B2C Companies Using Ecwid in the UK: 206 Active Firms (2026)
B2C retailers running a hosted ecommerce storefront sell directly to consumers online across the UK market.
For consumer retailers, this storefront layer sits between the catalogue, checkout, fulfilment workflows and customer messaging, rather than acting as a full enterprise commerce suite. Adoption usually points to a direct-channel operation with enough internal ownership to manage product content, promotions and basic analytics, but not necessarily a dedicated engineering team. In this sector, companies running Ecwid tend to look like specialist retailers, sports and leisure operators, ecommerce-only retailers, fashion retailers and consumer-goods brands that need transactional capability attached to a public website. Buying responsibility often sits with founders, ecommerce managers or marketing teams, with implementation handled through web agencies or technically confident in-house staff.
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UK adoption is a narrow slice of the wider ecommerce platform market: 206 actively trading B2C retailers and consumer brands are running Ecwid. The employment footprint is modest in aggregate, with total reported headcount of 1,002 people. Within ecommerce-platform use in this sector, Ecwid sits third at 2.2%, behind two platforms with 59.1% and 29.0% respectively. The regional skew is spread beyond London: the South East accounts for 16.0% of the cohort, followed by the South West at 13.1%, London at 11.7%, the East of England at 10.7%, and Scotland at 9.7%.
Retailers using a hosted storefront still carry the usual consumer-trading obligations around product information, pricing, delivery terms, returns and customer communications. The platform vendor may handle part of the checkout infrastructure, but accountability for personal data use remains with the retailer under GDPR, with the ICO relevant where marketing consent, analytics tags or customer-service records are mishandled. Procurement is usually less formal than for enterprise commerce systems, although payment integrations, fulfilment tools and agency support can create dependency on a small stack of third-party services. That makes contract portability and export rights worth checking before the store becomes operationally embedded.
Adoption appears likely to remain concentrated among smaller direct-to-consumer operators that want commerce capability without commissioning a bespoke store. The cohort’s shape suggests incremental migration rather than a wholesale shift: some retailers will add storefront features to content-led sites, while others may move into broader commerce suites as catalogue complexity, fulfilment demands and attribution requirements rise. Agency relationships tend to matter, because platform choice is often made during a site refresh rather than through centralised procurement. For researchers, the signal is therefore less about technical sophistication and more about direct-channel intent, marketing ownership and willingness to trade through a controlled web property.
Adoption by company size
Adoption of Ecwid varies by company size across the trading UK B2C companies in this cohort. 0.2% of the 54,825 companies with under 10 employees run Ecwid (116 detected). 0.3% of the 26,843 companies with 10–50 employees run Ecwid (79 detected). 0.2% of the 3,060 companies with over 50 employees run Ecwid (7 detected).
206
Active firms
2026
2.2%
Of detected Ecommerce share
UK B2C
8
Median headcount
Filed accounts
453
Verified contacts
Across this cohort
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Key facts
About 1% of the trading cohort reports turnover above £5M (1 of 206 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (14 firms), so a sizeable share is in its first few filing cycles.
Within B2C retailers with a detectable ecommerce system, the profiled storefront accounts for 2.2% of implementations (206 of 9,323), behind two larger systems at 59.1% and 29.0%.
The regional mix is weighted outside London: South East 16.0% (33), South West 13.1% (27), London 11.7% (24), East of England 10.7% (22) and Scotland 9.7% (20).
Co-occurring website tooling is common in this cohort: 49.0% also use website-builder tooling, 26.7% add site widgets, 23.3% carry video embeds and 23.3% use analytics tags.
Sub-sector tags overlap, led by Travel & Hospitality at 22.3% (46), Sport & Leisure at 18.9% (39), E-commerce at 18.0% (37), Fashion & Retail at 15.0% (31) and FMCG at 10.2% (21).
Financial health is mixed: 26.2% sit in the middle band, 20.9% in a weak band, 7.3% in distress and 2.4% have insufficient history.
Ecommerce market share among UK B2C
Share of the 9,323 UK B2C with a detectable system. As of June 2026.
What else do Ecwid-running B2C run?
