B2C Companies Using PayU in the UK: 3,642 Active Firms (2026)
B2C companies using online payment technology sell consumer goods or services through public websites across the UK.
Checkout ownership tends to sit between ecommerce, finance and operations teams, rather than in a standalone payments function. For consumer sellers, running this payment stack means card and alternative-payment acceptance, refunds, settlement reporting and fraud checks are treated as live operating infrastructure, not a back-office add-on. Adoption usually signals a public web checkout with enough transaction volume to justify payment operations, reconciliation processes and customer-service workflows around failed payments, chargebacks and fulfilment exceptions. The buyer profile ranges from lean ecommerce operators to mid-market travel, retail and subscription businesses with direct-channel revenue to protect.
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Across the UK, 3,642 actively trading consumer-facing businesses run this checkout technology on public websites. Within the detected payment-processor category, its 33.4% share is the highest among the payment-processor alternatives, with adoption tilted towards service-led consumer categories rather than only online retail. The regional skew is fairly distributed: North West 12.1%, London 11.7%, South East 11.1%, South West 9.1%, and Yorkshire and The Humber 8.9%. Reported employment is modest in scale: 124 of 124 firms report headcount, totalling 2,395 employees, with a median of 6.
Payment acceptance is usually procured as part of a wider checkout and finance workflow, so the compliance burden is shared between the merchant, its acquirer and the payment-service provider. The FCA supervises regulated payment services, while retailers and service sellers still face GDPR and ICO expectations around customer and transaction records. PCI DSS requirements shape how card details are handled, even where hosted checkout reduces direct exposure. PSD2 authentication rules also matter operationally because friction at checkout affects abandonment, refunds and customer-service demand. Switching provider is rarely just a pricing exercise; reconciliation exports, recurring-payment tokens, fraud settings and platform integrations all create work for finance and operations teams.
Adoption appears likely to remain tied to practical checkout economics rather than experimentation. Consumer sellers tend to keep payment stacks that reconcile cleanly, support refunds without manual work and fit existing ecommerce templates; migration happens when fee pressure, failed-payment leakage or platform change offsets the operational hassle. Bundling may pull some merchants toward broader commerce suites, while specialist processors can still hold ground where cross-border settlement, risk rules or recurring payments matter. The cohort’s small-employer tilt suggests many users will prefer hosted and managed payment flows over in-house payment operations, leaving consolidation pressure with vendors rather than merchants.
Adoption by company size
Adoption of PayU varies by company size across the trading UK B2C companies in this cohort. 4.9% of the 54,825 companies with under 10 employees run PayU (2,672 detected). 3.5% of the 26,843 companies with 10–50 employees run PayU (929 detected). 1.3% of the 3,060 companies with over 50 employees run PayU (39 detected). That is a 3.6% gap between the over 50 employees and under 10 employees bands.
3,642
Active firms
2026
33.4%
Of detected Payment processors share
UK B2C
6
Median headcount
Filed accounts
6,303
Verified contacts
Across this cohort
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Key facts
About 1% of the trading cohort reports turnover above £5M (27 of 3,642 firms) — the rest sits below that revenue band.
11% of the cohort was incorporated since 2022 (420 firms), so a sizeable share is in its first few filing cycles.
Among B2C companies with a detectable payment processor, this processor accounts for 33.4% (3,642 of 10,897), ahead of the next two alternatives at 26.3% (2,866) and 24.7% (2,687).
Registered offices are distributed across the North West at 12.1% (440), London at 11.7% (425), the South East at 11.1% (406), the South West at 9.1% (331), and Yorkshire and The Humber at 8.9% (325).
Sector tags overlap, but Field Services & Trades is the largest identified tag at 55.4% (2,017), followed by Travel & Hospitality at 10.3% (375) and Construction at 9.5% (347).
Two co-detected systems appear across 100.0% (3,642) of the B2C processor cohort, and two further systems appear across 99.9% (3,639), suggesting a tightly repeated website stack.
6,303 verified decision-maker contacts are associated with B2C companies running this processor.
Payments market share among UK B2C
Share of the 10,897 UK B2C with a detectable system. As of June 2026.
What else do PayU-running B2C run?
Share of the 3,642 PayU-running UK companies where each technology was also detected. As of June 2026.
Where PayU B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£353K
Median UK turnover
0.7%
Above £5M turnover
420
Incorporated since 2022
6,303 verified decision-maker contacts
across these 3,642 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using PayU
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOnline retailer of indoor and outdoor plants, plant pots and gardening accessories. Sells houseplants, trees, seeds and gift bundles through an e‑commerce platform, delivering plants sourced from…
Serves UK consumers shopping for indoor and outdoor plants, pots and plant gifts, including homeowners, renters, balcony or patio gardeners, and gift buyers seeking home delivery.
