Bookkeeping Companies Using Google Analytics in the UK: 1,146 Active Firms (2026)
Bookkeeping firms using web analytics measure website acquisition and client journeys while providing payroll and accounting support across the UK.
For bookkeeping practices, a browser-based analytics tag links website visits, enquiry forms and client-acquisition channels to the day-to-day economics of recurring service work. Adoption usually signals a firm with a measurable direct-channel posture: a maintained website, some budget for search or content, and either an internal marketer or an agency managing reporting. The buying centre is rarely a technical team; it tends to sit with partners, operations leads or outsourced marketing support. Engagements range from small-business bookkeeping retainers to payroll administration, management accounts and outsourced finance operations for larger clients, so attribution is most useful when it connects marketing spend to repeatable client intake rather than one-off transactions.
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Across the UK, 1,146 trading bookkeeping firms are running the tracked web-analytics tag. That makes it the most commonly detected analytics system in this accounting and audit cohort, with an 85.1% share of a 1,346-firm sector denominator. Adoption is not confined to one region, although London accounts for 21.6% of the cohort, followed by the South East at 14.0%, the North West at 11.7%, the East of England at 9.9% and the South West at 9.2%. Reported employment across the cohort totals 5,179 people, which points to a market weighted towards small professional-services practices rather than very large outsourced finance providers.
Bookkeeping firms handle payroll, accounts and outsourced finance enquiries, so analytics configuration sits close to client confidentiality and consent practice. GDPR and ICO guidance matter where enquiry forms, call tracking, embedded calendars or marketing audiences pass identifiable information into reporting tools. Procurement is usually lighter than in enterprise software, but buyers still need to know where website identifiers are stored, how long they are retained, and whether marketing suppliers can access them. Most implementations appear to sit inside agency-managed websites or content-management templates, which makes governance a matter of supplier control as much as internal policy.
Adoption appears mature among bookkeeping practices, so change is more likely to come from consent controls, attribution discipline and privacy-led measurement than from new instrumentation alone. Smaller firms tend to keep analytics inside agency-managed websites, while larger outsourced finance providers are more likely to connect website reporting with client intake, sales workflow and account-management processes. Pressure from browser restrictions and consent expectations may reduce easy pageview tracking, but it also gives better-run practices a reason to tidy forms, calls and referral tracking. The visible stack may become less diverse if website suppliers bundle measurement, hosting and search tooling into standard practice templates.
Adoption by company size
Adoption of Google Analytics rises with company size across the trading UK bookkeeping companies in this cohort. 4.2% of the 16,109 companies with under 10 employees run Google Analytics (671 detected). 26.1% of the 830 companies with 10–50 employees run Google Analytics (217 detected). 19% of the 42 companies with over 50 employees run Google Analytics (8 detected). That is a 14.8% gap between the over 50 employees and under 10 employees bands.
1,146
Active firms
2026
85.1%
Of detected Analytics share
UK bookkeeping
6
Median headcount
Filed accounts
2,172
Verified contacts
Across this cohort
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Key facts
About 1% of the trading cohort reports turnover above £5M (14 of 1,146 firms) — the rest sits below that revenue band.
4% of the cohort was incorporated since 2022 (48 firms), so a sizeable share is in its first few filing cycles.
Detected analytics usage among bookkeeping firms is concentrated, with a single system at 85.1% (1,146 of 1,346) and the next alternatives at 8.9% (120), 8.1% (109), 5.6% (75) and 4.5% (60).
London represents 21.6% (248) of the cohort, followed by the South East at 14.0% (161) and the North West at 11.7% (134).
72.9% (836) also run a content-management system, and 44.2% (506) also run search-optimisation tooling.
40.7% (466) show anti-spam checks on their websites, while 20.3% (233) have a detected contact-form layer.
Accounting & Audit covers 100.0% (1,146) of the cohort, with smaller overlapping tags in Management Consulting at 5.3% (61) and Wealth Management at 3.8% (43).
