London at 20.0% and the South East at 16.5%, followed by the South West at 11.2%, the North West at 10.0%, and Yorkshire and The Humber at 8.8%.
Procurement is usually a marketing-operations decision, but the risk sits in the surrounding web estate. Embedded viewers can add cookies, analytics events, enquiry forms and hosted media, so consumer organisations need clear ownership between marketing, web operations and privacy teams. GDPR and PECR matter where browsing behaviour is measured or personal details are captured after a catalogue, guide or brochure journey. For property, travel, hospitality and retail users, claims, pricing, availability and imagery also have to stay aligned with the trading website, since the publication can otherwise become a stale parallel channel.
Adoption appears likely to remain pragmatic rather than strategic. Many users look like consumer businesses that need a presentable way to reuse designed brochures online, not organisations rebuilding the whole customer journey around digital publishing. The stack tends to persist where marketing teams already rely on a CMS, analytics tagging and search optimisation, because the embedded viewer is a low-friction addition to existing campaign workflows. Pressure may come from website performance, consent management and accessibility expectations, pushing some teams towards tighter CMS integration or fewer external embeds over time.
Adoption by company size
Adoption of FlipHTML5 rises with company size across the trading UK B2C companies in this cohort. 0.2% of the 54,825 companies with under 10 employees run FlipHTML5 (106 detected). 0.2% of the 26,843 companies with 10–50 employees run FlipHTML5 (58 detected). 0.3% of the 3,060 companies with over 50 employees run FlipHTML5 (10 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
170
Active firms
2026
5.9%
Of detected Marketing share
UK B2C
7
Median headcount
Filed accounts
430
Verified contacts
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Key facts
About 8% of the trading cohort reports turnover above £5M (15 of 170 firms) — the rest sits below that revenue band.
7% of the cohort was incorporated since 2022 (13 firms), so a sizeable share is in its first few filing cycles.
Within B2C companies with a detectable marketing system, the detected digital-publishing tool is third by share at 5.9% (170), behind two larger detected tools at 10.8% (310) and 6.1% (174).
London and the South East account for 20.0% (34) and 16.5% (28) of B2C firms running the tool, ahead of the South West at 11.2% (19).
Co-occurring web stack signals point to publisher-style marketing sites: 60.0% (102) also run a content management platform, 51.8% (88) run analytics, and 40.0% (68) run tag-management software.
Overlapping sector tags show use beyond consumer retail: Field Services & Trades accounts for 20.0% (34), Real Estate & Property for 14.7% (25), and Travel & Hospitality for 14.1% (24).
Security and delivery tools appear alongside the publishing layer on many sites, with bot filtering at 47.1% (80) and CDN-style delivery at 41.2% (70).
Digital publishing market share among UK B2C
Share of the 2,870 UK B2C with a detectable system. As of June 2026.
What else do FlipHTML5-running B2C run?
Share of the 170 FlipHTML5-running UK companies where each technology was also detected. As of June 2026.
Where FlipHTML5 B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£709.4K
Median UK turnover
8.8%
Above £5M turnover
13
Incorporated since 2022
430 verified decision-maker contacts
across these 170 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using FlipHTML5
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsPublishes free regional magazines and online content featuring local events, community news, interviews, lifestyle articles, and listings. Sells advertising space and sponsored features and produces…
Serves consumers and local communities across south east England, with content for residents seeking local events, activities, lifestyle features and competitions. Also sells to local businesses and…
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 2y
Location
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Operates a cruise line offering ocean cruise holidays to destinations including the Caribbean, Northern Europe and the British Isles. Sells itineraries, cabins and onboard packages, with ships…
Sells directly to leisure travellers in the UK seeking cruise holidays, including solo cruisers, groups and adults wanting no-fly departures from regional ports, with options for last-minute,…
Financial Health
N/AN/A
Location
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Computed from 2 filingsOperates an online retail platform selling men’s and women’s clothing, including ready‑to‑wear garments, unstitched fabric collections, western wear, modest wear, and accessories such as shoes, bags,…
Sells direct to online consumers shopping for women’s, men’s and children’s fashion, including South Asian unstitched and ready-to-wear outfits, modest wear, western wear and accessories across…
Financial Health
StrongStrong · Hiring · 401% CAGR over 1y
Location
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Computed from 3 filingsDevelops and builds residential property developments, including apartments and detached and semi‑detached houses. Manages new‑build housing projects from design and site selection to sales, buyer…
Sells to private homebuyers, including individuals, couples and families seeking apartments or detached and semi-detached houses in residential developments, mainly in Scotland.
