Ecommerce Used by UK B2C Companies: Market Share (2026)
Detected ecommerce-system market share across 9,181 UK B2C companies, with WooCommerce at 60.2% (5,525 companies).
Across 84,728 trading UK B2C companies, 9,181 have a detectable Ecommerce system. WooCommerce accounts for 60.2% (5,525) of those companies, while Shopify accounts for 29.3% (2,693), so the two main systems cover most identified usage.
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The size bands do not change the order. WooCommerce accounts for 60.3% of 5,867 companies under 10 employees, 60.6% of 3,007 companies with 10–50 employees, and 53.7% of 307 companies over 50 employees.
After WooCommerce and Shopify, shares are small. Ecwid has 2.2% (202), Globo has 1.4% (130), BigCommerce has 1.4% (125), Magento has 1.1% (102), Square Online has 1.0% (94), HulkApps has 1.0% (92), and 17 further systems cover 551 companies.
9,181
B2C with detected Ecommerce
Of 84,728 UK B2C
10.8%
Detection rate
2026
25
Systems detected
In this category
60.2%
Leader share
WooCommerce
UK B2C Ecommerce market share
Share of the 9,181 UK B2C with a detectable system. As of June 2026.
Ecommerce compared
| System | UK B2C | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| WooCommerce | 5,525 | 60.2% | 7 | 16.6% | 7-person, broadly dispersed B2C firms |
| Shopify | 2,693 | 29.3% | 7 | 24.4% | 7-person, London-tilted B2C firms |
| Ecwid | 202 | 2.2% | 8 | 10.9% | 8-person, UK-spread B2C firms |
| Globo | 130 | 1.4% | 8 | 23.8% | 8-person, London-tilted B2C firms |
| BigCommerce | 125 | 1.4% | 6 | 16.8% | 6-person, broadly dispersed B2C firms |
| Magento | 102 | 1.1% | 5 | 13.7% | 5-person, UK-spread B2C firms |
| Square Online | 94 | 1% | 9 | 14.9% | 9-person, UK-spread B2C firms |
| HulkApps | 92 | 1% | 9 | 27.2% | 9-person, London-skewed B2C firms |
| EKM | 82 | 0.9% | 6 | 12.2% | 6-person, UK-spread B2C firms |
| OpenCart | 80 | 0.9% | 6 | 13.8% | 6-person, UK-spread B2C firms |
| Visualsoft | 78 | 0.8% | 7 | 6.4% | 7-person, low-London-share B2C firms |
| PrestaShop | 57 | 0.6% | 6 | 22.8% | 6-person, London-tilted B2C firms |
| Lightspeed | 56 | 0.6% | 10 | 19.6% | 10-person, mid-London-share B2C firms |
| Global-e | 52 | 0.6% | 8 | 38.5% | 8-person, London-weighted B2C firms |
| Wholesale Suite | 52 | 0.6% | 6 | 13.5% | 6-person, UK-spread B2C firms |
| Big Cartel | 42 | 0.5% | — | — | View these companies in Firmbase → |
| Hyvä | 42 | 0.5% | — | — | View these companies in Firmbase → |
| Metorik | 42 | 0.5% | — | — | View these companies in Firmbase → |
| Bold Commerce | 41 | 0.4% | — | — | View these companies in Firmbase → |
| SAP Commerce Cloud | 41 | 0.4% | — | — | View these companies in Firmbase → |
| Salesforce Commerce Cloud | 37 | 0.4% | — | — | View these companies in Firmbase → |
| BSS Commerce | 33 | 0.4% | — | — | View these companies in Firmbase → |
| Yell eCommerce | 32 | 0.3% | — | — | View these companies in Firmbase → |
| nopCommerce | 27 | 0.3% | — | — | View these companies in Firmbase → |
| ShopWired | 20 | 0.2% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Ecommerce system shifts with company size: among UK B2C with under 10 employees, WooCommerce leads at 60.3% of the 5,867 with a detectable system; among UK B2C with 10–50 employees, WooCommerce leads at 60.6% of the 3,007 with a detectable system; and among UK B2C with over 50 employees, WooCommerce leads at 53.7% of the 307 with a detectable system.
Under 10 employees
60.3% of band
Among 5,867 companies under 10 employees, WooCommerce accounts for 60.3%. The remaining 39.7% is split across Shopify and the wider set of Ecommerce systems used by smaller B2C firms.
10–50 employees
60.6% of band
Among 3,007 companies with 10–50 employees, WooCommerce accounts for 60.6%. Competition in this band sits across Shopify, smaller named systems, and a long tail rather than a single close peer.
Over 50 employees
53.7% of band
Among 307 companies over 50 employees, WooCommerce still has the highest share at 53.7%. The band is smaller and less concentrated, leaving 46.3% for other Ecommerce systems.
How Ecommerce usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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UK B2C by Ecommerce
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Frequently asked questions
What is the most-used Ecommerce among UK B2C companies?
How many UK B2C companies have a detectable Ecommerce?
What is a Ecommerce?
How is Ecommerce usage detected?
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What is the best Ecommerce for UK B2C companies?
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