Bookkeeping Companies Using Microsoft Clarity in the UK: 60 Active Firms (2026)
Bookkeeping firms using behaviour analytics on their websites manage accounts, payroll and compliance workflows for UK clients.
On bookkeeping and payroll sites, session replay and heat-mapping tend to sit close to enquiry capture. They help practice owners see where prospects abandon payroll quotes, onboarding forms or compliance-service pages, rather than relying only on traffic totals. A firm running this tool is usually doing more than maintaining a brochure site: it has someone watching acquisition quality, changing form design, and tying website behaviour to new-client intake. The buying centre is usually practice leadership or outsourced marketing, not a large in-house product team, with implementation work around privacy notices, tags and conversion events.
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Across the UK, 60 actively trading bookkeeping and payroll providers run this behaviour-analytics tool. Together they report 1,304 staff. Within accounting and audit, the system ranks fifth among analytics tools, with a 4.5% share of a 1,347-firm sector base, so adoption is visible but not the default choice. The registered-office skew is southern: London accounts for 28.3% of the cohort, followed by the South East at 18.3% and the East of England at 15.0%; the South West and Yorkshire and The Humber each account for 8.3%.
Behaviour analytics creates a different risk profile from ordinary traffic measurement because it can capture how prospective clients move through payroll, tax and onboarding pages. Bookkeeping providers tend to handle small-business financial information, so procurement and website governance need a clear line between anonymous browsing behaviour and client documents, payslip details or tax records. In practice, that means consent wording, tag management access, form-field masking and retention rules matter more than the licence decision. The vendor market around these tools is bundled into web-build, search and conversion work, which helps explain why adoption often appears with content-management and site-security tooling.
Adoption appears likely to remain selective rather than universal. Bookkeeping providers with owner-manager referral models may see little need for session-level analysis, while firms spending on search, comparison-page traffic and online payroll enquiries have clearer incentives to tune forms and service pages. The cohort also looks operationally mature enough for marketing scrutiny but not necessarily equipped with large analytics teams, so implementation may stay agency-led. Privacy caution should keep some practices on simpler measurement setups, especially where client portals and enquiry forms sit close together. Over time, behaviour analytics may be absorbed into broader website optimisation and consent-management work rather than treated as a standalone system.
Adoption by company size
Adoption of Microsoft Clarity rises with company size across the trading UK bookkeeping companies in this cohort. 0.2% of the 16,109 companies with under 10 employees run Microsoft Clarity (39 detected). 2.2% of the 830 companies with 10–50 employees run Microsoft Clarity (18 detected). 9.5% of the 42 companies with over 50 employees run Microsoft Clarity (4 detected). That is a 9.3% gap between the over 50 employees and under 10 employees bands.
60
Active firms
2026
4.5%
Of detected Analytics share
UK bookkeeping
8
Median headcount
Filed accounts
147
Verified contacts
Across this cohort
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Key facts
About 3% of the trading cohort reports turnover above £5M (2 of 60 firms) — the rest sits below that revenue band.
1% of the cohort was incorporated since 2022 (1 firms), so a sizeable share is in its first few filing cycles.
The behaviour-analytics tool ranks fifth by detected analytics share in bookkeeping, at 4.5% of 1,347 companies with a detectable analytics system.
London accounts for 28.3% (17) of the cohort by registered region, followed by the South East at 18.3% (11) and the East of England at 15.0% (9).
Website stacks skew towards content-managed sites: 81.7% (49) also run a content-management system, while 45.0% (27) show an SEO plug-in alongside the analytics tag.
Tag governance is visible across the cohort, with 60.0% (36) also running a tag-management layer and 71.7% (43) showing a second analytics package.
Sector tags overlap beyond bookkeeping: Accounting & Audit appears across 100.0% of the cohort, while Management Consulting appears on 16.7% (10).
Analytics market share among UK Bookkeeping
Share of the 1,347 UK Bookkeeping with a detectable system. As of June 2026.
What else do Microsoft Clarity-running Bookkeeping run?
