CMS Used by UK social care: Market Share (2026)

Updated June 2026

CMS market share across 5,065 UK social care companies with a detectable CMS, with WordPress used by 69.9% (3,541).

Among 21,273 trading UK social care companies, 5,065 have a detectable CMS. WordPress accounts for 69.9% of detected companies (3,541), ahead of Wix at 12.2% (616) and GoDaddy Website Builder at 6.6% (333).

WordPress leads every employee band: 70.5% of 1,493 companies under 10 employees, 67.2% of 2,538 companies with 10–50 employees, and 75.8% of 1,034 companies over 50 employees. The split is less about company size than a common reliance on the same publishing system across social care operators.

The rest of the market is fragmented. Squarespace has 3.8% (191), Duda 3.1% (156), Webflow 1.2% (60), Joomla 1.1% (54) and Cornerstone 1.0% (50), while 23 further systems cover 204 companies between them.

5,065

social care with detected CMS

Of 21,273 UK social care

23.8%

Detection rate

2026

Systems detected

In this category

69.9%

Leader share

WordPress

UK social care CMS market share

WordPress

Wix

GoDaddy Website Builder

Joomla

Other (23 systems)

Share of the 5,065 UK social care with a detectable system. As of June 2026.

CMS compared

System	UK social care	Share	Median headcount	London share	Typical profile
WordPress	3,541	69.9%	22	20.3%	Majority CMS, median 22 staff
Wix	616	12.2%	20	18%	Secondary CMS, median 20 staff
GoDaddy Website Builder	333	6.6%	18	24.6%	Smaller providers, median 18 staff
Squarespace	191	3.8%	19	17.8%	Smaller providers, median 19 staff
Duda	156	3.1%	21	18.6%	Care providers, median 21 staff
Webflow	60	1.2%	23	25%	Mid-sized providers, median 23 staff
Joomla	54	1.1%	27	5.6%	Larger providers, median 27 staff
Cornerstone	50	1%	24	14%	Mid-sized providers, median 24 staff
Weebly	37	0.7%	—	—	View these companies in Firmbase →
Microsoft SharePoint	31	0.6%	—	—	View these companies in Firmbase →
Drupal	27	0.5%	—	—	View these companies in Firmbase →
Kentico CMS	23	0.5%	—	—	View these companies in Firmbase →
Concrete CMS	21	0.4%	—	—	View these companies in Firmbase →
Craft CMS	18	0.4%	—	—	View these companies in Firmbase →
It'seeze	17	0.3%	—	—	View these companies in Firmbase →
Silverstripe	17	0.3%	—	—	View these companies in Firmbase →
ExpressionEngine	12	0.2%	—	—	View these companies in Firmbase →
Umbraco	7	0.1%	—	—	View these companies in Firmbase →
ProcessWire	6	0.1%	—	—	View these companies in Firmbase →
Adobe Experience Manager	5	0.1%	—	—	View these companies in Firmbase →
Sanity	5	0.1%	—	—	View these companies in Firmbase →
Statamic	3	0.1%	—	—	View these companies in Firmbase →
Business Catalyst	3	0.1%	—	—	View these companies in Firmbase →
DNN	2	0%	—	—	View these companies in Firmbase →
Prismic	2	0%	—	—	View these companies in Firmbase →
Odoo	1	0%	—	—	View these companies in Firmbase →
Contentful	1	0%	—	—	View these companies in Firmbase →
Optimizely Content Management	1	0%	—	—	View these companies in Firmbase →
Storyblok	1	0%	—	—	View these companies in Firmbase →
TYPO3 CMS	1	0%	—	—	View these companies in Firmbase →
Sitecore	1	0%	—	—	View these companies in Firmbase →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

Under 10 employees

WordPress

70.5% of band

This band contains 1,493 companies with a detectable CMS, and WordPress leads with 70.5% share. The remaining usage is split between hosted site builders and the wider 31-system field.

10–50 employees

WordPress

67.2% of band

This is the largest employee band, with 2,538 companies and WordPress on 67.2% share. Wix, GoDaddy Website Builder, Squarespace and Duda compete for the residual market alongside smaller systems.

Over 50 employees

WordPress

75.8% of band

This band covers 1,034 companies, and WordPress has its highest band share at 75.8%. Larger social care companies appear more concentrated around WordPress than the under-10 and 10–50 employee bands.

How CMS usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

Sources

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK social care by CMS

social care Using WordPress in the UK social care Using Wix in the UK social care Using GoDaddy Website Builder in the UK social care Using Squarespace in the UK social care Using Duda in the UK social care Using Webflow in the UK social care Using Cornerstone in the UK

Related directories

Most-Used CMS by UK Companies (2026)CMS Used by UK B2B: Market Share (2026)CMS Used by UK B2C: Market Share (2026)CMS Used by UK field services: Market Share (2026)CMS Used by UK construction: Market Share (2026)social care in the UK

Frequently asked questions

What is the most-used CMS among UK social care companies?

WordPress is the most-detected CMS among UK social care companies, with 69.9% share (3,541 of 5,065 companies with a detectable system), ahead of Wix (12.2%) and GoDaddy Website Builder (6.6%).

How many UK social care companies have a detectable CMS?

5,065 of 21,273 actively-trading UK social care companies (23.8%) have a CMS detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.

What is a CMS?

A CMS is the website publishing system a UK social care company uses to create and update web pages, service information and contact content. In this market, 5,065 of 21,273 trading UK social care companies have a detectable CMS, spread across 31 systems.

How is CMS usage detected?

Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.

Which has more UK social care companies, WordPress or Wix?

WordPress: 3,541 detected companies versus 616 for Wix, of the 5,065 UK social care companies with a detectable CMS.

What is the best CMS for UK social care companies?

This page reports observed usage rather than recommending a CMS. WordPress leads all three employee bands: 70.5% of 1,493 companies under 10 employees, 67.2% of 2,538 companies with 10–50 employees, and 75.8% of 1,034 companies over 50 employees. Across all 5,065 companies with a detectable CMS, WordPress has 69.9% (3,541), followed by Wix at 12.2% (616) and GoDaddy Website Builder at 6.6% (333).

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