Financial Health
StableStable · -59% CAGR over 2y
Location
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Computed from 3 filingsSells UK‑made furniture through an online retail website, offering ready‑assembled household items such as cabinets, storage units and other home furnishings, with online ordering, returns and…
Sells directly to consumers shopping online for ready-assembled home furniture, including households furnishing bedrooms, living spaces or other domestic rooms, with standard shipping and returns.
Financial Health
DistressedDistressed · -13% CAGR over 2y
Location
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Computed from 5 filingsSells new and used motorhomes from multiple manufacturers as an authorised dealer. Provides motorhome hire, vehicle brokerage and purchase schemes for owners, workshop servicing and repairs, and…
Serves private leisure customers looking to buy, sell, hire or service motorhomes, including new and used vehicle buyers and existing motorhome owners seeking branded dealer support.
Financial Health
HealthyHealthy · Growing, Hiring · 10% CAGR over 4y
Location
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Computed from 3 filingsOnline retailer of home furnishings and interior décor products, including fabrics, wallpaper, curtains, blinds, cushions, and furniture. Offers collections made with natural or recycled materials…
Serves sustainability-conscious UK homeowners and trade interiors buyers, including interior designers and decorators, looking for home furnishing fabrics, wallpaper, curtains, blinds, cushions and…
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 3 filingsOperates seafood restaurants and bars serving fish, oysters, lobster and shellfish dishes with champagne and wine. Also offers online ordering and a fishmonger service supplying fresh seafood and…
Sells directly to consumers, including local diners, groups and couples seeking seafood, oysters and champagne dining, as well as takeaway and online ordering customers. Serves private event and…
Financial Health
StableStable · Hiring · 9% CAGR over 2y
Location
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Computed from 2 filingsOperates bars, pubs, restaurants and hotels, providing food, drink and accommodation services. Manages a portfolio of leisure and hospitality venues and operates customer loyalty schemes. Also leases…
Sells to consumers seeking hospitality and leisure experiences, including bar and restaurant diners, pub-goers, hotel guests, and repeat local customers using its loyalty scheme.
Financial Health
WeakWeak · 10% CAGR over 1y
Location
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Computed from 2 filingsOwns and operates craft breweries, beer brands, pubs and hospitality venues. Produces and sells craft beer, offers packaged beer through online retail, and runs brewery taprooms and bars serving…
Sells primarily to consumers: craft beer drinkers buying beer online and visitors to its brewery taprooms, pubs and bars for drinks and meals in the UK and Australia.
Financial Health
HealthyHealthy · 0% CAGR over 1y
Location
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Computed from 5 filingsDesigns and installs fitted kitchens, bathrooms and bedrooms, offering cabinetry styles, worktops, flooring, appliances and storage solutions. Provides home measurement, interior design planning and…
Serves homeowners in Worksop, Sheffield and Doncaster planning kitchen, bathroom, bedroom and storage projects, including renovations and bespoke home interiors.
Financial Health
StableStable · 0% CAGR over 5y
Location
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Computed from 5 filingsDesigns and sells gothic and alternative fashion clothing and accessories through an online store, including T‑shirts, hoodies, dresses, jackets and bags, alongside hair dye, jewellery, homeware…
Serves consumers interested in gothic, horror, metal and alternative fashion, including men, women and children, plus wholesale retail buyers stocking alternative apparel and music/film merchandise.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 5 filingsRetailer and distributor of plumbing, heating, bathroom and kitchen supplies. Operates a showroom offering bathroom fixtures, fittings and accessories, and provides product catalogues and bathroom…
Serves homeowners, retail customers and bathroom renovators visiting a showroom for luxury bathroom, kitchen, plumbing and heating supplies, with emphasis on domestic makeovers and branded products.