Share of the 60 Microsoft Clarity-running UK companies where each technology was also detected. As of June 2026.
Where Microsoft Clarity Bookkeeping are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£443.7K
Median UK turnover
3.3%
Above £5M turnover
1
Incorporated since 2022
147 verified decision-maker contacts
across these 60 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Bookkeeping using Microsoft Clarity
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides bookkeeping and financial operations services for small businesses, including payroll, credit control, accounts payable and receivable, and financial reporting. Integrates cloud accounting…
Serves small businesses and business owners needing outsourced bookkeeping and finance operations, with a secondary focus on accountancy practices seeking bookkeeping support.
Financial Health
DistressedDistressed · -5% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides outsourced bookkeeping and financial operations services for small businesses, freelancers and startups, including payroll processing, credit control, accounts payable and receivable,…
Serves small businesses, freelancers and startups, plus accountancy partners, mainly buyers seeking outsourced bookkeeping and finance operations support using Xero or QuickBooks.
Financial Health
WeakWeak · Hiring · 4% CAGR over 3y
Location
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Financial sub-scores
Computed from 2 filingsProvides accountancy and business advisory services including audit and assurance, tax compliance and planning, payroll, corporate finance, outsourced finance functions, wealth management, IT…
Serves UK businesses and individuals, including food production, industrial and logistics, retail and wholesale, technology, professional services, and organisations trading internationally.
Financial Health
HealthyHealthy · Profitable, Growing, Hiring · 109% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsProvides payroll and contract administration services for self‑employed and contract workers, including umbrella PAYE payroll, CIS payment processing and gross payment solutions, plus outsourced…
Sells to self-employed contractors and contract workers, plus recruitment agencies and hirers needing payroll and contract administration. Serves sectors including construction, IT, healthcare,…
Financial Health
StableStable · -71% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides accountancy and business support services including bookkeeping, payroll, tax planning and compliance, statutory accounts, management accounts, cash flow forecasting, company secretarial…
Serves startups, SMEs, larger enterprises, sole traders, limited companies and partnerships across the UK, with sector focus on recruitment agencies, construction firms, tradespeople, hair and beauty…
Financial Health
StrongStrong
Location
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Provides accountancy and contractor support services, including umbrella payroll, CIS and PAYE payroll administration, and limited company accounting. Also offers financial advice and compliance…
Serves contractors across the UK, recruiters managing umbrella payroll compliance, and businesses, entrepreneurs and start-ups seeking accountancy support.
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsProvides audit, accountancy and tax services including statutory and external audits, bookkeeping, payroll, corporate and personal tax planning, and R&D tax credit claims. Offers business advisory,…
Serves UK businesses and individuals, including startups and firms in legal, travel and hospitality, tech, property, digital assets, healthcare, care homes and FCA-regulated sectors.
Financial Health
StrongStrong · Growing, Hiring · 72% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides accounting and financial advisory services to businesses, including bookkeeping, payroll, statutory accounts, tax compliance and HMRC reporting. Offers outsourced CFO and financial…
Serves UK growing businesses and entrepreneurs, including franchise owners, contractors, startups, freight forwarders, construction firms, logistics operators, e-commerce businesses, real estate…
Financial Health
StrongStrong · Hiring · 4% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides outsourced accounting services for businesses, including bookkeeping, payroll processing, financial reporting, and finance director support. Integrates with clients’ accounting software and…
Serves UK businesses, including growing companies, limited companies, corporate clients and letting agents, with buyers likely to be owners, directors and finance teams.
Financial Health
HealthyHealthy · Hiring · 17% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsProvides accounting, audit and assurance, tax advisory, bookkeeping, payroll and HR outsourcing, and corporate finance services. Also offers company secretarial, forensic accounting, wealth…
Serves UK and international businesses, including start-ups, growing companies, firms planning exits, charities and not-for-profits, plus clients in renewable energy, travel and hospitality.
