B2C Companies Using Understrap in the UK: 63 Active Firms (2026)
B2C companies in the UK use a responsive website starter framework to sell, book or support consumer services online.
Adoption tends to sit with marketing, ecommerce and operations teams rather than central IT. For consumer-facing businesses, the framework gives agencies and in-house developers a maintainable base for custom themes, mobile layouts and content workflows without commissioning a fully bespoke front end. Using it usually signals a company with enough digital budget to care about site speed, search visibility and conversion paths, but not necessarily a large engineering department. The typical buyer shape is a direct-channel operator with bookings, memberships, enquiries or transactions on its site, supported by lean to mid-sized teams and a need to update content without rebuilding the whole customer journey.
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Across the UK, 63 companies running this framework are actively trading. Within public website-theme use in this sector, the framework ranks ninth, at 2.5% of a comparison base of 2,544 sector websites. Adoption skews toward healthcare providers, construction and field-services operators; geographically, the South East accounts for 20.6% of the cohort, followed by the North West at 19.0%, the West Midlands at 12.7%, the South West at 11.1% and London at 9.5%. Reported headcount totals 1,249 people, pointing to a small-business and lower mid-market adoption profile rather than enterprise-standard roll-outs.
Procurement is usually a website-operations decision, with risk concentrated in maintenance, plugin selection, hosting and analytics configuration rather than licence negotiation. Consumer-facing sites using contact forms, booking journeys or membership areas need GDPR controls that cover consent, retention and processor oversight; ICO expectations become more relevant when tracking scripts and enquiry forms capture identifiable visitors. The stack also tends to sit beside search-optimisation, tag-management, bot-protection, CDN and analytics tooling, so ownership can sprawl across agencies, marketers and in-house technical staff. For researchers, that makes the technology a signal of digital operating practice as much as a theme choice.
Adoption appears likely to remain selective among consumer-facing operators that want more control than template-led themes permit, but do not want a fully bespoke front-end build. Migration pressure tends to come from maintenance burden, compatibility work and privacy expectations, especially where content teams rely on outside agencies for changes. Some users will move towards bundled site builders as publishing teams seek lower operational friction; others will keep framework-led builds where mobile performance, custom layouts and direct-channel acquisition matter. The cohort therefore looks more like a maintenance-and-modernisation market than a broad land grab.
Adoption by company size
Adoption of Understrap varies by company size across the trading UK B2C companies in this cohort. 0.1% of the 54,825 companies with under 10 employees run Understrap (36 detected). 0.1% of the 26,843 companies with 10–50 employees run Understrap (24 detected). 0.1% of the 3,060 companies with over 50 employees run Understrap (3 detected).
63
Active firms
2026
2.5%
Of detected WordPress themes share
UK B2C
8
Median headcount
Filed accounts
141
Verified contacts
Across this cohort
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Key facts
About 6% of the trading cohort reports turnover above £5M (4 of 63 firms) — the rest sits below that revenue band.
7% of the cohort was incorporated since 2022 (5 firms), so a sizeable share is in its first few filing cycles.
Among B2C companies with a detectable website-theme system, this framework accounts for 2.5% (63) of the 2,544-company denominator.
Registered addresses skew away from London, with South East at 20.6% (13), North West at 19.0% (12) and London at 9.5% (6).
The sector mix is weighted towards service-led operators: Healthcare Provider is 30.2% (19), Construction 23.8% (15) and Field Services & Trades 22.2% (14).
Search-optimisation tooling appears on 55.6% (35), tag-management tooling on 50.8% (32) and form protection on 47.6% (30), suggesting relatively mature owned-channel operations.
The risk tail is visible rather than dominant: 15.9% (10) are weak, 6.3% (4) distressed and 1.6% (1) have insufficient history.
WordPress themes market share among UK B2C
Share of the 2,544 UK B2C with a detectable system. As of June 2026.
What else do Understrap-running B2C run?
Share of the 63 Understrap-running UK companies where each technology was also detected. As of June 2026.