Analytics market share among UK Bookkeeping
Share of the 1,346 UK Bookkeeping with a detectable system. As of June 2026.
What else do Google Analytics-running Bookkeeping run?
Share of the 1,146 Google Analytics-running UK companies where each technology was also detected. As of June 2026.
Where Google Analytics Bookkeeping are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£273.8K
Median UK turnover
1.2%
Above £5M turnover
48
Incorporated since 2022
2,172 verified decision-maker contacts
across these 1,146 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Bookkeeping using Google Analytics
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides accountancy and business advisory services for small and medium-sized companies and start-ups, including bookkeeping, payroll, tax compliance, statutory accounts, management accounts,…
Serves small and medium-sized companies and start-ups, including businesses seeking outsourced finance support, cloud/Xero accounting, payroll, tax, forecasting, reporting or growth-stage finance…
Financial Health
StrongStrong · Growing, Hiring · 30% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides outsourced bookkeeping and accounting services for small and medium businesses, including payroll processing, VAT returns, inventory tracking and management reporting. Also implements and…
Serves small and medium-sized businesses, charities and social enterprises that use or plan to use Xero, including managers seeking outsourced accounts support without adding in-house finance staff.
Financial Health
StrongStrong · Hiring · 29% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides outsourced accounting and back‑office services for businesses and individuals, including bookkeeping, payroll processing, VAT and corporation tax compliance, self‑assessment, year‑end…
Serves start-ups, SMEs and growing businesses needing back-office accounting support, plus individuals and contractors requiring tax and compliance services, with emphasis on the Leatherhead and West…
Financial Health
StrongStrong · Hiring · 33% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides accountancy and business support services including bookkeeping, payroll, tax planning and compliance, statutory accounts, management accounts, cash flow forecasting, company secretarial…
Serves startups, SMEs, larger enterprises, sole traders, limited companies and partnerships across the UK, with sector focus on recruitment agencies, construction firms, tradespeople, hair and beauty…
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 5 filingsProvides outsourced finance and accounting services for businesses, including bookkeeping, payroll, tax planning, R&D tax credit claims, budgeting, forecasting, and financial reporting, supported by…
Serves startups and growing SMEs needing ongoing finance support, including founders and management teams looking for bookkeeping, tax, payroll, forecasting and CFO-style guidance.
Financial Health
StrongStrong · Growing, Hiring · 44% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsProvides outsourced accounting and finance services for law firms, including legal cashiering, management accounts, payroll administration, credit control, statutory accounts preparation, tax return…
Serves UK law firms of all sizes, including start-up, medium-sized and large practices, seeking outsourced legal finance and accounting support.
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides outsourced accounting and bookkeeping services, payroll bureau services, and finance support. Develops cloud-based accounting and reconciliation software, including industry-specific systems…
Serves SMEs and finance teams needing outsourced accounting, payroll and finance software, with emphasis on accountants, finance directors, high-transaction businesses, and travel, airline and…
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides accounting and business advisory services for companies and sole traders, including financial management, tax planning, payroll processing, and outsourced finance/CFO support delivered…
Serves owner-managed businesses, limited companies and sole traders in the Midlands, including companies with turnover up to £1m and organisations needing outsourced payroll support.
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides outsourced accounting services including management accounts, bookkeeping, VAT returns and payroll processing. Supports businesses with financial reporting, PAYE and pension administration,…
Serves small and growing businesses, accountancy practices seeking white-label support, and staff using bookkeeping, payroll and office software, with emphasis on Cheshire/North Cheshire.
Financial Health
StrongStrong · Hiring · 20% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsProvides chartered accountancy services including bookkeeping, payroll, tax planning and compliance, management accounts, financial reporting and forecasting. Also offers cloud accounting, outsourced…
Serves UK individuals, start-ups, small businesses and limited companies, with sector focus on manufacturing, hair and beauty, freelancers, transport, retail, construction, property, hospitality,…
Financial Health
StrongStrong · Growing, Hiring · 21% CAGR over 3y
Location
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Computed from 5 filingsProvides outsourced finance and accounting services including virtual CFO support, bookkeeping, financial reporting, KPI dashboards, and strategic corporate finance advice. Supports businesses with…
Serves SMEs and growing businesses that want outsourced finance support, including business owners, founders and management teams needing back-office finance, CFO-level input and financial reporting.
