B2C Companies Using Qualtrics in the UK: 5,147 Active Firms (2026)
UK B2C companies using customer-experience platforms sell to consumers while measuring feedback, journeys and service quality online.
Adoption usually sits with customer insight, retention, digital product and service operations teams rather than a single web owner. For B2C users, the platform is less a simple survey layer than a way to connect transaction moments, complaints, renewal prompts and post-service feedback into managed workflows. It tends to signal a direct-channel business with enough customer volume to justify formal experience measurement, plus marketing and operations staff who can act on feedback. Engagements are more often mid-market or enterprise-grade than hobbyist: procurement has to cover licences, tagging, integrations, consent wording and internal reporting, even where the public website shows only a small feedback component.
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The UK adoption cohort contains 5,147 actively trading companies running the platform, which ranks first among detected survey systems for this B2C segment. Within the relevant survey-tool category, it accounts for 88.5% of 5,816 sector detections. Registered-office distribution is broad: London accounts for 16.7%, followed by the North West at 11.8%, the South East at 11.5%, the South West at 8.8% and the East of England at 8.7%. Reported employment across the cohort totals 2,374 people, which points to a mix of operating companies, subsidiaries and lean holding structures rather than a purely large-employer population.
Customer feedback deployments sit close to privacy, consent and service-recovery workflows. B2C adopters typically need clear lawful-basis decisions under GDPR, short retention periods for survey responses, and controls around free-text comments that may contain special-category or complaint material. For regulated consumer sectors, procurement tends to involve marketing, insight, customer operations and legal rather than IT alone. The vendor ecosystem also matters: web tags, consent tools, analytics and customer-relationship systems have to line up, so implementation risk often sits in integration governance rather than the survey interface itself.
Adoption appears likely to stay tied to direct-channel maturity rather than to company age alone. Consumer operators with recurring revenue, repeat booking or complaint-heavy service journeys tend to find more value in structured feedback loops, while lower-touch retailers may keep lighter survey tools. Bundling is likely to keep pressure on standalone feedback deployments as customer-data, support and marketing suites absorb more listening features. At the same time, regulated B2C operators still need auditable workflows, role-based access and defensible retention practices, which should leave room for specialist experience-management stacks where feedback has operational consequences.
Adoption by company size
Adoption of Qualtrics varies by company size across the trading UK B2C companies in this cohort. 0% of the 54,825 companies with under 10 employees run Qualtrics (4 detected). 0% of the 26,843 companies with 10–50 employees run Qualtrics (1 detected). 0% of the 3,060 companies with over 50 employees run Qualtrics (0 detected).
5,147
Active firms
2026
88.5%
Of detected Surveys share
UK B2C
6
Median headcount
Filed accounts
8,744
Verified contacts
Across this cohort
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Key facts
About 1% of the trading cohort reports turnover above £5M (37 of 5,147 firms) — the rest sits below that revenue band.
13% of the cohort was incorporated since 2022 (683 firms), so a sizeable share is in its first few filing cycles.
Within B2C firms with a detectable survey system, the profiled platform accounts for 88.5% (5,147 of 5,816), with other detected systems at 7.0% (409), 2.1% (123), 1.9% (109), 0.6% (33) and 0.2% (14).
Registered-region concentration is highest in London at 16.7% (862), followed by the North West at 11.8% (608), the South East at 11.5% (590), the South West at 8.8% (451) and the East of England at 8.7% (450).
Co-detection is near-universal for three other technologies at 99.1% (5,103), 99.1% (5,103) and 99.1% (5,102), while a payment-processing technology appears with 70.7% (3,639).
Field Services & Trades is the largest overlapping tag at 41.3% (2,127), ahead of Travel & Hospitality at 13.0% (669), Beauty & Personal Care at 12.2% (626), Fashion & Retail at 10.2% (526) and Construction at 9.2% (475).
Surveys market share among UK B2C
Share of the 5,816 UK B2C with a detectable system. As of June 2026.
What else do Qualtrics-running B2C run?
Share of the 5,147 Qualtrics-running UK companies where each technology was also detected. As of June 2026.