Where Understrap B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£736K
Median UK turnover
6.3%
Above £5M turnover
5
Incorporated since 2022
141 verified decision-maker contacts
across these 63 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using Understrap
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOperates a plant nursery and online shop selling ornamental, rare and exotic plants, pots and garden equipment. Provides garden design, planting, irrigation and maintenance services, plant hire,…
Serves B2C retail gardeners and homeowners seeking rare, exotic and structural plants, pots and garden accessories, with garden design customers highlighted in southern England locations.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates a farm shop, restaurant, café and deli selling fresh produce, meat from an on-site butchery, groceries, baked goods and specialty foods. Also offers takeaway food, gift items, workshops, and…
Serves consumers: local Somerset residents seeking meals, groceries and gifts, plus travellers on the A303 looking for a journey break, food to go, holiday supplies and EV charging.
Financial Health
StrongStrong · Growing, Hiring · 98% CAGR over 6y
Location
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Computed from 5 filingsProduces and sells small-batch distilled spirits including gin, rum, whiskey, brandy, liqueurs, vermouth and vodka. Offers bottled spirits, flavoured gin liqueurs, miniatures and gift sets through…
Serves adult consumers buying Cornish craft spirits online, including gin, rum, whisky, liqueurs and gift sets, with appeal to gift buyers and people seeking Cornwall-themed drinks.
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
Location
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Computed from 3 filingsOperates an online platform for theatre audiences featuring show listings, ticket sales and discounts, reviews, news, interviews, and multimedia coverage of stage productions, particularly in…
Serves consumers and theatre enthusiasts looking for West End, Off-West End and regional UK productions, including ticket buyers seeking special offers and readers interested in theatre news and…
Financial Health
HealthyHealthy · 4% CAGR over 2y
Location
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Computed from 4 filingsDesigns and sells seasonal flower arrangements, bouquets, baskets and potted plants through an online shop. Provides floral design for weddings and events, and offers workshops related to floristry…
Sells to consumers in London, particularly Notting Hill, alongside wedding and event clients, workshop attendees and private garden customers buying floral arrangements for gifts, occasions and…
Financial Health
StrongStrong
Location
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Computed from 4 filingsSupplies parts and accessories for campervan, caravan and motorhome conversions through an online shop, including elevating roofs, awnings, appliances, electrical components, furniture boards,…
Serves a mix of B2B and retail customers in the UK campervan, caravan and motorhome market, including professional converters, leisure-vehicle retailers and DIY owners sourcing parts and accessories…
Financial Health
StableStable · Hiring · 3% CAGR over 3y
Location
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Computed from 3 filingsOperates a holiday park offering luxury lodges for sale and short-term hire, glamping pods, and holiday homes. Also runs an 18-hole golf course, bar and kitchen, and provides venue hire and outdoor…
Serves consumers seeking holiday homes, lodge rentals or glamping breaks in the Yorkshire Dales, including golfers, walkers, cyclists, anglers and families wanting access to the Lake District and…
Financial Health
StableStable · Hiring · 9% CAGR over 2y
Location
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Computed from 5 filingsDesigns and sells greeting cards for occasions such as birthdays, weddings, sympathy and seasonal events. Offers themed card collections, card packs and gift wallets supplied to consumers and trade…
Sells to UK consumers shopping online for premium greeting cards and to trade stockists such as card, gift and lifestyle retailers seeking design-led greeting card ranges.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsOperates steakhouse restaurants serving grilled steaks, meats and seasonal dishes. Provides dine‑in meals, Sunday roasts, brunch and drinks, and offers group dining, private dining for events, table…
Serves consumers in Hertfordshire and nearby Buckinghamshire, including couples, families and friends dining out, plus groups booking private dining, events and gift vouchers.
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
Location
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Computed from 3 filingsOperates a garden centre retailing plants, seeds, compost, garden tools, furniture and decorative aggregates, along with pet supplies and gifts. Also runs an on‑site café and sells selected gardening…
Serves local consumers in Glossop and the High Peak area, including home gardeners, pet and animal owners, gift shoppers, and café visitors, with local delivery for online orders.
