B2C Companies Using Square Online in the UK: 95 Active Firms (2026)
B2C retailers and service providers running hosted online stores sell directly to consumers through UK-facing websites.
For consumer-facing retailers, hospitality operators and appointment-led services, this hosted storefront system sits between the public website, catalogue, checkout and customer-message layer. Adoption tends to signal a pragmatic commerce stack: a small operations or marketing team, limited appetite for bespoke development, and a need to get products, bookings or location-linked offers online without a lengthy platform project. The fit is usually direct-to-consumer rather than wholesale, with owner-managed businesses at one end and multi-site operators at the other.
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A small UK adoption cohort of 95 actively trading companies sits within the wider market for hosted ecommerce in consumer sectors. Reported employment totals 868 people. Within detected ecommerce systems for this sector, the stack ranks seventh, with a 1.0% share among 9,324 detected installs. Regional registration is spread rather than London-only: London accounts for 15.8% of the cohort, followed by the North West at 13.7%, the South East at 11.6%, Yorkshire and The Humber at 10.5%, and Scotland at 9.5%.
Use of the stack tends to come with adjacent web operations rather than isolated checkout: consent-management tooling is detected across 74.7% of the cohort, analytics across 35.8%, and tag management across 13.7%. That pattern points to operators managing checkout, marketing attribution and customer communications through packaged services. Procurement may sit with owners, operations or finance rather than a dedicated technology buyer, especially where the website is tied to bookings, perishable stock, refunds and location-specific opening hours.
Packaged storefront use appears likely to remain concentrated among businesses where commerce is an operational add-on rather than the whole organisation. Smaller retailers and service providers tend to prefer managed checkout, catalogue and messaging tools because they reduce the need for in-house engineering. Larger consumer brands may outgrow this kind of stack once merchandising, fulfilment and customer data workflows become more specialised. Migration pressure is therefore likely to come from operational complexity, while continued adoption should come from firms that want direct online sales without rebuilding their website estate.
Adoption by company size
Adoption of Square Online rises with company size across the trading UK B2C companies in this cohort. 0.1% of the 54,825 companies with under 10 employees run Square Online (53 detected). 0.1% of the 26,843 companies with 10–50 employees run Square Online (36 detected). 0.2% of the 3,060 companies with over 50 employees run Square Online (5 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
95
Active firms
2026
1%
Of detected Ecommerce share
UK B2C
9
Median headcount
Filed accounts
192
Verified contacts
Across this cohort
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Key facts
About 5% of the trading cohort reports turnover above £5M (5 of 95 firms) — the rest sits below that revenue band.
10% of the cohort was incorporated since 2022 (10 firms), so a sizeable share is in its first few filing cycles.
Among B2C companies with a detectable ecommerce system, the hosted-store system sits at 1.0% (95) of 9,324, below the two largest detectable alternatives at 59.1% (5,514) and 29.0% (2,703).
The cohort is closely tied to adjacent site and payments tooling: 100.0% (95) show the same website-builder layer, 98.9% (94) use a traffic-management layer and 94.7% (90) show the associated payments layer.
London accounts for 15.8% (15) of registered offices, ahead of the North West at 13.7% (13) and the South East at 11.6% (11).
Travel & Hospitality is the largest tagged segment at 38.9% (37), followed by FMCG at 18.9% (18) and Fashion & Retail at 14.7% (14).
Cookie consent tooling appears on 74.7% (71), while analytics and tag-management layers are detected on 35.8% (34) and 13.7% (13).
Ecommerce market share among UK B2C
Share of the 9,324 UK B2C with a detectable system. As of June 2026.
What else do Square Online-running B2C run?
Share of the 95 Square Online-running UK companies where each technology was also detected. As of June 2026.
Where Square Online B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
9
Median headcount
£395.8K
Median UK turnover
5.3%
Above £5M turnover
10
Incorporated since 2022
192 verified decision-maker contacts
across these 95 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using Square Online
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOperates an online shop selling craft beer for pickup and local delivery. Offers bottled and canned beers through an e‑commerce platform, allowing customers to browse products, place orders online,…
Serves local retail consumers and craft beer drinkers seeking online purchases for pickup or local delivery.
Financial Health
HealthyHealthy · Hiring · 37% CAGR over 4y
Location
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Computed from 5 filingsRetailer of angling equipment through an online store, selling fishing rods, reels, tackle, bait, and related accessories for coarse, carp, and sea fishing, with UK order fulfilment and delivery.
Sells to UK consumers, primarily recreational and sport anglers buying fishing tackle, rods, reels, bait and accessories online.
