B2C Companies Using Flipsnack in the UK: 195 Active Firms (2026)
UK B2C companies using embedded digital publishing tools present interactive catalogues, brochures and guides to consumer audiences.
For consumer-facing adopters, the buying centre is usually marketing, ecommerce, admissions or customer engagement rather than central IT. The tool does a specific job: turning static brochures, catalogues, guides and lookbooks into embedded web assets that can be browsed, shared and measured. Adoption tends to signal a direct-channel posture, with in-house content ownership, repeat campaign cycles and enough design resource to maintain polished collateral. Engagements are usually lighter than enterprise content-management programmes, but more involved than a one-off brochure upload, because merchandising, analytics, consent and website ownership all meet in the same workflow.
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Across the UK, 195 actively trading B2C companies are running this embedded publishing stack. Reported employment totals 3,538 people, giving the cohort a visible but fairly specialist footprint. Within detected page-builder usage, the system accounts for 0.8% of a 23,096-company comparison set, so it appears as a niche layer rather than a default website build choice. Adoption skews towards London at 18.5%, followed by the South West at 16.9%, the South East at 14.9%, the East of England at 11.3% and the North West at 8.7%.
Consumer-facing publishers using embedded catalogue tools still sit inside ordinary UK advertising, privacy and accessibility expectations. Procurement tends to be handled as marketing technology rather than core enterprise software, but embedded viewers can set cookies, load third-party media and capture engagement analytics, bringing GDPR, cookie consent, privacy notices and processor terms into scope. Where catalogues cover health, education or leisure services, teams also have to align claims, imagery and enquiry flows with sector-specific rules. The operational issue is less formal licensing than control over tracking scripts, archiving and content approval.
Adoption appears to sit between brochureware and transactional commerce. Companies running this kind of stack tend to value editorial control and visual presentation, but may not yet need a heavier product-information or digital-asset-management setup. Some usage is likely to move into bundled website platforms as templates, analytics and media hosting converge. The counter-pressure is brand control: teams with frequent catalogue cycles, seasonal lookbooks or regulated prospectus-style material still have reasons to keep a dedicated publishing layer. Consolidation may therefore be uneven, with lighter adopters drifting into native web modules while content-led operators retain specialist tools.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Active director count is the full Companies House board, so it can be higher than the number of names listed — we leave out nominee and formation-agent directors, who aren’t worth contacting. It’s blank for the small number of companies whose officers we haven’t fetched yet.
You’re charged per business, not per row. Where a business trades through several registered companies you get every one, and the Group Primary column marks one row per business — filter to those and the count matches your invoice. Rows sharing a website are not automatically one business: franchises and multi-site operators each count separately, and where names don’t prove a relationship we count them apart rather than guess.
Adoption by company size
Adoption of Flipsnack rises with company size across the trading UK B2C companies in this cohort. 0.2% of the 54,825 companies with under 10 employees run Flipsnack (111 detected). 0.2% of the 26,843 companies with 10–50 employees run Flipsnack (58 detected). 0.8% of the 3,060 companies with over 50 employees run Flipsnack (24 detected). That is a 0.6% gap between the over 50 employees and under 10 employees bands.
195
Active firms
2026
0.8%
Of detected Page builders share
UK B2C
7
Median headcount
Filed accounts
449
Verified directors
Across this cohort
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Key facts
About 10% of the trading cohort reports turnover above £5M (20 of 195 firms) — the rest sits below that revenue band.
2% of the cohort was incorporated since 2022 (4 firms), so a sizeable share is in its first few filing cycles.
Within UK B2C firms with a detectable page-builder system, this publishing tool accounts for 0.8% (195) of a 23,096-company category denominator; the largest detected system accounts for 47.8% (11,036).
London is the largest registered-region cluster at 18.5% (36), followed by the South West at 16.9% (33), the South East at 14.9% (29), the East of England at 11.3% (22) and the North West at 8.7% (17).
Co-occurring stack signals point to conventional web-marketing setups: 75.4% (147) also run a content-management system, 63.6% (124) use analytics tooling and 44.6% (87) use tag-management tooling.
