B2C Companies Using Genesis theme in the UK: 177 Active Firms (2026)
B2C businesses running a detected website theme sell directly to consumers online, in a UK context spanning retail, services and content-led commerce.
Running this theme usually points to a consumer-facing operator where the website sits with marketing, owner-management or a small commerce team rather than central IT procurement. The theme layer handles presentation, templates and content structure around acquisition pages, service information, enquiry capture and repeat merchandising. For small and mid-market users, adoption signals a maintained publishing stack with some budget for hosting, design upkeep and search work, but not necessarily a large product-engineering function. Engagements therefore tend to be practical: agency retainers, theme maintenance, plug-in changes, analytics tagging and conversion work around direct customer journeys.
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Only 177 actively trading UK consumer-facing firms run this theme, making the adoption base compact. Reported headcount totals 1,816, so the footprint is not just owner-managed micro-businesses, although the stack still reads as small-company web infrastructure rather than an enterprise platform. Among the sector's 1,291 detected theme deployments, it sits third at 13.7%. Registered-office skew is regional rather than capital-centric: North West 15.8%, South West 14.7%, London 11.9%, South East 11.9%, and East of England 10.7%.
Consumer sites running an external theme usually sit inside a mixed vendor stack: hosting, analytics, forms, spam protection, search tooling and, for some, booking or commerce modules. The practical compliance work is less about the theme itself than the surrounding capture of personal data, consent management and processor contracts. GDPR and ICO guidance matter where enquiry forms, tracking tags or account areas collect identifiable information; payment and booking journeys add further obligations through their own providers. Procurement tends to be light, often through an agency or in-house web maintainer, which can leave update discipline and plug-in sprawl as audit questions.
Adoption appears to sit in a maintained but mature part of the website market. Companies running this theme tend to value stable publishing workflows and existing agency knowledge more than wholesale platform migration. Pressure is likely to come from security patching, page-speed expectations, consent tooling and the bundling of design, hosting and marketing automation by broader website platforms. Smaller operators may keep the stack where it supports search and direct enquiries; firms with more complex commerce or booking journeys may move towards managed systems as integration and accountability matter more.
Adoption by company size
Adoption of Genesis theme varies by company size across the trading UK B2C companies in this cohort. 0.2% of the 54,825 companies with under 10 employees run Genesis theme (119 detected). 0.2% of the 26,843 companies with 10–50 employees run Genesis theme (56 detected). 0.2% of the 3,060 companies with over 50 employees run Genesis theme (7 detected).
177
Active firms
2026
13.7%
Of detected WordPress themes share
UK B2C
7
Median headcount
Filed accounts
408
Verified contacts
Across this cohort
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Key facts
About 2% of the trading cohort reports turnover above £5M (4 of 177 firms) — the rest sits below that revenue band.
3% of the cohort was incorporated since 2022 (7 firms), so a sizeable share is in its first few filing cycles.
Among 1,291 B2C firms with a detectable website theme, the page theme accounts for 13.7% (177), third after two larger theme cohorts at 21.1% (272) and 16.7% (216).
Detected usage is spread across several registered ITL1 regions: North West 15.8% (28), South West 14.7% (26), London 11.9% (21), South East 11.9% (21), and East of England 10.7% (19).
Every site in the cohort runs a common content-management base, at 100.0% (177), while 63.8% (113) also show an SEO plugin and 49.7% (88) show an analytics tag.
Form and trust tooling is visible on part of the cohort: 33.9% (60) show bot protection, 27.1% (48) show a tag manager, and 20.3% (36) show a contact-form plugin.
Sector tags skew towards service-led consumer categories, with Field Services & Trades at 22.0% (39), Sport & Leisure at 18.6% (33), and Travel & Hospitality at 15.8% (28).
WordPress themes market share among UK B2C
Share of the 1,291 UK B2C with a detectable system. As of June 2026.
What else do Genesis theme-running B2C run?
Share of the 177 Genesis theme-running UK companies where each technology was also detected. As of June 2026.