Financial Health
StableStable · 2% CAGR over 2y
Location
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Computed from 5 filingsDesigns and produces handwoven and mill‑woven Scottish textiles including tartan and alpaca scarves, shawls, throws, cushions and interior fabrics. Sells textile accessories and offers bespoke tartan…
Serves affluent consumers buying Scottish luxury homewares, wearables and gifts, alongside bespoke textile clients and wholesale retail stockists.
Financial Health
WeakWeak · Hiring · 24% CAGR over 4y
Location
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Computed from 5 filingsSells new and used motorboats, yachts and personal watercraft from brands including Saxdor, Finnmaster, Chaparral and Kawasaki. Also offers boat brokerage for private sellers and distributes marine…
Serves private leisure boat buyers and boat owners seeking new, used or brokerage craft, including motorboats, yachts, inflatables, jet skis and ATVs, across the UK, Ireland, Channel Islands and…
Financial Health
HealthyHealthy · Hiring · 9% CAGR over 4y
Location
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Computed from 3 filingsDesigns, manufactures and installs bespoke kitchens, wardrobes, bedroom and bathroom furniture. Offers online furniture customisation and manages interior projects, including layout changes and…
Serves homeowners and residential clients in Perth, Edinburgh and wider Scotland commissioning bespoke luxury kitchen, bedroom, bathroom and furniture projects, including multi-room renovations.
Financial Health
HealthyHealthy · -5% CAGR over 2y
Location
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Computed from 5 filingsManufactures and supplies paints and coatings including decorative emulsions, primers, undercoats, floor and exterior paints, rust converters, and water‑based coatings. Sells products online and…
Sells to DIY consumers, homeowners, professional decorators, industrial users and trade stockists seeking decorative, exterior, floor and specialist coatings via online sales and local stockists.
Financial Health
StableStable
Location
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Computed from 3 filingsManufactures and installs made-to-measure uPVC and aluminium windows, doors and conservatories for residential properties. Also supplies bifold and sliding doors, heritage window systems, internal…
Serves homeowners in the East Midlands and South Yorkshire, especially Derbyshire, Nottinghamshire and South Yorkshire, looking for made-to-measure windows, doors, conservatories and related home…
Financial Health
StableStable · Hiring · 63% CAGR over 2y
Location
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Computed from 5 filingsSells new and used leisure boats from brands including Corsiva, Interboat and Haines. Provides boat brokerage for private sales and operates a marina offering moorings, boat storage and maintenance…
Serves leisure boat buyers and owners in the UK, including experienced skippers, first-time boaters, and people seeking marina moorings, storage, maintenance, or brokerage support for new and used…
Financial Health
StableStable · -12% CAGR over 4y
Location
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Computed from 5 filingsSupplies kiln‑dried firewood and hardwood logs for wood‑burning stoves and fireplaces. Sells species such as birch, oak, beech and hornbeam through an online store, offering bulk orders,
Serves UK households and property owners with wood-burning stoves or fireplaces, alongside wholesale buyers needing woodfuel supplies.
Financial Health
StableStable · Hiring · 26% CAGR over 4y
Location
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Computed from 5 filingsProvides addiction treatment through a network of clinics offering inpatient and outpatient rehabilitation for alcohol, drug and behavioural addictions, including detox programmes, psychotherapy,…
Serves individuals and families affected by alcohol, drug, prescription medication, gambling and behavioural addictions, plus healthcare professionals and referrers seeking rehab pathways across…
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells paramotors and powered paragliding equipment, including frames, propellers, wings, harnesses and accessories. Provides paramotor training courses, flying adventure experiences,…
Sells to consumers interested in powered paragliding, including new and experienced paramotor pilots seeking equipment, spares, training and adventure experiences. Also serves instructors and dealers…
Financial Health
StableStable · 2% CAGR over 4y
Location
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Computed from 5 filingsManufactures plant‑based egg alternatives and vegan bakery products under the OGGS brand, using aquafaba to produce egg substitute liquids and powders and supplying cakes, mayonnaise, and baking…
Serves consumers seeking vegan and egg-free cakes and recipe products, plus foodservice and retail buyers via trade and stockist channels. Targets shoppers and diners looking for plant-based options.