Overlapping sector tags put field services and trades at 35.4% (69), construction at 27.7% (54), healthcare providers at 14.4% (28), and education and training at 8.2% (16).
Credit-risk labelling shows 25.6% (50) as stable, 23.1% (45) as weak, 7.7% (15) as distressed and 1.5% (3) with insufficient history.
Digital publishing market share among UK B2C
Share of the 23,096 UK B2C with a detectable system. As of June 2026.
What else do Flipsnack-running B2C run?
Share of the 195 Flipsnack-running UK companies where each technology was also detected. As of June 2026.
Where Flipsnack B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£773.9K
Median UK turnover
10.3%
Above £5M turnover
4
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 307 businesses, alongside financials and websites, in one Excel + CSV file.
Top UK B2C using Flipsnack
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Operates ocean cruise holidays, providing passenger voyages on a fleet of cruise ships to destinations worldwide. Sells cruise itineraries including onboard accommodation, dining and entertainment,…
Serves leisure consumers seeking ocean cruise holidays, including solo travellers, adults-only passengers, first-time cruisers and holidaymakers booking UK-departure or fly-cruise itineraries to…
Location
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Financial sub-scores
Computed from 3 filingsOperates fashion retail and wholesale distribution of clothing and accessories through brands including JACK & JONES, VERO MODA, ONLY and NAME IT, supplying garments for men, women and children via…
Sells to consumers of all ages and genders, and serves multi-brand retailers and department stores through wholesale partnerships globally.
Financial Health
StableStable · Hiring · 19% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates a co‑educational nursery, pre‑prep and preparatory school providing day and boarding education for children aged 2–13. Delivers academic teaching, pastoral care, extracurricular activities…
Serves families seeking co-educational nursery, pre-prep and prep day or boarding school places for children aged 2–13, particularly in Sussex and commutable areas south of London.
Financial Health
StrongStrong
Location
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Computed from 5 filingsDesigns and sells equestrian clothing and horse equipment, including riding helmets, boots, breeches, jackets, gloves and competition wear, alongside horse rugs, saddle pads, leg protection boots,…
Serves B2C equestrian customers, including horse owners and riders buying for women, men and children, with products aimed at leisure, yard and competition use.
Financial Health
HealthyHealthy · -1% CAGR over 4y
Location
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Computed from 5 filingsPublishes guidebooks and digital apps focused on outdoor recreation and travel, including wild swimming, walking, cycling and paddling. Titles cover UK and international destinations, highlighting…
Sells to consumers interested in outdoor travel and activities, including wild swimmers, walkers, cyclists, paddleboarders, runners and nature-focused travellers exploring the UK, Europe and selected…
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
Location
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Computed from 3 filingsOperates a travel agency selling package holidays, cruises, escorted tours and short breaks. Provides holiday booking services through retail branches and online, offering products from multiple tour…
Serves UK holidaymakers, particularly in Newcastle, Yorkshire and the North of England, including families, couples and individual travellers, plus corporate travel buyers.
Financial Health
HealthyHealthy · Profitable · -0% CAGR over 2y
Location
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Designs and sells high-end diamond jewellery and luxury watches, including engagement rings, wedding bands, necklaces, earrings and bracelets, through branded collections. Also provides watch…
Serves affluent consumers, bridal customers and jewellery collectors seeking diamond engagement rings, wedding bands, high jewellery, fine jewellery and luxury watches through salons and…
Location
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Develops and sells residential apartments aimed at first‑time buyers, offering homes priced below market value through eligibility schemes. Designs, builds, and markets new-build housing developments…
Serves middle-earning Londoners and first-time buyers seeking affordable home ownership in London, particularly “city makers” priced out of the open market.