Where Qualtrics B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£361.4K
Median UK turnover
0.7%
Above £5M turnover
683
Incorporated since 2022
8,744 verified decision-maker contacts
across these 5,147 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using Qualtrics
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 4 filingsOperates membership-based health and fitness clubs offering gym facilities, group exercise classes, personal training, swimming pools and lessons, spa and wellness areas, and racquet sports including…
Sells memberships to consumers and families across the UK and Europe, including adults seeking fitness and wellbeing options, parents looking for children’s activities, swimmers, racquet-sport…
Financial Health
StrongStrong · Hiring · 12% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsOperates luxury hotels and resorts worldwide, offering accommodation, dining, spa and leisure facilities. Also provides private residence rentals, branded residential properties, event and wedding…
Serves affluent leisure travellers, business travellers, wedding couples, meeting and event planners, and buyers or renters of luxury residences, villas, private jet trips and yacht experiences…
Financial Health
WeakWeak
Location
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Financial sub-scores
Computed from 5 filingsProvides health and dental insurance plans for individuals and employers, alongside benefits administration. Offers integrated healthcare services including telemedicine, mental health therapy,…
Sells to individuals seeking personal health insurance, employers of all sizes buying employee health benefits, plan administrators, and healthcare practitioners/providers. Serves plan members and…
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 4y
Location
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Provides mobile and web-based social networking applications that enable users to meet and communicate with potential dating partners, make friends and attend events, using profile matching and…
Targets consumers: singles seeking romantic relationships and people looking to make friends or attend social events, with app content localized for users in multiple countries and languages.
Location
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Operates hotels and resorts offering accommodation, residence rentals, restaurants and bars, spa facilities, and venues for meetings, events and weddings. Also provides private jet and yacht travel…
Serves affluent leisure and business travellers worldwide, plus couples planning weddings, corporate meeting and event planners, diners, and buyers or renters of branded residences, villas, private…
Location
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Financial sub-scores
Computed from 5 filingsSupplies and fits vehicle windscreens and automotive parts, providing replacement glass, repair and installation services for cars and other motor vehicles, along with sales of related motor spares…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 73% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsServes leisure travellers planning trips, including consumers seeking hotels, tours, attractions and restaurants, alongside hospitality and experience providers seeking exposure to travel audiences.
Financial Health
HealthyHealthy · -5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -24% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsOperates casual dining restaurants serving burgers, fajitas, chicken dishes, wings, salads and desserts, along with margaritas, beer and other drinks. Offers dine‑in service, takeaway and delivery…
Serves B2C customers including individual diners, families and groups seeking casual dining, takeaway or delivery, plus customers ordering party platters for events and sports watching.
Financial Health
StrongStrong · Hiring · 17% CAGR over 1y
Location
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Financial sub-scores
Computed from 3 filingsOperates an online investment platform providing access to private equity and alternative investment funds. Enables retail and institutional investors to invest in curated funds, co-investments,…
Targets eligible retail and institutional investors with sufficient capital for private-market allocations, including individuals and organisations building diversified portfolios across asset…
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsManufactures and installs fitted kitchens, bedroom furniture and bathroom units, producing cabinetry, wardrobes and storage systems and providing on‑site fitting and interior installation for…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsDevelops and operates a mobile and web app offering guided meditation, mindfulness courses, sleep aids, and mental health content. Also provides online therapy, coaching, and employee mental health…
Serves individual consumers and families seeking mental health support, plus employers, small businesses, health plans and consultants buying workforce wellbeing/EAP services for employees and…
Financial Health
WeakWeak · -18% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · Hiring · 5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsRetailer of motor vehicle parts and accessories for cars and trucks, including batteries, brake components, filters, oils, sensors and ignition parts. Also provides automotive tools, diagnostic…
Serves B2C car and truck owners, particularly DIY repairers and maintenance shoppers seeking parts, accessories and repair guidance online and through local stores.
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsRetailer of automotive parts and accessories including batteries, brake components, engine parts, filters and tools. Sells products online and in store and provides DIY vehicle repair guides,…
Targets individual motorists, DIY car and truck owners, and vehicle maintainers seeking replacement parts, accessories and repair guidance through retail stores and online.
