B2C Companies Using Wholesale Suite in the UK: 50 Active Firms (2026)
B2C companies in the UK use wholesale commerce tools to support trade pricing, account-based ordering and mixed retail-wholesale sales.
Trade-account buying centres usually sit between ecommerce management, sales operations and finance rather than a separate wholesale technology team. For consumer brands, the stack supports agreed price lists, gated account access, bulk quantities and reordering without forcing stockists through a purely consumer checkout. Adoption tends to signal a direct-channel business that has moved beyond occasional trade enquiries but has not built a separate enterprise ordering portal. The relevant buyer is often an owner-operator, ecommerce manager or wholesale sales lead, with finance involved where credit terms, tax handling and margin control matter.
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UK adoption is narrow but visible: 50 active companies are running this wholesale commerce stack. Within the detected ecommerce mix for the sector, the system accounts for 0.5% against a denominator of 9,331 sites, placing it ninth in the category ranking. The regional pattern is dispersed rather than London-centred: East Midlands accounts for 14% of the cohort, while London, South West and South East each account for 12%, followed by East of England at 10%. Reported employment across the cohort totals 627 people, which fits the small-operator profile implied by trade-account ecommerce rather than separate wholesale portals.
Trade ordering creates a slightly different operating burden from ordinary retail checkout. Companies running this stack need to keep consumer journeys and account-only trade journeys distinct, including price visibility, minimum-order rules, delivery terms and repeat-order permissions. The privacy angle is usually operational rather than exotic: public websites collect customer and trade-account details, while checkout, anti-spam and analytics services sit around the ordering flow. Procurement also tends to be constrained by the underlying ecommerce platform, so switching costs are tied to catalogue structure, payment configuration and the sales team's use of account records.
Adoption appears likely to remain attached to owner-managed and mid-market consumer brands that want wholesale functionality without a separate trade portal. The pattern favours incremental layering over platform replacement: account pricing, gated catalogue access and bulk ordering are added once direct retail operations have settled. Some firms will outgrow this arrangement as wholesale sales become a larger part of the operating model, especially where finance workflows, credit control or distributor relationships become harder to manage inside a retail checkout. Others may stay with plug-in based tooling because it keeps trade buying close to the consumer catalogue and content team.
Adoption by company size
Adoption of Wholesale Suite varies by company size across the trading UK B2C companies in this cohort. 0.1% of the 54,825 companies with under 10 employees run Wholesale Suite (34 detected). 0.1% of the 26,843 companies with 10–50 employees run Wholesale Suite (17 detected). 0% of the 3,060 companies with over 50 employees run Wholesale Suite (1 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
50
Active firms
2026
0.5%
Of detected Ecommerce share
UK B2C
6
Median headcount
Filed accounts
104
Verified contacts
Across this cohort
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Key facts
About 2% of the trading cohort reports turnover above £5M (1 of 50 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (3 firms), so a sizeable share is in its first few filing cycles.
Within B2C firms with a detectable ecommerce system, the wholesale commerce tool accounts for 0.5% (50) of 9,331 companies, behind platforms with 59.2% (5,521) and 29.0% (2,703) shares.
The stack is closely tied to content-managed commerce: 100.0% (50) also run a content-management system and 96.0% (48) also run a commerce plugin.
Analytics and site-control tooling are frequent add-ons, with 68.0% (34) also running bot-checking, 62.0% (31) analytics and 60.0% (30) search-optimisation tooling.
Registered locations are dispersed rather than London-heavy: East Midlands has 14.0% (7), while London, South West and South East each have 12.0% (6).
Sector tagging overlaps, with E-commerce at 56.0% (28), FMCG at 38.0% (19) and Wholesale & Distribution at 28.0% (14), consistent with mixed retail-trade sales.
Ecommerce market share among UK B2C
Share of the 9,331 UK B2C with a detectable system. As of June 2026.
What else do Wholesale Suite-running B2C run?
Share of the 50 Wholesale Suite-running UK companies where each technology was also detected. As of June 2026.