Financial Health
HealthyHealthy · -3% CAGR over 4y
Location
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Computed from 3 filingsSells home wellness equipment including hot tubs, swim spas, saunas and cold plunge tubs from brands such as Jacuzzi and Sun & Soul. Also provides servicing, aftercare support, accessories, covers,…
Sells to UK consumers and homeowners seeking garden leisure and outdoor wellness products, including hot tubs, swim spas, saunas and cold plunges, as well as existing Jacuzzi® and Sun & Soul™ owners…
Financial Health
WeakWeak · -21% CAGR over 2y
Location
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Computed from 3 filingsRetailer of wall and floor tiles for kitchens, bathrooms and other interiors through an online store and showroom. Sells porcelain, ceramic, wood‑effect and mosaic tiles, along with tile adhesives,…
Sells mainly to UK homeowners and DIY renovators shopping for wall and floor tiles for kitchens, bathrooms and other home spaces, with related accessories also relevant to tilers and home-improvement…
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 3 filingsDesigns, supplies and installs fitted kitchens for residential properties, offering modern, contemporary and classic styles. Provides kitchen renovation services including design consultation,…
Serves homeowners across Scotland who are renovating or replacing domestic kitchens, with showroom-led sales to consumers choosing fitted kitchen styles for their homes and household needs.
Financial Health
StableStable · -6% CAGR over 2y
Location
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Computed from 5 filingsRetailer of kitchen appliances and fitted kitchens, selling products such as ovens, hobs, refrigerators, dishwashers, laundry appliances, sinks and taps. Operates an online store and showroom and…
Serves UK consumers and homeowners buying kitchen appliances or fitted kitchens, plus trade customers needing appliance and kitchen supply accounts.
Financial Health
StrongStrong
Location
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Computed from 5 filingsOperates coach tours and holidays across the UK, Europe and Ireland, offering multi-day travel packages with transport, excursions and hotel stays. Also provides private hire of luxury coaches with…
Sells to consumers seeking UK, Ireland and European coach holidays, including leisure travellers booking multi-day tours. Also serves private-hire customers needing coach transport with a driver,…
Financial Health
StrongStrong
Location
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Computed from 5 filingsOperates an online travel agency specialising in private villa and holiday home rentals. Curates and markets a portfolio of villas, chateaux and chalets in international destinations, and provides…
Serves B2C leisure travellers, including families, groups, couples and wedding parties seeking high-end private holiday accommodation, villas, chateaux and ski chalets in popular international…
Financial Health
StrongStrong · Hiring · 15% CAGR over 4y
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Computed from 3 filingsOperates a property co‑ownership platform offering fractional ownership of luxury holiday homes in European destinations. Provides curated property collections, booking systems for owners’ stays, and…
Serves private consumers seeking second homeownership in managed holiday homes across European destinations, including prospective homeowners interested in co-ownership collections in France, Italy,…
Financial Health
StrongStrong · Hiring · 46% CAGR over 2y
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Computed from 4 filingsOrganises coach-based day trips, short breaks and extended holidays to destinations across the UK and Europe. Also provides private coach hire for groups and schools, including transport for…
Serves Isle of Wight residents seeking day trips, short breaks and holidays, plus local groups and schools needing coach private hire for trips across the UK and Europe.