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsOperates an online retail brand selling men’s clothing and accessories under the Peter Christian name. Offers shirts, trousers, jackets, knitwear and other traditional menswear, with size guidance,…
Sells directly to consumers, primarily men shopping online for British-style menswear, with customer support and shipping information aimed at individual retail buyers in the United States and other…
Financial Health
HealthyHealthy · -66% CAGR over 4y
Location
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Computed from 3 filingsOperates a co‑educational independent day and boarding school providing nursery, preparatory, senior school and sixth form education for pupils aged 2–18. Offers academic programmes including A…
Serves families seeking co-educational independent day or boarding education for boys and girls aged 2-18, including nursery, prep, senior school and sixth form, with access from the Cotswolds and…
Financial Health
StableStable · Hiring · 8% CAGR over 2y
Location
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Computed from 3 filingsDistributes and sells architectural paints and coatings through specialist retailers and an online shop. Offers interior and exterior paint products, colour samples, colour cards, and digital tools…
Serves UK consumers decorating homes, professional painters/decorators and interior design trade customers, while also supplying specialist paint retailers and stockists.
Financial Health
StrongStrong · Growing, Hiring · 18% CAGR over 2y
Location
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Computed from 4 filingsDeals in Islamic and Indian art and historical manuscripts. Offers artworks for sale through catalogues and private gallery viewings, and produces publications related to Islamic and South Asian art…
Serves buyers and collectors seeking Islamic art, Indian art, and ancient manuscripts, with enquiries and viewings handled by appointment.
Financial Health
HealthyHealthy
Location
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Computed from 5 filingsPublishes and sells printed calendars in a range of themes and sizes, including wall and gift formats. Offers hundreds of calendar titles and distributes products through an online shop and…
Sells primarily to UK consumers shopping online for calendars for personal use or gifts, with categories and sizes aimed at individual retail buyers.
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsManufactures and supplies energy‑efficient windows and doors, including uPVC, timber, aluminium and aluclad products. Offers casement, tilt‑and‑turn and sliding sash windows, and patio, bifold and…
Serves UK homeowners and property/construction customers seeking windows and doors for residential projects, including buyers requesting quotes via plans, showrooms or sales support.
Financial Health
StrongStrong
Location
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Computed from 2 filingsOperates day nurseries and pre-schools providing childcare and early years education for babies and young children. Services include supervised care, play-based learning, meals, and development…
Serves parents and carers seeking nursery and pre-school childcare for young children, with settings across the South West, Wales and selected counties in southern England.
Financial Health
HealthyHealthy · Hiring · 28% CAGR over 1y
Location
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Computed from 3 filingsDevelops and builds new residential properties, focusing on executive and prestige family homes. Provides in-house design, including kitchens and bathrooms, and allows buyers to customise layouts and…
Sells to private homebuyers and families seeking executive, high-specification new-build homes in North Lincolnshire and the East Riding of Yorkshire, with options for customisation during the build.
Financial Health
StrongStrong · Hiring · 14% CAGR over 2y
Location
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Computed from 5 filingsOperates a travel agency specialising in luxury holidays and cruises. Arranges tailor‑made trips, cruise bookings and holiday packages to global destinations, working with major cruise lines and tour…
Serves B2C leisure travellers and holidaymakers seeking luxury cruises and personalised holidays to worldwide destinations, including clients booking through specialist travel advisors.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 4 filingsDevelops and builds residential housing developments, constructing new‑build homes for sale. Manages land acquisition, site planning, and construction of housing estates and residential communities…
Sells to private homebuyers, including first-time buyers, families and movers seeking new-build homes in residential developments across Bedfordshire, Cambridgeshire, Buckinghamshire and nearby areas.
Financial Health
StableStable · 0% CAGR over 3y
Location
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Computed from 5 filingsDevelops and builds residential housing developments, designing and constructing new-build homes with modern materials and energy‑efficient features. Markets and sells properties to homebuyers and…
Serves individual homebuyers and families looking to purchase new-build houses in Sussex and the South East, including off-plan buyers seeking residential developments with gardens and modern layouts.
Financial Health
StableStable · -73% CAGR over 4y
Location
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Computed from 5 filingsOperates a boys’ boarding preparatory school providing education for pupils aged 7–13. Offers academic teaching, pastoral care, boarding accommodation, sports, arts and extracurricular activities,…
Serves parents and guardians seeking independent boarding preparatory education for boys aged 7–13, including families near London, across the UK and overseas.