Financial Health
StrongStrong · Hiring · 24% CAGR over 4y
Location
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Computed from 5 filingsProvides accountancy and business advisory services to SMEs, including preparation of annual accounts and tax returns, bookkeeping, VAT and payroll processing, management accounts, cashflow…
Serves SMEs and owner-managed businesses in Chelmsford, Tiptree and Essex, from start-ups to larger established companies.
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsProvides outsourced accounting services for businesses, including bookkeeping, VAT returns, payroll processing, management accounts, financial forecasting, year‑end accounts and tax preparation, and…
Serves growing UK-based businesses and charities that want to outsource their finance function, particularly organisations needing ongoing support and a proactive finance partner rather than one-off…
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsProvides outsourced back-office support services for businesses, including bookkeeping and VAT returns, invoicing and credit control, payroll administration, data entry and reporting, compliance…
Serves businesses needing outsourced back-office support, including sole traders, multi-branch firms and corporate entities. Targets organisations seeking help with bookkeeping, VAT, invoicing,…
Financial Health
HealthyHealthy · Hiring · 39% CAGR over 3y
Location
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Computed from 5 filingsProvides cloud-based accounting services for businesses, including bookkeeping, payroll management, year-end accounts preparation, tax return filing, and management reporting. Uses platforms such as…
Serves small businesses, startups and owner-managed companies in and around Newark that need ongoing accounting support, payroll and tax compliance.
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides bookkeeping and accounting support for small businesses, including payroll (PAYE), VAT returns, Construction Industry Scheme (CIS) bookkeeping, financial record keeping, and outsourced…
Serves small businesses and owner-managed companies seeking a local bookkeeper, including employers running payroll and construction businesses using CIS, around Pangbourne and Hartley Wintney.
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides outsourced accounting services for businesses, including bookkeeping, payroll processing, financial reporting, and finance director support. Integrates with clients’ accounting software and…
Serves UK businesses, including growing companies, limited companies, corporate clients and letting agents, with buyers likely to be owners, directors and finance teams.
Financial Health
HealthyHealthy · Hiring · 17% CAGR over 4y
Location
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Computed from 3 filingsProvides accountancy services for businesses, including bookkeeping, payroll management, VAT returns, preparation and filing of company accounts and tax returns, financial reporting, cash flow…
Serves business owners and entrepreneurs, particularly SMEs, seeking ongoing accountancy, tax, payroll, VAT and finance-function support for managing compliance, profitability and cash flow.
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides accountancy and bookkeeping services for businesses and individuals, including payroll, VAT returns, self‑assessment tax returns, company accounts preparation, CIS reporting, and HMRC…
Serves small businesses, limited companies, sole traders and individuals in and around Farnborough, with sector focus on construction and trades, retail, talent agencies, professional services,…
Financial Health
StrongStrong
Location
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Computed from 3 filingsProvides accounting and tax services for businesses and individuals, including financial accounting, business and personal tax returns, bookkeeping, VAT reporting, payroll processing, management…
Serves UK small businesses, limited company owners, sole traders and individuals with personal tax affairs, including businesses accountable to HMRC, Companies House, shareholders, banks, investors…
Financial Health
StrongStrong · Growing, Hiring · 22% CAGR over 2y
Location
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Computed from 5 filingsProvides online accounting services for small businesses, sole traders, freelancers and landlords. Services include bookkeeping, payroll, VAT returns, self‑assessment and company tax returns,…
Serves small business owners, sole traders, freelancers, limited companies, landlords, LLPs and start-ups across the UK, including tradespeople and independent service providers.
