B2C Companies Using Metricool in the UK: 148 Active Firms (2026)
B2C companies using social analytics sell directly to consumers and coordinate social content, engagement and reporting across UK digital channels.
For consumer-facing teams, the stack usually sits between social scheduling, audience reporting and campaign measurement rather than in core transaction systems. Adoption tends to signal an in-house marketing function with regular campaign cadence, paid or organic channel accountability, and enough budget to formalise reporting beyond native platform dashboards. These are usually direct-to-consumer operators in retail, travel, hospitality, leisure, healthcare or subscription categories, where engagement patterns feed weekly trading conversations. The engagement scale is mid-market: not enterprise martech overhaul, but more than a single founder checking posts after closing.
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Across the UK, 148 actively trading B2C firms are running this social analytics stack. Reported employment totals 2,486 people, which puts the visible footprint closer to a specialist adopter cohort than a broad consumer-market norm. Within the sector's detected analytics ranking, the tool sits ninth, at 0.5% against a sector denominator of 30,303. Registered-address skew is concentrated but not London-only: London accounts for 18.2% of adopters, followed by the South East at 16.9%, the East of England and South West at 12.2% each, and Scotland at 7.4%.
Consumer-facing adopters need to treat social analytics as part of the marketing-technology control surface, not just a scheduling utility. Procurement tends to sit with marketing, but approval often draws in finance, security and legal teams when audience tracking, user-generated content or customer-service workflows are involved. UK privacy and cookie-consent rules make attribution, tagging and retention policies material, especially where social engagement is linked back to ecommerce, bookings or membership systems. The vendor ecosystem is fragmented, so switching risk is usually less about core infrastructure and more about content calendars, reporting habits and agency access.
Adoption appears likely to remain selective rather than universal. The cohort skews towards firms with visible consumer demand generation and an appetite for repeatable reporting, while smaller operators can still rely on native social dashboards or agency reporting packs. Pressure should come from marketing teams wanting cleaner campaign evidence across organic content, paid activity and customer-service interactions. Offsetting that, analytics functions tend to be bundled into wider commerce, content-management and advertising tools, which may keep standalone social analytics in a specialist role rather than making it a default item in every consumer stack.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Active director count is the full Companies House board, so it can be higher than the number of names listed — we leave out nominee and formation-agent directors, who aren’t worth contacting. It’s blank for the small number of companies whose officers we haven’t fetched yet.
You’re charged per business, not per row. Where a business trades through several registered companies you get every one, and the Group Primary column marks one row per business — filter to those and the count matches your invoice. Rows sharing a website are not automatically one business: franchises and multi-site operators each count separately, and where names don’t prove a relationship we count them apart rather than guess.
Adoption by company size
Adoption of Metricool rises with company size across the trading UK B2C companies in this cohort. 0.1% of the 54,825 companies with under 10 employees run Metricool (71 detected). 0.2% of the 26,843 companies with 10–50 employees run Metricool (67 detected). 0.4% of the 3,060 companies with over 50 employees run Metricool (12 detected). That is a 0.3% gap between the over 50 employees and under 10 employees bands.
148
Active firms
2026
0.5%
Of detected Analytics share
UK B2C
10
Median headcount
Filed accounts
352
Verified directors
Across this cohort
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Key facts
About 3% of the trading cohort reports turnover above £5M (5 of 148 firms) — the rest sits below that revenue band.
10% of the cohort was incorporated since 2022 (16 firms), so a sizeable share is in its first few filing cycles.
Within B2C firms with a detectable analytics system, the named social analytics tool accounts for 0.5% (148) of a 30,303-company denominator.
London 18.2% (27) and the South East 16.9% (25) are the two largest registered-region concentrations for B2C firms running the tool.
The cohort leans towards consumer services: Travel & Hospitality accounts for 22.3% (33), Field Services & Trades for 16.2% (24), and Healthcare Provider for 15.5% (23), with sector tags overlapping.
Measurement stacks are layered: 72.3% (107) also run another analytics tag, while 50.7% (75) use a tag-management layer.