Financial Health
WeakWeak · -3% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsProvides accounting and tax compliance services for businesses, particularly ecommerce sellers. Services include bookkeeping, payroll, VAT and sales tax registration and filings, corporation and…
Serves ecommerce and Amazon sellers, importers and cross-border businesses expanding into the UK, EU, US, Canada, UAE and Saudi Arabia, alongside UK SMEs in technology, hospitality, property,…
Financial Health
StrongStrong · Hiring · 37% CAGR over 4y
Location
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Computed from 3 filingsProvides chartered accountancy and tax advisory services to businesses and individuals, including bookkeeping, payroll, management accounts, audit and assurance, VAT and tax returns, business…
Serves start-ups, SMEs, small businesses, limited companies, sole traders and individuals across the South East, including creative, manufacturing, service, medical, dental, property, construction,…
Financial Health
HealthyHealthy · Hiring · 15% CAGR over 2y
Location
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Computed from 5 filingsProvides accountancy and business advisory services including audit and assurance, tax planning and compliance, bookkeeping, payroll, VAT returns, company secretarial support, financial planning, and…
Serves individuals and businesses in and around Chesterfield, including start-ups, family businesses, SMEs, larger companies and private clients.
Financial Health
HealthyHealthy · Growing · 2% CAGR over 4y
Location
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Computed from 5 filingsProvides accounting and tax services for businesses and individuals, including statutory accounts preparation, bookkeeping, VAT returns, payroll, self‑assessment and corporation tax filings. Also…
Serves startups, SMEs, limited companies, ecommerce businesses, freelancers, contractors, landlords, and sector specialists such as hotels, construction and media businesses, primarily in London.
Financial Health
WeakWeak · -40% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides accountancy and financial advisory services including bookkeeping, payroll management, tax advisory, audit and assurance, probate administration, and financial and strategic planning for…
Serves businesses of all sizes and sectors across the South West, plus families and individuals with financial affairs. Also addresses healthcare organisations and employers needing outsourced…
Financial Health
HealthyHealthy · -1% CAGR over 4y
Location
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Computed from 5 filingsProvides accountancy and business advisory services to SMEs, including preparation of annual accounts and tax returns, bookkeeping, VAT and payroll processing, management accounts, cashflow…
Serves SMEs and owner-managed businesses in Chelmsford, Tiptree and Essex, from start-ups to larger established companies.
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsProvides accountancy and business advisory services including bookkeeping, management and year‑end accounts, payroll and tax compliance. Also offers outsourced finance director support, commercial…
Targets growing, owner-managed businesses and limited companies in Bristol and the South West, particularly those needing external finance leadership, compliance support and cloud accounting guidance.
Financial Health
StrongStrong · Growing, Hiring · 3% CAGR over 4y
Location
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Computed from 3 filingsProvides accounting and business advisory services including bookkeeping, tax compliance, VAT returns, payroll, financial reporting and growth planning. Supports SMEs, startups, individuals and…
Targets SMEs, startups, scale-ups, owner-managers, individuals running businesses, corporations, and business owners preparing to sell, with emphasis on King’s Lynn and Norwich.
Financial Health
DistressedDistressed · -2% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides accountancy services for small and medium-sized businesses, including preparation of accounts, self‑assessment and corporation tax returns, VAT and Making Tax Digital submissions, payroll…
Serves Northamptonshire businesses, from start-up sole traders and SMEs to established larger firms, with emphasis on trades, construction/CIS clients, ecommerce businesses and landlords.