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 3y
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Computed from 4 filingsOperates a boutique hotel and holiday lodge resort offering guest rooms and hot‑tub lodges. Provides restaurant and bar dining, salon services, and venues for weddings, conferences and events, and…
Serves leisure travellers, couples and families seeking hotel or lodge stays, local diners and event guests, wedding couples, conference organisers, and buyers or investors of holiday lodges in…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 3y
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Computed from 3 filingsOperates a hospitality and leisure venue including a hotel, self‑catering lodges, restaurant and golf course. Hosts weddings, conferences and events, and provides accommodation packages, dining…
Serves leisure consumers and couples seeking hotel stays, dining, golf breaks, weddings and special occasions, plus businesses booking corporate gatherings and conferences near York and Yorkshire.
Financial Health
StableStable · Profitable, Hiring · 10% CAGR over 2y
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Computed from 4 filingsDesigns, supplies and installs fitted kitchens, bathrooms, bedrooms and home interiors. Provides bespoke design services, showroom consultations and project management, sourcing cabinetry, furniture…
Serves homeowners in Aberdeenshire, Angus and surrounding areas between Dundee and Aberdeen, targeting residential customers planning kitchen, bathroom, bedroom and home interior projects across…
Financial Health
HealthyHealthy · Profitable · 0% CAGR over 3y
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Computed from 5 filingsSupplies bathroom suites, fixtures and fittings, and operates as a plumbers’ merchant providing plumbing and heating materials. Offers bathroom design assistance, product selection and supply for…
Serves homeowners planning bathroom projects and commercial premises such as restaurants, hotels and offices, primarily in London and Surrey, plus trade or business buyers needing plumbing, heating…
Financial Health
StableStable · Hiring · 5% CAGR over 4y
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Computed from 5 filingsSupplies and installs double-glazed windows, doors, conservatories and roofline products for residential and commercial properties. Offers uPVC, aluminium and timber window and door systems, along…
Serves homeowners and businesses across Norfolk and Suffolk, including Diss, Harleston, Bungay, Attleborough, Long Stratton and Wymondham, with domestic and commercial property improvement needs.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
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Computed from 5 filingsOperates an online retail store selling sports equipment, footwear and clothing. Offers products for running, cricket, football, rugby, hockey, darts and tennis, along with training gear,…
Serves individual consumers, parents buying schoolwear, junior and adult athletes, and sports clubs or teams across running, cricket, football, rugby, hockey, darts and tennis.
Financial Health
StableStable · -69% CAGR over 4y
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Computed from 5 filingsOrganises sports travel packages for spectators, including tours to international rugby, cricket, horse racing and other major events. Arranges match tickets, accommodation, flights, hospitality and…
Sells primarily to consumers seeking bespoke sports travel packages, especially discerning sports fans following rugby, cricket, horse racing, golf and major international events. Also serves…
Financial Health
WeakWeak · Hiring · 10% CAGR over 4y
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Computed from 4 filingsOperates a professional association football club, organising men’s, women’s and youth teams, competitive matches and training. Generates revenue through ticket sales, hospitality packages,…
Sells to football supporters and matchgoers, including home and visiting fans, season ticket holders, families, junior supporters, and hospitality guests. Also serves local businesses through…
Financial Health
DistressedDistressed · -71% CAGR over 3y
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Computed from 4 filingsSupplies and installs fitted kitchens, bathrooms and bedrooms for residential properties. Provides design consultations, home measurement, product supply and full installation services, including…
Serves homeowners in Oxfordshire looking to update kitchens, bathrooms or bedrooms, including customers seeking design consultations, supply-only purchases, or full supply-and-install projects.
Financial Health
WeakWeak · Hiring · 5% CAGR over 3y
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Computed from 4 filingsDevelops residential properties including apartment schemes and luxury homes. Undertakes new-build developments and refurbishment of existing buildings, and acquires land such as brownfield,…
Sells to homebuyers seeking new-build and luxury apartments and houses, particularly in Bournemouth and surrounding areas. Also targets landowners and land agents with strategic, industrial,…
Financial Health
DistressedDistressed · -21% CAGR over 3y
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Computed from 4 filingsManages and markets holiday rental properties, including houses and apartments, on behalf of owners. Provides short‑term holiday accommodation bookings and arranges guest services and experiences…
Serves affluent holidaymakers, families and groups seeking premium coastal stays in Sandbanks, Poole and the south coast, plus holiday-home owners looking for managed letting support.
