B2C Companies Using SurveyMonkey in the UK: 109 Active Firms (2026)
UK B2C businesses using web survey tooling collect customer feedback and satisfaction data across consumer-facing digital journeys.
For consumer-facing operators, a hosted survey layer usually belongs to the customer-experience and digital-product buying centre, not the research department alone. It tends to appear where marketing, service and product teams all need low-friction feedback from web journeys, post-purchase flows or support pages. Adoption signals a direct-channel operation with enough traffic to justify structured feedback capture, but not always a large research budget. The fit is clearest among mid-market and enterprise organisations that can act on survey responses through content changes, service recovery or product workflow decisions.
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UK adoption remains niche: the cohort contains 109 trading companies running this survey stack. Reported employment totals 1,699 people, reflecting a mix of lean operators and larger consumer-facing organisations. Within the sector’s survey-tool ranking, this stack sits fourth at 1.9%; an enterprise feedback suite accounts for 88.5%, a form-builder tool for 7.0%, and a legacy hosted-form tool for 2.1%, with smaller alternatives at 0.6% and 0.2%. Registered addresses skew towards London 20.2%, the South East 13.8%, the South West 12.8%, the East of England 10.1% and the North West 9.2%.
Public-site survey tooling sits close to consent management, analytics tags and customer-service workflows. For consumer-facing operators, the main control points are notice, consent, data minimisation and retention, especially when free-text responses can include complaints, health details or financial circumstances. Procurement also tends to involve marketing operations and legal review because survey scripts load through public web pages and may share identifiers with analytics or advertising tags. The vendor market is uneven: enterprise feedback platforms dominate formal research and experience-management budgets, while lighter hosted forms are more likely to sit with digital teams that need faster deployment.
Adoption appears likely to remain selective rather than universal. Consumer-facing firms with direct digital journeys still need inexpensive ways to capture dissatisfaction before it reaches public complaint channels, but many will get basic feedback tools bundled into broader experience, support or commerce systems. That favours consolidation around suites already embedded in customer workflows. Standalone survey use may persist where teams want quick experiments, campaign-specific feedback or a simpler route for non-technical staff, although privacy review and script governance make casual deployment less attractive than it once was.
Adoption by company size
Adoption of SurveyMonkey rises with company size across the trading UK B2C companies in this cohort. 0.1% of the 54,825 companies with under 10 employees run SurveyMonkey (58 detected). 0.2% of the 26,843 companies with 10–50 employees run SurveyMonkey (43 detected). 0.3% of the 3,060 companies with over 50 employees run SurveyMonkey (9 detected). That is a 0.2% gap between the over 50 employees and under 10 employees bands.
109
Active firms
2026
1.9%
Of detected Surveys share
UK B2C
8
Median headcount
Filed accounts
321
Verified contacts
Across this cohort
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Key facts
About 3% of the trading cohort reports turnover above £5M (4 of 109 firms) — the rest sits below that revenue band.
3% of the cohort was incorporated since 2022 (4 firms), so a sizeable share is in its first few filing cycles.
Within B2C firms with a detectable survey system, this survey tool accounts for 1.9% (109) of the 5,816-company denominator; the largest detected alternative accounts for 88.5% (5,147).
London accounts for 20.2% (22) of B2C users in this cohort, followed by the South East at 13.8% (15) and the South West at 12.8% (14).
Healthcare Provider (23.9%, 26), Not-for-profit / Charity (22.0%, 24) and Education & Training (18.3%, 20) are the largest overlapping sector tags among these B2C users.
The surrounding web stack is often content-led: 62.4% (68) also run a content-management platform, while 49.5% (54) have web analytics detected and 46.8% (51) have tag management detected.
Surveys market share among UK B2C
What else do SurveyMonkey-running B2C run?
Share of the 109 SurveyMonkey-running UK companies where each technology was also detected. As of June 2026.
Where SurveyMonkey B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£692.7K
Median UK turnover
3.7%
Above £5M turnover
4
Incorporated since 2022
321 verified decision-maker contacts
across these 109 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using SurveyMonkey
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Provides car and home insurance policies, including multicar and telematics-based cover. Offers optional add-ons such as breakdown cover, legal expenses, hire car and excess protection, with online…
Sells to UK consumers seeking personal car, multicar and home insurance, including existing policyholders buying additional cover and households insuring multiple vehicles or property.