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsProvides accountancy and financial advisory services including company accounts preparation, tax planning, payroll, bookkeeping and VAT. Also offers management reporting, outsourced finance director…
Sells to businesses needing accountancy and finance support, especially limited companies seeking outsourced FD, tax, payroll, bookkeeping and advisory services. Also serves self-employed people,…
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsProvides accountancy and bookkeeping services for businesses and individuals, including preparation of financial accounts, payroll and CIS processing, self‑assessment tax returns, business and…
Serves businesses and individuals needing accountancy support, including sole traders, partnerships and companies. Targets business owners seeking bookkeeping, payroll, tax, management accounts and…
Financial Health
DistressedDistressed
Location
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Computed from 5 filingsProvides accountancy, audit and tax advisory services to businesses and individuals, including bookkeeping, payroll, statutory audits, tax planning and compliance, self-assessment returns, company…
Serves businesses and individuals, including hospitality firms, freelancers, contractors, construction businesses, medical professionals, expatriates and clients with UK inbound or outbound tax…
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsProvides accountancy and bookkeeping services for individuals and businesses, including payroll administration, preparation of self‑assessment tax returns, and financial record keeping and tax…
Sells to UK businesses and individual taxpayers needing accountancy, bookkeeping, payroll and self-assessment support. Serves both B2B and B2C customers, including organisations outsourcing routine…
Financial Health
StableStable · Hiring · 41% CAGR over 4y
Location
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Computed from 3 filingsProvides accountancy, tax advisory, bookkeeping and payroll services for individuals and businesses. Supports business startups, statutory accounts preparation, tax compliance and planning, and…
Serves individuals, business startups and established businesses across Brighton, the UK and beyond, including clients needing ongoing finance, payroll, tax compliance and planning support.
Financial Health
HealthyHealthy · -13% CAGR over 1y
Location
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Computed from 5 filingsProvides accounting and tax services for small businesses, startups, freelancers and contractors, including bookkeeping, payroll management, VAT and self‑assessment filings, tax planning, compliance,…
Serves small businesses, startups, limited companies, sole traders, freelancers and contractors, larger corporates, landlords and individuals, primarily in London and the wider UK.
Financial Health
StableStable · Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsProvides accounting and bookkeeping services for businesses, including annual accounts preparation, payroll and CIS processing, VAT returns, tax compliance, company secretarial support, and financial…
Serves SMEs, entrepreneurs and owner-managed businesses in Buckinghamshire, including local consultancies, creative firms and health-related businesses, plus individuals needing personal tax support.
Financial Health
StableStable · Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsProvides accountancy and tax consultancy services including bookkeeping, payroll processing, statutory and year‑end accounts, VAT and corporation tax returns, self‑assessment, tax planning, audit…
Serves UK business owners, startups and established SMEs, plus landlords and individuals needing tax support. Sector focus includes healthcare professionals, Amazon sellers, IT firms, hospitality…
Financial Health
WeakWeak · Hiring · 15% CAGR over 4y
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Computed from 4 filingsProvides accountancy, audit, tax and business advisory services to companies and individuals. Services include corporate finance, restructuring, estate planning, bookkeeping, payroll, VAT returns,…
Serves businesses and individuals, including owner-managed firms, high-net-worth individuals, landed estates and organisations in capital markets, construction, hospitality, manufacturing, media,…
Financial Health
StableStable · -84% CAGR over 3y
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Computed from 5 filingsProvides chartered accountancy services including bookkeeping, payroll, VAT returns, personal and corporate tax compliance, and company accounts preparation. Supports sole traders, landlords,…
Serves individuals, sole traders, landlords, influencers and content creators, plus small to medium-sized businesses and limited companies, including clients with UK or Dubai interests.
Financial Health
StableStable · -4% CAGR over 4y
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Computed from 3 filingsProvides accountancy, audit, tax advisory, and corporate finance services to businesses, alongside business consulting, outsourcing, and cloud accounting. Also offers personal tax planning and…
Serves businesses and private clients across East Anglia, including agriculture, charities, construction, education, land and property, leisure and hospitality, technology, and transport and…
Financial Health
StableStable · -28% CAGR over 2y
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Computed from 5 filingsProvides accounting and tax advisory services focused on the property sector. Handles company and personal tax returns, property tax planning, SDLT and CGT matters, non‑resident landlord compliance,…
Serves UK property-sector clients, from individual and non-resident landlords to property investors, SPVs, developers, traders, construction firms, accommodation operators, property managers, agents,…
Financial Health
StrongStrong · Growing, Hiring · 54% CAGR over 4y
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Computed from 3 filingsProvides accountancy and business advisory services including bookkeeping, VAT returns, payroll, tax compliance, and financial planning. Works with SMEs, corporations, startups, and individuals,…
Serves startups, growing SMEs, business owners preparing exits, individuals running businesses, and corporations, with a focus on clients around King’s Lynn and Norwich.