Financial Health
WeakWeak · Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsOperates retail outlets selling Taiwanese-style bubble tea drinks, including fruit teas, milk teas and coffee with toppings such as tapioca and popping boba. Also sells bubble tea kits, toppings,…
Serves UK consumers seeking bubble tea and related merchandise via retail stores, click-and-collect, delivery platforms and an online shop; also addresses prospective franchisees.
Financial Health
StrongStrong · Hiring · 288% CAGR over 3y
Location
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Computed from 5 filingsImports and retails Turkish food products including Turkish delight, olives, meze, and roasted Turkish coffee, and sells olive oil soap and other Turkish grocery items through a deli and online store.
Serves consumers, market shoppers and online retail customers seeking imported Turkish food and deli products, including Turkish confectionery, olives, meze, coffee and related grocery items.
Financial Health
StrongStrong · Hiring · 12% CAGR over 4y
Location
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Computed from 5 filingsProduces craft cider and perry using whole‑juice fermentation. Sells bottled and draught products via an online shop, subscription service and on‑site shop, and hosts cider events, tastings and tours…
Serves cider and perry consumers across the UK via online delivery, visitors to its pub, shop, events and camping accommodation, and trade stockists such as pubs, bottle shops and retailers.
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsRetailer of natural, biodynamic and low‑intervention wines alongside artisan deli foods. Sells bottled wine, specialty grocery items and curated gift hampers through an online shop.
Serves retail consumers seeking natural, biodynamic and low-intervention wines, artisan deli products and gift hampers, including personal shoppers and gift buyers.
Financial Health
StableStable · Hiring · 14% CAGR over 3y
Location
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Computed from 5 filingsOperates an online retail store selling plus-size women's clothing and fashion items, offering dresses, tops, and other apparel designed for curvier body types via its website.
Sells direct to consumers, targeting plus-size and curvy women in the UK seeking flattering fashion and clothing.
Financial Health
WeakWeak · Hiring · 38% CAGR over 5y
Location
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Computed from 5 filingsProduces handcrafted donuts and baked sweet treats, selling them through online orders and postal delivery boxes as well as direct retail sales of freshly baked donuts via its website and shop.
Serves consumers seeking handcrafted donuts by nationwide postal delivery, as well as local walk-in customers visiting for warm, freshly baked treats.
Financial Health
StableStable
Location
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Financial sub-scores
Computed from 5 filingsSells motorcycle parts and accessories for multiple makes and models through an online store, offering components and aftermarket items used for motorcycle maintenance, repair, and customisation.
Serves motorcycle owners and riders worldwide, selling to consumers seeking parts and accessories for all makes and models of motorbike.
Financial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsRetailer of consumer electronics and household appliances as a Euronics agent, selling products such as televisions, kitchen appliances, audio equipment, computing devices, and related accessories…
Serves consumers shopping for home electronics and appliances, likely local retail customers buying TVs, kitchen appliances, audio equipment and everyday tech through a Euronics-affiliated store.
Financial Health
DistressedDistressed · -61% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsSells cameras, microphones, lighting, drones and related accessories through an online shop. Provides studio hire for podcasting, video and photography, creative courses, photo printing and framing,…
Financial Health
DistressedDistressed
Location
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Computed from 3 filingsOperates an online retail shop selling confectionery, perfumes, books, and gift items produced by a monastic community, including chocolates, fragrances, and packaged goods available for direct…
Serves consumers buying gifts, chocolate, perfume, books and related products through its online shop. Targets individual retail customers seeking products associated with Caldey Island.
Financial Health
StrongStrong
Location
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Computed from 4 filingsOperates coffee bars and a mobile coffee cart serving barista-prepared coffee and drinks. Also runs a bakehouse producing baked goods and sells coffee, food items, gift cards and branded merchandise…
Serves local consumers in Ayrshire, including coffee bar visitors in Kilmarnock and Prestwick, pre-order customers, online shop and gift card buyers, and people hiring a mobile coffee kart.
Financial Health
StrongStrong · Growing, Hiring · 34% CAGR over 3y
Location
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Computed from 4 filingsOperates a farm shop and food emporium retailing meat, food and drink sourced from artisan producers, along with gift items. Offers prepared food and provisions available to order online through a…
Serves B2C shoppers, especially Cotswold food enthusiasts and local consumers seeking artisan produce, meats, food, drink and gifts, with click-and-collect customers included.
Financial Health
HealthyHealthy · Hiring · 16% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsSells artisan cheese, natural wine, craft beer and pantry foods through an online shop, offering click-and-collect and local delivery for groceries and specialty food products.
Sells to retail consumers seeking artisan cheese, natural wine, craft beer and pantry essentials, particularly local shoppers using online ordering, click-and-collect and local delivery.