Financial Health
StableStable · Hiring · 4% CAGR over 3y
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Computed from 4 filingsProduces and sells patisserie products including cakes, tarts, breads, viennoiseries and confectionery. Offers celebration and wedding cakes, savoury baked goods, catering services, and wholesale…
Serves retail consumers, couples planning weddings, event and catering buyers, and wholesale business customers, with an emphasis on London shoppers and delivery users.
Financial Health
StableStable · 3% CAGR over 3y
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Develops residential property, designing and building new housing developments including houses, cottages and apartments for sale. Manages land planning and delivers small to medium residential…
Sells to private homebuyers seeking new-build houses and apartments in desirable Surrey towns and villages, including families and downsizers looking at residential developments.
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Computed from 5 filingsDesigns, supplies and installs bathrooms, shower rooms and wet rooms for residential properties. Provides bathroom suites, baths, showers, sinks, taps, furniture, tiles and accessories, offering…
Serves homeowners in Cwmbran and surrounding South Wales seeking fitted bathrooms, shower rooms, wet rooms, en-suites and accessible bathroom solutions, with options for supply-only or full…
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HealthyHealthy · 0% CAGR over 4y
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Computed from 5 filingsRetailer of wall, floor and outdoor tiles for bathrooms, kitchens and other interior spaces. Offers tile samples, bathroom design advice, and related materials such as grout, adhesive and trim, with…
Sells to homeowners planning bathroom, kitchen and home tiling projects, and also serves trade buyers such as tilers, installers and contractors purchasing materials for construction and renovation…
Financial Health
StableStable · -70% CAGR over 4y
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Computed from 3 filingsOperates a heritage railway offering steam and diesel train rides for visitors. Runs themed events, driver experience days and afternoon tea trains, and maintains historic locomotives and a railway…
Sells to leisure visitors and tourists, especially families with children, heritage railway enthusiasts, dog owners and groups seeking day trips, special events and experience days. Also serves…
Financial Health
WeakWeak
Location
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Computed from 4 filingsDevelops residential property projects, building new homes and apartment schemes. Acquires land, manages planning and construction, and sells completed properties through new‑home developments and…
Sells to private homebuyers seeking new-build houses and apartments in Surrey towns and villages, with a secondary audience of landowners and agents for land and planning enquiries.
Financial Health
StrongStrong · Growing · 0% CAGR over 3y
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Computed from 5 filingsDesigns and supplies fitted kitchens and interior cabinetry, offering showroom consultations, kitchen planning and project design. Showcases kitchen ranges and bespoke layouts from brands such as…
Serves consumers seeking fitted kitchens and home interior projects, likely homeowners and renovators visiting its showroom and reviewing past installations.
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HealthyHealthy · 0% CAGR over 4y
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Computed from 5 filingsOperates a Thai restaurant serving traditional dishes including curries, salads, soups and starters. Provides dine‑in meals, takeaway ordering, reservations and catering for events and group dining.
Serves consumers in and around Bicester, including local residents, Bicester Village visitors, takeaway customers and groups booking meals or events for lunches, dinners and special occasions.
Financial Health
StableStable · Hiring · 5% CAGR over 4y
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Computed from 5 filingsManufactures and installs residential glazing products including uPVC and aluminium windows, composite and uPVC doors, sliding sash windows, bi-fold doors, conservatories, orangeries, curtain wall…
Sells primarily to homeowners improving residential properties, and also serves builders, property developers and commercial clients needing glazing-related products such as aluminium frames, curtain…
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HealthyHealthy · -4% CAGR over 4y
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Computed from 5 filingsProvides supply and installation of uPVC and aluminium double‑glazed windows, doors and conservatories for residential properties. Also installs patio and bifold doors, replacement conservatory…
Serves homeowners in Wiltshire, Dorset and Somerset, with specialist routes for architects, developers and owners of listed or conservation-area properties.