Financial Health
StrongStrong · Growing, Hiring · 18% CAGR over 4y
Location
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Computed from 5 filingsProvides accountancy and tax advisory services for small businesses, including bookkeeping, VAT returns, payroll processing, company formation support, financial accounts preparation, and cash flow…
Targets small businesses, owner-managed companies and new limited company founders, particularly business clients wanting cloud-based financial processes and tailored accountancy support from an…
Financial Health
StrongStrong · Hiring · 14% CAGR over 4y
Location
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Computed from 4 filingsProvides accountancy and tax advisory services including bookkeeping, payroll management, VAT returns, budgeting and cashflow planning, tax planning, company secretarial services, and setup and…
Serves UK businesses of all sizes, from small employers to organisations with up to 1,000 staff, whose owners or finance teams need regular accounting and tax support.
Financial Health
StrongStrong · -3% CAGR over 3y
Location
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Computed from 5 filingsProvides outsourced accounting and bookkeeping services for golf and leisure clubs, including bank and credit card processing, payroll, month‑end accounting, financial reporting and cashflow…
Sells to golf and leisure organisations, primarily golf clubs, needing outsourced bookkeeping and accounts support. Also serves related bodies such as golf unions, targeting club management and…
Financial Health
StrongStrong · Growing, Hiring · 72% CAGR over 4y
Location
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Computed from 4 filingsProvides accounting services for businesses, including bookkeeping, management accounts, tax return preparation and filing, budgeting and cash‑flow forecasting, and payroll administration. Uses cloud…
Serves UK business owners, startups and small to mid-sized companies that want an ongoing accountancy relationship, transparent fees and practical financial support as their needs change.
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 3y
Location
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Computed from 5 filingsProvides outsourced bookkeeping and accounting services for solicitors and law firms, including legal accounts management, SRA Accounts Rules compliance, accounts reconstruction, invoicing, and…
Serves solicitors and law firms across the UK, including large legal aid and private practices, charities with legal operations, and smaller niche firms; also supports selected organisations outside…
Financial Health
StrongStrong · Growing · 2% CAGR over 5y
Location
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Computed from 5 filingsProvides accountancy services including bookkeeping, payroll, self‑assessment tax returns, VAT returns, statutory and management accounts, tax planning, and company incorporation and secretarial…
Serves small businesses and individuals, including start-ups, limited companies, sole traders, contractors and subcontractors, CIS workers, landlords and business owners planning a sale.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
Location
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Computed from 3 filingsProvides outsourced business support including bookkeeping, accounts preparation, tax returns, confirmation statements, payroll and auto‑enrolment administration, HR support, management reporting,…
Serves small and growing businesses, including engineers and hair salons, that need flexible outsourced finance, payroll and HR support without hiring full-time staff.
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 2y
Location
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Computed from 5 filingsProvides accountancy and tax services for businesses and individuals, including annual accounts, self‑assessment tax returns, VAT returns, payroll, bookkeeping, management accounts, company…
Serves limited companies, sole traders, CIS contractors, media professionals and individuals needing tax support, primarily in Bedfordshire, Hertfordshire and London, with clients across the UK.
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 4y
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Computed from 3 filingsProvides accounting and taxation services including bookkeeping, payroll processing, VAT returns, statutory accounts, and financial reporting. Offers business and personal tax advice, financial…
Serves UK businesses, charities and other organisations, alongside individuals such as expatriates and personal tax clients; targets owners, finance teams, employers and trustees.