Financial Health
StableStable · -68% CAGR over 4y
Location
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Computed from 2 filingsOperates an independent co‑educational day and boarding school providing early years, junior, senior and sixth form education for pupils aged 2½–18. Offers GCSE and A‑Level subjects, boarding…
Serves parents and families seeking independent co-educational day or boarding education for children aged 2½-18, including local and international pupils, and those interested in sixth form or…
Financial Health
StableStable · 8% CAGR over 1y
Location
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Computed from 5 filingsManufactures, supplies and installs uPVC and aluminium home improvement products including windows, doors, conservatories, replacement conservatory roofs, roofline systems, garden rooms and verandas,…
Sells primarily to homeowners seeking home improvement products, including windows, doors, conservatories and roofline installations. Serves residential customers across Belfast, Northern Ireland and…
Financial Health
StableStable · -7% CAGR over 4y
Location
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Computed from 3 filingsDevelops and markets a residential property development comprising apartments, duplexes and townhouses for sale. Provides property details, availability listings and enquiry registration for…
Sells to owner-occupiers and property investors seeking new-build apartments, duplexes and townhouses in Manchester, including buyers interested in one- to three-bedroom city homes.
Financial Health
StrongStrong
Location
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Computed from 5 filingsSells new and pre-owned motorhomes and campervans, acting as an authorised dealer for brands including Adria, Pilote and Le Voyageur. Offers vehicle sales, model browsing, and aftersales support such…
Sells to consumers seeking new or pre-owned motorhomes and campervans, from first-time buyers moving up from tents to existing owners upgrading. Serves leisure travel customers looking for different…
Financial Health
StrongStrong · Hiring · 82% CAGR over 4y
Location
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Computed from 5 filingsOperates a resort hotel offering guest accommodation, spa and fitness facilities, golf courses, restaurants and bars. Provides hospitality services including leisure breaks, dining experiences,…
Serves leisure travellers, couples, families and groups seeking luxury stays in Wales, alongside wedding parties, golfers, spa and fitness members, and corporate buyers booking meetings and events.
Financial Health
StrongStrong · Hiring · 26% CAGR over 4y
Location
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Computed from 5 filingsManufactures and supplies domestic heating equipment including gas boilers, heat pumps, hot water cylinders and smart heating controls. Provides product support, spare parts, warranties and training…
Serves homeowners, plumbing and heating installers, new-build housing developers and social housing providers across the UK, with separate support paths for installers and domestic end users.
Financial Health
StrongStrong · Hiring · 41% CAGR over 4y
Location
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Computed from 3 filingsDesigns, manufactures and installs bespoke handmade kitchens. Provides kitchen planning and design services, cabinetry built in its workshop, and fitting. Also produces utility rooms, boot rooms,…
Serves private homeowners and families in Scotland and northern England seeking bespoke kitchens, utility rooms and fitted furniture for residential properties.
Financial Health
HealthyHealthy · 2% CAGR over 2y
Location
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Computed from 3 filingsDevelops and sells residential property, including small-scale apartment developments. Manages new-build housing projects from development through sales, marketing collections of one-, two- and…
Serves private homebuyers seeking new-build 1, 2 and 3 bedroom apartments in Surrey commuter towns such as Woking, Weybridge, Ewell, Chipstead and Horsell.
Financial Health
StableStable · 4% CAGR over 2y
Location
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Operates an independent preparatory school providing nursery, pre-prep and prep education for children aged 3–13. Offers day and weekly boarding alongside academic teaching, sports, arts, outdoor…
Sells to parents seeking private independent nursery, pre-prep and prep education for boys and girls aged 3-13, including day and weekly boarding options, particularly families in Buckinghamshire and…
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Computed from 4 filingsManufactures and installs double‑glazed windows and doors, including uPVC and aluminium systems, along with conservatories, porches and roofline products. Also provides glazing repairs, sealed units,…
Targets domestic homeowners, property renovators and trade partners across Carmarthen, Cardiff, Swansea, Llanelli, Bridgend, Pembroke, wider Wales and South England.