Financial Health
HealthyHealthy · Hiring · 32% CAGR over 4y
Location
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Computed from 4 filingsOperates a chain of Middle Eastern delicatessens offering takeaway meals and prepared dishes. Provides a changing menu of seasonal, ingredient-led foods and drinks, and sells food products through an…
Serves consumers seeking takeaway Middle Eastern deli food and drinks, including local residents and visitors in Truro, Falmouth, Padstow and Nansledan, plus online shop customers.
Financial Health
StableStable · -67% CAGR over 3y
Location
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Computed from 5 filingsOperates Vietnamese street food restaurants serving freshly prepared dishes such as pho, banh mi and rice bowls. Provides dine‑in, takeaway, collection and local delivery services, with online…
Serves local consumers in Manchester, including walk-in diners, lunch customers, takeaway and home-delivery buyers seeking Vietnamese street food from its restaurant and market locations.
Financial Health
WeakWeak · -1% CAGR over 4y
Location
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Computed from 5 filingsOperates a retail cheese and wine shop selling cheeses, wines and deli products, offering online ordering and click‑and‑collect purchasing through its website service.
Serves local consumers and visitors in the Ribble Valley seeking in-store or click-and-collect cheese and wine purchases.
Financial Health
DistressedDistressed · -29% CAGR over 4y
Location
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Computed from 5 filingsPrepares and sells ready-to-eat food including pasta dishes, patties, desserts and side items, offering online ordering through its website for takeaway or collection and delivery services.
Sells to individual consumers ordering prepared meals and desserts online, primarily for takeaway or delivery.
Financial Health
DistressedDistressed
Location
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Computed from 5 filingsOperates street hot dog carts selling sausages and hot dogs to the public. Provides mobile catering for weddings, corporate functions and other events, and sells hot dog meal kits, gift cards and…
Serves a mixed B2C and B2B market: high street shoppers, office workers and tourists, plus couples, private hosts, corporate event organisers and public event planners seeking hot dog cart catering.
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
Location
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Computed from 3 filingsOperates a Japanese restaurant serving sushi, ramen and other Japanese dishes. Provides dine‑in meals, takeaway and online ordering, with table reservations and menu ordering through its website.
Serves consumers dining out in Belfast, including local residents and visitors seeking Japanese food, as well as takeaway and online ordering customers.
Financial Health
StrongStrong · Hiring · 29% CAGR over 2y
Location
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Computed from 3 filingsOperates a licensed restaurant and takeaway specialising in Napoli‑style pizza. Prepares and sells pizza for dine‑in, collection and delivery, taking orders online and in store.
Serves consumers, including dine-in restaurant guests, takeaway customers and households ordering food for collection or delivery.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 2y
Location
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Computed from 3 filingsOperates café venues serving breakfast, brunch, coffee and baked goods. Provides dine‑in and takeaway food and drinks, cake ordering, click‑and‑collect takeaway service, and gift vouchers.
Serves local consumers in Norwich, including residents, workers, shoppers and park visitors seeking walk-in café visits, breakfast, brunch, baked goods, cakes and gift vouchers for personal use.
Financial Health
StrongStrong · -6% CAGR over 2y
Location
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Computed from 4 filingsOperates coffee shops and a bakery offering speciality coffee, matcha, bagels, and freshly baked pastries, cakes, and cookies. Provides takeaway and online ordering, and supplies baked goods through…
Serves B2C café customers, including locals and visitors in Notting Hill and Knightsbridge, plus online delivery/click-and-collect customers and wholesale bakery buyers.
Financial Health
StableStable · Hiring · 98% CAGR over 3y
Location
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Computed from 4 filingsProduces and sells small-batch artisan doughnuts made from scratch using fresh ingredients. Offers a range of American-style doughnuts available for online pre-order and customer pickup.
Serves B2C customers in South Wales, including local residents and visitors buying doughnuts for personal treats, gifts, and pre-ordered pickup.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 3y
Location
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Computed from 4 filingsOperates a café serving speciality coffee and espresso-based drinks, with online ordering and click‑and‑collect takeaway service. Sells brewed coffee and related beverages directly to customers.
Serves individual consumers and local coffee drinkers in Cambridge, including customers seeking café purchases and click-and-collect speciality coffee.
Financial Health
WeakWeak · -9% CAGR over 3y
Location
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Computed from 2 filingsOperates an Italian street food restaurant specialising in Neapolitan-style pizza. Prepares and sells freshly made pizzas and related takeaway food, with online ordering available for collection or…
Serves local consumers and diners in Maidenhead seeking Neapolitan pizza and Italian street food, including takeaway and online-order customers.
Financial Health
WeakWeak
Location
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Computed from 5 filingsOperates a Mediterranean restaurant and lounge serving à la carte meals, cocktails and drinks, with a shisha garden. Offers bottomless brunch, takeaway and delivery, table reservations, and venue…
Serves consumers in Kettering seeking Mediterranean dining, cocktails, shisha, brunch, takeaway or delivery, plus groups booking birthdays, weddings and corporate events.