Financial Health
DistressedDistressed · -84% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -24% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · -29% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
StableStable · -19% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsSells catering equipment and light engineering machinery through online channels, supplying tools, appliances and related hardware for food service operations as well as small-scale engineering or…
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsPurchases and sells second-hand goods, acquiring used items for resale through retail or online channels, trading in pre-owned consumer products such as electronics, furniture and household items.
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsProvides dog walking and pet sitting services, including supervised exercise sessions in a secure private dog field. Also offers dog training, grooming, microchipping, and online booking for pet care…
Serves pet owners across Blackpool and the Fylde Coast, including dog owners needing weekday care, off-lead exercise space, pet sitting, grooming, training and microchipping.
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online social networking platform that allows users to create profiles, share posts, photos and videos, communicate via messaging, join groups, and access advertising, payments, and…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProduces and distributes karaoke videos and instrumental tracks, primarily through YouTube and a mobile app. Provides lyric‑synced versions of popular songs, playlists, and a digital platform where…
Serves consumers and music fans who use online karaoke via mobile apps and YouTube, including pop chart listeners, fan communities and casual singers looking for free full-length tracks and playlists.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsRetailer of motor vehicle parts and accessories, supplying replacement components, maintenance parts, and related automotive products for cars and other vehicles to consumers and automotive repair…
Financial Health
DistressedDistressed · -8% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 73% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -61% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · -68% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
StableStable · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsRetailer of women’s clothing, offering fashion garments and accessories through boutique-style sales, including dresses, tops, and other apparel aimed at women’s fashion consumers through retail…
Financial Health
WeakWeak · Hiring · 6% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 9% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · Hiring · 5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 15% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · Hiring · 2% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · -72% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · -65% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsProvides psychiatric and psychological services including mental health assessments, diagnosis and treatment for adults and children. Offers virtual consultations, therapy, psychopharmacology and…
Serves private individuals and families seeking mental health support, including adults, children and adolescents with conditions such as ADHD, autism, anxiety, depression or trauma, through virtual…
Financial Health
StrongStrong · Growing, Hiring · 73% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsProvides skip hire services for construction and household projects, supplying waste containers and collecting non-hazardous waste for transport, disposal, or recycling from customers across various…
Financial Health
StrongStrong
Location
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Computed from 5 filingsOperates an aquatic pet shop selling tropical and coldwater fish, aquariums, aquatic plants, and related equipment and supplies, including tanks, filters, lighting, fish food, and maintenance…
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 5 filingsRetailer of bespoke and limited‑edition furniture, offering custom-made pieces and small-batch designs. Sells handcrafted furniture items produced in unique or limited runs for residential interior…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides golf coaching and related golf services and retails sportswear, golf clubs, equipment and accessories for golfers, including individual lessons and practice support and merchandise.
Financial Health
WeakWeak
Location
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Computed from 5 filingsOperates a lawn tennis club providing court access, membership programmes, coaching for adults and juniors, social and competitive play, tournaments, holiday camps, and online court booking,…
Serves local tennis players and families in Heswall and Wirral, including adult members, junior players, beginners seeking coaching, and guests using club facilities.
Financial Health
WeakWeak · -24% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 29% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 3% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 4% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
HealthyHealthy · -26% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · 1% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · Hiring · 5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · Hiring · 3% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · Hiring · 25% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · -2% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 3% CAGR over 4y
Location
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Computed from 3 filingsCultivates and sells exotic plants, supplying a range of non‑native ornamental species for horticulture and collectors. Activities include plant propagation, growing, and the sale of potted plants…
Financial Health
StableStable · -6% CAGR over 2y
Location
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Computed from 5 filingsProvides children's sports activity sessions and coaching programmes, organising structured play and physical development activities for young children, including rugby‑based games and classes…
Financial Health
StableStable · Hiring · 4% CAGR over 4y
Location
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Computed from 3 filingsSupplies Middle Eastern and Kurdish food products wholesale to retail shops and restaurants, including spices, herbs, rice, pulses, oils, pickles, confectionery, tea and drinks. Operates an online…
Sells wholesale to UK retail shops and Middle Eastern restaurants, serving buyers needing Kurdish and Middle Eastern ingredients, spices, grocery lines, drinks, catering items and household supplies.
Financial Health
StableStable · Hiring · 53% CAGR over 2y
Location
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Computed from 5 filingsSupplies and fits vehicle windscreens and automotive parts, providing replacement glass, repair and installation services for cars and other motor vehicles, along with sales of related motor spares…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 3 filingsProvides bicycle repair and maintenance services including servicing of brakes, gears and tyres, and sells bicycles, parts, accessories and related cycling equipment to individual riders.
Financial Health
DistressedDistressed · -7% CAGR over 2y
Location
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How PayU usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
PayU is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by Payments
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Frequently asked questions
How many UK B2C companies use PayU?
What share of UK B2C companies run PayU?
How is PayU usage detected?
What size B2C companies use PayU in the UK?
What do PayU-running B2C companies also run?
Can I get contact details for these companies?
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