B2C Companies Using Pinterest in the UK: 184 Active Firms (2026)
B2C companies using visual social media sell consumer products or services online and use public-site social channels for UK audience acquisition.
Adoption tends to sit with marketing, ecommerce and brand teams rather than IT alone. For consumer-facing retailers, travel operators, leisure businesses and lifestyle publishers, the visual-discovery layer works as a shop-window extension: curated images drive consideration, while embedded save and share routes support retargeting and return visits. Running it usually signals that a company has product photography, content production, tagging discipline and at least some paid or organic social budget. It is less common in purely transactional service firms, and more likely where merchandising, seasonality or aspiration influence purchase decisions.
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UK adoption is concentrated rather than broad: 184 active trading consumer-facing companies are running the visual-social integration on their public sites. Among social-media tools used by the sector, it ranks eighth, at 3.6% against the wider sector denominator of 5,093. The cohort has a small-firm bias, with reported employment of 1,488 people. Registered locations lean towards London at 19.0%, followed by the South East at 14.7% and the South West at 12.0%, a distribution that fits consumer brands as well as regional service operators.
Procurement is usually light-touch, but the compliance burden sits around marketing operations. Public-site social embeds, retargeting tags and conversion measurement can bring cookie-consent, privacy-notice and lawful-basis work under GDPR, with the ICO relevant where tracking extends beyond strictly necessary site functions. Retail and travel operators also need governance over user-generated images, influencer claims and promotional pricing, because visual content often moves from inspiration to conversion without much editorial separation. The vendor ecosystem is therefore less about enterprise procurement and more about the interaction between website agencies, ecommerce teams and consent-management tooling.
Adoption appears tied to consumer-brand maturity rather than sector fashion. Companies with a regular image pipeline, ecommerce merchandising and remarketing discipline tend to keep this type of channel in the mix, while smaller service operators may treat it as a legacy website badge unless it contributes to measurable acquisition. Bundling inside website builders and social-management suites may make direct integrations less visible over time. Even so, visual search, creator content and owned audience retargeting keep the channel relevant for categories where purchase intent starts with browsing rather than specification.
Adoption by company size
Adoption of Pinterest varies by company size across the trading UK B2C companies in this cohort. 0.2% of the 54,825 companies with under 10 employees run Pinterest (121 detected). 0.2% of the 26,843 companies with 10–50 employees run Pinterest (62 detected). 0% of the 3,060 companies with over 50 employees run Pinterest (1 detected). That is a 0.2% gap between the over 50 employees and under 10 employees bands.
184
Active firms
2026
3.6%
Of detected Social media share
UK B2C
7
Median headcount
Filed accounts
333
Verified contacts
Across this cohort
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Key facts
About 1% of the trading cohort reports turnover above £5M (3 of 184 firms) — the rest sits below that revenue band.
3% of the cohort was incorporated since 2022 (6 firms), so a sizeable share is in its first few filing cycles.
Among 5,093 B2C companies with a detectable social media system, the visual social cohort accounts for 3.6% (184); the two largest detected systems are at 26.8% (1,365) and 26.3% (1,342).
Registered addresses skew towards southern England, led by London at 19.0% (35), the South East at 14.7% (27), and the South West at 12.0% (22).
Sector tags cluster around online selling and consumer retail, with E-commerce at 25.5% (47) and Fashion & Retail at 23.4% (43).
Co-detected website infrastructure is common: content-management software appears on 58.2% (107), a web performance and security layer on 44.6% (82), and bot-protection tooling on 41.3% (76).
The cohort also reaches beyond retail, with Field Services & Trades at 19.6% (36), Construction at 15.8% (29), and Travel & Hospitality at 12.5% (23).
Social media market share among UK B2C
Share of the 5,093 UK B2C with a detectable system. As of June 2026.
What else do Pinterest-running B2C run?
Share of the 184 Pinterest-running UK companies where each technology was also detected. As of June 2026.