Location
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Computed from 4 filingsOperates an online platform for home design and renovation. Provides photo galleries for inspiration, directories of architects, designers and contractors, community discussions, and software tools…
Serves homeowners planning renovation or design projects and home improvement professionals, including architects, interior designers, builders, kitchen and bathroom designers, garden designers and…
Financial Health
WeakWeak
Location
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Provides mortgage loan servicing and customer account management for residential and buy‑to‑let mortgages, including payment processing, account updates, interest rate information, redemption…
Serves mortgage customers managing existing home and buy-to-let loans, including borrowers transferring from other lenders. Also supports solicitors handling mortgage redemptions, title deeds and…
Location
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Issues and distributes multi‑store gift cards under the One4all brand, available in physical and digital formats. Cards can be purchased by consumers and businesses and redeemed online or in‑store…
Sells to consumers buying gift cards for friends, family and colleagues, and to businesses placing bulk gift card orders for staff, customers or incentives. Targets individual gift-givers and…
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Provides international health insurance policies for expatriates, students and travellers, including long‑term and short‑term cover. Offers digital claims management, telehealth services, medical…
Serves individuals living, studying or travelling abroad, including expats, international students and holiday travellers, plus corporate clients and insurance intermediaries.
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Financial sub-scores
Computed from 5 filingsOperates and franchises health food retail stores selling natural foods, vitamins, dietary supplements, bulk foods, fresh foods, and natural personal care products, and provides nutrition guidance,…
Sells to health-conscious consumers shopping for natural and wellness products, including vitamins, supplements, personal care, fresh and bulk foods, through local stores and online ordering.
Financial Health
WeakWeak · -4% CAGR over 4y
Location
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Computed from 3 filingsProvides multi-store gift cards redeemable with a network of retail and restaurant brands in-store and online. Sells physical and digital cards for personal and corporate gifting, with online…
Serves UK consumers buying gifts for friends, family and colleagues, plus businesses placing corporate or bulk orders for staff, clients and rewards.
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 5 filingsOperates franchised dealerships selling new and used cars and vans from multiple manufacturers. Provides vehicle servicing, MOT testing, parts supply, finance and leasing options, fleet sales, and…
Serves private motorists, Motability customers, van users and business/fleet buyers in England seeking new or used vehicles, servicing, parts, leasing and company vehicle support across multiple…
Financial Health
StableStable · 2% CAGR over 4y
Location
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Computed from 3 filingsOperates an online retail platform selling household furniture and interior products, including sofas, tables, beds, lighting, bathroom fixtures, kitchen items, outdoor furniture, rugs and decorative…
Serves homeowners and renters furnishing indoor and outdoor spaces, alongside trade buyers such as interior designers, decorators and home improvement professionals.
Financial Health
StableStable · -13% CAGR over 2y
Location
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Computed from 3 filingsOperates an e‑commerce store selling alcoholic beverages including wine, champagne, whisky, gin, beer and spirits. Offers mixed cases, gift sets and individual bottles for online purchase and home…
Serves adult consumers buying alcoholic drinks online, including wine, champagne, gin, whisky, beer and spirits shoppers, as well as gift buyers seeking drinks for home delivery.
Financial Health
StrongStrong
Location
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Computed from 5 filingsOperates hospitality venues including hotels, restaurants, bars, spa and leisure facilities, and a golf centre. Provides accommodation, dining, wedding venues, conference and events hosting, and…
Serves leisure consumers, couples planning weddings, diners, spa and golf visitors, hotel guests, and business or event organisers seeking hospitality venues in Ayrshire.
Financial Health
HealthyHealthy · -66% CAGR over 4y
Location
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Provides specialist healthcare services including GP appointments, medical consultations, diagnostic tests and imaging, and treatments across areas such as cardiology, orthopaedics, dermatology, ENT,…
Sells to UK patients seeking specialist healthcare, including NHS and self-pay patients, across adult and children’s health, diagnostics, GP services, surgery, scans, and men’s and women’s health.
Financial Health
N/AN/A
Location
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Computed from 5 filingsMarkets and sells wellness and household consumer products through an online store, including nutritional supplements, cleaning and laundry products, personal care items, cosmetics, essential oils,…
Serves consumers and households seeking wellness, personal care, beauty, supplements, food and home-cleaning products, with emphasis on preferred customers buying through its online product store.
Financial Health
DistressedDistressed
Location
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Computed from 3 filingsOperates golf and leisure facilities including three links golf courses. Provides tee time bookings, golf coaching and junior programmes, equipment hire, caddie services, pro shop retail, and event…
Serves recreational and competitive golfers, season ticket holders, juniors and beginners seeking tuition, plus event organisers and visitors booking tee times, competitions, equipment hire and…
Financial Health
DistressedDistressed · 0% CAGR over 2y
Location
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Computed from 5 filingsProvides veterinary care for pets through a network of surgeries and home visit services. Offers consultations, emergency treatment, diagnostics, vaccinations, microchipping, preventive health plans,…
Serves pet owners with dogs, cats and small pets, including registered and unregistered customers seeking surgery-based, emergency, weekend or at-home appointments near its UK surgeries.