Where Genesis theme B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£448.4K
Median UK turnover
2.3%
Above £5M turnover
7
Incorporated since 2022
408 verified decision-maker contacts
across these 177 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using Genesis theme
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOperates an online and retail comic book store selling new releases, back issues and graphic novels, and offering comic subscription services. Also sells related merchandise including action figures,…
Sells to UK consumers who buy comic books, graphic novels and related cult, sci-fi and fantasy merchandise, including fans of Marvel, DC, Star Wars, Doctor Who and similar franchises, plus…
Financial Health
StableStable · -6% CAGR over 4y
Location
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Computed from 5 filingsProvides online design education courses covering graphic design, web and UX/UI design, interior design, motion graphics, and digital illustration. Offers live mentorship and recorded classes,…
Serves aspiring and early-career designers, career changers and freelancers seeking online training in graphic design, web/UX/UI, motion, illustration and interior design, with a worldwide student…
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
Location
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Computed from 3 filingsOperates sightseeing boat trips and private skippered boat hire, offering scheduled river cruises and themed experiences such as afternoon tea, dining, cocktail, and picnic cruises, with optional…
Serves leisure consumers, tourists and local residents seeking Oxford river experiences, including couples, families and private groups booking sightseeing trips, dining cruises, celebrations, hen…
Financial Health
HealthyHealthy · -21% CAGR over 2y
Location
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Computed from 4 filingsOperates a castle hotel offering guest accommodation in themed suites and an on‑site restaurant serving multi‑course tasting menus. Provides room bookings, dining reservations, and exclusive-use hire…
Serves leisure travellers, couples and small groups seeking luxury castle accommodation, fine dining, exclusive-use stays and rural Scottish Highlands experiences.
Financial Health
StrongStrong · Hiring · 16% CAGR over 3y
Location
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Computed from 5 filingsOperates a golf centre offering an 18‑hole course, driving range, tee time bookings and membership programmes. Provides golf lessons through an academy, equipment rental and retail, and on-site…
Serves consumers including golfers, families, members, visitors and golf societies, with offerings for casual play, memberships, driving range use, lessons, club sections and leisure visits in Bangor.
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 4y
Location
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Computed from 5 filingsOperates a hotel providing short-term guest accommodation with a range of bedrooms from budget to executive. Offers breakfast, Wi‑Fi, parking and guest facilities including a lounge and garden patio,…
Serves leisure and business travellers visiting Northamptonshire, including guests attending Silverstone or Santa Pod events, visitors to local attractions, Northampton University and Moulton…
Financial Health
HealthyHealthy · 2% CAGR over 4y
Location
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Computed from 5 filingsOperates airsoft gaming venues and events, organising mission-style games, private sessions and stag events. Provides airsoft equipment hire, memberships and multi‑game passes, and manages booking…
Serves consumers aged 12+, including airsoft enthusiasts, beginners needing hire equipment, members, and groups booking stag events or private sessions across UK sites.
Financial Health
HealthyHealthy
Location
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Computed from 4 filingsOperates a website publishing home‑cooking recipes and offering live online cooking classes. Provides recipes for main dishes, desserts, sauces, soups, sides, and baked goods, and hosts paid Zoom…
Targets consumers, particularly home cooks and families seeking easy family-friendly recipes and low-cost online cooking classes via Zoom.
Financial Health
StableStable · Hiring · 13% CAGR over 3y
Location
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Operates a boutique hotel providing guest accommodation in individually styled rooms and a shepherd’s hut. Offers bed and breakfast stays, communal lounge areas, and dining in a garden room serving…
Serves leisure travellers visiting Grasmere and the Lake District, including couples, families and walkers seeking boutique B&B-style hotel accommodation as a base for exploring the area.