Where Pinterest B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£529.3K
Median UK turnover
1.6%
Above £5M turnover
6
Incorporated since 2022
333 verified decision-maker contacts
across these 184 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using Pinterest
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOperates an online platform for booking tickets to tourist attractions, guided tours, events and experiences worldwide. Provides advance and last‑minute reservations for museums, landmarks, shows and…
Serves consumers and travellers booking attractions, tours, events and activities in major global destinations, with multilingual and multi-currency support for international visitors.
Financial Health
StrongStrong · Hiring · 9% CAGR over 5y
Location
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Computed from 3 filingsOperates an online retail store selling children’s activity toys and outdoor play equipment, including swings, slides, trampolines, playhouses, ride‑on toys, sand and water tables, and garden play…
Sells to consumers, especially UK parents and gift buyers shopping for children’s activity toys, outdoor play equipment and age-specific products for babies through older children.
Financial Health
StableStable · -29% CAGR over 2y
Location
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Computed from 5 filingsDesigns and sells personalised stationery and gift products through an online shop, including diaries, planners, notebooks, journals, calendars, letter writing sets, photo albums and wedding or…
Serves individual consumers shopping online for personalised stationery and gifts, especially buyers choosing presents for mothers, partners, friends, teachers, weddings, new babies, birthdays and…
Financial Health
WeakWeak · -2% CAGR over 4y
Location
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Computed from 5 filingsProduces and sells breed‑specific British wool yarns spun in its own mill, available in multiple weights and fibres for knitting and crochet. Also offers patterns, project kits, gift packs, colour…
Sells mainly to consumer knitters and crocheters seeking British wool yarns, patterns and project kits, with a trade route for yarn shops and other craft retailers interested in becoming stockists.
Financial Health
DistressedDistressed · -7% CAGR over 4y
Location
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Computed from 4 filingsOnline retailer of patchwork and quilting fabrics, including designer cotton prints, batiks, extra‑wide backing fabrics, and themed collections. Also sells fabric packs, clearance textiles, and…
Serves individual quilters, patchwork hobbyists and home sewing/craft customers shopping online, including buyers seeking designer, batik, Liberty, Tilda and clearance fabric ranges.
Financial Health
WeakWeak · -8% CAGR over 3y
Location
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Computed from 3 filingsDesigns and sells signet rings and related jewellery, offering custom deep engraving of heraldic crests, coats of arms, monograms, symbols, and logos. Also supplies unengraved rings, gemstone rings,…
Sells to consumers seeking personalised signet rings and engraved jewellery, including men and women buying family crest, coat of arms, clan, monogram, school, club, military, masonic and…
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Operates an online retail store selling kitchenware, cookware and bakeware, including utensils, knives, tableware, glassware and food preparation equipment. Also offers edible baking ingredients and…
Sells primarily to consumers buying cookware, bakeware and kitchenware for home use, gifting and seasonal occasions. Also serves trade buyers through bulk discounts, equipment hire and a trade…
Financial Health
N/AN/A
Location
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Computed from 4 filingsOperates an online retail store selling gifts, homeware, and decorative items. Product range includes puzzles and games, seasonal decorations, kitchen and living accessories, stationery, and branded…
Serves consumers shopping online for gifts and homeware for recipients such as men, women, children, teachers and grandparents, and for occasions including birthdays, weddings, new babies, Easter and…
Financial Health
StableStable · -19% CAGR over 3y
Location
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Computed from 4 filingsDesigns and sells reusable water bottles with integrated filtration systems. Products use multi‑stage filters to remove bacteria, viruses, parasites, heavy metals, and chemicals from water, with…
Sells primarily to consumers, especially travellers, outdoor enthusiasts and everyday users seeking reusable filtered water bottles, with international shoppers directed to country-specific stores.
Financial Health
StrongStrong · Hiring · 36% CAGR over 3y
Location
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Computed from 5 filingsProduces custom photo prints and wall art, including Chromaluxe metal photo panels, large photo posters, self‑adhesive posters and banners. Prints customers’ images and children's artwork onto…
Serves individual consumers, parents and gift buyers seeking personalised photo wall décor, as well as photographers or creatives ordering professional photo panels and posters online.