Financial Health
DistressedDistressed · -31% CAGR over 4y
Location
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Computed from 5 filingsProvides veterinary care for pets, including consultations, diagnosis, medical treatment and surgical procedures. Operates a veterinary clinic with qualified vets and registered veterinary nurses,…
Serves pet owners and families in St Helens and surrounding Merseyside, including clients with cats, dogs and other companion animals seeking an independent local veterinary practice.
Financial Health
HealthyHealthy · Hiring · 16% CAGR over 5y
Location
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Computed from 3 filingsProvides private domiciliary and live-in home care services for elderly and vulnerable adults, including personal care, companionship, housekeeping, dementia care, respite care, continuing healthcare…
Serves private individuals and families seeking in-home support for elderly or vulnerable adults, including people with dementia, complex needs, post-operative recovery needs, or respite and…
Financial Health
HealthyHealthy · -12% CAGR over 2y
Location
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Computed from 3 filingsProvides criminal defence legal services, representing individuals in cases involving serious crime, financial crime, fraud, road traffic offences, regulatory matters, inquests, and appeals, and…
Serves individuals and organisations across the UK facing serious crime, fraud, financial crime, regulatory, inquest, appeal or road traffic proceedings, including those needing urgent defence…
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 5 filingsOwns and operates nursing and residential care homes providing 24-hour personal and medical care for elderly residents, including nursing support, respite and short-stay care, post-operative…
Serves older adults needing residential, nursing, respite and end-of-life care, plus families and carers arranging placements. Targets private-pay residents seeking personalised care and support,…
Financial Health
StableStable · -69% CAGR over 4y
Location
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Computed from 5 filingsProvides in-home care services including personal care, companionship, live-in care, and support for people with long-term conditions such as dementia, stroke, and Parkinson’s, assisting clients with…
Serves private individuals and families seeking in-home care for older adults or people needing personal care, companionship, live-in support, dementia care, stroke care, Parkinson’s care, or…
Financial Health
WeakWeak · Hiring · 29% CAGR over 4y
Location
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Computed from 5 filingsProvides estate agency services including residential property sales, residential and commercial lettings, property management, and property valuations. Lists and markets houses, land, and commercial…
Serves residential buyers, sellers, landlords and tenants, including students, plus commercial property owners and occupiers in Newport, Shifnal, Telford and surrounding Shropshire/Staffordshire…
Financial Health
WeakWeak · Hiring · 11% CAGR over 4y
Location
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Computed from 3 filingsInstalls home energy efficiency upgrades including air source heat pumps, solar panels and battery storage, insulation, and boiler or heating replacements. Provides EPC checks, grant eligibility…
Serves UK homeowners, landlords and commercial property owners seeking energy-efficiency upgrades, plus councils, utilities and installation partners involved in funded retrofit programmes.
Financial Health
WeakWeak · -15% CAGR over 2y
Location
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Computed from 5 filingsProvides in-home nursing and personal support services for seniors, patients and families, including post‑operative, cancer and palliative care, pediatric care, medication management, personal care,…
Serves private individuals and families needing in-home care, especially seniors and elderly people aging at home, plus post-operative, palliative, cancer, pediatric and new-parenting support clients.
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides French and Spanish language classes for children aged 0–11 through schools, nurseries, clubs, community venues and online sessions. Uses songs, games and storytelling to teach basic language…
Serves parents of children aged 0-11, primary schools, nurseries and preschools seeking French or Spanish classes, clubs or online sessions across the UK; also targets French and Spanish speakers…
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
Location
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Computed from 3 filingsProvides residential conveyancing services for property transactions, handling legal processes for buying, selling, and remortgaging homes. Manages title searches, contracts, and completion, and…
Serves homebuyers and property sellers, plus property-sector introducers seeking a conveyancing partner for client referrals.