Financial Health
N/AN/A
Location
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Computed from 5 filingsOperates a boutique hotel offering guest accommodation, an on-site restaurant serving modern British cuisine, and hospitality services including weddings, private events, afternoon tea and corporate…
Sells to leisure travellers, diners and event guests seeking boutique hotel stays, restaurant dining, weddings and special occasions, as well as businesses booking corporate parties and team events…
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 4y
Location
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Computed from 5 filingsOperates a gastro pub and restaurant serving British pub dishes with Italian influences. Provides brunch, lunch and dinner, cask ales, beers and cocktails, table bookings, private dining spaces for…
Serves consumers seeking pub dining and drinks in rural Hertfordshire, including local residents, visitors near Aldenham, St Albans and Harry Potter Studios, plus groups booking private celebrations,…
Financial Health
StrongStrong · Hiring · 13% CAGR over 4y
Location
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Computed from 5 filingsProvides dermatology services including diagnosis and treatment of skin conditions, skin cancer screening and surgery, laser treatments, mole mapping, and cosmetic procedures such as anti‑wrinkle…
Serves private patients of all ages in Dorset, Bournemouth, Christchurch and Poole seeking dermatology, skin cancer checks, laser treatments, aesthetic skin care and women’s health support.
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsOperates a guest accommodation hotel offering en-suite bedrooms, breakfast, and short- or long-stay lodging. Provides online booking, room availability search, and information on local attractions…
Serves leisure visitors, business travellers and long-term guests seeking guest accommodation in Northamptonshire.
Financial Health
StrongStrong
Location
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Computed from 5 filingsOperates a links golf course offering visitor tee time bookings, practice facilities, caddie services and group outings. Provides a clubhouse with bar and restaurant, golf shop, online retail and…
Sells to consumer golfers, including visitors booking tee times, local Fife and Scottish residents, golf groups, and serious golf travellers. Also serves tour operators arranging golf trips and…
Financial Health
HealthyHealthy · Hiring · 85% CAGR over 4y
Location
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Computed from 3 filingsProvides professional training courses in health, safety and environmental management. Delivers NEBOSH, IOSH, ISO and sustainability qualifications through online, classroom and in‑company training,…
Serves individual health, safety and environmental management learners, employers needing workplace training, training providers licensing course materials, and professionals seeking NEBOSH, IOSH,…
Financial Health
HealthyHealthy · Growing · 3% CAGR over 2y
Location
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Computed from 5 filingsOperates a manor house venue providing wedding ceremonies and receptions, private and corporate event hosting, restaurant dining, and guest accommodation, with bookable stays and table reservations…
Serves couples planning weddings, private hosts, corporate event organisers, diners and overnight leisure guests seeking a countryside setting near Ely, within reach of London.
Financial Health
StrongStrong · Hiring · 15% CAGR over 4y
Location
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Computed from 5 filingsOperates a golf club and moorland golf course, offering member and visitor tee times, green fees and society bookings. Provides clubhouse catering, a pro shop, golf events and on-site…
Serves individual golfers of all handicap levels, club members, visiting players, golf societies and tournament entrants, plus stay-and-play guests seeking on-course accommodation.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides servicing, maintenance and restoration for classic Jaguar cars, including engine rebuilds, carburettor tuning, rewiring and performance upgrades. Also sells classic vehicles and parts…
Serves classic Jaguar owners, collectors and enthusiasts, mainly consumers, with emphasis on customers in London, Hampshire, Surrey and Berkshire.
Financial Health
HealthyHealthy · Hiring · 2% CAGR over 4y
Location
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Computed from 5 filingsDesigns and organises bespoke and self-guided travel itineraries in Scotland, including road trips, walking holidays, train journeys, whisky tours and family trips, handling planning, accommodation…
Serves leisure travellers planning bespoke Scotland holidays, including couples, families, whisky enthusiasts, walkers and rail tourists, plus private groups, corporate incentive organisers and…
Financial Health
StableStable · Hiring · 6% CAGR over 4y
Location
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Computed from 3 filingsOperates an 18‑hole golf course offering tee time bookings for members and visitors. Provides a driving range with Toptracer technology, golf tuition, pro shop retail, catering, and facilities for…
Serves individual golfers of all levels, club members, visiting players, golf societies, and organisers of corporate or social events in Kent and within reach of London.