Share of the 206 Ecwid-running UK companies where each technology was also detected. As of June 2026.
Where Ecwid B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£405.8K
Median UK turnover
0.5%
Above £5M turnover
14
Incorporated since 2022
453 verified decision-maker contacts
across these 206 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using Ecwid
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsSells indoor and outdoor furniture through an online store, including rattan garden furniture, dining sets, corner sofas, sunbeds, chairs and accessories for home and garden use.
Sells to UK consumers and homeowners seeking indoor and outdoor furniture, particularly buyers of rattan garden furniture, patio dining sets, sofas, sunbeds and home seating.
Financial Health
StableStable · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsDistributes Gaggia Milano coffee machines and related products through an online store, including espresso machines, bean‑to‑cup machines, grinders, coffee, cleaning products, and accessories. Also…
Sells mainly to consumers and home coffee enthusiasts buying domestic espresso machines, grinders, coffee, cleaning products and accessories, primarily in the UK and Ireland.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsRetailer of raw and natural dog food products for working and pet dogs. Sells products online and in store, offering home delivery and click‑and‑collect, and provides feeding guides, calculators, and…
Serves UK dog owners and raw-feeding customers, including owners of working dogs, who buy natural frozen dog food online, by delivery, or through physical retail locations.
Financial Health
StableStable · -3% CAGR over 4y
Location
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Computed from 3 filingsRetailer of marine equipment including inflatable boats, rigid inflatable boats (RIBs), aluminium boats and outboard motors. Sells electric and petrol engines, boat packages, trailers and…
Sells to UK consumers and commercial boat users buying outboard motors, inflatable boats, RIBs and marine accessories, including leisure boat owners, anglers, rescue and emergency-response operators,…
Financial Health
WeakWeak · -5% CAGR over 2y
Location
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Computed from 4 filingsOnline garden retailer supplying hedging plants, trees, topiary and ornamental plants, along with compost, planters, irrigation products and garden pergolas and furniture. Offers nationwide delivery…
Sells to UK consumers and trade landscapers buying hedging, trees, topiary and garden products online, including first-time planters, seasoned gardeners and outdoor-living customers.
Financial Health
StrongStrong · Growing, Hiring · 91% CAGR over 3y
Location
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Computed from 5 filingsDesigns and sells baby and toddler products including pushchairs, strollers, travel systems, car seats, highchairs, nursery furniture, baby walkers and play toys. Also offers accessories, product…
Serves expectant and new parents, caregivers and families buying baby and toddler essentials, with products also available through retail stockists.
Financial Health
HealthyHealthy · -69% CAGR over 4y
Location
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Computed from 4 filingsRetailer of jewellery and accessories including rings, necklaces, earrings, bracelets, cufflinks, watches and gifts through an online store. Also provides bespoke jewellery design, remodelling and…
Serves individual consumers shopping for jewellery and gifts, including engagement, wedding, anniversary and birthday buyers, plus customers with personal or inherited jewellery needs.
Financial Health
StableStable · -16% CAGR over 3y
Location
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Computed from 4 filingsOperates garden centres retailing plants, houseplants, gardening supplies, tools, garden furniture, barbecues, water features, and home and giftware. Also runs in-store cafés serving food and drinks…
Serves retail consumers in Leicestershire, including home gardeners, houseplant hobbyists, homeowners buying outdoor living products, gift buyers, and visitors to its in-store cafes.
Financial Health
StableStable · Hiring · 7% CAGR over 3y
Location
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Computed from 4 filingsRetailer of caravan and motorhome awnings, annexes and sun canopies, along with caravan and camping accessories including covers, heaters, electrical equipment, water and sanitation products,…
Sells to UK consumers who own or use caravans, campervans and motorhomes, including touring campers seeking awnings, spares and outdoor leisure accessories.
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 3y
Location
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Computed from 5 filingsOperates an online retail store selling hair and beauty products, including cosmetics, hair care items, wigs and hair extensions, beard care products, skincare treatments, and electrical styling…
Serves individual beauty shoppers and professional stylists buying hair care, cosmetics, wigs, extensions, beard care, beauty accessories and hygiene products online.