Financial Health
StrongStrong · Growing, Hiring · 60% CAGR over 2y
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Computed from 5 filingsProvides accountancy and tax advisory services to small businesses and owner‑managed companies, including bookkeeping and accounting systems, audit and assurance, payroll, company secretarial…
Serves owner-managed and small businesses, sole traders and limited companies in Northampton and Northamptonshire, targeting business owners seeking accountancy and tax support.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
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Computed from 5 filingsProvides accountancy and business advisory services including bookkeeping, payroll, audit and assurance, tax planning and compliance, management accounts, VAT and self‑assessment, corporate finance…
Serves individuals, startups, small businesses and limited companies in Shropshire, including clients in agri-business, charities, hospitality, manufacturing, medical, property, retail, solicitors…
Financial Health
StableStable · -69% CAGR over 4y
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Computed from 4 filingsProvides accountancy services to businesses and individuals, including bookkeeping, payroll, statutory accounts preparation, corporation and personal tax returns, management reporting, and R&D tax…
Serves startups, entrepreneurs, business owners, directors and founders, from small businesses to larger corporations, including limited companies, partnerships, influencers and content creators,…
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 3y
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Computed from 3 filingsProvides accountancy and advisory services for businesses and individuals, including audit, bookkeeping, payroll, management accounts, tax planning and compliance, VAT advice, company secretarial…
Serves businesses, start-ups, charities, company directors and individuals across Northamptonshire, including clients needing tax, audit, payroll, property, estate planning and corporate finance…
Financial Health
StableStable · -11% CAGR over 2y
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Computed from 3 filingsProvides accountancy services for small businesses and individuals, including bookkeeping, payroll processing, VAT returns, self‑assessment and corporation tax filings, annual and management…
Serves small businesses, limited companies, landlords and self-assessment taxpayers across Yorkshire and the UK, including business owners seeking accounting, payroll, VAT and tax compliance help.
Financial Health
WeakWeak · -7% CAGR over 2y
Location
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Computed from 5 filingsProvides accountancy and tax services for small businesses and sole traders, including bookkeeping, payroll, statutory accounts preparation, VAT returns, self‑assessment tax returns, tax planning,…
Sells to SMEs, sole traders, partnerships and limited companies, plus individual taxpayers needing self-assessment and property capital gains tax support. Serves business owners starting new…
Financial Health
StrongStrong · Hiring · 41% CAGR over 4y
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Computed from 4 filingsProvides accountancy and tax advisory services for landlords, startups, established businesses and high‑net‑worth individuals, including bookkeeping, payroll, VAT, self‑assessment, management…
Serves B2B and individual clients in Bournemouth and across Dorset, including landlords/property investors, start-ups, established business owners and high-net-worth individuals.
Financial Health
StrongStrong · Hiring · 44% CAGR over 3y
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Computed from 5 filingsProvides accounting and bookkeeping services for businesses and individuals, including audit, year‑end accounts preparation, corporation and personal tax, VAT returns, payroll, management accounting,…
Serves businesses and individuals in Oxford and nearby UK towns, including small businesses, startups, sole traders, freelancers, contractors, ecommerce sellers, landlords, property owners, and…
Financial Health
HealthyHealthy · Hiring · 24% CAGR over 4y
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Computed from 5 filingsProvides accounting and tax advisory services including bookkeeping, auditing, payroll, VAT and self‑assessment. Also offers corporate finance and tax planning, business startup support, insolvency…
Serves B2B clients including growing businesses, startups, entrepreneurs and shareholders, plus private individuals and property investors; content also addresses international clients linked to the…
Financial Health
StableStable · Hiring · 4% CAGR over 4y
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Computed from 5 filingsProvides accounting and business advisory services including bookkeeping, VAT returns, payroll, tax planning, and personal and business tax returns. Conducts statutory and internal audits, company…
Serves SMEs, startups, contractors, health-sector and dental businesses, charities, and solicitors across the UK, alongside individuals needing personal tax support.