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 5 filingsOperates a membership sports club offering facilities and organised play for tennis, squash, racketball, padel and hockey. Provides gym and fitness studios, coaching programmes, court bookings,…
Serves local consumers of all ages and abilities, including adults, juniors, families and disabled participants, seeking tennis, squash, padel, hockey, gym, studio classes, coaching and social sports…
Financial Health
StrongStrong · Hiring · 12% CAGR over 4y
Location
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Computed from 5 filingsOperates a taxi service providing local passenger transport, including on‑demand bookings, advance reservations, airport transfers and hospital trips. Offers standard cars and larger vehicles, with…
Serves local residents and visitors needing taxis in North Lanarkshire, including Wishaw, Motherwell, Bellshill and Newmains, with airport and hospital transfer passengers also targeted.
Financial Health
HealthyHealthy
Location
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Operates a country estate providing holiday accommodation in a manor house and converted barns. Offers exclusive-use rentals for holidays, weddings and private events, with catering and hospitality…
Serves private guests seeking Cotswolds holiday stays, families and friends booking celebrations, couples planning intimate weddings, and corporate groups needing exclusive-use accommodation or…
Financial Health
N/AN/A
Location
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Computed from 4 filingsOperates an Indian grill and curry pub serving curries, grilled dishes and bar drinks. Provides dine‑in and outdoor seating, group bookings, and online ordering for takeaway from a curry kitchen and…
Serves consumers seeking Indian grill, curry and pub dining in West Bromwich, including walk-in diners, online order customers, drinkers, and larger parties of ten or more.
Financial Health
StableStable · 0% CAGR over 3y
Location
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Computed from 4 filingsProvides leadership development and coaching training programmes for professional women, including online courses, workshops, conferences and certification for coaches. Offers community membership,…
Serves professional and aspirational women, including coaches, leaders and grassroots changemakers across business, corporate and non-profit sectors, seeking community, events and personal…
Financial Health
WeakWeak · -21% CAGR over 3y
Location
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Computed from 3 filingsOperates a restaurant offering seasonal dining experiences with food and wine served through reservation-based services. Also sells gift vouchers and provides private or exclusive-use bookings for…
Serves consumers seeking intimate seasonal fine dining in Edinburgh, including reservation bookers, gift voucher purchasers, and private groups booking exclusive use.
Financial Health
StableStable · Hiring · 196% CAGR over 2y
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Computed from 3 filingsActs as a holding company for businesses operating a family visitor attraction featuring farm animals, agricultural and vintage vehicle museums, indoor and outdoor play areas, live activities,…
Serves families, tourists and annual members, plus birthday party organisers, coach tour groups, schools, playgroups and nurseries visiting the Devon/Exmouth area.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 2y
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Computed from 3 filingsOperates a golf club with an 18-hole course, practice facilities and clubhouse. Provides tee time bookings, memberships, competitions, visitor play, society packages, a professional shop, and food…
Serves individual golfers of all ages and experience levels, prospective club members, visitor groups and golf societies, plus people seeking local golfing breaks in Bedfordshire near Milton Keynes.
Financial Health
StableStable · -18% CAGR over 2y
Location
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Computed from 5 filingsProduces and promotes live entertainment including comedy tours, theatre productions and music shows. Manages and represents performers and sells tickets for touring stage shows and events across…
Serves B2C live entertainment audiences, particularly theatre, stand-up comedy and music fans buying tickets for touring shows and stage productions across the UK.
Financial Health
StableStable · -73% CAGR over 4y
Location
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Computed from 5 filingsRetailer of beds, mattresses and bedroom furniture including divan, adjustable, storage and children's beds, bed frames and headboards. Also offers mattress disposal, bed assembly and home delivery,…
Serves B2C customers and households in Tamworth and Staffordshire, including homeowners, families, and individuals furnishing main bedrooms, guest rooms, or children’s rooms across budget and premium…
Financial Health
HealthyHealthy · Hiring · 9% CAGR over 4y
Location
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Computed from 4 filingsDevelops and operates adventure and wellness resorts offering outdoor activity facilities, accommodation, and nature‑based leisure experiences, combining high‑adrenaline sports with relaxation and…
Serves leisure consumers seeking adventure and wellness breaks, including thrill-seekers, wellness travellers, friends and families looking for nature-based resort stays in the UK.