Website operating patterns look content-led, with 68.9% (102) using a CMS and 38.5% (57) running search-optimisation tooling.
Social media market share among UK B2C
Share of the 30,303 UK B2C with a detectable system. As of June 2026.
What else do Metricool-running B2C run?
Share of the 148 Metricool-running UK companies where each technology was also detected. As of June 2026.
Where Metricool B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
10
Median headcount
£666K
Median UK turnover
3.4%
Above £5M turnover
16
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 252 businesses, alongside financials and websites, in one Excel + CSV file.
Top UK B2C using Metricool
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOperates health clubs offering gym facilities, swimming pools, group fitness classes and spin studios. Provides membership-based fitness programmes, personalised exercise planning, wellness services,…
Targets individual consumers rather than businesses, especially adults seeking a community-based health club membership tailored to different ages, fitness levels, wellbeing needs and personal goals.
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates a travel agency selling package holidays, cruises, escorted tours and short breaks. Provides holiday booking services through retail branches and online, offering products from multiple tour…
Serves UK holidaymakers, particularly in Newcastle, Yorkshire and the North of England, including families, couples and individual travellers, plus corporate travel buyers.
Financial Health
HealthyHealthy · Profitable · -0% CAGR over 2y
Location
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- Haute Dolci13857391
Financial sub-scores
Computed from 5 filingsOperates dessert restaurants serving waffles, crepes, cakes, gelato and speciality drinks. Provides dine‑in and click‑and‑collect ordering, table bookings, gift cards, and hosting for parties and…
Serves consumers seeking dessert-led dining, takeaway, gift cards and celebrations, including groups booking parties and events at UK high-street and shopping-centre locations; also targets…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsOperates online retail and broadcast platforms focused on crafts, selling supplies, tools and project kits for jewellery making, sewing, papercrafts and mixed media. Produces live TV and online…
Sells to consumer craft hobbyists and makers, including jewellery makers, sewers, scrapbookers and papercraft enthusiasts who buy supplies, kits and tools and follow TV or online craft demonstrations.
Financial Health
StableStable · 4% CAGR over 1y
Location
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Financial sub-scores
Computed from 4 filingsOperates a professional women’s football club, managing first‑team and academy squads, organising league and cup fixtures, and offering match tickets, season tickets, hospitality, merchandise, and…
Serves football supporters and matchgoers, including women’s team season-ticket holders, families and junior fans, plus businesses seeking hospitality, sponsorship or partnership opportunities.
Financial Health
WeakWeak · Hiring · 8% CAGR over 4y
Location
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Computed from 4 filingsOperates a vacation club offering membership-based access to all‑inclusive resorts and villas. Provides accommodation bookings, resort amenities, dining, beach clubs, spa services, events, and travel…
Targets primarily B2C leisure travellers seeking members-only, all-inclusive resort holidays in Caribbean and other beach destinations, including couples, families, wedding and special-event groups,…
Financial Health
StableStable · -5% CAGR over 3y
Location
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Financial sub-scores
Computed from 4 filingsOperates hospitality venues including pubs, bars, cafes and restaurants, serving craft beer, ales, wine and food such as pizzas and burgers, and providing guest accommodation through a portfolio of…
Sells to consumers visiting the Lake District, including families, dog owners, walkers and tourists seeking pub meals, drinks, cafés, restaurants and guest accommodation in Bowness-on-Windermere,…
Financial Health
HealthyHealthy · -9% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides travel agency services, arranging tailor‑made holidays, tours and cruises worldwide. Offers itinerary planning, booking of flights, accommodation and holiday packages, cruise holidays,…
Serves leisure travellers and holidaymakers, including families, honeymooners, cruise customers, safari and wildlife tourists, luxury beach holiday buyers and golfers seeking tailor-made itineraries.
