B2C Companies Using Globo in the UK: 128 Active Firms (2026)
B2C firms running a detected website software stack sell consumer products or services in the UK through digital storefronts and content.
For consumer operators, this detected marketing stack usually sits between storefront merchandising, on-site engagement and retention workflows. Adoption tends to signal a business with a functioning direct-channel operation: ecommerce ownership, marketing operations input, and enough trading volume to justify specialist web tooling rather than a static brochure site. The buying centre is usually commercial rather than purely technical, with ecommerce, CRM, trading and customer-experience teams shaping requirements. Engagements appear more operational than speculative, tied to conversion, basket growth, loyalty journeys, content-led acquisition and customer self-service across consumer-facing websites.
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The UK adoption cohort comprises 128 actively trading B2C operators running the stack. Reported headcount totals 1,932 employees, so this is not just a micro-site population. Within the detected marketing category, the system ranks seventh, with 4.5% of a 2,870-company sector denominator. Sector overlap is concentrated in E-commerce at 75.8% and Fashion & Retail at 43.0%, with FMCG at 18.0%. The regional skew is led by London at 22.7%, followed by the South East at 18.0%, the South West at 12.5%, the North West at 8.6% and the East of England at 7.0%.
Consumer sites running external marketing applications carry the usual obligations around consent capture, preference management, customer communications and payment-adjacent data flows. Procurement tends to involve ecommerce and marketing teams first, with finance, operations or technical owners brought in when the software touches checkout journeys, customer accounts or service workflows. Vendor review is likely to focus less on abstract software capability and more on integration with the storefront, control over customer data, campaign permissions, uptime during trading peaks and the ability to unwind an app if it adds operational friction.
Adoption appears tied to B2C firms that have moved beyond basic website publishing but have not necessarily built large internal engineering teams. That middle ground tends to favour packaged marketing applications that can be managed by commercial teams, provided they do not complicate trading workflows. Future usage is likely to be shaped by bundling inside ecommerce platforms, tighter scrutiny of customer-data handling and pressure to reduce overlapping apps. The stack may therefore persist where it is embedded in day-to-day merchandising and retention work, while weaker use cases are more exposed to consolidation.
Adoption by company size
Adoption of Globo rises with company size across the trading UK B2C companies in this cohort. 0.1% of the 54,825 companies with under 10 employees run Globo (75 detected). 0.2% of the 26,843 companies with 10–50 employees run Globo (49 detected). 0.2% of the 3,060 companies with over 50 employees run Globo (6 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
128
Active firms
2026
4.5%
Of detected Marketing share
UK B2C
8
Median headcount
Filed accounts
249
Verified contacts
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Key facts
About 13% of the trading cohort reports turnover above £5M (17 of 128 firms) — the rest sits below that revenue band.
8% of the cohort was incorporated since 2022 (11 firms), so a sizeable share is in its first few filing cycles.
Within B2C firms with a detectable marketing system, this system accounts for 4.5% (128) of a 2,870-company denominator; the highest detected share is 10.8% (310).
Regional skew is weighted towards southern England: London accounts for 22.7% (29), followed by the South East at 18.0% (23) and the South West at 12.5% (16).
Co-detected web tooling points to ecommerce-oriented deployments, with 100.0% (128) also running an ecommerce platform and 35.9% (46) also running an email-marketing layer.
Sector tags overlap, but E-commerce appears on 75.8% (97) of the cohort, Fashion & Retail on 43.0% (55), and FMCG on 18.0% (23).
Ecommerce market share among UK B2C
Share of the 2,870 UK B2C with a detectable system. As of June 2026.
What else do Globo-running B2C run?
Share of the 128 Globo-running UK companies where each technology was also detected. As of June 2026.
Where Globo B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£810.5K
Median UK turnover
13.3%
Above £5M turnover
11
Incorporated since 2022
249 verified decision-maker contacts
across these 128 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using Globo
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOperates an online retail platform selling furniture and homeware, including sofas, beds, mattresses, bedroom and dining furniture, lighting, rugs, and bedding products such as duvets, pillows, and…
Sells direct to consumers furnishing their homes, including homeowners, renters, families and students shopping online for bedroom, living room, dining, bathroom and home accessory needs.