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsOperates a restaurant serving street‑food style dishes including burgers, chicken wings and fries. Provides dine‑in and takeaway food alongside cocktails and craft beers, with table bookings and…
Serves local consumers and visitors in Frome seeking casual dining, takeaway, burgers, wings, fries, craft beers and cocktails, including groups booking tables and people attending food and drink…
Financial Health
HealthyHealthy · Hiring · 48% CAGR over 4y
Location
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Computed from 3 filingsOperates an outdoor karting circuit offering timed race sessions, championships and driver development for adults and juniors. Hosts group events and parties, provides racing simulators, equipment…
Serves B2C and group customers, including adult karting enthusiasts, junior drivers and families, birthday parties, charity fundraisers, and corporate event organisers.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Operates a café preparing and serving breakfast and lunch items, coffee, and takeaway meals, with online ordering for scheduled pickup, and catering for events and workplace functions.
Serves individual consumers ordering weekday café food online for scheduled pickup.
Financial Health
N/AN/A
Location
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Financial Health
N/AN/A
Location
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Computed from 5 filingsServes local consumers in Leeds/Headingley, including café customers, art and gift shoppers, gallery visitors, and individuals seeking creative workshops or courses.
Financial Health
WeakWeak · -3% CAGR over 4y
Location
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Computed from 4 filingsOperates hospitality and beverage brands, including a bar serving food and cocktails and a producer of pre‑mixed cocktails. Develops and markets ready‑to‑drink cocktail products and runs a venue…
Serves B2C hospitality customers, including London bar visitors seeking drinks and food, and consumers buying pre-mixed cocktails through its associated drinks brands.
Financial Health
HealthyHealthy · Hiring · 157% CAGR over 3y
Location
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Computed from 3 filingsOperates a café serving breakfast, brunch and light meals with speciality coffee and artisan bread. Offers dine‑in and takeaway food, afternoon tea, cakes, hampers and gift vouchers, and hosts events…
Serves local consumers and visitors in Bury St Edmunds seeking café dining, takeaway, afternoon tea, cakes, hampers and gift vouchers, plus groups booking events, private hire or private dining.
Financial Health
WeakWeak · 1% CAGR over 2y
Location
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Computed from 3 filingsOperates a farm-based butchery and campsite, offering meat products and camping pitches to visitors. Provides information about farm activities, facilities, and bookings for on-site camping and…
Serves consumers, including local butcher’s shop customers and visitors seeking farm-based camping stays.
Financial Health
DistressedDistressed
Location
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Computed from 3 filingsFinancial Health
StrongStrong · Growing, Hiring · 27% CAGR over 2y
Location
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Computed from 5 filingsFinancial Health
DistressedDistressed · -1% CAGR over 4y
Location
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Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 26% CAGR over 4y
Location
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Computed from 3 filingsFinancial Health
StableStable · Hiring · 38% CAGR over 2y
Location
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Computed from 4 filingsProvides medical aesthetic treatments including cosmetic injectables, dermal fillers, laser skin therapies, microneedling, skin resurfacing and medical facials. Also sells medical‑grade skincare…
Sells directly to consumers seeking medical aesthetics and skincare treatments, including people concerned with ageing, acne, pigmentation, scarring, hair loss, stubborn fat, or pregnancy- and…
Financial Health
StrongStrong · Hiring · 71% CAGR over 3y
Location
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Computed from 5 filingsRetailer of pet, equine and livestock supplies, selling animal feed, bedding, accessories, equipment and agricultural and smallholder products for pets, horses, farm animals and poultry keepers.
Serves a mix of consumers and rural business customers, including pet owners, horse owners, smallholders, farms and agricultural buyers with animal care needs.
Financial Health
DistressedDistressed · -11% CAGR over 4y
Location
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Computed from 5 filingsFinancial Health
StableStable · Hiring · 8% CAGR over 4y
Location
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Computed from 5 filingsFinancial Health
WeakWeak
Location
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Computed from 5 filingsFinancial Health
StableStable · Hiring · 78% CAGR over 4y
Location
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Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 20% CAGR over 4y
Location
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Computed from 5 filingsServes B2C customers, including local consumers, diners and visitors looking for a coffee house or casual kitchen setting for drinks, snacks and meals.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsFinancial Health
StableStable · 1% CAGR over 4y
Location
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Computed from 4 filingsFinancial Health
WeakWeak · Hiring · 3% CAGR over 3y
Location
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Computed from 5 filingsFinancial Health
StableStable · Hiring · 12% CAGR over 4y
Location
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How Square Online usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Square Online is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK B2C companies use Square Online?
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How is Square Online usage detected?
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