Financial Health
HealthyHealthy · Hiring · 26% CAGR over 4y
Location
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Operates a professional basketball club competing in Super League Basketball and the EuroCup. Organises team fixtures and events, sells match tickets and merchandise, publishes club news, and manages…
Targets basketball fans, students, families and community supporters attending Super League Basketball and EuroCup games, plus merchandise buyers and sponsors/partners seeking association with a…
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsOperates an online retail boutique selling designer womenswear, footwear and fashion accessories, including dresses, knitwear, bags and jewellery. Also sells beauty products and gifts from multiple…
Targets retail consumers, mainly women shopping for designer fashion online, plus boutique customers booking styling appointments; serves international shoppers through worldwide shipping.
Financial Health
StableStable · 2% CAGR over 4y
Location
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Computed from 5 filingsBrews and sells craft beers including pale ales, IPAs, lagers, stouts and bitters. Operates a brewery taproom, hosts events, and sells packaged beer and branded merchandise through an online shop and…
Serves adult consumers buying beer online, taproom visitors and venue-hire customers, alongside trade buyers such as pubs, bars and retailers.
Financial Health
WeakWeak · -13% CAGR over 5y
Location
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- Wok to Walk11110207
- Zaman Shawarma09706761
Financial sub-scores
Computed from 5 filingsOperates a quick‑service restaurant preparing Asian stir‑fry dishes cooked to order. Customers select noodles or rice, vegetables, proteins, and sauces, which are wok‑tossed in an open kitchen.…
Serves individual diners and takeaway/delivery customers seeking quick custom Asian meals, including vegan and vegetarian options, through UK high-street restaurants; also addresses catering…
Financial Health
WeakWeak · -8% CAGR over 4y
Location
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Computed from 3 filingsOperates a network of campsites offering pitches for tents, motorhomes and seasonal stays, along with glamping accommodation. Provides campsite facilities such as showers and charging points, and…
Serves B2C leisure travellers visiting the New Forest, including families, couples, groups of friends, campers, glampers, motorhome users, dog owners, seasonal pitch holders and outdoor-focused gift…
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsRetailer of household furniture and flooring products including sofas, chairs, beds, bedroom ranges, dining and living room furniture, carpets, laminate and LVT flooring, sold through an online…
Sells to household consumers and homeowners furnishing living rooms, bedrooms and dining spaces, with delivery available to UK mainland postcodes.
Financial Health
WeakWeak · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsOperates burger restaurants serving burgers, fries, cocktails and milkshakes. Provides takeaway and food truck services, event and corporate catering, and sells DIY burger meal kits, gift vouchers…
Sells to consumers dining out or ordering takeaway, plus gift buyers. Also serves event organisers and private customers needing catering for weddings, corporate events, sporting events, festivals,…
Financial Health
StableStable
Location
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Computed from 3 filingsDesigns and sells sportswear, footwear and equipment for rugby, football and other sports through an online store, including boots, balls, protective gear, training clothing, gloves, socks and custom…
Sells online to individual athletes, parents, sports clubs and school teams seeking rugby, football and other multi-sport clothing, footwear, equipment and team kit.
Financial Health
WeakWeak · -4% CAGR over 2y
Location
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Computed from 5 filingsProvides surgical and non-surgical cosmetic and aesthetic treatments, including hair transplant procedures, platelet-rich plasma therapy, dermal fillers, liposuction, breast augmentation, eyelid…
Serves individual consumers and patients, including men and women across the UK and Europe, seeking private cosmetic, aesthetic and hair-loss treatments through surgical or non-surgical procedures.
Financial Health
StrongStrong
Location
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Computed from 5 filingsOperates a collection of wedding venues and countryside accommodation. Provides venue hire for weddings and events, including ceremony and reception spaces, guest cottages, and event planning…
Serves engaged couples seeking luxury wedding venues in Wales, plus families and groups booking countryside retreats or private-hire stays.
Financial Health
StableStable · Hiring · 12% CAGR over 4y
Location
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Computed from 4 filingsOperates amusement arcades offering free‑play access to modern and retro video games and arcade machines. Sells timed entry sessions and tickets, and hosts birthday parties, group visits, and…
Serves consumers, including families with children, friends, couples, birthday party groups, and SEN visitors, seeking leisure outings at UK arcade venues.