Financial Health
HealthyHealthy · -5% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells men’s and women’s footwear including handmade boots, brogues, sneakers and shoes through an online store. Also offers accessories such as socks, belts and bags, along with shoe care…
Serves consumers shopping for men’s and women’s footwear, accessories and gifts, including buyers of boots, brogues, sneakers, outdoor shoes and wedding footwear packages.
Financial Health
StrongStrong · Growing, Hiring · 69% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells tailor-made holidays and tours to Latin America, including multi-country itineraries, guided trips, and travel packages featuring accommodation, activities, and transport across…
Serves UK consumers seeking tailor-made holidays and tours to Latin America, including luxury, wildlife, self-drive and multi-country trips for individual travellers, couples and families.
Financial Health
StrongStrong · Hiring · 23% CAGR over 4y
Location
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Computed from 5 filingsOperates a black taxi service providing passenger transport booked by phone or mobile app. Offers airport transfers, corporate account journeys, wedding taxis and parcel or document delivery, with…
Serves consumers and businesses in Edinburgh, including residents, visitors, corporate account customers, airport travellers, wedding parties, wheelchair-accessible passengers, and organisations…
Financial Health
HealthyHealthy · 1% CAGR over 4y
Location
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Computed from 4 filingsProvides community-based healthcare services including GP appointments, specialist consultations in areas such as cardiology, neurology, dermatology and gastroenterology, diagnostic imaging including…
Serves NHS and self-pay patients in the UK, including adults, children, and men’s and women’s health patients seeking access to specialist healthcare and diagnostic services.
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Provides investment management, financial planning and stockbroking services to private investors. Offers managed portfolios, retirement and tax‑efficient investment planning, execution‑only share…
Serves private investors and families in the UK with portfolios, retirement, pensions, ISAs, inheritance tax planning and stock market investing, alongside intermediaries seeking investment expertise…
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Computed from 3 filingsProvides boat hire on the Norfolk Broads, including self‑drive holiday cruisers, day boats and picnic boats. Also rents waterside holiday cottages and apartments, and offers booking services and…
Serves leisure travellers, couples, families, pet owners, groups and schools seeking Norfolk Broads breaks, including boating holidays, day boat hire and waterside cottage stays.
Financial Health
WeakWeak · -2% CAGR over 2y
Location
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Computed from 3 filingsSells paper crafting supplies including stamps, inks, patterned paper, cardmaking kits, embellishments, and craft tools. Products are offered through an online shop and a network of independent…
Serves UK hobby crafters, card makers and scrapbookers buying for personal projects, plus independent demonstrators and hosts running craft gatherings for their own customers.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 2 filingsSells new and used motorhomes and campervans from multiple manufacturers. Provides motorhome servicing, repairs, parts, fitted accessories and awnings, and operates an online and on‑site shop for…
Targets private leisure-vehicle customers, including individuals, couples and families looking for new or used motorhomes and campervans, and existing motorhome owners seeking parts, accessories,…
Financial Health
StableStable · Profitable · 2% CAGR over 1y
Location
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Computed from 5 filingsProduces and sells raw dog food meals, treats and supplements for dogs, including 80-10-10 and boneless recipes for different life stages and diets, supplied through online orders, subscriptions and…
Serves dog owners buying raw diets, treats and supplements for puppies, adults and senior dogs, with additional B2B routes for breeders, pet retailers, stockists and trade buyers.
Financial Health
DistressedDistressed · -69% CAGR over 4y
Location
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Computed from 5 filingsFinancial Health
StableStable · Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsDesigns and arranges bespoke travel itineraries across the UK and Ireland, including accommodation bookings, private tours, transport, and curated experiences for leisure travellers, groups, and…
Serves affluent leisure travellers, families, private groups and corporate event clients, often via luxury travel advisors and agency networks, with a focus on visitors to the UK and Ireland.