Financial Health
StableStable · -29% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells bamboo-based sleep products including mattresses, mattress toppers, pillows, duvets, bedding sets and bath textiles through an online store, along with children’s bedding and sleep…
Sells primarily to UK consumers and households shopping online for sleep and home textiles, including adults, parents buying kids’ and baby ranges, and gift buyers; also supports international…
Financial Health
StrongStrong · Growing, Hiring · 54% CAGR over 4y
Location
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Computed from 3 filingsOnline retailer of garden and outdoor living products including garden furniture, sheds, greenhouses, gazebos, barbecues, storage units, tools, workshop storage systems, and seasonal decorations such…
Serves consumers and homeowners with gardens, patios or outdoor spaces, including families and household buyers shopping for seasonal, home, storage and garden-related items.
Financial Health
DistressedDistressed · -8% CAGR over 2y
Location
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Computed from 5 filingsOperates an online and in‑store golf retail business selling equipment and apparel, including clubs, balls, shoes, bags, trolleys, GPS devices, and accessories. Also offers custom club fitting,…
Sells to individual golfers, including men, women and juniors, shopping online or in-store for golf gear, custom fittings and branded equipment.
Financial Health
StrongStrong · Hiring · 97% CAGR over 4y
Location
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Computed from 5 filingsOperates retail and online stores selling fashion apparel and accessories for men and women, including denim, jackets, shirts, knitwear, bags, footwear and leather goods, alongside selected lifestyle…
Sells directly to fashion consumers shopping for women’s and men’s clothing, denim, bags, shoes, accessories and lifestyle items through online and retail channels.
Financial Health
StableStable · Hiring · 22% CAGR over 5y
Location
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Computed from 5 filingsRetailer of kitchen appliances and fitted kitchens, selling products such as ovens, hobs, refrigerators, dishwashers, laundry appliances, sinks and taps. Operates an online store and showroom and…
Serves UK consumers and homeowners buying kitchen appliances or fitted kitchens, plus trade customers needing appliance and kitchen supply accounts.
Financial Health
StrongStrong
Location
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Computed from 3 filingsOperates an online retail store selling mobile phones, tablets, laptops, video game consoles, smartwatches, headphones, and related accessories. Also offers device trade‑in services and sells…
Serves UK retail consumers buying consumer electronics, including mobile phone users, laptop and tablet buyers, gamers, smart home shoppers, and customers trading in devices.
Financial Health
HealthyHealthy · Hiring · 58% CAGR over 2y
Location
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Computed from 5 filingsRetailer of fine jewellery and luxury watches, including engagement rings, wedding bands, diamond jewellery and branded timepieces. Also offers pre-owned watches, watch servicing, battery…
Serves consumers in the UK and Republic of Ireland buying fine jewellery, engagement and wedding rings, luxury watches, gifts, and watch aftercare services.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retailer selling refurbished and new smartphones, tablets, laptops and smartwatches. Offers sim‑free devices including Apple iPhone, Samsung Galaxy and other brands, with…
Targets price-conscious consumers buying SIM-free used or refurbished smartphones, tablets, laptops and watches, including Apple, Samsung, Google and other brands, with UK and worldwide delivery.