Financial Health
WeakWeak · -10% CAGR over 4y
Location
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Computed from 5 filingsRetailer of bicycles, cycling accessories and marine chandlery products, including boat parts, clothing and equipment. Sells items online and in-store and operates a cycle workshop providing bike…
Serves consumers, mainly cyclists and sailors or boat owners, including local shop customers around Southampton/Park Gate and online shoppers seeking cycling and chandlery products and support.
Financial Health
StrongStrong · Growing, Hiring · 39% CAGR over 4y
Location
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Computed from 3 filingsRetailer of racket sports equipment through physical stores and an online shop. Sells rackets, strings, shoes, clothing, bags and accessories for tennis, badminton, squash, padel, pickleball,…
Serves B2C customers: recreational and competitive tennis, badminton, squash, padel, pickleball, racketball and table tennis players, including local shoppers in Sheffield, Northwich and Penrith and…
Financial Health
HealthyHealthy · Hiring · 58% CAGR over 2y
Location
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Computed from 5 filingsOperates an online retail store selling men’s, women’s and children’s clothing, workwear and outdoor apparel, including suits, western shirts, jackets, boots and accessories, as well as hunting…
Serves consumers and families buying men’s, women’s and kids’ apparel, with emphasis on outdoor enthusiasts, tradespeople needing workwear and boots, western-wear buyers, and shoppers seeking suits…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsRetailer of raw pet food products for dogs, including meat, bones, offal, fish and premade 80/10/10 meals, along with supplements. Sells through an online shop offering nationwide delivery and order…
Serves UK consumers who own dogs or other pets and buy raw pet food online, including raw-feeding beginners and existing customers seeking nationwide delivery or Cardiff-area collection.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 5y
Location
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Computed from 3 filingsSells British gold coins and collectible sovereigns through an online store, including graded and certified coins such as Britannias and historic issues. Provides information on the gold market and…
Sells to consumers interested in buying physical British gold coins, especially sovereign and graded-coin collectors, investors, and buyers seeking certified historic and modern bullion-related coins…
Financial Health
StableStable · -4% CAGR over 2y
Location
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Computed from 5 filingsRoasts and supplies coffee beans and blends, selling packaged coffee through an online shop and delivering to customers. Sources beans and roasts them in-house, offering products for home consumers…
Sells mainly to consumers buying coffee direct online, and may also serve local retail or hospitality buyers seeking fresh, locally sourced coffee blends and delivered orders.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Computed from 2 filingsGrows and supplies ornamental plants via mail order, including garden pinks, carnations, pelargoniums, dahlias, fuchsias and succulents. Sells starter packs, bulk plants, and plant food and gardening…
Serves home gardeners and plant enthusiasts buying by mail order, including collectors of rare or unusual varieties and customers seeking starter packs or bulk plant purchases.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 1y
Location
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Computed from 5 filingsDistributes and retails automotive batteries, including Castrol‑branded and original equipment specification models, and sells related hardware products such as vehicle license plates through an…
Serves a mix of retail customers and automotive trade partners across the UK and Republic of Ireland, including buyers needing vehicle batteries, licence plates and related hardware products.
Financial Health
StableStable · Hiring · 5% CAGR over 4y
Location
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Computed from 3 filingsRetailer of fishing tackle, bait, rods, reels, clothing and accessories for sea, carp and coarse fishing. Operates a physical tackle shop and e‑commerce store selling equipment, beginner kits and…
Sells to consumer anglers, from beginners to experienced sea, coarse, carp, lure, predator and boat fishers. Serves local Weymouth customers in-store and anglers across the UK through its online shop.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 5 filingsOperates an online retail store selling vaping products, including vape kits, disposable devices, refill pods, nicotine salts, shortfill e‑liquids, and nicotine pouches, along with related…
Sells B2C to adult vape users and smokers in the UK shopping online for vape products, including price-conscious repeat buyers using bundles, referrals and loyalty offers.