Financial Health
StableStable · Hiring · 15% CAGR over 4y
Location
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Computed from 4 filingsOperates a tourism website promoting Pembrokeshire, providing travel guides and listings for accommodation, attractions, outdoor activities, events, and local businesses to help visitors plan…
Serves leisure travellers planning trips to Pembrokeshire, including families, walkers, cyclists, nature and watersports enthusiasts, and visitors seeking accommodation, attractions, food and drink,…
Financial Health
StrongStrong · Hiring · 5% CAGR over 3y
Location
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Computed from 4 filingsProvides cosmetic surgery and non‑surgical aesthetic treatments including facelifts, rhinoplasty, liposuction, breast procedures, dermal fillers, Botox injections, laser skin treatments, mole and…
Serves private consumers seeking surgical and non-surgical cosmetic, skin, hair, body and breast treatments, including people with aesthetic concerns such as ageing, scars, hair loss, acne or…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 3y
Location
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Computed from 3 filingsProvides DNA testing, drug and alcohol testing, and health screening services. Offers home test kits, legal DNA and toxicology testing for courts and immigration, workplace drug and alcohol testing…
Serves private individuals and families, legal professionals, employers, local authorities and immigration applicants, with separate public, legal and workplace customer routes.
Financial Health
StableStable · -91% CAGR over 2y
Location
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Computed from 5 filingsOwns and manages marina facilities and related waterfront property. Operates a network of yacht marinas providing berths, dockage and marina services for recreational vessels and superyachts, and…
Serves yacht owners, captains and crews, charter operators and marina users seeking berths and marina access across destination ports in the US, Caribbean, Latin America, Europe and the Middle East.
Financial Health
StableStable · -16% CAGR over 4y
Location
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Computed from 3 filingsProvides holiday boat hire and accommodation rentals, offering self‑drive cruisers, day boats and picnic boats alongside waterside cottages and apartments. Offers booking for short breaks and longer…
Serves B2C holidaymakers planning Norfolk Broads breaks, including couples, families, pet owners, fishing and outdoor enthusiasts, plus groups and schools seeking short breaks, longer holidays or day…
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 5 filingsOperates a garden centre and visitor gardens open to the public. Sells plants, seeds, and gardening supplies, and provides landscaped gardens for viewing. Also runs an on-site café and hosts a farm…
Serves consumers including garden visitors, gardening enthusiasts, families, carers, RHS members, dog owners and café or farm shop customers, with season tickets and group bookings for repeat…
Financial Health
HealthyHealthy · Growing · 1% CAGR over 4y
Location
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Computed from 3 filingsProvides conveyancing legal services for purchasers of new build and shared ownership homes. Works with housing providers and agents to handle property purchase transactions, documentation and…
Serves individual homebuyers across the UK purchasing new build and shared ownership properties, often through referrals from housing providers and specialist property agents.
Financial Health
StrongStrong · Growing · 1% CAGR over 2y
Location
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Computed from 5 filingsDesigns and sells bespoke luxury furniture and home accessories, including indoor and outdoor seating, tables, beds, lighting, rugs, fabrics and wall coverings. Offers collections and custom pieces…
Serves affluent residential clients, interior designers, luxury hotels and superyacht projects seeking furnishings and décor for high-end homes, hospitality spaces and yachts.
Financial Health
StableStable · Hiring · 28% CAGR over 4y
Location
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Computed from 5 filingsProvides vehicle maintenance and repair, roadside assistance, and accident recovery services. Operates vehicle workshops and offers car and commercial vehicle hire. Also supplies logistics and…
Serves individual motorists, vehicle owners, fleet operators and organisations in Cornwall and Devon, including infrastructure and public-sector clients needing motoring and operational support.
Financial Health
StableStable · 1% CAGR over 4y
Location
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Computed from 3 filingsProvides 24-hour vehicle recovery and roadside assistance for cars, motorcycles, light commercial vehicles and HGVs. Operates accident repair centres offering bodywork repairs, servicing, tyre…
Serves motorists and commercial vehicle operators needing roadside recovery, repairs and tyre services, including car, motorbike, light commercial, HGV, caravan and motorhome owners. Also supports…
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 3 filingsOperates a historic house visitor attraction offering tours of the property, grounds and woodlands, along with seasonal events and workshops. Provides bed and breakfast and self‑catering…
Serves tourists, families, school and group visitors, wedding and event organisers, corporate clients, accommodation guests and online shoppers interested in a historic Scottish house, estate events,…
Financial Health
HealthyHealthy · Hiring · 29% CAGR over 2y
Location
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Computed from 4 filingsDesigns and develops residential housing developments, building and selling new‑build family and executive homes. Undertakes site selection, property design and construction, incorporating…
Sells to private homebuyers and families in South Wales seeking new family and executive homes with personalised design options.
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 3y
Location
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Computed from 5 filingsOperates a garden centre retailing plants, trees, seeds, pots and gardening supplies, along with garden tools and outdoor living products. Also sells pet, pool and spa items and operates an on-site…
Serves local consumers in and around Chichester and West Sussex, including homeowners, gardeners, pet owners, pool and spa owners, and visitors looking for a garden centre restaurant.