Financial Health
StrongStrong · Growing, Hiring · 82% CAGR over 4y
Location
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Computed from 5 filingsOnline retailer of motorcycle clothing and accessories, selling helmets, gloves, boots, jackets and protective gear, along with luggage, intercom systems, maintenance products, and casual…
Sells to UK motorcycle riders and enthusiasts, including road, touring, adventure, motocross and off-road riders, with ranges for men, women and children; also serves cycling customers seeking rider…
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
Location
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Computed from 4 filingsOperates an online retail store selling camping and outdoor leisure equipment, including tents, drive-away awnings, caravan awnings, sleeping bags, camping furniture, cooking gear, and accessories…
Sells to consumers who camp, caravan and travel by campervan or motorhome, including tent campers, van-life enthusiasts and outdoor leisure buyers seeking camping equipment, awnings, accessories and…
Financial Health
StrongStrong · Hiring · 8% CAGR over 3y
Location
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Computed from 5 filingsDesigns and sells men’s clothing made partly from surplus fabrics, including shirts, knitwear, jackets, suits, Nehru jackets and waistcoats. Offers accessories such as socks, hats, ties and belts…
Serves individual consumers buying men's clothing and accessories, especially shoppers interested in contemporary British menswear, knitwear, shirts, outerwear, formalwear and Nehru jackets through…
Financial Health
HealthyHealthy · Hiring · 30% CAGR over 4y
Location
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Computed from 5 filingsOnline retailer of outdoor and indoor plants, including bedding plants, bulbs, shrubs, houseplants, fruit and vegetable plants, and herbs. Also sells gardening supplies such as compost, pots, plant…
Serves UK consumers buying plants for gardens, patios, indoor spaces and gifts, including home gardeners, houseplant buyers and people growing fruit, vegetables or herbs at home.
Financial Health
StrongStrong
Location
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Computed from 5 filingsRetailer of home and commercial gym equipment through an online store, including dumbbells, kettlebells, squat racks, benches, barbells, weight plates, cardio equipment and gym flooring, alongside…
Sells to home fitness consumers and commercial gym operators across the UK, including buyers building home gyms and fitness facilities needing training equipment.
Financial Health
HealthyHealthy · Hiring · 68% CAGR over 4y
Location
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Computed from 4 filingsManufactures and sells decorative paints and wood finishing products, including emulsion paints, multi‑surface paints, primers, masonry coatings, stains, varnishes and wax polishes. Also offers…
Sells to consumers decorating their homes, and also serves trade buyers such as interior designers, decorators and film, TV and theatre professionals seeking premium paints, wood finishes and colour…
Financial Health
HealthyHealthy · -7% CAGR over 3y
Location
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Computed from 4 filingsManufactures and sells kitchen appliances including toasters, kettles, coffee machines, milk frothers and food preparation equipment. Also supplies roasted coffee, coffee pods, hot chocolate…
Serves consumers buying home kitchen appliances, coffee and hot chocolate, plus parents seeking baby-feeding products and commercial catering operators purchasing kitchen equipment and spares.
Financial Health
StableStable · Hiring · 5% CAGR over 3y
Location
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Operates a luxury hotel offering guest rooms and suites, restaurants, bars, and afternoon tea services. Provides event and private hire spaces, wellness access, and hospitality services including…
Serves affluent leisure and business travellers, families, restaurant and bar guests, wellness users, and private event organisers seeking five-star hospitality in central London.
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Operates hotels and resorts offering accommodation, residence rentals, restaurants and bars, spa facilities, and venues for meetings, events and weddings. Also provides private jet and yacht travel…
Serves affluent leisure and business travellers worldwide, plus couples planning weddings, corporate meeting and event planners, diners, and buyers or renters of branded residences, villas, private…
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Designs and sells waterproof, windproof and breathable outdoor accessories and clothing, including gloves, socks, hats, jackets and overshoes, for activities such as running, cycling, hiking and…
Sells primarily to UK consumers who take part in outdoor sports and activities, including runners, cyclists, hikers, skiers, anglers, golfers, equestrians and watersports users, with ranges for men,…
Financial Health
N/AN/A
Location
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Computed from 4 filingsRetailer of household furniture and flooring products, including sofas, recliner chairs, beds, mattresses, bedroom storage, dining tables, and living room furniture. Also offers luxury vinyl tile…
Sells to consumers furnishing homes, including families and homeowners seeking sofas, beds, bedroom, living and dining furniture, flooring, office and garden items.
Financial Health
StableStable · Hiring · 4% CAGR over 3y
Location
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Computed from 5 filingsDevelops and sells cosmetic and beauty products including foundations, concealers, powders, lip products, and makeup tools. Products are dermatologically tested, vegan and cruelty‑free, and sold…
Sells direct to beauty consumers seeking premium vegan, cruelty-free and dermatologically tested cosmetics, including shoppers who prioritise paraben-free formulas and ethical certification.
