Digital publishing Used by UK B2C Companies: Market Share (2026)
This directory shows detected digital publishing market share across 1,487 of 84,728 trading UK B2C companies, with Issuu the largest detected system at 36.8%.
Among 84,728 trading UK B2C companies, 1,487 have a detectable digital publishing system. Issuu has the largest share at 36.8% (547), followed by Flipsnack at 13.0% (193), FlipHTML5 at 11.7% (174) and Heyzine at 11.7% (174).
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Issuu leads across each employee band, but its share falls as company size rises: 39.2% of 853 companies under 10 employees, 34.4% of 503 companies with 10–50 employees, and 30.5% of 131 companies over 50 employees.
Smaller systems still account for a sizeable part of the market. FlippingBook has 6.1% (90), Simplebooklet 5.7% (85), PageSuite 3.6% (53) and Yumpu 3.0% (44), while 8 further systems cover 196 companies between them.
1,487
B2C with detected Digital publishing
Of 84,728 UK B2C
1.8%
Detection rate
2026
16
Systems detected
In this category
36.8%
Leader share
Issuu
UK B2C Digital publishing market share
Share of the 1,487 UK B2C with a detectable system. As of June 2026.
Digital publishing compared
| System | UK B2C | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Issuu | 547 | 36.8% | 7 | 19.2% | Small teams, broadest detected usage |
| Flipsnack | 193 | 13% | 7 | 18.7% | Small teams, second-largest share |
| FlipHTML5 | 174 | 11.7% | 7 | 20.1% | Small teams, joint third share |
| Heyzine | 174 | 11.7% | 11 | 12.1% | Slightly larger small teams |
| FlippingBook | 90 | 6.1% | 7 | 20% | Small teams, smaller share |
| Simplebooklet | 85 | 5.7% | 8 | 14.1% | Small teams, mid-tail usage |
| PageSuite | 53 | 3.6% | 8 | 26.4% | Small teams, London-skewed usage |
| Yumpu | 44 | 3% | — | — | View these companies in Firmbase → |
| Calaméo | 42 | 2.8% | — | — | View these companies in Firmbase → |
| PressReader | 41 | 2.8% | — | — | View these companies in Firmbase → |
| Paperturn | 40 | 2.7% | — | — | View these companies in Firmbase → |
| Publitas | 28 | 1.9% | — | — | View these companies in Firmbase → |
| YUDU | 22 | 1.5% | — | — | View these companies in Firmbase → |
| FlipBuilder | 18 | 1.2% | — | — | View these companies in Firmbase → |
| Publuu | 16 | 1.1% | — | — | View these companies in Firmbase → |
| Ceros | 11 | 0.7% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Digital publishing system shifts with company size: among UK B2C with under 10 employees, Issuu leads at 39.2% of the 853 with a detectable system; among UK B2C with 10–50 employees, Issuu leads at 34.4% of the 503 with a detectable system; and among UK B2C with over 50 employees, Issuu leads at 30.5% of the 131 with a detectable system.
Under 10 employees
39.2% of band
Under 10 employees covers 853 companies, making it the largest band in this market. Issuu leads with 39.2%, while Flipsnack, FlipHTML5 and Heyzine form the main named challenger set overall.
10–50 employees
34.4% of band
10–50 employees covers 503 companies, with Issuu still first on 34.4%. This band sits between the low-headcount systems with median headcounts of 7 and Heyzine, where the median headcount is 11.
Over 50 employees
30.5% of band
Over 50 employees covers 131 companies, so the enterprise end is comparatively small. Issuu leads with 30.5%, lower than its share in the under-10 and 10–50 employee bands.
How Digital publishing usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.
UK B2C by Digital publishing
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Frequently asked questions
What is the most-used Digital publishing among UK B2C companies?
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