Financial Health
StableStable · -60% CAGR over 5y
Location
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Computed from 3 filingsManages social housing and council-owned homes on behalf of a local authority. Provides tenancy management, rent collection, property repairs and maintenance, housing allocations, homelessness and…
Serves Barnet residents, council tenants, leaseholders, people needing housing advice or temporary accommodation, rough sleepers and private renters seeking support with repairs, benefits,…
Financial Health
WeakWeak
Location
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Computed from 2 filingsProvides property factoring and housing management services for residential properties, including arranging building repairs, maintenance and estate management. Also administers tenant services such…
Serves individual tenants, prospective housing applicants, factored homeowners and local residents, with additional engagement for suppliers and contractors.
Financial Health
StrongStrong · Profitable
Location
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Computed from 3 filingsOperates a family farm attraction offering animal encounters, indoor and outdoor play areas, and themed activity trails. Provides seasonal events, educational school and nursery visits, birthday…
Serves families with children, parents, grandparents and carers, plus schools, nurseries, home educators, SEND groups and birthday party organisers seeking farm-based visits and activities in Surrey.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 15% CAGR over 2y
Location
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Computed from 3 filingsProvides financial planning and advisory services including investment management, retirement and pension planning, inheritance tax and estate planning, protection insurance advice, mortgages, and…
Serves private clients, families, retirees and business owners, with additional support for women, long-term care clients and companies needing corporate financial advice, with Surrey locally…
Financial Health
StableStable · -4% CAGR over 2y
Location
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Computed from 5 filingsProvides domiciliary care services for individuals in their own homes, including personal care, live‑in care, dementia support, palliative care, respite care, overnight supervision, companionship,…
Serves private individuals and families seeking home-based care for older adults or loved ones with daily living, dementia, palliative, overnight, live-in or respite needs.
Financial Health
HealthyHealthy · -41% CAGR over 4y
Location
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Computed from 5 filingsSells nutritional supplements and natural health products, including herbal sleep blends, magnesium complexes, algae-based supplements and digestive support formulas, along with natural skincare…
Serves health-conscious consumers buying natural nutrition, skincare and lifestyle products, including people new to supplements, vegetarians, athletes and others with active lifestyles.
Financial Health
HealthyHealthy · -7% CAGR over 4y
Location
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Computed from 5 filingsPublishes fiction and non-fiction books, including translated literature, classics, crime, and contemporary titles. Produces print and digital editions through multiple imprints and publishes…
Serves consumer readers, including adult literary fiction, crime, classics and children’s book audiences, as well as book trade buyers such as retailers, distributors and educators using catalogues…
Financial Health
StableStable · Hiring · 16% CAGR over 4y
Location
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Computed from 5 filingsOperates residential English-language summer camps and online lessons for children and teenagers, combining classroom teaching with workshops, sports, social activities and excursions, with…
Serves international families with children and teenagers aged 8–17 seeking UK residential summer programmes, and young learners preparing for English language exams through online lessons.
Financial Health
DistressedDistressed · -28% CAGR over 5y
Location
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Computed from 5 filingsOperates a hotel providing guest accommodation, restaurant and bar dining, spa and gym facilities, and event spaces. Offers rooms and suites, spa treatments, swimming pool and sauna access, and hosts…
Serves leisure travellers, spa and dining guests, wedding couples, families hosting celebrations, and corporate clients booking meetings, delegate packages and events in the Darlington/County Durham…
Financial Health
StableStable · 1% CAGR over 4y
Location
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Computed from 3 filingsDesigns and sells wearable microcurrent therapy devices for pain management and tissue repair. Products include systems for human use and veterinary applications, particularly for horses, delivering…
Sells to consumers seeking at-home pain support, horse owners and equestrian customers managing animal injuries, and pet owners interested in canine care, with customers spanning multiple countries.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 4 filingsFormulates and manufactures nutritional supplements for animals, particularly birds and horses. Develops avian and equine health products using natural ingredients and provides nutritional advice and…
Serves animal owners and carers, especially bird and horse owners, seeking nutritional supplements and advice, with relevance to avian/equine vets, welfare organisations and nutritionists.
Financial Health
DistressedDistressed · -21% CAGR over 3y
Location
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How SurveyMonkey usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
SurveyMonkey is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by Surveys
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Frequently asked questions
How many UK B2C companies use SurveyMonkey?
What share of UK B2C companies run SurveyMonkey?
How is SurveyMonkey usage detected?
What size B2C companies use SurveyMonkey in the UK?
What do SurveyMonkey-running B2C companies also run?
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