Financial Health
StrongStrong · Growing, Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsOperates luxury hotels and resorts worldwide, offering accommodation, dining, spa and leisure facilities. Also provides private residence rentals, branded residential properties, event and wedding…
Serves affluent leisure travellers, business travellers, wedding couples, meeting and event planners, and buyers or renters of luxury residences, villas, private jet trips and yacht experiences…
Financial Health
WeakWeak
Location
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Computed from 5 filingsDesigns and sells menswear and womenswear clothing, including knitwear, shirts, trousers, outerwear, and denim. Produces seasonal and core collections focused on everyday garments and fabrics such as…
Sells direct to consumers seeking premium menswear and womenswear, particularly style-conscious adults looking for durable everyday wardrobe pieces across knitwear, shirting, trousers, denim and…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Computed from 4 filingsSupplies kitchen appliances including cooker hoods, fridge freezers, wine coolers and small breakfast appliances through an online store and showroom. Also offers appliance bundles, delivery,…
Sells primarily to consumers and homeowners in the UK and Ireland seeking premium kitchen appliances, especially design-conscious buyers upgrading or fitting modern, classic or vintage-style kitchens.
Financial Health
StrongStrong · Hiring · 36% CAGR over 3y
Location
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Computed from 5 filingsOperates an online retail store selling skincare, haircare and cosmetic products, including cosmeceuticals, serums, sunscreens, supplements and beauty devices from third‑party brands, alongside…
Serves consumers seeking skincare, haircare, beauty and wellness products, including shoppers with specific skin types, skin conditions or concerns. Also addresses men’s skincare and beauty gift…
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells art and craft kits through online retail and wholesale channels, including crystal art, paint‑by‑numbers, papercraft, puzzles and craft accessories, with themed and licensed designs…
Serves online consumers buying craft hobbies and gifts, including adults, families and children, with occasion-based and licensed character ranges across the UK.
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
Location
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Computed from 3 filingsRetailer of household furniture including beds, mattresses, wardrobes, sofas, dining tables, cabinets and office furniture. Sells bedroom, living room and dining room items such as bed frames,…
Serves consumers furnishing homes, including shoppers buying beds, mattresses, bedroom furniture, sofas, dining furniture, living room storage and home office furniture.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 2y
Location
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Computed from 5 filingsRetailer of beds and bedroom furnishings, selling divan beds, bed frames, mattresses, headboards, sofa beds and children’s beds, along with bedroom furniture such as wardrobes, bedside tables and…
Serves consumers shopping online or in stores for bedroom furnishings, including households, families and children’s rooms across a range of budgets, with a separate offer for hotel or hospitality…
Financial Health
StrongStrong · Hiring · 16% CAGR over 4y
Location
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Computed from 3 filingsProduces and sells raw dog food products including frozen meat minces, bundles and treats. Operates an online store offering DEFRA‑approved raw pet food and subscription options with frozen home…
Serves dog owners seeking raw feeding options, including subscription customers, and trade stockists or retailers looking to carry frozen raw dog food.
Financial Health
HealthyHealthy · Hiring · 41% CAGR over 2y
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Computed from 5 filingsOnline retailer of home and garden furniture. Sells outdoor lounge sets, garden dining furniture, hanging egg chairs and sun loungers, as well as indoor sofas, dining tables, chairs, cabinets,…
Sells to consumers seeking premium home and garden furniture, including homeowners furnishing living, dining, study and outdoor spaces, and commercial buyers via its dedicated commercial offering.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 3 filingsRetailer of kitchenware and dining products including cookware, bakeware, knives, utensils, tableware, and food preparation tools. Sells branded cooking equipment, kitchen textiles, and homeware…
Sells to consumers and gift buyers seeking kitchen, baking, dining, bar and homeware products, with an emphasis on shoppers using its London stores and online shop.