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 3y
Location
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Computed from 5 filingsOperates serviced apartment accommodation offering furnished studios and suites with self‑catering kitchens and hotel-style amenities. Provides short- and long-stay lodging for business and leisure…
Serves B2C travellers staying in London, including families, leisure guests, international visitors and business travellers on extended assignments, particularly those seeking short- or long-stay…
Financial Health
WeakWeak · -7% CAGR over 4y
Location
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Computed from 5 filingsOperates a group of country pubs offering food and drink service, guest rooms, and hospitality venues for weddings, private hire, and events. Also sells gift vouchers, runs loyalty programmes, and…
Serves consumers seeking country pub dining, drinks and stays, plus couples and private groups booking weddings, events and venue hire.
Financial Health
HealthyHealthy · Hiring · 24% CAGR over 4y
Location
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Computed from 5 filingsOperates a farm park visitor attraction offering animal exhibits, interactive farm experiences, indoor and outdoor play areas, a restaurant and farm shop. Hosts events, parties and educational…
Serves families and children visiting a farm park, plus schools and early-years groups booking educational visits, forest school sessions, parties and nursery activities.
Financial Health
HealthyHealthy · -68% CAGR over 4y
Location
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Computed from 5 filingsOperates motor dealerships selling new and used Hyundai, Omoda and Jaecoo cars and commercial vehicles. Provides vehicle finance options, part‑exchange and valuation services, and offers aftersales…
Serves private motorists, Motability customers and business users in South Wales seeking new or used vehicles, finance, servicing and aftersales support.
Financial Health
WeakWeak · -69% CAGR over 4y
Location
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Computed from 5 filingsProvides online content, tools, and courses on Islamic personal finance and halal investing, including guides, articles, and calculators. Also offers an investment platform (Cur8) providing access to…
Serves Muslim consumers worldwide, from beginners to experienced investors, seeking Sharia-compliant personal finance, investing, mortgages, crypto guidance, zakat and Islamic will resources.
Financial Health
StableStable · -68% CAGR over 4y
Location
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Computed from 4 filingsProvides childcare and early education services for infants to school‑age children, including full‑time, part‑time and back‑up care. Operates daycare centres offering preschool, kindergarten, camps,…
Serves parents and families seeking infant, toddler, preschool, kindergarten, school-age and back-up childcare, as well as employers offering childcare support through corporate memberships.
Financial Health
WeakWeak · -6% CAGR over 3y
Location
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Computed from 3 filingsProvides tour operator services offering small‑group tours, custom travel planning, and packaged holidays. Focuses on itineraries across Canada, Alaska, Australia, New Zealand and the South Pacific,…
Serves leisure travellers, families, seniors, custom groups and travel agents booking vacation packages to Canada, Alaska, Australia, New Zealand and the South Pacific.
Financial Health
HealthyHealthy · Growing · 1% CAGR over 2y
Location
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Computed from 5 filingsOperates a hotel offering guest accommodation, spa facilities, an 18‑hole golf course, restaurants and bars. Provides meeting and conference spaces, event and wedding venues, leisure breaks, dining…
Serves leisure and business travellers, spa and golf guests, wedding parties, diners, and corporate meeting or event organisers visiting Worcester, Malvern and Worcestershire.
Financial Health
StableStable · Hiring · 117% CAGR over 4y
Location
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Computed from 2 filingsOperates a holiday park offering pitches for touring caravans and static holiday homes for sale. Provides on-site facilities including shower blocks, dog walking areas and a café, and accommodates…
Serves consumers seeking holiday home ownership or touring caravan stays near Southport, including age 45+ static caravan owners, couples and families wanting a quiet park base with dog-friendly…
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 1y
Location
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Computed from 5 filingsOperates a farm park attraction and children’s day nursery. Provides animal encounters, indoor and outdoor play areas, family events, birthday parties, school visits and educational programmes, along…
Serves families with children, school groups, residential education organisers and parents seeking day nursery provision, mainly in Lincolnshire.