Financial Health
StableStable · -11% CAGR over 3y
Location
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Computed from 5 filingsRetailer of ceramic and porcelain tiles, luxury vinyl flooring and related installation products. Operates showrooms offering wall and floor tiles, design inspiration and advice, and supplies…
Serves homeowners and tradespeople undertaking home renovation projects in Lancashire, Cumbria, the South Lakes, North Yorkshire, Lancaster, Morecambe and Preston, especially bathroom, kitchen and…
Financial Health
StableStable · -67% CAGR over 4y
Location
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Computed from 3 filingsSupplies and installs double-glazed windows, doors and conservatories for residential properties. Offers replacement glazing products including uPVC and aluminium frames, with installation services,…
Serves homeowners and residential property owners in Dorset and surrounding parts of Hampshire, Somerset and Wiltshire seeking home improvement quotes through local showrooms.
Financial Health
StableStable · 2% CAGR over 2y
Location
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Computed from 5 filingsDesigns and installs fitted kitchens, bedrooms and bathrooms for residential properties. Supplies cabinetry, appliances, sinks, taps and flooring from brands such as Keller, Sheraton, NEFF and…
Serves homeowners and residential clients across the North West planning kitchen, bedroom, bathroom or flooring projects, including those seeking showroom-based design advice and branded appliances.
Financial Health
WeakWeak · -68% CAGR over 4y
Location
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Computed from 5 filingsSupplies kitchen worktops and surfaces, including laminate, solid surface, compact, quartz and wood options, along with splashbacks, sinks, taps and accessories. Offers cut‑to‑size and bespoke…
Serves UK mainland homeowners and renovators buying for kitchen and bathroom projects, including customers needing standard, cut-to-size or made-to-order worktops, splashbacks, sinks, taps and…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsDevelops and builds residential housing developments, constructing new‑build homes including detached and multi‑bedroom properties for sale. Manages projects from land acquisition and planning…
Sells to private homebuyers and families seeking new-build three- to five-bedroom homes in developments around Towcester, Wood Burcote and Stratford-upon-Avon.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 3 filingsOperates a contemporary art gallery representing international artists. Organises exhibitions and events, participates in art fairs, and sells paintings, sculpture and other artworks through gallery…
Serves private collectors, art institutions and trade buyers interested in postwar and contemporary art, with audiences reached through gallery exhibitions, international art fairs, events and an…
Financial Health
StrongStrong · Hiring · 14% CAGR over 2y
Location
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Computed from 3 filingsSupplies educational toys, learning materials and sensory products for early childhood and special needs development, including puzzles, books, oral motor tools, positioning aids, musical toys, games…
Sells to parents, early years educators, childcare providers, therapists and schools supporting young children and children with special needs, including institutional buyers using cooperative…
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Computed from 5 filingsOperates an art gallery specialising in sculpture, dealing in antique, modern and contemporary works. Exhibits and sells sculptures by historical and contemporary artists, including bronze and…
Serves private and institutional art collectors and buyers interested in antique, modern, contemporary and monumental sculpture, reached through gallery exhibitions, art fairs, publications and…
Financial Health
StableStable · -62% CAGR over 5y
Location
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Computed from 4 filingsSupplies and installs home improvement products including triple‑glazed uPVC windows, external doors, conservatories, and roofline systems. Also provides kitchen and bathroom refurbishment services,…
Serves B2C homeowners across Wales, especially South Wales, Swansea, Carmarthen, Pembroke, Cardiff, Newport and Bridgend, seeking residential home improvement upgrades with finance and quote options.