Where Wholesale Suite B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£462.5K
Median UK turnover
2%
Above £5M turnover
3
Incorporated since 2022
104 verified decision-maker contacts
across these 50 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using Wholesale Suite
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsSells clothing accessories and jewellery through the Jess & Lou brand, including bamboo and wool‑blend socks, slippers, hats, gloves, scarves, headbands, and related accessories, supplying products…
Serves UK retail consumers and wholesale buyers, including shoppers and stockists seeking hosiery, accessories, jewellery and gift ranges.
Financial Health
HealthyHealthy · Hiring · 41% CAGR over 2y
Location
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Computed from 3 filingsSupplies German-style sausages and hot dogs through an online shop and wholesale channel. Offers bratwurst, frankfurters, vegan sausages, sauces, toppings, bakery items, and foodservice bundles for…
Serves UK consumers via its retail shop and B2B commercial customers through wholesale, including foodservice buyers seeking hot dogs, sausages, vegan options, sides and toppings.
Financial Health
DistressedDistressed · -24% CAGR over 2y
Location
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Computed from 5 filingsSupplies loose leaf teas and biodegradable tea bags to cafes, hotels and retailers. Blends black, green, rooibos, fruit and herbal teas, and sells tea online along with tea infusers, subscriptions…
Serves consumers buying tea for home delivery and wholesale business customers, including hotels, cafés, retailers and coffee roasters seeking tea products for their customers.
Financial Health
WeakWeak · Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retailer and wholesale supplier of baby and infant products, including reusable nappies, muslin cloths, bibs, blankets, silicone feeding sets, teething items, and potty training…
Serves parents and caregivers buying baby and reusable nappy products, and trade retailers seeking nursery and baby-care brands to stock.
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsManufactures and sells home fragrance products including scented candles, reed diffusers, wax melts and fragrance cards. Produces hand‑poured candles and fragrance collections supplied to consumers…
Sells to UK consumers buying for their homes and to trade buyers such as retailers, gift shops and homeware stores via wholesale channels.
Financial Health
HealthyHealthy · Hiring · 2% CAGR over 4y
Location
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Computed from 3 filingsDesigns and manufactures pet products including dog beds, orthopaedic mattresses, blankets, toys, collars, and travel accessories. Sells dog and cat supplies through an online shop and retail…
Serves UK pet owners shopping online for dog and cat supplies, plus trade stockists seeking pet beds, toys, walking accessories and related products.
Financial Health
StrongStrong
Location
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Computed from 5 filingsManufactures and sells scented candles and home fragrance products, including tea lights, wax melts, and reed diffusers. Offers multiple fragrance ranges and candle formats, as well as gift-oriented…
Sells to consumers buying home-fragrance gifts and décor, as well as trade buyers such as retailers seeking candle, diffuser and wax melt ranges.
Financial Health
HealthyHealthy · -2% CAGR over 4y
Location
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Computed from 3 filingsSupplies human hair extensions and related accessories through an online store, including nano tip, tape, stick tip and clip‑in extensions, colour rings and tools. Also offers hair extension fitting…
Serves a mixed B2B and B2C market: salon owners, celebrity stylists and hair extension professionals with trade accounts, plus individual women buying hair extensions and fitting services in the UK…
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 5 filingsSupplies 100% human hair extensions to salons, stylists, and consumers, including nano tip, tape, stick tip, weft, and clip‑in extensions. Also sells hair extension tools, rings, colour charts, and…
Serves salon owners, celebrity stylists, hair extension fitters and individual women, with trade accounts for professionals and direct consumer sales in the UK and internationally.
Financial Health
DistressedDistressed · -16% CAGR over 4y
Location
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Computed from 5 filingsProcesses and sells Kenyan teas, offering teabags, loose‑leaf teas and flavoured blends through an online shop. Also retails tea gift sets, collectible tea caddies, mugs, and packaged chocolates and…
Sells primarily to consumers buying Kenyan tea and tea gifts online, with trade accounts available for business customers such as retailers or hospitality buyers.
Financial Health
StableStable · Hiring · 7% CAGR over 4y
Location
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Computed from 3 filingsOperates specialty coffee shops and a coffee roastery. Roasts and sells coffee beans via an online shop, serves coffee and food in cafés, and supplies roasted coffee wholesale to businesses.