Financial Health
StableStable · -85% CAGR over 3y
Location
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Computed from 5 filingsPromotes and produces live entertainment events including comedy tours, theatre productions, and music shows. Manages and represents performers and comedians, organises ticketed performances and…
Serves UK live entertainment audiences buying tickets for comedy, music and theatre shows, alongside performers and acts seeking representation and touring support.
Financial Health
StableStable · -68% CAGR over 4y
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Computed from 3 filingsProvides English language courses and study programmes for international students, including summer study holidays, short courses, exam preparation and English camps. Arranges classroom teaching,…
Serves international students aged 7–18, adult learners, school groups, parents, overseas organisers and group leaders seeking English language study programmes in the UK.
Financial Health
HealthyHealthy · Hiring · 73% CAGR over 2y
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Computed from 5 filingsProvides mobile veterinary services for pets through home visits. Offers vaccinations and health checks, microchipping, flea and worm prevention, treatment of acute conditions, chronic and geriatric…
Serves pet owners in Edinburgh and surrounding areas, including households with dogs, cats, puppies, kittens and older or chronically ill pets seeking veterinary care at home.
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
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Computed from 2 filingsProvides construction trade training courses and NVQ assessments, including plumbing, plastering, carpentry, tiling, kitchen fitting and electrical training. Delivers short intensive courses, online…
Serves individuals and tradespeople seeking construction skills training and NVQ assessment, including career changers, learners entering trades, experienced workers needing formal qualifications,…
Financial Health
StrongStrong · Growing, Hiring · 75% CAGR over 1y
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Computed from 5 filingsOperates flooring showrooms selling carpets, rugs, stair runners and other floor coverings for residential interiors, providing product selection and sales through retail locations and customer…
Serves B2C homeowners and local retail customers in Fulham, Putney, Wandsworth, Twickenham, Barnes, Clapham and Chessington.
Financial Health
HealthyHealthy · -3% CAGR over 4y
Location
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Computed from 3 filingsProvides automotive performance tuning, ECU software remapping and upgrade packages for performance and motorsport vehicles. Supplies and installs performance parts, and offers dyno testing, engine…
Serves performance car enthusiasts, motorsport customers and specialist dealers seeking upgrades and parts for Ford, Mercedes, Aston Martin, Toyota and Peugeot vehicles.
Financial Health
StableStable · -13% CAGR over 2y
Location
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Computed from 3 filingsProvides optometry services including eye examinations, NHS eye tests, retinal and OCT scans, and children’s eye tests. Supplies contact lenses and prescription glasses, and operates clinics for…
Serves private and NHS eye-care patients in the Taunton and Langport areas, including adults, children, contact lens wearers, and people with acute or ongoing eye conditions.
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Computed from 5 filingsOperates a retail store selling prom dresses, evening gowns, and wedding dresses from various designer brands. Also offers accessories and in‑store services including dress fittings and alteration…
Serves B2C customers, mainly school prom attendees and young women, plus brides and women shopping for weddings, evening events and other special occasions.
Financial Health
StableStable · Hiring · 10% CAGR over 4y
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Computed from 5 filingsOperates a semi-professional football club competing in the Southern League Division One South, organising matches, team management, and supporter memberships. Provides club facilities including a…
Serves local football supporters, members and match-day attendees, plus local businesses seeking sponsorship opportunities and individuals or community groups looking to hire a clubhouse for…
Financial Health
HealthyHealthy · Hiring · 58% CAGR over 5y
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Computed from 5 filingsOperates a golf club and championship golf course, offering tee time bookings, memberships, visitor green fees and society days. Provides golf lessons, junior and adult programmes, competitions and…
Serves individual golfers, members, visiting players, golf societies and competition entrants, including junior, ladies and senior sections, plus event organisers seeking club functions.
