CMS Used by UK Labour Supply Companies: Market Share (2026)
Detected CMS market share across 2,611 UK labour supply companies, with WordPress leading at 78.5% of identified sites.
A detectable CMS appears at 2,611 of the 10,558 trading UK labour supply companies in scope. WordPress accounts for 78.5% (2,050) of those detectable installations, well ahead of Wix at 9.7% (253) and Squarespace at 3.0% (78).
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The pattern is consistent by company size. WordPress leads Under 10 employees at 78.0% of 1,357 companies, 10–50 employees at 78.5% of 908 companies, and Over 50 employees at 80.6% of 346 companies.
The long tail is wide but thin: 27 systems are detected in total, with 19 further systems covering 58 companies. Joomla, Duda and Webflow each sit close to the 2% mark, while Drupal and Craft CMS each account for 0.5% of detectable CMS use.
2,611
labour supply with detected CMS
Of 10,558 UK labour supply
24.7%
Detection rate
2026
27
Systems detected
In this category
78.5%
Leader share
WordPress
UK Labour Supply CMS market share
CMS compared
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading CMS system shifts with company size: among UK Labour Supply with under 10 employees, WordPress leads at 78% of the 1,357 with a detectable system; among UK Labour Supply with 10–50 employees, WordPress leads at 78.5% of the 908 with a detectable system; and among UK Labour Supply with over 50 employees, WordPress leads at 80.6% of the 346 with a detectable system.
Under 10 employees
78% of band
This is the largest band, with 1,357 companies and WordPress leading at 78.0%. Smaller labour supply companies are present across the CMS mix, but most detectable sites sit with WordPress.
10–50 employees
78.5% of band
The 10–50 employees band covers 908 companies, again led by WordPress at 78.5%. Wix, Squarespace, Joomla, Duda and Webflow make up much of the visible alternative set.
Over 50 employees
80.6% of band
Among 346 companies with Over 50 employees, WordPress has the highest share at 80.6%. Larger labour supply companies therefore show little shift away from the same CMS pattern seen in smaller bands.
How CMS usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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UK Labour Supply by CMS
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Frequently asked questions
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