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
Location
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Designs and sells handmade rugs, runners and wall hangings through an online store and showrooms. Offers collections by designers, bespoke and custom rug production, and trade services supplying rugs…
Sells to affluent consumers and trade clients, including interior designers, hospitality, corporate, real estate and retail organisations seeking ready-made, custom and bespoke rugs.
Financial Health
N/AN/A
Location
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Computed from 5 filingsDesigns and manufactures bags and accessories made from recycled sailcloth, including shoppers, holdalls, wash bags and keyrings. Produces handcrafted and personalised items using upcycled sails…
Sells mainly to consumers, especially sailors, yacht club members and coastal lifestyle shoppers, seeking recycled sailcloth bags, accessories, clothing and personalised gifts, with some bespoke…
Financial Health
HealthyHealthy · Hiring · 37% CAGR over 4y
Location
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Computed from 5 filingsManufactures and sells socks made from natural fibres including alpaca, wool, cashmere, mohair and cotton. Product range includes bed socks, hiking and cushioned socks, wellington and boot socks,…
Sells direct to consumers seeking luxury natural-fibre socks, including alpaca, wool, cashmere and mohair options for everyday wear, bed socks, hiking, boots, wellingtons and kilt hose.
Financial Health
WeakWeak · -1% CAGR over 4y
Location
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Computed from 4 filingsOperates an online retail store selling decorative wall stickers, decals, wall murals, and 3D wall art for home interiors. Product ranges include children’s designs, quotes, animals, landscapes,…
Sells primarily to UK consumers decorating homes, including parents furnishing children’s rooms and buyers seeking interior wall décor for kitchens, living areas and bedrooms.
Financial Health
StableStable · -7% CAGR over 3y
Location
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Computed from 4 filingsOperates an online retail store selling imported Mexican groceries and drinks, including tortillas, chillies, sauces, spices, beans, snacks, confectionery, and spirits. Also offers vegan and…
Serves UK consumers buying Mexican and Latin American groceries online, plus wholesale and catering customers such as restaurants and food businesses seeking imported ingredients and drinks.
Financial Health
StrongStrong · Growing, Hiring · 29% CAGR over 3y
Location
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Computed from 3 filingsOnline retailer of flooring products including luxury vinyl tiles, laminate flooring, sheet vinyl and carpets. Also sells flooring accessories such as underlay, adhesives, trims, beading, skirting,…
Serves UK homeowners and DIY consumers shopping online for residential flooring, free samples and accessories for rooms such as bathrooms and other home spaces.
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 2y
Location
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Computed from 5 filingsSells antique furniture and decorative objects through an online catalogue, allowing customers to browse items by category or maker and purchase featured antiques and collectibles.
Serves online retail customers seeking antiques, including collectors and buyers browsing by category or maker, with multi-currency shopping for UK and international purchasers.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsProduces and sells handcrafted cakes and cupcakes for occasions including weddings, birthdays and corporate events. Offers bespoke cake design, wedding favours and celebration cakes through online…
Serves consumers in Edinburgh and Glasgow planning weddings, birthdays, children’s parties and other celebrations, plus businesses seeking cakes or cupcakes for corporate events and gifting.
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
Location
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Computed from 3 filingsSupplies eco‑friendly household and commercial products, including biodegradable cleaning chemicals, microfibre cleaning equipment, bamboo bedding and clothing, and natural beauty and skincare items.…
Sells to both consumers and trade buyers seeking eco-friendly products, including households and bulk purchasers. Serves businesses and public-sector organisations such as the NHS, schools, care…
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 5 filingsOperates dessert restaurants serving waffles, crepes, cakes, gelato and speciality drinks. Provides dine‑in and click‑and‑collect ordering, table bookings, gift cards, and hosting for parties and…
Serves consumers seeking dessert-led dining, takeaway, gift cards and celebrations, including groups booking parties and events at UK high-street and shopping-centre locations; also targets…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 3 filingsDesigns and sells vintage- and French-inspired textiles and home décor products, including patterned and plain linen fabrics, wallpapers, trimmings, and accessories such as cushions, lampshades,…
Serves homeowners, home decorators, craft and soft-furnishing customers, interior designers and other trade buyers interested in vintage or French-inspired interiors, with stockists addressed through…
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 4 filingsDesigns and sells kitchen and bathroom fixtures and fittings, including taps, sinks, basins, showers, baths, toilets, mirrors, cabinet handles and accessories. Offers products for kitchens,…
Sells to UK homeowners and renovators shopping for kitchen, bathroom, utility and outdoor fixtures, alongside trade account customers buying for residential interiors and renovation projects.