Serves consumers visiting Chester coffee shops and online shoppers, plus wholesale business customers such as cafés, hospitality venues and retailers.
Financial Health
DistressedDistressed · -8% CAGR over 2y
Location
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Computed from 5 filingsProduces and sells confectionery including handmade lollipops, candy canes, jelly sweets and gift assortments. Supplies natural‑ingredient sweets and licensed confectionery such as Harry Potter…
Sells to consumers buying sweets and gift confectionery online, and to trade customers in the UK tourism and leisure sector, including theme parks, museums, animal parks, stately homes, cathedrals…
Financial Health
WeakWeak · -3% CAGR over 4y
Location
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Computed from 4 filingsProduces and sells bath and body care products including mineral bath soaks, coconut milk baths, botanical soaps, bath oils, and self‑care kits made with salts, essential oils, and plant-based…
Sells primarily to consumers buying bath, body, facial care, perfumes and gifts, with a wholesale channel for retail stores and stockists carrying personal care and gift products.
Financial Health
StrongStrong · Growing, Hiring · 48% CAGR over 3y
Location
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Computed from 5 filingsSupplies and delivers fresh fruit, vegetables, salads and herbs through an online store. Sources seasonal produce from international suppliers and offers produce boxes and ingredients for households,…
Serves UK consumers ordering fresh produce online, plus wholesale and catering buyers such as chefs and hospitality businesses, with daily London deliveries emphasised.
Financial Health
StrongStrong · Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells personalised teddy bears and celebration products, including heartbeat bears that store baby ultrasound recordings, voice‑recording message bears, memorial bears, and gender reveal…
Serves a mix of consumers and wholesale buyers: expectant parents planning gender reveals, families and friends buying keepsake or memorial gifts, and retailers seeking baby celebration products.
Financial Health
StrongStrong · Hiring · 15% CAGR over 5y
Location
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Computed from 3 filingsOnline retailer of halal meat products, selling beef and lamb cuts such as steaks, ribs, chops, joints, and burger patties. Offers meat boxes and bulk packs for home delivery, with products prepared…
Serves halal-conscious UK households and online consumers, including families preparing for Ramadan, Eid and BBQs, with a separate route for trade buyers.
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 2y
Location
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Computed from 5 filingsManufactures and sells raw dog food and natural dog treats, including mince, complete meals for adult dogs and puppies, air‑dried treats and complementary products. Sells products online and provides…
Sells to dog owners, breeders and working-dog handlers buying raw feeding diets and treats online, with trade options for pet food stockists.
Financial Health
StrongStrong · Growing, Hiring · 17% CAGR over 5y
Location
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Computed from 5 filingsRoasts and sells speciality coffee beans sourced through direct trade relationships. Offers single-origin and blended coffees via an online shop, subscriptions, and gift bundles, and supplies coffee…
Serves individual coffee drinkers and gift buyers shopping online, subscription customers wanting regular home delivery, and B2B wholesale customers such as coffee shops and hospitality venues.
Financial Health
StrongStrong · Growing, Hiring · 29% CAGR over 4y
Location
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Computed from 5 filingsProduces and sells cakes, breads, biscuits and traybakes, including gluten‑free products. Supplies baked goods wholesale to retailers and hospitality venues, operates bakery shops, and sells cakes…
Serves UK consumers buying cakes, gifts and gluten-free bread online, alongside wholesale trade customers such as farm shops, delis, garden centres, coffee shops and other food retailers/restockists.
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
Location
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Computed from 3 filingsRetailer of refurbished, graded and new household appliances, including kettles, toasters, microwaves, fridges, freezers and vacuum cleaners. Also sells small kitchen appliances, cookware, personal…
Serves UK consumers shopping for home appliances and household goods, plus trade and wholesale buyers seeking graded or refurbished stock for resale or catering use.