Financial Health
HealthyHealthy · Profitable · 4% CAGR over 2y
Location
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Computed from 5 filingsProvides online accounting services for businesses and self‑employed individuals, including bookkeeping, payroll processing, VAT returns, tax filing, accounts preparation, management accounts, and…
Serves UK small businesses, startups, limited companies and sole traders, with sector focus on construction CIS, ecommerce, digital content creators, landlords, taxi drivers, driving instructors and…
Financial Health
StrongStrong · Hiring · 29% CAGR over 4y
Location
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Computed from 5 filingsProvides accounting and tax services for businesses and individuals, including year-end accounts, self-assessment tax returns, bookkeeping, payroll, management accounts and cloud accounting, along…
Serves owner-managed businesses at start-up, growth and expansion stages across varied sectors, plus individuals needing tax assistance. Targets business owners seeking ongoing accounting, tax and…
Financial Health
StrongStrong · Growing, Hiring · 53% CAGR over 4y
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Computed from 2 filingsProvides accounting and bookkeeping services for theatre productions, including payroll, cash book management, weekly production accounts, payment and receipt processing, royalty and profit…
Serves theatre producers, production companies, theatres and live performance organisations, including commercial and subsidised productions, West End shows, Broadway transfers, UK tours and…
Financial Health
StrongStrong · Growing, Hiring · 75% CAGR over 1y
Location
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Computed from 5 filingsProvides accountancy services for businesses and individuals, including bookkeeping, annual accounts preparation, payroll, VAT returns, tax returns, company secretarial support and management…
Serves UK businesses and individual taxpayers, including start-ups, limited companies, partnerships/LLPs, sole traders, property and construction businesses, and clients needing self-assessment…
Financial Health
StrongStrong · Hiring · 25% CAGR over 5y
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Computed from 5 filingsProvides outsourced payroll and compliance services for organisations engaging freelancers and temporary workers in media, production and creative industries, including onboarding, invoice…
Serves production, entertainment, media and creative businesses that directly hire freelance or temporary workers, from teams using a handful of freelancers to organisations managing 1,000+.
Financial Health
StrongStrong · Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsProvides accounting and tax services to businesses and individuals, including accounts preparation, bookkeeping, payroll, VAT returns, business tax planning, personal tax advice, cloud accounting…
Serves SMEs, limited companies, sole traders, buy-to-let landlords and personal tax clients, mainly across the South of England, including businesses with or without in-house finance teams.
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 4y
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Computed from 3 filingsProvides accounting and tax services for businesses, including accounts preparation, management accounts, payroll bureau services, tax returns and consultancy, and business planning and financial…
Serves growing businesses across the Midlands and East of England, including organisations in various industries that need external support with finance, payroll, tax and management accounts.
Financial Health
StrongStrong · -4% CAGR over 2y
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Computed from 5 filingsProvides accountancy and financial advisory services for businesses and individuals, including bookkeeping, payroll, VAT returns, self‑assessment tax returns, tax planning, business planning, company…
Sells to businesses and individual clients needing accountancy, tax and financial planning support, with particular focus on startups and firms in construction, property and landlords, agriculture,…
Financial Health
StrongStrong · Growing · 2% CAGR over 4y
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Computed from 3 filingsProvides accounting services for businesses including bookkeeping, payroll, VAT returns, preparation of business accounts and tax returns, financial reporting, cash flow forecasting, tax planning,…
Serves business owners and entrepreneurs, especially SMEs seeking outsourced accountancy, tax, payroll, VAT, reporting and profitability support.
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
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Computed from 4 filingsProvides accountancy and tax advisory services for individuals and businesses, including accounts preparation, auditing, bookkeeping, payroll and pensions administration, company secretarial support,…
Serves UK sole traders, contractors, freelancers, partnerships, limited companies, owner-managed and family businesses, franchises, charities, social enterprises, trusts, trustees, and individuals…
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 3y
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Computed from 3 filingsProvides accounting, audit and tax advisory services for businesses and charities. Also offers payroll, bookkeeping, company secretarial support, financial reporting, R&D tax relief consulting,…
Serves owner-managed businesses of all sizes, company directors and business owners, including charities, mainly organisations looking for a long-term chartered accountancy and tax adviser.