Financial Health
HealthyHealthy · -1% CAGR over 2y
Location
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Computed from 3 filingsDevelops and sells residential properties, including new‑build houses, bungalows and barn conversions. Undertakes property development and renovation projects and markets completed homes through its…
Serves consumers seeking new-build homes, barn conversions, bungalows or rental properties across the South West, including first-time buyers, families and people looking for coastal, rural or urban…
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 3 filingsOperates care homes providing residential, nursing, dementia, respite and day care for older adults. Services include personal care, end‑of‑life support, accommodation, meals and organised daily…
Serves older adults and their families seeking residential, nursing, dementia, respite, day and end-of-life care in care homes across England.
Financial Health
DistressedDistressed · -22% CAGR over 2y
Location
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Computed from 4 filingsProvides home and building energy efficiency upgrades, including installation of air source heat pumps, solar panels and battery storage, insulation, and heating or boiler replacements. Also offers…
Serves a mix of UK homeowners, landlords, commercial property owners, councils, utilities and installation partners seeking energy-efficiency upgrades, grant-funded retrofit programmes, EPC…
Financial Health
HealthyHealthy · -56% CAGR over 3y
Location
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Computed from 3 filingsSupplies and installs floor coverings for domestic and commercial properties, including carpets, vinyl, luxury vinyl tiles, engineered wood, contract carpet and safety flooring. Also sells rugs,…
Serves homeowners and domestic interiors buyers, plus commercial premises and contract flooring customers, with a local retail showroom audience around Settle and North Yorkshire.
Financial Health
StableStable · 4% CAGR over 2y
Location
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Computed from 3 filingsSupplies, manufactures and installs window coverings including roller, Venetian, vertical and roof blinds, plantation shutters and awnings. Offers measuring and fitting services, motorised blind…
Serves homeowners in Bexleyheath and South East London seeking blinds, shutters and awnings, including customers wanting showroom advice, supply-only purchases, or a measured-and-fitted service.
Financial Health
WeakWeak · -5% CAGR over 2y
Location
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Computed from 5 filingsOperates and manages care homes providing residential and nursing care for older adults, including dementia, respite and day care services, with accommodation, meals, personal care and support for…
Serves older adults and their families seeking residential, nursing, dementia, respite, day and end-of-life care in care homes across England.
Financial Health
HealthyHealthy · -61% CAGR over 5y
Location
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Computed from 5 filingsProvides financial planning and advisory services focused on pensions, investments and retirement planning. Offers guidance on pension reviews, investment management, inheritance tax and estate…
Serves private individuals planning pensions, investments, retirement, ethical investing and estate matters, with some corporate clients seeking financial planning support.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 2 filingsOperates a network of care and nursing homes providing residential care, dementia care, nursing care, respite and day care services, and end-of-life support for older adults, including accommodation,…
Serves older adults needing residential, nursing, dementia, respite, day or end-of-life care, and their families arranging care home placements across the south of England.
Financial Health
StableStable · 0% CAGR over 1y
Location
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Computed from 5 filingsSupplies and installs floor coverings including carpets, vinyl, luxury vinyl tiles and engineered wood flooring. Also retails rugs, furniture, beds and mattresses, and provides commercial flooring…
Serves homeowners and domestic interiors buyers, plus commercial customers needing contract floor coverings, with a local retail showroom focus in Settle and surrounding North Yorkshire.
Financial Health
DistressedDistressed
Location
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Computed from 5 filingsProvides residential conveyancing services for property transactions, including home purchases and sales, remortgages, transfers of equity and new build conveyancing. Acts as licensed conveyancers…
Serves individual homebuyers, homeowners and residential property sellers across the UK, with emphasis on Yorkshire, Leeds, Bradford, Halifax and Manchester.