Financial Health
StrongStrong
Location
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Computed from 5 filingsDesigns and sells heat‑bendable decorative wood mouldings for furniture and craft projects. Also supplies craft materials including pigments, patinas, pastes, decoupage papers, stencils, adhesives,…
Serves DIY furniture upcyclers, craft and home décor hobbyists, decorative painters, and trade stockists or retailers in the craft and furniture decoration market.
Financial Health
StableStable · Hiring · 6% CAGR over 4y
Location
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Computed from 3 filingsManufactures and sells sheepskin, leather and cowhide products including coats, hats, gloves, bags, rugs, cushions and other homewares. Produces handcrafted clothing accessories, leather goods and…
Serves consumers buying sheepskin and leather fashion, bags, homewares, gifts and pet items, with separate trade customers seeking leather, cowhide and sheepskin products.
Financial Health
StableStable · -3% CAGR over 2y
Location
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Computed from 5 filingsSells self-adhesive vinyl wraps and DIY surface coverings for refurbishing kitchens and interiors, including wraps for doors, drawers, worktops and appliances, plus tile stickers, splashback…
Serves UK DIY homeowners and renters planning budget kitchen updates, alongside trade customers such as professional kitchen wrappers seeking discounted supplies.
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 5 filingsSupplies human hair extensions including nano tip, stick tip, tape, weaves and clip‑in products to salons and individual customers. Also sells colour rings, rings, tools and hairdressing supplies,…
Sells to salon owners, hair extension professionals and celebrity stylists, as well as individual women seeking hair extensions. Serves trade and consumer customers in the UK and internationally.
Financial Health
StableStable · -20% CAGR over 4y
Location
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Computed from 4 filingsOperates an online vape retail store selling e‑liquids, nicotine salts and shortfills, vape kits, mods, tanks, coils and pods. Also supplies batteries, chargers and DIY vape ingredients such as…
Serves UK adult vapers shopping online, with a separate wholesale route for trade buyers such as vape retailers.
Financial Health
WeakWeak · -11% CAGR over 3y
Location
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Computed from 5 filingsProduces and sells handmade dog and cat treats using natural ingredients, including meat-based biscuits and seafood snacks. Also offers pet toys and supplies products through its online shop and a…
Sells to UK pet owners buying dog and cat treats online, and to local and national stockists, including independent pet retailers and other retail outlets.
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
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Computed from 3 filingsOperates an online shop selling live invertebrates including tarantulas, jumping spiders, scorpions, mantises and beetles. Supplies live feeder insects, terrariums, substrates, heating and other…
Serves exotic pet keepers and invertebrate hobbyists, including first-time owners, plus wholesale and export trade buyers such as pet shops and specialist animal retailers.
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 5 filingsProduces sourdough bread and baked goods, supplying wholesale to shops, restaurants, cafés and caterers. Also sells products through a retail bakery shop, farmers’ markets, and an online ordering…
Serves B2B wholesale customers including shops, restaurants, cafes, caterers and community bread co-operatives, plus consumers through a Comrie shop and farmers’ markets across central Scotland and…
Financial Health
HealthyHealthy · Hiring · 24% CAGR over 4y
Location
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Computed from 3 filingsCreates and sells Christian-themed artwork and music. Produces illustrated designs incorporating Bible verses and hymns, reproduced on greeting cards, prints, stationery, calendars, homeware and…
Sells to Christian consumers and gift buyers seeking faith-based art, greetings cards, homeware, stationery and music for adults and children, with a trade offer for retail stockists.
Financial Health
StableStable · Hiring · 6% CAGR over 2y
Location
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Computed from 3 filingsSupplies kitchen and bathroom worktops and related fittings, including laminate, solid surface, compact laminate and real wood worktops. Also sells kitchen cabinets, replacement doors, sinks, taps…
Serves homeowners, DIY kitchen renovators and trade customers such as kitchen fitters, builders and installers, with trade accounts available.