Financial Health
HealthyHealthy · -68% CAGR over 4y
Location
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Operates a hotel and holiday apartments offering guest accommodation, restaurants and bars, spa and pool facilities, and venues for meetings, conferences, weddings and private events, with on-site…
Serves leisure travellers, families, couples, wedding parties, spa guests and corporate event organisers seeking hotel stays, apartments, dining, weddings, meetings and team-building venues in the…
Location
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Financial sub-scores
Computed from 4 filingsOperates an online platform for home design and renovation. Provides photo galleries for inspiration, directories of architects, designers and contractors, community discussions, and software tools…
Serves homeowners planning renovation or design projects and home improvement professionals, including architects, interior designers, builders, kitchen and bathroom designers, garden designers and…
Financial Health
WeakWeak
Location
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Financial sub-scores
Computed from 5 filingsOnline retailer of indoor and outdoor plants, plant pots and gardening accessories. Sells houseplants, trees, seeds and gift bundles through an e‑commerce platform, delivering plants sourced from…
Serves UK consumers shopping for indoor and outdoor plants, pots and plant gifts, including homeowners, renters, balcony or patio gardeners, and gift buyers seeking home delivery.
Financial Health
DistressedDistressed · -84% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 4% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · -81% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 3% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 15% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 8% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsProvides psychiatric and psychological services including mental health assessments, diagnosis and treatment for adults and children. Offers virtual consultations, therapy, psychopharmacology and…
Serves private individuals and families seeking mental health support, including adults, children and adolescents with conditions such as ADHD, autism, anxiety, depression or trauma, through virtual…
Financial Health
StrongStrong · Growing, Hiring · 73% CAGR over 4y
Location
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Computed from 4 filingsOperates an online retail store selling tennis‑themed and tournament‑branded merchandise, including clothing, towels, bags, accessories, tennis equipment, gifts, and homeware associated with the…
Serves B2C consumers, especially tennis fans and gift buyers, shopping online for official tournament-branded apparel, accessories, tennis items, homeware and gifts for men, women and children.
Financial Health
StrongStrong · -90% CAGR over 2y
Location
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Computed from 5 filingsOperates fitness studios offering instructor-led group exercise classes including yoga, barre, boxing, calisthenics, high‑intensity training, mobility and reformer Pilates. Provides memberships,…
Serves individual consumers seeking in-studio and on-demand fitness classes, from beginners to advanced participants, with pricing for trial users, class-pack buyers and monthly members.
Financial Health
StableStable · Hiring · 4% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides investment management services and investment products including mutual funds, exchange‑traded funds and private market strategies. Offers portfolio solutions, research and market insights…
Serves individual investors, financial advisors investing for clients, and institutional investors or consultants seeking investment funds, ETFs, private markets and related resources.
Financial Health
StableStable · -11% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides web hosting services including shared hosting, managed and root-access VPS, dedicated servers, and WordPress hosting. Also offers domain registration, SSL certificates, email hosting, site…
Serves individuals, small businesses, ecommerce site owners, web developers, agencies and resellers that run one or many websites and need managed or self-service hosting infrastructure.
Financial Health
DistressedDistressed · -77% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 26% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 9% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 3% CAGR over 5y
Location
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Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 4% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsPurchases and sells second-hand goods, acquiring used items for resale through retail or online channels, trading in pre-owned consumer products such as electronics, furniture and household items.
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Computed from 5 filingsOperates an online social networking platform that enables users to create profiles, share posts, photos and videos, message other users, join groups, and view advertising and digital content through…
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProduces and distributes international news coverage, analysis, photographs and video through digital platforms. Provides reporting on business, finance, politics, technology and global events,…
Serves global news readers and B2B customers including financial market professionals, media organisations, legal and government audiences, and business decision-makers across finance, energy,…
Financial Health
StableStable · Profitable
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 27% CAGR over 4y
Location
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Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 21% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 23% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 75% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 18% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 28% CAGR over 4y
Location
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How Qualtrics usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Qualtrics is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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