Financial Health
WeakWeak · -2% CAGR over 2y
Location
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Computed from 3 filingsOperates an online retail store selling refurbished consumer electronics, including Apple iPhones, iPads and Apple Watches, as well as Chromebooks. Devices are tested, unlocked and supplied with…
Sells primarily to UK consumers shopping online for lower-cost refurbished Apple devices and Chromebooks, including buyers seeking unlocked phones, tablets, watches and laptops with warranty-backed…
Financial Health
DistressedDistressed · -18% CAGR over 2y
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Computed from 2 filingsOnline retailer of sofas and home cinema seating, including recliner, electric and modular models in leather and fabric. Sells sofas with features such as USB charging, speakers, cupholders, LED…
Sells to UK consumers and households furnishing living rooms, home cinemas and gaming rooms, including buyers seeking recliner, leather, fabric, sofa-bed and pay-monthly options.
Financial Health
HealthyHealthy · Hiring · 43% CAGR over 1y
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Computed from 5 filingsDesigns and sells luxury outdoor furniture and accessories, including seating, dining tables, loungers, sofa sets, parasols, cushions, lighting, rugs and protective covers. Offers curated furniture…
Sells to affluent homeowners and consumers furnishing outdoor spaces, plus trade buyers such as interior designers, garden designers and hospitality projects seeking luxury outdoor furniture in the…
Financial Health
HealthyHealthy · 0% CAGR over 5y
Location
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Computed from 5 filingsOperates an online retail store selling surfboards, wetsuits, bodyboards, and surfing accessories, along with surf clothing and travel gear. Stocks equipment from multiple surf brands and offers…
Sells to consumer surfers, bodyboarders and outdoor watersports shoppers, including men, women, children, beginners and experienced riders, with online ordering and worldwide delivery.
Financial Health
DistressedDistressed · -7% CAGR over 4y
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Computed from 5 filingsRetailer of wine storage equipment including wine coolers, wine cabinets, beverage fridges, racks and wine wall systems. Sells built‑in and freestanding refrigeration units and related accessories…
Serves homeowners, wine collectors, kitchen installers and hospitality/commercial buyers in the UK and Republic of Ireland seeking domestic or commercial wine and drinks storage solutions.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Computed from 3 filingsDesigns and sells sportswear, footwear and equipment for rugby, football and other sports through an online store, including boots, balls, protective gear, training clothing, gloves, socks and custom…
Sells online to individual athletes, parents, sports clubs and school teams seeking rugby, football and other multi-sport clothing, footwear, equipment and team kit.
Financial Health
WeakWeak · -4% CAGR over 2y
Location
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Computed from 4 filingsSells hi‑fi and home cinema equipment including speakers, amplifiers, turntables, headphones, DACs, cables, and audio furniture. Provides online retail, trade‑in options, finance, and demonstration…
Serves audiophiles, home cinema buyers and music enthusiasts in the UK and Ireland, including consumers seeking premium hi-fi systems, turntables, speakers, headphones and AV accessories.
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 2y
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Computed from 5 filingsOperates an online store selling golf equipment and apparel, including clubs, balls, bags, shoes, clothing, gloves, trolleys and GPS devices. Also offers accessories and pre‑owned golf clubs from…
Serves UK-based golfers and golf enthusiasts shopping online, from casual players to regular club golfers seeking branded new and pre-owned golf gear, apparel and accessories.
Financial Health
HealthyHealthy · Hiring · 28% CAGR over 4y
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Computed from 5 filingsOnline retailer of home and garden products including wicker storage baskets and trunks, rugs, clocks, lighting, tableware, cushions and decorative accessories. Sells household storage items,…
Sells direct to consumers furnishing or decorating their homes and gardens, including online shoppers seeking home decor, storage, rugs, lighting, tableware and gifts.
Financial Health
HealthyHealthy · Hiring · 19% CAGR over 4y
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Computed from 5 filingsSells nutritional supplements through an online store, including vitamins, minerals, herbal extracts, probiotics and gummy supplements. Products target health areas such as immunity, sleep,…
Sells direct to consumers in the UK, Isle of Man and Jersey, including men, women, children, teens, vegans, pregnant customers and people shopping by health goals.