Financial Health
StrongStrong · -1% CAGR over 4y
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Computed from 4 filingsDesigns, manufactures and installs bespoke fitted interiors including kitchens, bedrooms, bathrooms, wardrobes, media units and home offices. Produces cabinetry and doors in-house and supplies…
Serves homeowners and residential clients in Telford, Bridgnorth, Newport, Shrewsbury, Wolverhampton, Stafford and surrounding areas seeking bespoke fitted home interiors.
Financial Health
HealthyHealthy · 2% CAGR over 3y
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Computed from 5 filingsManages and markets self‑catering holiday cottages and apartments on behalf of property owners. Provides online property listings, booking services, and guest support for short‑term holiday…
Serves B2C holidaymakers visiting Whitby and the Yorkshire coast, including families, couples, groups and dog owners, alongside local holiday property owners seeking guest bookings.
Financial Health
StableStable · Hiring · 9% CAGR over 4y
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Computed from 4 filingsInstalls double‑glazed windows and doors for residential properties, including uPVC and aluminium casement, sash and tilt‑and‑turn windows, composite and patio doors, and bi‑fold systems. Also…
Targets private homeowners and residential property owners in Mansfield, Chesterfield and surrounding East Midlands areas seeking replacement windows, doors, conservatories and related improvements…
Financial Health
StableStable · -5% CAGR over 3y
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Computed from 5 filingsDesigns and supplies bespoke kitchens, bathrooms and bedrooms for residential properties. Provides interior design, materials selection and project management for home renovations, working with…
Serves homeowners in Devon, particularly those renovating kitchens, bathrooms, bedrooms or wider interiors, who want bespoke design support, materials selection and project management within a set…
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WeakWeak · 0% CAGR over 4y
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Computed from 3 filingsOperates a golf resort offering a 27‑hole golf course, driving range and practice facilities. Provides golf breaks with self‑catering log home accommodation, clubhouse bar and restaurant, golf…
Serves leisure golfers and holidaymakers seeking UK golf breaks, plus golf societies, corporate groups, event organisers, club members and local diners using resort, clubhouse and golf facilities.
Financial Health
StableStable · Profitable · -1% CAGR over 2y
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Computed from 5 filingsManufactures and sells beekeeping equipment and supplies through an online retail store, including beehives, starter kits, frames and wax foundation, protective clothing, hive tools, feeders, and…
Serves hobbyist, beginner and experienced beekeepers, including small-scale apiaries and commercial hive users, plus gift buyers and families seeking beekeeping-related clothing or accessories.
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StableStable · -8% CAGR over 4y
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Financial sub-scores
Computed from 3 filingsRetailer of bathroom fixtures and furnishings, supplying sanitaryware, showers, radiators and accessories from multiple brands. Provides bathroom design services including 3D visualisations and…
Serves homeowners, architects, interior designers, hotels and property developers seeking bathroom products and design support for single rooms, residential projects and commercial developments in…
Financial Health
WeakWeak · Hiring · 13% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential property sales and lettings services, property valuations, mortgage advice and holiday cottage rentals. Offers chartered surveying, auctions, land and planning consultancy,…
Serves consumers and businesses involved in property across Sussex, Surrey and Hampshire, including home buyers and sellers, tenants, landlords, property investors, developers, commercial occupiers,…
Financial Health
StableStable · -13% CAGR over 4y
Location
Unlock all 170 leads
Showing 50 of 170 — +120 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 170 leads
Showing 50 of 170 — +120 more with verified decision-maker contacts, live data, and CRM sync.
How FlipHTML5 usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
FlipHTML5 is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by Digital publishing
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Frequently asked questions
How many UK B2C companies use FlipHTML5?
What share of UK B2C companies run FlipHTML5?
How is FlipHTML5 usage detected?
What size B2C companies use FlipHTML5 in the UK?
What do FlipHTML5-running B2C companies also run?
Can I get contact details for these companies?
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