Financial Health
StrongStrong · Growing, Hiring · 21% CAGR over 3y
Location
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Computed from 5 filingsPublishes and sells non‑fiction books focused on local, regional and general history, including military, transport and cultural topics. Produces print and e‑books and operates an online store…
Sells mainly to consumers buying specialist history and heritage books, including local history enthusiasts, military and transport history readers, sports fans and hobbyists, plus trade book buyers…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsManufactures, supplies and installs timber, aluminium and uPVC windows and doors, including sash, composite and bi‑folding systems. Also designs and builds conservatories, orangeries and timber…
Serves homeowners and building contractors in Cheshire and North West England, mainly residential customers planning property upgrades, renovations, extensions or replacement glazing, doors,…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 5y
Location
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Computed from 5 filingsManufactures uPVC and aluminium windows and doors, including casement, flush sash, sliding patio, bifold and composite door systems. Supplies double glazing products to trade installers and supports…
Serves homeowners planning residential improvements and trade customers such as window and door installers, builders and partners seeking uPVC and aluminium products for domestic properties.
Financial Health
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Location
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Computed from 3 filingsOperates a secondary school providing curriculum-based education, pastoral support, examinations preparation, and extracurricular activities for students. Also runs a sports centre offering sports…
Serves secondary school students and their parents/carers in southeast Sheffield, with information for prospective families, current pupils, alumni, staff applicants and local sports centre users.
Financial Health
StableStable · -16% CAGR over 2y
Location
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Computed from 5 filingsSupplies and installs windows, doors, and glazing systems for residential properties, including bifold and sliding doors, sash and casement windows, rooflights, secondary glazing, and outdoor…
Serves homeowners, renovators and residential property owners in and around Bristol, as well as builders, architects and trades involved in domestic glazing projects.
Financial Health
WeakWeak · -7% CAGR over 4y
Location
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Computed from 5 filingsDesigns, supplies and installs bespoke fitted kitchens, bedrooms, home offices and media walls for residential properties. Provides design consultation, made‑to‑measure cabinetry and furniture, and…
Serves homeowners in Oldham, Greater Manchester, Cheshire, Warrington and surrounding areas planning bespoke kitchens, fitted bedrooms, home studies and media walls.
Financial Health
StableStable · -3% CAGR over 4y
Location
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Computed from 5 filingsSupplies and installs double‑glazed windows, doors and conservatories for residential properties, including uPVC, aluminium and timber systems. Also provides roofline products, garden rooms,…
Serves primarily B2C homeowners and residential property owners in Witney, Oxfordshire and surrounding counties, including Gloucestershire, Wiltshire, Berkshire and Warwickshire, seeking local home…
Financial Health
StableStable · -7% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsOperates an outdoor adventure park with rides, play areas, gardens and woodland attractions. Provides family activities including toboggan runs, climbing courses and falconry experiences, and hosts…
Serves consumers on the Isle of Wight, especially families, friends and visitors of all ages, plus schools, group trip organisers, wedding parties and corporate/private event bookers.
Financial Health
HealthyHealthy · Hiring · 6849% CAGR over 1y
Location
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Computed from 4 filingsOrganises bespoke golf travel packages, arranging tee times at international courses alongside hotel bookings, transport, private aviation, and leisure activities. Also plans corporate trips and…
Serves affluent private golfers, golf groups, corporate trip organisers, travel professionals and event planners seeking luxury golf travel across Scotland, Europe and international golf destinations.
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsManufactures, supplies and installs double-glazed windows, doors and conservatories for residential properties. Provides uPVC and aluminium windows, composite and patio doors, bifold doors,…
Serves homeowners across Shrewsbury, Shropshire, Telford, Oswestry and surrounding areas seeking residential glazing and home improvement installations or repairs.
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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- ADS Windows and Doors06993683
Financial sub-scores
Computed from 5 filingsInstalls and supplies residential windows, doors, and conservatories, including uPVC, aluminium, and composite products. Provides services such as window repairs, secondary glazing, roofline…
Serves homeowners, trade customers and commercial clients across Devon and East Cornwall, including local property owners, builders and organisations needing residential or commercial glazing…
Financial Health
StableStable · -3% CAGR over 4y
Location
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How Flipsnack usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Flipsnack is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by Digital publishing
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Frequently asked questions
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