Financial Health
HealthyHealthy · Hiring · 76% CAGR over 3y
Location
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Computed from 3 filingsDesigns and manufactures protective bike transport cases and bags for air and ground travel, including hard bike boxes, wheel cases and accessories such as locks, straps, foam padding and spare…
Serves B2C cycling customers, including road, mountain and triathlon cyclists, plus racing wheelchair users, seeking travel and shipping protection across the UK, USA, Australia and Europe.
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 2y
Location
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Computed from 3 filingsOperates a Haute Dolci dessert restaurant offering waffles, crepes, cakes, gelato and hot drinks. Provides dine‑in and click‑and‑collect ordering, table bookings, gift cards, and hosting for parties…
Sells to consumers seeking dine-in, click-and-collect and event-based dessert experiences, including groups booking parties, gift card buyers and loyalty members, through stores across the UK and…
Financial Health
StrongStrong
Location
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Computed from 5 filingsOperates an online and retail shop selling alcoholic beverages including wine, whisky, beer, gin, rum and liqueurs. Also offers miniature gift packs, hampers, premixed cocktails and selected grocery…
Serves consumers buying wine, beer, spirits and grocery items, including gift buyers and party hosts, with local emphasis on Edinburgh delivery and nationwide UK wine deliveries.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsRetailer of kitchen knives, Japanese chef knives and kitchen tools through an online store. Also sells sharpening equipment, chopping boards and gifts, and provides knife sharpening services, skills…
Serves UK consumers interested in kitchenware, especially home cooks, knife enthusiasts, creative foodies, gift buyers and new homeowners, with offerings also aimed at chefs seeking Japanese knives…
Financial Health
StrongStrong
Location
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Computed from 3 filingsOperates caravan and lodge holiday parks and residential park sites. Provides touring pitches and sells new and pre-owned holiday homes and lodges located across multiple leisure parks in the UK.
Serves consumers seeking caravan or lodge holiday-home ownership, touring pitches, or residential park homes in rural UK leisure locations, particularly the Lake District, Yorkshire, Lancashire,…
Financial Health
StrongStrong · Hiring · 22% CAGR over 2y
Location
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Operates an online platform for organising group travel, enabling individuals to create, host and join trips with like‑minded travellers, and customise itineraries and activities for shared travel…
Serves consumers seeking social group travel, particularly people who want to travel with like-minded individuals and customise trips around their interests, preferences and existing friend groups.
Financial Health
N/AN/A
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Computed from 5 filingsDesigns and sells bathroom fixtures and furnishings, including vanity units, brassware, lighting, mirrors, cabinets, baths, showers, basins, and accessories. Provides product collections, project…
Serves private homeowners undertaking bathroom projects and trade buyers specifying luxury residential bathrooms.
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 4y
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Computed from 3 filingsOperates an e‑commerce platform retailing bathroom and plumbing products, including bathroom suites, showers, enclosures, baths, toilets, vanity units, furniture and accessories, as well as selected…
Sells online to UK homeowners and consumers renovating bathrooms, cloakrooms, ensuites and kitchens, with ranges also addressing accessible bathroom needs and commercial washroom buyers.
Financial Health
StableStable
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Computed from 5 filingsDesigns, manufactures and sells jewellery including engagement rings, wedding rings, earrings, necklaces and bracelets. Offers bespoke jewellery design, diamond and gemstone pieces, and jewellery…
Serves consumers shopping for fine jewellery, including couples buying engagement or wedding rings, individuals seeking bespoke pieces, and gift buyers looking for jewellery and accessories.