Financial Health
StrongStrong
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Computed from 3 filingsProduces and sells packaged snack foods including dried fruit, chocolate‑coated fruit and nuts, and roasted nut mixes. Develops branded products such as premium snack packs and gift boxes, sold…
Sells to consumers buying premium snacks online, including shoppers seeking plant-based, gluten-free or palm-oil-free treats, chocolate fruit and nut products, share bags, taster boxes and seasonal…
Financial Health
StrongStrong · Profitable, Growing · 1% CAGR over 2y
Location
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Computed from 3 filingsRetailer of household furniture and home furnishings through physical and online store, selling sofas, chairs, dining tables, beds, mattresses, wardrobes, garden furniture, lighting, rugs and…
Sells to B2C customers, primarily homeowners and households in Hertfordshire, London and Essex shopping for furniture, beds, home décor and garden furnishings.
Financial Health
StableStable · -10% CAGR over 2y
Location
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Computed from 5 filingsRetailer of maternity clothing and accessories sold online, including dresses, tops, jeans, knitwear, loungewear and workwear. Focuses on environmentally and socially responsible womenswear and also…
Sells direct to consumers, targeting expectant mothers and pregnant women seeking environmentally and socially conscious maternity wear for everyday, work, occasion and holiday use.
Financial Health
StableStable · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsOnline retailer of DJ and music production equipment, selling controllers, turntables, mixers, synthesizers, studio monitors, PA systems, and related accessories. Also offers DJ and studio equipment…
Targets individual and professional DJs, music producers, recording studios, performers and live sound buyers, with online customers across the UK, Europe and the USA.
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
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Computed from 5 filingsOperates restaurants and delicatessens and sells prepared foods, bakery items, pantry ingredients, hampers and gifts through physical locations and an online shop. Publishes recipes and offers…
Sells directly to consumers seeking premium food, dining and gifting, including restaurant guests, deli shoppers, home cooks and buyers of hampers, bakery items, books and vouchers, with an emphasis…
Financial Health
HealthyHealthy · -56% CAGR over 5y
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Computed from 3 filingsOperates an online retail store selling artificial flowers, faux plant arrangements, decorative vases, and home décor items. Product range includes faux trees, pampas grass, wall art prints, candles,…
Sells direct to consumers and home decorators shopping online for contemporary home décor, including faux flowers, vases, wall art, candles, furniture and gift items.
Financial Health
StrongStrong · Growing, Hiring · 66% CAGR over 2y
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Computed from 5 filingsOperates an online retail store selling wetsuits, swimwear and watersports equipment for adults and children, including snorkelling and diving sets, bodyboards, surfboards and paddleboards, as well…
Sells primarily to UK consumers and families buying for watersports, swimming, snorkelling, surfing, skateboarding, scootering and snow activities, including adults, children, babies and toddlers.
Financial Health
StableStable · -16% CAGR over 4y
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Financial sub-scores
Computed from 3 filingsDesigns and manufactures bathroom and heating products including radiators, heated towel rails, bathroom fixtures and fittings. Sells collections for bathrooms, kitchens, utility and laundry spaces…
Sells primarily to consumers seeking luxury bathroom, heating, radiator, kitchen, utility and laundry products, and appears to also serve trade buyers requesting quotes. Targets customers in the USA,…
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsOperates an online retail store selling vaping products and accessories, including vape kits, pod systems, tanks, coils, disposable vapes, e‑liquids, nicotine salts, shortfills, batteries, chargers,…
Sells mainly to adult UK consumers who vape or use nicotine pouches, including online shoppers seeking branded vape liquids, kits, coils, pods, batteries and accessories.
Financial Health
HealthyHealthy · Hiring · 12% CAGR over 2y
Location
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Showing 50 of 128 — +78 more with verified decision-maker contacts, live data, and CRM sync.
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Showing 50 of 128 — +78 more with verified decision-maker contacts, live data, and CRM sync.
How Globo usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Globo is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by Ecommerce
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Frequently asked questions
How many UK B2C companies use Globo?
What share of UK B2C companies run Globo?
How is Globo usage detected?
What size B2C companies use Globo in the UK?
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