Financial Health
WeakWeak · -7% CAGR over 4y
Location
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Computed from 5 filingsRetailer of timber garden buildings including log cabins, summerhouses, gazebos and sheds. Offers bespoke and customisable cabins for garden offices, storage, residential annexes and commercial uses,…
Serves UK homeowners and organisations needing outdoor buildings, including businesses, cafés, salons, schools, day care centres, sports clubs, gyms and buyers seeking residential annexes.
Financial Health
WeakWeak · Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsOperates an online and retail store selling vaping products, including e‑liquids, shortfills, vape kits, pods, tanks, coils, batteries and accessories, as well as DIY vape liquid supplies and…
Sells to adult consumers aged 18+ who buy vaping products online in the UK or through retail shops in Sunderland, Seaham and Gateshead.
Financial Health
WeakWeak · -3% CAGR over 4y
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Computed from 4 filingsProduces sparkling and still wines and vermouth from estate-grown grapes at its vineyard and winery. Sells bottled wine online and offers vineyard tours and guided tastings explaining vine growing…
Serves UK consumers, wine buyers and gift purchasers seeking English wine online, plus visitors and tourists booking vineyard tours and tastings in East Sussex.
Financial Health
StableStable · 0% CAGR over 4y
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Computed from 3 filingsManufactures and sells foam storage trays, carry cases, transport bags, and accessories for tabletop gaming miniatures. Products are designed to store and transport figures for games such as…
Sells to tabletop wargaming, miniature figure, model railway and Subbuteo hobbyists worldwide, including players and collectors needing storage and transport for models.
Financial Health
DistressedDistressed · -7% CAGR over 2y
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Computed from 5 filingsProduces and sells audiophile 180g analogue vinyl record reissues, remastered from original sources. Offers online retail of jazz, blues, rhythm and blues, Latin, folk and related genres, featuring…
Serves consumers buying online, especially audiophiles, vinyl collectors and music fans interested in jazz, blues, rhythm and blues, spiritual jazz, Latin, folk and pop records.
Financial Health
DistressedDistressed
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Computed from 5 filingsOperates an online shop selling Mediterranean and international snack foods, including baklava, Turkish delight, olives, pickled vegetables, dried fruits, nuts, confectionery, Italian biscuits and…
Sells to UK consumers shopping online for Mediterranean and international sweet and savoury snacks, including baklava, Turkish delight, nuts, dried fruit, olives, biscuits and confectionery.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 5y
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Computed from 5 filingsOperates a garden centre and online shop selling gardening and outdoor living products, including garden arches, furniture, plant stands, water features, clocks, compost, and decorative aggregates,…
Serves consumers, especially homeowners and gardeners, with both nationwide online shoppers and local customers around Chelmsford seeking garden centre products and local delivery.
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 4y
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Computed from 3 filingsRetailer of pet food and accessories for dogs, cats and small animals, including natural and frozen raw foods. Also sells toys, clothing and supplies through an online shop and operates a…
Serves consumers who own dogs, cats and small animals, with local in-store customers in Peterborough and online shoppers across the UK.
Financial Health
HealthyHealthy · 0% CAGR over 2y
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Computed from 5 filingsManufactures and sells handmade industrial-style furniture, including dining tables, coffee tables, benches, desks, shelving and cabinets. Produces made-to-measure pieces using materials such as…
Sells mainly to UK household consumers seeking made-to-measure industrial and reclaimed home furniture, with a commercial range for hospitality or retail buyers needing tables, counters and seating.
Financial Health
StableStable · -10% CAGR over 4y
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Computed from 5 filingsSells model railway equipment and accessories, including DCC sound and non‑sound decoders, control systems, locomotives, rolling stock, track, and scenic items. Provides sound file loading onto…
Serves model railway hobbyists, collectors and layout builders, especially OO gauge enthusiasts and Digital Command Control users buying online or at model railway shows.