Financial Health
StableStable · Hiring · 6% CAGR over 4y
Location
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Computed from 3 filingsOperates a golf club and course, offering membership schemes, visitor tee time bookings, and facilities for golf societies and competitions. Organises club events and competitive play and provides…
Serves individual golfers, prospective club members, golf societies and competition visitors, with sections for ladies, gents, seniors and juniors. Targets local members and golfers travelling from…
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 4 filingsOperates a golf club with an 18-hole course, offering memberships, visitor green fees and golf competitions. Provides clubhouse facilities with food and drink, a professional shop for golf equipment,…
Serves consumers around Shrewsbury and Shropshire, including golf club members, visiting golfers, societies and open competition entrants, plus people seeking venues for weddings, parties and special…
Financial Health
StableStable · -2% CAGR over 3y
Location
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Computed from 5 filingsProvides chauffeur-driven car and limousine hire, including executive cars, SUVs and vans. Services include airport transfers, private tours, corporate travel and transport for events, offering…
Sells to private individuals and business travellers seeking chauffeur-driven transport, including airport transfers, UK tours and event travel. Serves corporate clients and personal customers…
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 4y
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Computed from 5 filingsOperates a Chinese buffet restaurant offering fixed‑price, all‑you‑can‑eat dining. Serves a range of starters, main courses, teppanyaki dishes and desserts, with lunch and dinner service and table…
Serves B2C diners in Basildon and Essex, including adults, families with children, weekend and holiday customers, and groups or parties of eight or more.
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 4y
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Computed from 3 filingsProvides mortgage brokerage and financial protection advice, including mortgages for first-time buyers, professionals, contractors, company directors and self‑employed clients. Also advises on equity…
Serves individual mortgage and protection customers, including first-time buyers, homeowners, self-employed people, company directors, contractors, professionals, NHS staff, and older homeowners…
Financial Health
StrongStrong · Growing, Hiring · 41% CAGR over 2y
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Computed from 2 filingsSupplies and installs made-to-measure windows, doors and bi-fold doors, and designs and builds conservatories and porches. Provides double glazing replacement and repair, including misted units and…
Serves homeowners and commercial building owners or managers across Mid Devon, including Barnstaple, Exeter, Tiverton, Okehampton and South Molton.
Financial Health
StrongStrong
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Computed from 5 filingsOperates a body modification studio offering custom and flash tattooing, professional body piercing using jewellery, and laser tattoo removal services. Provides consultations, aftercare guidance and…
Serves individual consumers, primarily Norwich residents and visitors, interested in body art and body modification, including tattoo and piercing clients, people wanting tattoo removal, and gift…
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
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Computed from 3 filingsSupplies branded sports teamwear, training apparel and sporting equipment through an online and retail shop. Distributes kits, clothing and accessories from major brands and offers bulk orders and…
Sells to sports clubs, school teams, academies, coaches and leagues, with club shops for grassroots football, netball, athletics, hockey, swimming and other team sports, plus individual players and…
Financial Health
HealthyHealthy · -7% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates a public house and restaurant serving freshly prepared meals and alcoholic drinks. Provides indoor and outdoor seating, pool tables and darts, and hosts functions such as weddings, parties,…
Serves local residents and visitors near Llandysul in Ceredigion, including diners, pub-goers, families with children and dog owners, plus groups booking weddings, parties, day trips and conferences.
Financial Health
HealthyHealthy · Hiring · 19% CAGR over 4y
Location
Unlock all 177 leads
Showing 50 of 177 — +127 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 177 leads
Showing 50 of 177 — +127 more with verified decision-maker contacts, live data, and CRM sync.
How Genesis theme usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Genesis theme is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK B2C companies use Genesis theme?
What share of UK B2C companies run Genesis theme?
How is Genesis theme usage detected?
What size B2C companies use Genesis theme in the UK?
What do Genesis theme-running B2C companies also run?
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