Financial Health
HealthyHealthy · Hiring · 78% CAGR over 4y
Location
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- The Hairy CooSC371692
Financial sub-scores
Computed from 2 filingsOperates guided bus tours of Scotland, offering day trips and multi-day tours from Edinburgh and Inverness to destinations including the Scottish Highlands, Isle of Skye, Loch Ness and historic…
Serves tourists and leisure travellers seeking Scotland day and multi-day tours from Edinburgh or Inverness, including adults, families with older children, private groups, and gift-card buyers.
Financial Health
HealthyHealthy · Hiring · 20% CAGR over 1y
Location
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Computed from 4 filingsProvides biomechanical gait analysis and foot assessments, manufactures custom‑moulded insoles, and fits and retails running shoes, ski boots, walking boots and other sports footwear through…
Serves consumers, recreational sports participants and athletes needing specialist footwear support for skiing, running, hiking, racquet sports, field sports and everyday use.
Financial Health
WeakWeak · Hiring · 29% CAGR over 3y
Location
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Computed from 5 filingsOperates Turkish restaurants serving charcoal‑grilled meats, meze, sharing platters, and oven dishes, alongside breakfast, lunch, desserts, and drinks. Provides dine‑in dining, table reservations,…
Sells to consumers seeking casual dine-in or takeaway Turkish food, including lunch and breakfast diners, groups ordering sharing platters, and meat, vegetarian and vegan customers booking tables or…
Financial Health
StableStable
Location
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Computed from 5 filingsOperates an indoor adventure and activity centre featuring trampoline-based adventure arena challenges, Clip 'n Climb climbing walls and children’s soft play areas. Offers open play sessions and…
Serves families, children and adults in Swindon, alongside birthday party organisers, schools and groups booking indoor adventure, climbing and soft play sessions.
Financial Health
StableStable · Hiring · 10% CAGR over 5y
Location
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Computed from 5 filingsOperates an online retail store supplying homebrew and microbrewery equipment and ingredients, including beer, cider and wine making kits, brewing grains, hops, yeast, additives, fermentation…
Serves both consumers and businesses: homebrewers making beer, cider, wine or spirits, and microbreweries or small commercial drinks producers sourcing brewing supplies and equipment.
Financial Health
StableStable · -6% CAGR over 4y
Location
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Computed from 5 filingsPublishes horse racing news, racecards, results, statistics and tipping columns for UK and Irish races. Website also lists bookmaker sign‑up offers, betting guides, and analysis of upcoming races and…
Targets adult consumers interested in UK and Irish horse racing, including racing fans, punters and online bettors seeking racecards, tips, betting offers and bookmaker/casino comparisons.
Financial Health
WeakWeak · -4% CAGR over 4y
Location
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Computed from 5 filingsOperates a travel agency arranging package holidays, cruises, long‑haul trips, city breaks, Disney holidays, weddings and honeymoons. Provides booking of flights, accommodation, tours and holiday…
Serves leisure travellers and holidaymakers, including families, couples planning weddings or honeymoons, cruise customers, Disney visitors, and consumers booking long-haul, city break, luxury or UK…
Financial Health
WeakWeak · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsOperates children’s indoor soft play and family entertainment centres offering play sessions, birthday party packages, and memberships. Facilities include play areas for children and booking services…
Serves families and parents with children seeking indoor play sessions, memberships, gift vouchers and children’s parties in Berkhamsted, Hemel Hempstead and St Albans.
Financial Health
StableStable · -1% CAGR over 4y
Location
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Computed from 3 filingsProvides private medical clinic services including eye care and vision correction such as laser eye surgery, lens replacement and cataract treatment, alongside specialist services in urology,…
Serves private healthcare patients seeking specialist consultations and treatment, primarily B2C. Targets adults needing eye care, urology and prostate, menopause, dermatology, plastic surgery,…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 2y
Location
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Computed from 5 filingsOperates a wedding and events venue offering ceremony and reception spaces, on‑site accommodation, catering, and event coordination. Provides indoor and outdoor settings, guest bedrooms, and…
Serves engaged couples seeking exclusive wedding celebrations, plus their families and guests requiring on-site accommodation. Also addresses private-hire customers for celebrations and UK…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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- ACW Garden CentreOC340899
Financial sub-scores
Computed from 3 filingsOperates a garden centre retailing plants, houseplants, seed potatoes and other nursery stock, along with gardening supplies, lawn mowers and aquatics products. Also sells giftware and operates an…
Serves local consumers in Bradford and West Yorkshire, including home gardeners, allotment growers, houseplant buyers, pet-owning households, and visitors looking for garden, aquatics, giftware and…
Financial Health
StableStable · 1% CAGR over 2y
Location
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Computed from 2 filingsOrganises women-only social and wellness events and clubs, including running groups, yoga and pilates classes, book clubs, creative workshops, and social gatherings. Also operates online communities…
Serves women across the UK seeking friendship, social connection and wellness-focused activities, particularly adults attending local women-only events, clubs and online communities.