Financial Health
WeakWeak · Hiring · 6% CAGR over 4y
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Computed from 5 filingsRetailer of bicycles, mountain bikes, cycling clothing, accessories and components through a shop and online store. Also provides bicycle repairs, servicing, wheel truing, bike builds, and parts…
Serves consumer cyclists, mountain bikers and road riders, particularly local customers in Carlisle, Cumbria and nearby riding areas, plus UK mainland online buyers of bikes, clothing, accessories…
Financial Health
WeakWeak · -7% CAGR over 4y
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Computed from 3 filingsRetailer of men's formalwear and occasion clothing, offering suit and tuxedo hire for weddings and events, and online and in‑store sales of suits, blazers, shirts, footwear and accessories, alongside…
Serves individual consumers, especially grooms and wedding parties, men shopping for special-occasion and business attire, parents buying boyswear and school uniforms, and online menswear shoppers in…
Financial Health
DistressedDistressed · -13% CAGR over 2y
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Computed from 4 filingsPublishes and sells art, photography, fashion and culture books under the “Superbooks” line. Operates an online shop offering new and signed titles, prints, and branded merchandise including shirts,…
Serves retail consumers and collectors interested in art, fashion, photography, design, music and counterculture publishing, including buyers of limited and signed editions.
Financial Health
DistressedDistressed · -18% CAGR over 3y
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Computed from 5 filingsSupplies raw dog food products for pet owners, including pre-made and DIY raw minces, meat chunks, fish and whole bones. Also sells dog treats and dietary supplements through an online store with…
Sells to pet owners, especially dog owners who raw-feed their pets and want natural treats, supplements, delivery or collection options.
Financial Health
WeakWeak · 0% CAGR over 4y
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Computed from 3 filingsRetailer of pet supplies and accessories for dogs, cats, fish, reptiles, birds and small animals, including food, treats, marine aquarium equipment and habitat products. Also provides pet care advice…
Sells to consumers who own or care for pets, including dog, cat, bird, reptile, fish, marine aquarium and small animal owners, as well as prospective pet owners seeking supplies, treats and pet care…
Financial Health
StableStable · Hiring · 11% CAGR over 2y
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Computed from 5 filingsSells bonsai trees, Japanese niwaki trees, and rare or ornamental garden plants through a nursery and online shop. Also supplies bonsai pots, tools, and accessories, and runs workshops covering…
Serves consumers, hobby gardeners and bonsai enthusiasts seeking plants, bonsai trees, pots, tools, workshops and garden-related gifts, including online shoppers and visitors to the nursery.
Financial Health
DistressedDistressed · 71% CAGR over 3y
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Computed from 5 filingsSupplies bathroom fixtures and sanitaryware through an online store, including combined bidet toilets with integrated water cleaning, washbasins, concealed cisterns, shower systems, urinals, toilet…
Sells mainly to UK consumers and households, especially families, elderly users, people with mobility needs, and homeowners renovating modern bathrooms. Targets domestic buyers seeking combined bidet…
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StableStable · 29% CAGR over 2y
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Computed from 3 filingsOperates an online retail store selling golf-related clothing and merchandise, including menswear, ladieswear, headwear, tartan apparel, and accessories associated with Royal Troon, with orders…
Serves individual consumers and golf enthusiasts buying online, including UK and international customers interested in Royal Troon-branded golf merchandise.
Financial Health
StableStable · Hiring · 6% CAGR over 2y
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Computed from 5 filingsProduces and sells handmade cakes and patisserie, including honey, sponge, mousse and Napoleon cakes, for birthdays, weddings and corporate events. Operates an online shop offering desserts alongside…
Serves individual consumers planning birthdays, weddings, christenings and children’s celebrations, plus corporate buyers and shoppers purchasing bakery, grocery, frozen, meat, fish and drinks items.
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HealthyHealthy · 0% CAGR over 4y
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Computed from 5 filingsOperates a florist selling fresh flower bouquets, jam jar arrangements and house plants through a shop and online. Provides bespoke floral arrangements for weddings, events and funerals, and sells…
Serves consumers buying gift bouquets, plants and homewares, couples and event organisers, and bereaved families arranging sympathy or funeral flowers, with local BN5 delivery and bouquet shipping…
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StableStable · 0% CAGR over 4y
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Computed from 5 filingsOperates wine bars and retail shops selling a range of wines from international producers. Offers wines by the glass or bottle, takeaway and online sales, food such as cheese and charcuterie, and…
Sells to wine consumers in London through wine bars, shops and an online store. Also serves corporate buyers seeking gifts, bespoke tastings and venues for business meetings, private events and…
Financial Health
WeakWeak · 0% CAGR over 4y
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Computed from 4 filingsOperates an online retail store selling aftermarket vehicle performance parts and upgrades, with a focus on components for German car brands. Offers parts for tuning, modification and maintenance…
Targets car enthusiasts and vehicle owners seeking performance upgrades, with an emphasis on drivers of high-performance German brands.