Financial Health
StrongStrong · Growing · 4% CAGR over 2y
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Computed from 5 filingsProvides outsourced payroll services for micro and SME businesses, including payroll processing, payslip generation, tax and National Insurance calculations, auto‑enrolment pension administration,…
Serves UK micro businesses and SMEs, from sole operators to firms with up to 1,500 employees, plus accountancy practices needing payroll support for clients, across healthcare, manufacturing,…
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 4y
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Computed from 5 filingsProvides accountancy and tax services for businesses, including accounts preparation, tax compliance, tax planning, VAT, CIS and payroll support. Also offers financial director advisory, cash flow…
Serves businesses seeking outsourced finance support, including owners and management teams needing tax planning, payroll, VAT, CIS, compliance, finance automation and strategic advisory to support…
Financial Health
StrongStrong · Growing, Hiring · 23% CAGR over 5y
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Computed from 5 filingsProvides accountancy services including bookkeeping, payroll processing, management accounts, VAT and tax return preparation, company secretarial support, and R&D tax credit claims. Also offers…
Serves businesses, especially start-ups, online businesses and growing established companies that need outsourced finance support before building an in-house team. Targets business owners needing…
Financial Health
HealthyHealthy · Hiring · 12% CAGR over 4y
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Computed from 2 filingsProvides bookkeeping, payroll bureau services, HMRC PAYE submissions, pensions auto‑enrolment administration, financial reporting, and support with accounting software such as Xero, Sage and…
Serves small businesses, employers and new business owners across various industries, including those seeking external support with finance administration, payroll obligations, accounting software…
Financial Health
StrongStrong · -6% CAGR over 1y
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Computed from 4 filingsProvides accountancy and tax services for limited companies and individuals, including bookkeeping, financial reporting, compliance and outsourced finance functions. Also offers business advisory…
Serves a mix of B2B and individual clients, including limited companies, start-ups, established businesses and individual taxpayers across a wide range of sectors.
Financial Health
StrongStrong · Growing, Hiring · 3% CAGR over 3y
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Computed from 5 filingsProvides accounting services including bookkeeping, tax returns, compliance and financial reviews. Advises growing SaaS, ecommerce, online service and film production businesses on accounting…
Serves B2B clients: growing, tech-savvy businesses including SaaS and software firms, ecommerce and retail companies, online or virtual service providers, and behind-the-scenes film and TV businesses.
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
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Financial sub-scores
Computed from 4 filingsProvides accountancy services including bookkeeping, tax return preparation, year‑end accounts and corporation tax filing, payroll administration, and management accounts to help businesses monitor…
Serves SMEs, limited company owners and employers needing ongoing accountancy, tax, payroll and management reporting support.
Financial Health
StrongStrong · Hiring · 11% CAGR over 3y
Location
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Computed from 5 filingsProvides accounting, audit and assurance, tax compliance and planning, payroll, bookkeeping, and statutory accounts preparation. Also offers business consultancy, financial advisory, company…
Serves small and midsize businesses and accountancy practices, primarily in the UK, with international clients across markets linked to the UK, India, UAE, USA and Nepal.
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsProvides online accounting services for sole traders, freelancers, partnerships and limited companies, including company accounts preparation, tax returns, VAT returns, bookkeeping, payroll…
Serves UK-based sole traders, small businesses, limited companies, partnerships, LLPs, contractors, freelancers and individuals seeking fixed-fee online accountancy support.
Financial Health
StrongStrong · Growing, Hiring · 18% CAGR over 4y
Location
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Showing 50 of 1,146 — +1,096 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 1,146 leads
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How Google Analytics usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. bookkeeping companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of bookkeeping companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Sources
- Payroll Outsourcing Market Size & Share Analysis - Growth Trends and Forecast (2026 - 2031)
- Market Size (2026): USD 13.21 Billion.
- Market Size (2031): USD 17.83 Billion.
- Growth Rate (2026 - 2031): 6.19% CAGR.
- North America accounted for 40.70% of 2025 revenue.
- Asia-Pacific is the fastest-growing region at an 8.78% CAGR through 2031.
Google Analytics is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK Bookkeeping by Analytics
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Frequently asked questions
How many UK bookkeeping companies use Google Analytics?
What share of UK bookkeeping companies run Google Analytics?
How is Google Analytics usage detected?
What size bookkeeping companies use Google Analytics in the UK?
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