Financial Health
StrongStrong · Growing, Hiring · 67% CAGR over 1y
Location
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Computed from 5 filingsOperates a farm shop selling locally produced food including meat from an on-site butchery, bakery and deli items, and hampers. Also runs a café, pick-your-own crops, a farm park attraction, and an…
Serves consumers and families in and around Gloucester, including farm shop customers, day-out visitors and pick-your-own guests, plus couples, private party organisers and businesses seeking venue…
Financial Health
HealthyHealthy · Hiring · 23% CAGR over 4y
Location
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Computed from 5 filingsOperates a sports and leisure facility providing pitches and courts for football, hockey, cricket, athletics, basketball and netball, alongside gym membership, community sports programmes, club…
Serves local consumers, sports clubs and community groups in Folkestone seeking pitch hire, club sport, gym memberships, children’s activities, birthday parties, functions and sports bar use.
Financial Health
HealthyHealthy · 2% CAGR over 4y
Location
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Computed from 4 filingsOperates a network of dental practices providing general dentistry and specialist treatments including hygienist services, orthodontics, teeth whitening, smile makeovers, missing‑tooth replacement…
Serves individual dental patients and families across the UK through multiple practices, including NHS and private patients seeking routine, emergency, cosmetic, orthodontic and hygienist care.
Financial Health
StableStable · -21% CAGR over 3y
Location
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Computed from 3 filingsPublishes and sells paperback and collector’s edition books, focusing on classic literature, poetry, and children’s titles. Produces themed series and box sets and supplies titles for retail,…
Serves individual readers, gift buyers and collectors, plus independent bookshops, education buyers and trade/co-edition partners seeking affordable classic literature and children’s titles.
Financial Health
StableStable · Hiring · 22% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates fitness gyms providing membership access to workout facilities, group exercise classes including Zumba, HIIT, yoga and circuits, and small‑group personal training programmes, alongside…
Serves individual consumers seeking gym memberships, fitness classes and small-group personal training, mainly local residents around Stevenage, Luton and Weymouth looking for affordable, flexible…
Financial Health
WeakWeak
Location
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Provides fertility and reproductive health services including IVF with ICSI, intrauterine insemination, egg freezing, fertility assessments, and donor or surrogacy pathways, using AI-assisted…
Serves private fertility patients, including couples, solo parents and LGBTQ+ families, seeking IVF, egg freezing, donor pathways, fertility assessments and reproductive health care in London and…
Location
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Financial sub-scores
Computed from 3 filingsOrganises mixed martial arts events featuring professional and amateur MMA, caged boxing and kickboxing bouts. Sells event tickets and livestream access, publishes fight news and videos, and promotes…
Sells to MMA and combat sports fans buying live event tickets and livestream access, mainly for UK fight nights, plus viewers interested in professional and amateur MMA, boxing and kickboxing content.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 3 filingsOperates yoga and wellbeing studios offering yoga, Pilates and mindfulness classes in person and online. Provides workshops, retreats, teacher training, and holistic therapies including massage and…
Serves individual consumers seeking yoga, Pilates, mindfulness and holistic wellbeing support, including London studio users and online participants. Also targets yoga practitioners and teachers…
Financial Health
DistressedDistressed · -4% CAGR over 2y
Location
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How Metricool usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Metricool is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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