Financial Health
HealthyHealthy · -68% CAGR over 4y
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Computed from 5 filingsOperates a chain of hotels providing short‑stay accommodation, on‑site restaurants and bars, conference and meeting venues, wedding and event spaces, and leisure facilities. Offers online booking,…
Serves a mix of leisure guests, families, business travellers, corporate bookers, conference organisers, wedding parties and gift voucher buyers seeking city hotel stays across Ireland, the UK,…
Financial Health
StableStable · Hiring · 41% CAGR over 6y
Location
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Computed from 5 filingsDesigns and delivers bespoke flower bouquets and gifts, and provides floral styling for weddings, corporate events, installations and seasonal displays. Also supplies plants, candles and decorative…
Serves affluent consumers, wedding couples, private party hosts, event planners and corporate clients needing luxury florals, installations, contract flowers and gifting, with London and Ibiza…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
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Computed from 3 filingsOperates an online retail store selling DIY tools, garden supplies, home essentials, arts and crafts materials, stationery, and household products. Offers items such as paints, adhesives, cleaning…
Sells primarily to consumers in the UK shopping online for DIY, garden, home, kitchen, cleaning, craft, stationery and seasonal household products. Targets homeowners, hobbyists, students and…
Financial Health
HealthyHealthy · -9% CAGR over 2y
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Computed from 5 filingsDesigns and sells fine jewellery including rings, earrings, bracelets, necklaces and lockets through an online shop and consultations. Offers bespoke pieces, fingerprint jewellery, engagement and…
Serves consumers buying fine jewellery for personal use, gifting, bespoke commissions, and engagement or wedding occasions, including online shoppers and clients booking jewellery consultations.
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 4y
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Computed from 3 filingsSells Japan Rail Pass tickets online for international visitors, providing 7, 14, and 21‑day passes for unlimited travel on Japan’s rail network. Also offers regional rail passes, pocket WiFi rental,…
Sells to international consumers planning travel in Japan, especially temporary visitors with non-Japanese passports seeking rail passes, pocket WiFi and arrival support for tourist trips.
Financial Health
StrongStrong · Growing, Hiring · 55% CAGR over 2y
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Computed from 5 filingsOperates a resort offering self‑catering log cabin accommodation for holiday stays. Provides short‑term cabin rentals with amenities and arranges outdoor activities such as canoeing, fishing,…
Serves B2C leisure travellers seeking Highland stays, especially couples, families, dog owners, honeymooners and wedding guests interested in remote Scottish nature, wildlife and outdoor activities.
Financial Health
StableStable · -7% CAGR over 4y
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Computed from 5 filingsProvides Asian wedding photography and videography services, capturing wedding ceremonies and celebrations through professional photo shoots and cinematic filming. Produces edited wedding films,…
Serves engaged couples and families planning luxury Asian weddings in the UK and overseas, including destination weddings and celebrations at high-end venues.
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
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Computed from 5 filingsOperates an online platform that connects customers with suppliers for private and corporate events, offering bookable services such as catering, mobile bars, entertainers, musicians, DJs, party…
Serves UK consumers planning private celebrations, birthdays, small weddings and proms, alongside corporate event planners and companies arranging staff or client events.
Financial Health
DistressedDistressed · 2% CAGR over 4y
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Computed from 5 filingsGrows seasonal flowers using organic methods and provides floristry services for weddings and events. Sells bouquets and arrangements, offers pick‑your‑own flower sessions, workshops, and online…
Serves eco-conscious wedding couples and event organisers, DIY wedding customers, flower-picking visitors, workshop attendees, and consumers buying seasonal bouquets or flowers for the home.
Financial Health
StableStable · Hiring · 9% CAGR over 4y
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Computed from 5 filingsOperates an equestrian retail store and online shop selling riding clothing, footwear and safety equipment for adults and children, along with horse tack, rugs, grooming products, stable supplies and…
Serves horse riders, horse owners and equestrian competitors, including women, men and children, plus dog owners buying related accessories, via a retail store and online shop with worldwide shipping.
