CMS Used by UK Food Service Companies: Market Share (2026)
Detected CMS market share across 5,586 UK food service companies, with WordPress leading at 63.1%.
Among 83,163 trading UK food service companies, 5,586 have a detectable CMS. WordPress accounts for 63.1% of detected companies (3,526), well ahead of Wix at 14.4% (802) and Squarespace at 13.0% (726).
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WordPress has the largest detected share in every employee band: 64.0% among Under 10 employees, 61.2% among 10–50 employees, and 72.8% among Over 50 employees. Wix and Squarespace sit behind it across a market that is mostly made up of smaller operators.
The long tail is broad but shallow. Webflow has 2.3% (131), Duda 1.8% (98), Weebly 1.6% (91), Drupal 0.9% (49), and Joomla 0.7% (40), while 27 further systems cover 184 companies between them.
5,586
food service with detected CMS
Of 83,163 UK food service
6.7%
Detection rate
2026
35
Systems detected
In this category
63.1%
Leader share
WordPress
UK Food Service CMS market share
CMS compared
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading CMS system shifts with company size: among UK Food Service with under 10 employees, WordPress leads at 64% of the 2,150 with a detectable system; among UK Food Service with 10–50 employees, WordPress leads at 61.2% of the 3,031 with a detectable system; and among UK Food Service with over 50 employees, WordPress leads at 72.8% of the 405 with a detectable system.
Under 10 employees
64% of band
This band contains 2,150 food service companies with a detectable CMS, typically small operators and local hospitality businesses. WordPress has the largest share at 64.0%, with Wix and Squarespace the main alternatives.
10–50 employees
61.2% of band
The 10–50 employees band is the largest segment, with 3,031 detected companies. WordPress accounts for 61.2%, while Wix, Squarespace and a smaller set of site-builder systems compete for the remaining share.
Over 50 employees
72.8% of band
Only 405 detected companies sit in the Over 50 employees band, where CMS choice appears more concentrated. WordPress has 72.8%, leaving a smaller role for the other detected systems.
How CMS usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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UK Food Service by CMS
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Frequently asked questions
What is the most-used CMS among UK food service companies?
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