Financial Health
DistressedDistressed · -16% CAGR over 2y
Location
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Computed from 4 filingsDesigns and sells children’s electric balance bikes and small electric bikes in multiple sizes. Also supplies helmets, riding apparel, spare parts, upgrade components, and maintenance tools through…
Serves parents and families buying for children aged 2+, plus trade dealers seeking kids’ electric balance bikes, spares and accessories. Targets young riders from toddler to pre-teen ages, with…
Financial Health
StrongStrong · Growing, Hiring · 44% CAGR over 3y
Location
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Computed from 3 filingsSupplies timber, fencing, decking and landscaping materials, including fence panels, posts, gates, sleepers, cladding and sheet materials. Also sells paving, aggregates, roofing products, fixings,…
Serves trade and retail customers, including builders, landscapers, fencing contractors and homeowners needing timber, building, fencing and garden materials across South East England.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 2y
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Computed from 3 filingsSupplies artisan cheeses through an online shop and farm‑shop deli, offering blue, hard, soft and vegetarian cheeses. Provides cheese hampers, subscriptions, grazing boards and charcuterie, wine and…
Sells to UK consumers shopping online or visiting the farm shop/café, local event hosts planning parties, weddings and wakes, and wholesale/business customers in the Bedford area.
Financial Health
HealthyHealthy · Hiring · 123% CAGR over 2y
Location
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Computed from 4 filingsSupplies air plants (Tillandsia) sourced from international nurseries and sells related accessories and display items including pots, boards, shells, and decorative holders for plant settings via an…
Targets UK plant enthusiasts, home décor shoppers and account customers buying air plants, display settings and related sundries online, including higher-volume purchasers.
Financial Health
DistressedDistressed · 0% CAGR over 3y
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Computed from 5 filingsDesigns, manufactures and sells pet products including dog beds, crate mattresses, toys, blankets, clothing and accessories for dogs and cats. Supplies items through an online shop and a network of…
Serves UK dog and cat owners shopping online, alongside pet trade stockists and veterinary-related buyers looking for retail pet supplies.
Financial Health
DistressedDistressed · 0% CAGR over 4y
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Computed from 3 filingsManufactures and sells stainless steel exhaust components for cars and motorcycles, including silencer and resonator delete pipes, custom exhaust systems, and fabrication parts such as baffles and…
Serves B2C car and motorcycle owners, especially performance enthusiasts, plus exhaust fabricators and trade dealers looking for stainless steel exhaust components and fabrication parts.
Financial Health
HealthyHealthy · Hiring · 12% CAGR over 2y
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Computed from 5 filingsImports and supplies Italian fresh produce and artisan food products to restaurants, hotels, bars and consumers. Offers fruit, vegetables, meat and speciality items sourced from Italian producers,…
Serves B2B foodservice customers—especially high-end Italian restaurants, chefs, bars, hotels and events—plus B2C households seeking home delivery, mainly in London, the South East and Manchester,…
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
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Computed from 3 filingsSells parts and equipment for campervan conversions, including interior furniture, electrical systems, windows, heating, kitchens, and accessories. Also provides installation services such as solar…
Sells to UK campervan owners, self-build van converters and trade buyers seeking parts, fittings and installation services, especially for VW T5/T6 and Ford Custom vehicles.
Financial Health
StableStable · 4% CAGR over 2y
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Computed from 5 filingsManufactures and supplies specialist chemical products for cleaning, maintenance and system treatment. Product range includes marine cleaners, plumbing and heating system chemicals, toilet fluids,…
Sells to both businesses and consumers needing chemical products, including marine operators and boat owners, plumbing and heating trades, industrial users, and home, garden, DIY and leisure…
Financial Health
StableStable · 0% CAGR over 5y
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Computed from 5 filingsSupplies automotive towing equipment including towbars, vehicle‑specific wiring kits, 12S supplementary kits, sockets, adaptors and trailer electrics testers. Also provides diagnostic and towbar…
Serves UK garages, workshops and authorised towbar installers, plus vehicle owners and drivers needing towing-related parts, diagnostics and coding support.