Financial Health
StrongStrong · 16% CAGR over 3y
Location
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Computed from 5 filingsProvides passenger transport services including pre-booked taxis, private car hire, chauffeur services, airport transfers, minibus and bus hire, and transport for weddings, events, business travel,…
Serves private individuals, wedding parties, business travellers, commercial contract clients and public sector organisations needing local transport arrangements.
Financial Health
HealthyHealthy · Hiring · 16% CAGR over 4y
Location
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Computed from 5 filingsDesigns, supplies and installs domestic kitchens and bathrooms. Provides consultation, layout planning, sourcing of cabinets, fixtures and flooring, and manages full renovation and installation work,…
Serves homeowners and private residential clients in Morpeth, Gosforth and surrounding areas seeking high-end kitchen and bathroom renovation projects, including showroom-led design and installation…
Financial Health
StrongStrong · Growing, Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsOperates a secure storage facility for caravans, motorhomes and boats, providing hard‑standing storage compounds with monitored access. Also sells camping and caravan accessories, including awnings,…
Serves private caravan, motorhome and boat owners in Staffordshire and the Midlands, plus local campers and caravanners buying gas and outdoor accessories.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides legal services for individuals and businesses, including residential and commercial property transactions, dispute resolution and litigation, employment law, family law, probate and wills,…
Serves businesses and individuals in Southport and Liverpool, including commercial property owners, employers, farming clients, families, homeowners and people involved in probate, wills, debt…
Financial Health
HealthyHealthy · -68% CAGR over 4y
Location
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Computed from 5 filingsProvides MOT testing, servicing and repair for cars, motorbikes and other vehicles, including tyres, puncture repairs and timing belt replacement. Operates a fuel forecourt and garage workshop, and…
Serves private motorists, motorbike owners, local businesses and visitors in North Norfolk, plus classic car enthusiasts and people seeking short-term desk or venue space.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 2 filingsOperates care homes providing residential, nursing, dementia, respite and day care services for older adults. Facilities offer accommodation, personal care, clinical nursing support, and end‑of‑life…
Serves older adults and their families seeking residential, nursing, dementia, respite, day or end-of-life care in care homes across England, with emphasis on southern regions.
Financial Health
HealthyHealthy · Hiring · 18% CAGR over 1y
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Computed from 3 filingsOperates care homes providing residential, nursing, dementia, respite, and day care for older adults. Services include accommodation, personal and end‑of‑life care, meals, and daily support delivered…
Serves older adults and their families seeking residential, nursing, dementia, respite, day or end-of-life care in care homes across England, with emphasis on the south of England.
Financial Health
WeakWeak · -1% CAGR over 2y
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Computed from 5 filingsDesigns and constructs residential loft conversions and home extensions, providing survey, architectural design, planning application support, project management and building work. Also manufactures…
Serves homeowners across Birmingham and the Midlands seeking loft conversions and home extensions, with some commercial clients such as construction firms, building suppliers and local authorities.
Financial Health
HealthyHealthy · -5% CAGR over 4y
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Financial sub-scores
Computed from 4 filingsOperates a residential care home providing long‑term, respite and day care for elderly residents. Offers support for age‑related conditions including dementia and Alzheimer’s, with accommodation,…
Serves elderly adults and their families in the local community, including people needing long-term residential support, respite or day care, and those living with dementia, Alzheimer’s or…
Financial Health
StrongStrong · -1% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsDevelops and promotes residential land and housing projects. Refurbishes existing buildings and constructs new homes and build‑to‑rent apartments, managing planning and development processes to…
Serves landowners and property/site owners in the South West seeking development or land promotion, alongside residential renters and homebuyers including young professionals, families and relocators…
Financial Health
WeakWeak · -18% CAGR over 2y
Location
Unlock all 63 leads
Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 63 leads
Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
How Understrap usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Understrap is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by WordPress themes
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Frequently asked questions
How many UK B2C companies use Understrap?
What share of UK B2C companies run Understrap?
How is Understrap usage detected?
What size B2C companies use Understrap in the UK?
What do Understrap-running B2C companies also run?
Can I get contact details for these companies?
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