WordPress themes Used by UK B2C Companies: Market Share (2026)
Detected WordPress theme usage across 2,544 UK B2C companies shows Kadence WP ahead on 17.5%, followed by BeTheme on 10.6% and GeneratePress on 8.5%.
Of 84,728 trading UK B2C companies, 2,544 have a detectable WordPress theme. Across those detected sites, 27 systems appear, with Kadence WP holding the largest share at 17.5% (444 companies), followed by BeTheme at 10.6% (270 companies) and GeneratePress at 8.5% (216 companies).
Read more
Kadence WP has the largest share in each employee band: 18.0% of 1,598 companies under 10 employees, 15.9% of 848 companies in the 10–50 band, and 21.4% of 98 companies over 50 employees. That pattern suggests a broad small-company footprint rather than a theme concentrated in one size band.
The mid-table is fairly compressed: Genesis theme is at 7.2% (182 companies), Astra at 6.8% (173 companies), aThemes at 6.5% (165 companies), Blocksy at 5.9% (150 companies), and Avada at 5.3% (135 companies). A long tail remains, with 19 further systems covering 845 companies.
2,544
B2C with detected WordPress themes
Of 84,728 UK B2C
3%
Detection rate
2026
27
Systems detected
In this category
17.5%
Leader share
Kadence WP
UK B2C WordPress themes market share
Share of the 2,544 UK B2C with a detectable system. As of June 2026.
WordPress themes compared
| System | UK B2C | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Kadence WP | 444 | 17.5% | 7 | 16% | Median headcount 7, largest share |
| BeTheme | 270 | 10.6% | 7 | 17.8% | Median headcount 7, 10.6% share |
| GeneratePress | 216 | 8.5% | 7 | 13.9% | Median headcount 7, 8.5% share |
| Genesis theme | 182 | 7.2% | 7 | 12.6% | Median headcount 7, 7.2% share |
| Astra | 173 | 6.8% | 8 | 19.7% | Median headcount 8, 6.8% share |
| aThemes | 165 | 6.5% | 7 | 21.2% | Median headcount 7, 6.5% share |
| Blocksy | 150 | 5.9% | 6 | 27.3% | Median headcount 6, 5.9% share |
| Avada | 135 | 5.3% | 7 | 9.6% | Median headcount 7, 5.3% share |
| Qode Interactive | 106 | 4.2% | 8 | 28.3% | Median headcount 8, 4.2% share |
| HashThemes Total | 98 | 3.9% | 6 | 15.3% | Median headcount 6, 3.9% share |
| ThemeIsle | 80 | 3.1% | 7 | 10% | Median headcount 7, 3.1% share |
| Enfold | 78 | 3.1% | 8 | 25.6% | Median headcount 8, 3.1% share |
| Understrap | 63 | 2.5% | 8 | 9.5% | Median headcount 8, 2.5% share |
| ThemeNectar | 50 | 2% | 8 | 18% | Median headcount 8, 2.0% share |
| VamTam | 44 | 1.7% | — | — | View these companies in Firmbase → |
| ThemeREX | 40 | 1.6% | — | — | View these companies in Firmbase → |
| ThemeGrill | 38 | 1.5% | — | — | View these companies in Firmbase → |
| Hestia | 37 | 1.5% | — | — | View these companies in Firmbase → |
| XTemos | 36 | 1.4% | — | — | View these companies in Firmbase → |
| Phlox | 34 | 1.3% | — | — | View these companies in Firmbase → |
| The7 | 30 | 1.2% | — | — | View these companies in Firmbase → |
| ExtendThemes Mesmerize | 29 | 1.1% | — | — | View these companies in Firmbase → |
| Jupiter | 29 | 1.1% | — | — | View these companies in Firmbase → |
| GoDaddy Go | 27 | 1.1% | — | — | View these companies in Firmbase → |
| PressMaximum Customify | 24 | 0.9% | — | — | View these companies in Firmbase → |
| ThemeMove | 22 | 0.9% | — | — | View these companies in Firmbase → |
| WPZOOM | 17 | 0.7% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading WordPress themes system shifts with company size: among UK B2C with under 10 employees, Kadence WP leads at 18% of the 1,598 with a detectable system; among UK B2C with 10–50 employees, Kadence WP leads at 15.9% of the 848 with a detectable system; and among UK B2C with over 50 employees, Kadence WP leads at 21.4% of the 98 with a detectable system.
Under 10 employees
18% of band
With 1,598 detected companies, this is the largest employee band. Kadence WP has the largest share at 18.0%, while the rest of the market is spread across the wider set of 27 detected systems.
10–50 employees
15.9% of band
Among 848 detected companies, Kadence WP has the largest share at 15.9%. The band sits close to the typical profile of many named systems, where median headcount is usually 7 or 8.
Over 50 employees
21.4% of band
This is a smaller band, with 98 detected companies. Kadence WP has the largest share at 21.4%, a higher share than in the two smaller employee bands.
How WordPress themes usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.
UK B2C by WordPress themes
Related directories
Frequently asked questions
What is the most-used WordPress themes among UK B2C companies?
How many UK B2C companies have a detectable WordPress themes?
What is a WordPress themes?
How is WordPress themes usage detected?
Which has more UK B2C companies, Kadence WP or BeTheme?
What is the best WordPress themes for UK B2C companies?
Search 2,544 UK companies by the WordPress themes technology they run.
Find the right decision-makers, see verified company data, and export your list in seconds.