Financial Health
StableStable · Hiring · 4% CAGR over 4y
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Computed from 5 filingsProduces and sells sourdough breads, cakes, traybakes and pastries. Operates a bakery shop offering takeaway food and baked goods, and supplies items such as pies, sausage rolls and celebration…
Sells to consumers buying artisan bread, cakes, pastries, takeaway food and bakery gifts online or in-store, including celebration cake customers. Also serves wholesale buyers via its bakery…
Financial Health
StableStable · -16% CAGR over 4y
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Computed from 3 filingsSupplies timber, fencing and building materials for trade and DIY customers, including fence panels, posts, decking, sleepers, sheet materials, cladding, paving and landscaping products, along with…
Serves trade customers, builders, landscapers, fencing contractors and DIY homeowners needing timber, building, fencing and garden materials across South East England.
Financial Health
HealthyHealthy · -5% CAGR over 2y
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Computed from 4 filingsSupplies timber, sheet materials, fencing products and DIY building supplies through a retail store and online shop. Offers cut‑to‑size timber machining and sells items such as fence panels, posts,…
Serves DIY consumers, homeowners, gardeners and local tradespeople around Spalding, Lincolnshire, including customers undertaking home improvement, fencing, timber, decorating and small building…
Financial Health
WeakWeak · -1% CAGR over 3y
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Computed from 5 filingsBrews and sells craft ales, including core and speciality beers. Supplies packaged beer such as mini kegs, operates a brewery tap room, and distributes its beers to pubs, retailers, and customers…
Serves beer consumers, tap-room visitors and online mini-keg buyers, with craft ale distributed to customers across the North West and wider UK.
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 4y
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Computed from 5 filingsDesigns, manufactures and sells motorsport performance parts and vehicle components, including braking systems, pedal boxes, hydraulic handbrakes, fuel tanks, cooling parts, hoses and fittings, as…
Sells to motorsport teams, race and rally car builders, kit car owners, performance vehicle enthusiasts and trade buyers seeking specialist components for competition and modified cars.
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HealthyHealthy · Growing · 0% CAGR over 4y
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Computed from 5 filingsSupplies aftermarket bonded glass windows and accessories for vans and campervan conversions, including model‑specific windows, rooflights, trims and bonding kits. Also provides bespoke window…
Serves DIY campervan converters, van conversion trades and specialist vehicle operators across the UK, including emergency services, horse box, agricultural cab, ice cream van and prisoner transport…
Financial Health
StrongStrong · Hiring · 20% CAGR over 4y
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Computed from 3 filingsSupplies orthotic products and rehabilitation equipment, including foot orthoses, insoles, ankle‑foot orthoses, spinal supports, braces, and pressure care items. Also provides clinical training,…
Serves orthotics and healthcare professionals, foot clinics and direct consumers seeking foot, ankle, limb, spinal and rehabilitation products, including insoles for sport, workwear, comfort and…
Financial Health
WeakWeak
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Financial sub-scores
Computed from 5 filingsSells vintage and decorative home and lifestyle items, particularly American‑themed memorabilia and salvaged pieces, including signage, lighting, furniture, ceramics, garden décor and automobilia.…
Sells to consumers buying decorative, vintage and Americana-style home and gift items online, and to trade buyers including bars, restaurants, retailers and retail fit-out customers seeking props and…
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsSupplies refillable LPG gas cylinder systems, tanks and related components for caravans, motorhomes and similar applications. Sells cylinders, filling kits, gauges and accessories, and provides…
Serves consumers and trade buyers using refillable LPG cylinder systems, including leisure vehicle owners and dealers/installers needing parts, support and filling information in the UK and Europe.
Financial Health
StrongStrong · -2% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsSupplies timber and sheet materials, fencing, decking, doors, flooring and landscaping products. Also sells building hardware, stair parts, tools, fixings, safety equipment and decorating supplies…
Serves trade and retail customers, including builders, joiners, landscapers, fencing contractors, property improvers and DIY homeowners needing timber, fencing, landscaping and building supplies.
Financial Health
StableStable · -69% CAGR over 4y
Location
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How Wholesale Suite usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Wholesale Suite is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by Ecommerce
Other B2C technology
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Frequently asked questions
How many UK B2C companies use Wholesale Suite?
What share of UK B2C companies run Wholesale Suite?
How is Wholesale Suite usage detected?
What size B2C companies use Wholesale Suite in the UK?
What do Wholesale Suite-running B2C companies also run?
Can I get contact details for these companies?
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