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WeakWeak
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Computed from 3 filingsOperates an online and retail store selling home and garden products, including furniture, lighting, decorative mirrors, gifts, and outdoor accessories. Offers curated interior and garden décor items…
Sells to consumers, homeowners and garden owners seeking home and garden décor, furniture, lighting, mirrors and gifts online or via local store collection.
Financial Health
WeakWeak · Hiring · 14% CAGR over 2y
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Computed from 3 filingsProduces cold‑pressed rapeseed oil and a range of infused cooking oils using herb, fruit and truffle extracts. Sells bottled oils and gift packs through an online shop for uses including frying,…
Sells primarily to consumers, including home cooks and gift buyers seeking cooking oils, infused flavours and food gift packs through an online shop.
Financial Health
WeakWeak · 0% CAGR over 2y
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Computed from 3 filingsSupplies raw dog food and BARF diet products, including frozen meats, tripe, and natural treats such as pig snouts and trotters. Sells products from multiple pet food brands and provides scheduled…
Sells to dog owners and pet carers seeking raw/BARF diets for pets, working dogs, puppies and overweight dogs, with collection and scheduled delivery customers across Kent, Essex, Sussex and…
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WeakWeak · -4% CAGR over 2y
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Computed from 5 filingsRetailer of school uniforms and related clothing, including blazers, sportswear, socks and tights, alongside dancewear, gymnastics clothing, guide uniforms, and outfits and accessories for First Holy…
Serves parents and families buying children’s school, dance, guide and ceremony clothing, plus local schools, dance schools, churches and Guide leaders, with emphasis on Greater Manchester.
Financial Health
DistressedDistressed · -3% CAGR over 4y
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Computed from 5 filingsManufactures and sells Thornit powder, a veterinary ear treatment for dogs, cats and rabbits. The product contains iodoform, boric acid and zinc oxide and is used to treat and help prevent ear mites…
Sells to pet owners and animal carers, particularly owners of dogs, cats and rabbits seeking products for mite-related ear, skin or irritation issues.
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WeakWeak · 0% CAGR over 4y
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Computed from 5 filingsOnline retailer of gemstones and crystals including tumblestones, unpolished specimens and carved pieces. Also sells gemstone jewellery in sterling silver, gift sets, and subscription or mystery…
Sells to individual consumers, crystal and gemstone collectors, jewellery buyers, gift shoppers, and customers interested in healing crystals, subscription boxes, and personalised crystal selections.
Financial Health
StrongStrong · Hiring · 12% CAGR over 4y
Location
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Computed from 5 filingsOperates an online shop selling pet and equine feed and related animal supplies. Also offers services such as horse rug and equine laundry, with ordering, delivery information, and customer enquiries…
Serves consumers and animal owners buying pet and equine supplies, including customers using a shop counter or delivery service.
Financial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsRetailer of electric and performance bicycles and cycling accessories. Provides bike servicing and repairs through an in-house workshop, offers bike hire, and organises cycling rides and events.
Sells to consumers, from first-time riders to experienced cyclists, seeking e-bikes and performance bikes for commuting, trail riding and weekend leisure, plus bike hire and workshop customers…
Financial Health
StrongStrong · Hiring · 14% CAGR over 4y
Location
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How Ecwid usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Ecwid is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by Ecommerce
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Frequently asked questions
How many UK B2C companies use Ecwid?
What share of UK B2C companies run Ecwid?
How is Ecwid usage detected?
What size B2C companies use Ecwid in the UK?
What do Ecwid-running B2C companies also run?
Can I get contact details for these companies?
Search 206 UK companies by the ecommerce technology they run.
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