Financial Health
WeakWeak · -14% CAGR over 4y
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Computed from 3 filingsProvides chartered accountancy and business advisory services to individuals and businesses, including financial accounting, tax planning and compliance, bookkeeping, VAT returns, payroll processing,…
Serves businesses in Mid Wales, from startups to larger companies across multiple sectors, as well as individual clients and families needing accountancy and tax support.
Financial Health
WeakWeak · 0% CAGR over 2y
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Computed from 5 filingsProvides chartered accountancy services to individuals and businesses including bookkeeping, payroll administration, preparation of financial accounts, and tax return filing. Also advises…
Serves businesses and individuals across the South of England, including sole traders, start-ups, social clubs, partnerships and limited companies needing accountancy and tax support.
Financial Health
StrongStrong · Hiring · 5% CAGR over 6y
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Computed from 4 filingsProvides accounting and financial services including bookkeeping, tax preparation and compliance, payroll processing, auditing, and business advisory support for businesses and individuals, helping…
Serves local entrepreneurs, start-ups, growing and established businesses, and individuals on the Isle of Wight needing accountancy support and financial advice.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 3y
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Computed from 5 filingsProvides accountancy and financial services to businesses and individuals, including preparation of statutory and management accounts, bookkeeping, tax compliance and advisory, VAT support, payroll…
Serves start-ups, sole traders, partnerships, limited companies and private individuals across Norfolk and Suffolk, including landlords, tenant management firms and property companies.
Financial Health
HealthyHealthy · Hiring · 17% CAGR over 4y
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Computed from 5 filingsProvides accountancy and business advisory services to owner‑managed and family businesses, including audit, tax planning and compliance, payroll, VAT, corporate finance, forensic accounting, company…
Serves family-run and owner-managed businesses, primarily in manufacturing, engineering, construction, property, legal and professional services, with additional support for individual taxpayers and…
Financial Health
StableStable · -68% CAGR over 4y
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Computed from 5 filingsProvides accountancy and business advisory services including bookkeeping, tax compliance, management accounts, and financial director support. Advises SMEs on business planning, cashflow management,…
Serves SMEs and owner-managed businesses in Kent and the South of England, particularly agencies, creative firms, tech/digital companies, and businesses using Xero or QuickBooks.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
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Computed from 5 filingsProvides accountancy and tax services for businesses and individuals, including preparation of financial accounts, bookkeeping, payroll management, VAT and self‑assessment returns, corporate and…
Serves small and medium-sized businesses, start-ups, employers and individual taxpayers in Shrewsbury and Shropshire needing accountancy, payroll, business and tax support.
Financial Health
StrongStrong · Hiring · 5% CAGR over 4y
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Computed from 5 filingsProvides accountancy, tax planning, bookkeeping and payroll services for individuals, contractors and small businesses. Prepares self‑assessment returns, company accounts and VAT filings, and advises…
Serves individuals and small organisations in Bristol, Bath and Wiltshire, including self-employed people, limited companies, startups, CICs, charities, CIS contractors and subcontractors,…
Financial Health
StrongStrong · Hiring · 37% CAGR over 4y
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How Microsoft Clarity usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. bookkeeping companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of bookkeeping companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Sources
- Payroll Outsourcing Market Size & Share Analysis - Growth Trends and Forecast (2026 - 2031)
- Market Size (2026): USD 13.21 Billion.
- Market Size (2031): USD 17.83 Billion.
- Growth Rate (2026 - 2031): 6.19% CAGR.
- North America accounted for 40.70% of 2025 revenue.
- Asia-Pacific is the fastest-growing region at an 8.78% CAGR through 2031.
Microsoft Clarity is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK bookkeeping companies use Microsoft Clarity?
What share of UK bookkeeping companies run Microsoft Clarity?
How is Microsoft Clarity usage detected?
What size bookkeeping companies use Microsoft Clarity in the UK?
What do Microsoft Clarity-running bookkeeping companies also run?
Can I get contact details for these companies?
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