Financial Health
StableStable · -4% CAGR over 4y
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Computed from 4 filingsSells antique maps, vintage posters, and contemporary and historical art prints through an online gallery. Also provides bespoke picture framing services and offers collectible artworks including…
Serves consumers, art collectors and home decorators seeking antique maps, vintage or contemporary prints, and custom framing, with online buyers in the UK, USA and Europe and walk-in retail…
Financial Health
StableStable · -16% CAGR over 3y
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Computed from 5 filingsSupplies equipment and components for motorhomes, campervans and caravans, including parts for DIY vehicle conversions. Products include awnings, electrical systems, gas and heating equipment,…
Serves consumers, DIY converters and leisure vehicle owners looking for motorhome, campervan and caravan equipment, parts and accessories.
Financial Health
WeakWeak · -70% CAGR over 4y
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Computed from 4 filingsOperates an online retail shop selling Catholic religious goods and devotional items, including rosary beads, miraculous medals, Lourdes water gifts, jewellery, and sacramental gifts for baptisms,…
Serves Catholic consumers, pilgrims, and gift buyers seeking religious items for personal devotion, sacraments, and occasions, with online ordering for UK and international customers.
Financial Health
WeakWeak · -11% CAGR over 3y
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Computed from 5 filingsDesigns and produces hand‑forged metal gifts and home décor using traditional blacksmithing techniques. Sells items such as anniversary gifts, keyrings, bookmarks, bowls and outdoor décor through an…
Sells to consumers buying wedding, anniversary, home decor and outdoor gifts, as well as wholesale buyers and interior designers sourcing artisan metal decor and gift products.
Financial Health
StableStable · 0% CAGR over 4y
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Computed from 5 filingsDesigns and sells handmade rugs through an online store and showrooms. Offers made‑to‑order and bespoke rugs, as well as cushions and wall hangings, and provides custom rug design services for…
Serves consumers furnishing interiors and trade buyers including interior designers, hospitality operators, corporate clients, real estate developers and retailers seeking rugs for residential and…
Financial Health
StrongStrong · Growing, Hiring · 37% CAGR over 4y
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Computed from 5 filingsOperates a farm shop, butchery and café selling fresh meat, fruit and vegetables, dairy products, bakery goods and prepared meals. Also runs a steak restaurant and events, and sells hampers and…
Serves consumers and visitors in and around St Andrews/Fife, including households buying farm shop groceries, butchery and home goods, café diners, online food shoppers, gift buyers, and private…
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 5y
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Computed from 5 filingsRetailer of natural stone and porcelain flooring tiles, including limestone, sandstone and flagstones. Sells indoor and outdoor floor tiles, paving, steps and related products through an online store…
Sells primarily to homeowners, residential renovators and self-build customers shopping online or via a showroom for flooring and paving materials for interiors, bathrooms and outdoor spaces.
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StrongStrong
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Financial sub-scores
Computed from 5 filingsOperates supermarkets selling groceries including fresh produce, meat, seafood, specialty and organic foods. Provides in‑store and online grocery shopping, weekly promotions, prepared food and…
Sells to consumers and families shopping for groceries, fresh food, specialty and organic products, including online shoppers, in-store customers and people ordering catering or prepared meals.
Financial Health
HealthyHealthy · Growing, Hiring · 5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsSells bicycles including road, hybrid, mountain, gravel, electric and Brompton models, along with cycling clothing, helmets and accessories. Provides workshop services such as repairs, servicing,…
Sells to consumers, especially local cyclists in South West London, including commuters, families and experienced riders. Also targets Cycle to Work voucher users and people seeking bikes, cycling…
Financial Health
StableStable · Hiring · 46% CAGR over 4y
Location
Unlock all 184 leads
Showing 50 of 184 — +134 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 184 leads
Showing 50 of 184 — +134 more with verified decision-maker contacts, live data, and CRM sync.
How Pinterest usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Pinterest is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by Social media
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Frequently asked questions
How many UK B2C companies use Pinterest?
What share of UK B2C companies run Pinterest?
How is Pinterest usage detected?
What size B2C companies use Pinterest in the UK?
What do Pinterest-running B2C companies also run?
Can I get contact details for these companies?
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