Commercial Law Companies Using Google Ads in the UK: 70 Active Firms (2026)
Commercial law firms using paid search advertising advise businesses on contracts, transactions and disputes within the UK legal-services framework.
Paid search in commercial law tends to sit with partners, practice heads, outsourced marketers and finance teams, because a paid enquiry has to become a matter with conflict checks, fee discipline and a named business problem. Adoption signals a direct-channel posture: firms are prepared to pay for intent-led demand, track calls and forms, and tune landing pages around contract, transaction, governance or disputes work. The pattern fits specialist practices and lean multi-office firms rather than consumer-volume models; campaigns tend to be narrower, higher-cost and closer to partner-led sales than broad retail acquisition.
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Around 70 actively trading UK commercial-law providers are running the paid-search system profiled here, so adoption is a visible but selective slice of the sector. Reported employment totals 1,297 people. Within the commercial-law advertising-tool category, the system sits first at 68.6% on a sector denominator of 102, ahead of other paid-social, display and programmatic options. Registered-address concentration is London-weighted at 35.7%, followed by the North West and South East at 12.9% each, the South West at 7.1% and the East of England at 5.7%. Typical adopters remain small: median headcount is 6 and median turnover is £456k.
England and Wales draw a practical line between reserved legal work and unreserved advice. The Legal Services Act identifies activities such as rights of audience, conduct of litigation, reserved instrument work, probate, notarial work and administration of oaths; authorised or exempt professionals carry out those activities under approved regulators overseen by the Legal Services Board. Solicitor-led commercial-law practices sit under the Solicitors Regulation Authority. For firms buying paid search and conversion tracking, that structure matters at the intake stage: advertising, landing pages and call-handling need to distinguish regulated legal services from general business advice, while preserving confidentiality around prospective client matters.
Adoption appears to be moving towards refinement rather than a wave of new entrants. Commercial-law practices that already buy intent traffic tend to face pressure from higher enquiry costs, weaker attribution signals and partner scrutiny over matter quality. That favours tighter campaign governance, simpler conversion paths and closer coordination between marketing agencies, practice heads and reception teams. Some firms may reduce dependence on pure search if professional referrals and organic visibility perform well, but paid search is likely to remain useful for narrow commercial intent, especially where a practice can convert inbound enquiries into scoped matters without lengthy qualification.
Adoption by company size
Adoption of Google Ads rises with company size across the trading UK Commercial law companies in this cohort. 5.9% of the 692 companies with under 10 employees run Google Ads (41 detected). 7% of the 343 companies with 10–50 employees run Google Ads (24 detected). 7.8% of the 64 companies with over 50 employees run Google Ads (5 detected). That is a 1.9% gap between the over 50 employees and under 10 employees bands.
70
Active firms
2026
68.6%
Of detected Advertising share
UK Commercial law
6
Median headcount
Filed accounts
265
Verified contacts
Across this cohort
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Key facts
About 7% of the trading cohort reports turnover above £5M (5 of 70 firms) — the rest sits below that revenue band.
Within commercial law firms with a detectable advertising system, this paid-search system accounts for 68.6% (70) of 102 firms; the next-largest advertising system accounts for 30.4% (31).
London accounts for 35.7% (25) of commercial-law firms running this paid-search system, ahead of the North West and South East at 12.9% (9) each.
Web-analytics tooling is detected alongside the paid-search system at 85.7% (60), while tag-management tooling appears at 62.9% (44).
The Legal Services Act 2007 reserves six activities to authorised or exempt persons, including rights of audience, conduct of litigation and probate activities.
The wider UK legal-services sector contributed £37 billion to the UK economy in 2023 and generated £47.1 billion of legal-services revenue.
Advertising market share among UK Commercial Law
Share of the 102 UK Commercial Law with a detectable system. As of June 2026.
What else do Google Ads-running Commercial Law run?
Share of the 70 Google Ads-running UK companies where each technology was also detected. As of June 2026.
Where Google Ads Commercial Law are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£456.3K
Median UK turnover
7.1%
Above £5M turnover
0
Incorporated since 2022
265 verified decision-maker contacts
across these 70 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Commercial Law using Google Ads
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides commercial legal services to businesses, including corporate law, mergers and acquisitions, corporate finance, company structuring, commercial contracts, employment law, commercial property,…
Serves businesses needing commercial legal support, particularly healthcare operators such as dental practices, pharmacies, nurseries, care homes and opticians, as well as companies involved in…
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 5 filingsProvides legal services to businesses and individuals including commercial and corporate advice, dispute resolution and litigation, employment matters, director disqualification defence, shareholder…
Serves businesses, company directors, shareholders, entrepreneurs and start-ups, as well as employers and employees involved in commercial, employment, property or litigation matters.
Financial Health
WeakWeak · Hiring · 6% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsProvides legal and professional advisory services to businesses and individuals, including corporate law, mergers and acquisitions, tax, real estate, dispute resolution, employment, intellectual…
Serves businesses, financial institutions, charities and social enterprises, plus private individuals, across sectors including real estate, construction, healthcare, transport, clean energy,…
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 4 filingsProvides legal services including commercial litigation, debt recovery, insolvency and bankruptcy proceedings, employment law advice, corporate and commercial law, business immigration, intellectual…
Serves businesses, corporate clients and professional advisers, alongside individuals seeking personal legal advice, with content aimed at UK and international clients involved in commercial…
Financial Health
StableStable · -78% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides employment and commercial legal services, including advice on workplace disputes, employment contracts, discrimination, immigration, corporate transactions, regulatory issues, and education…
Serves UK employers and senior employees, startups, owner-managed businesses and SMEs, schools, colleges and universities, plus individuals needing immigration or education-related legal support.
Financial Health
HealthyHealthy · -68% CAGR over 4y
Location
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Provides legal services to businesses and individuals including corporate transactions, commercial and residential property, dispute resolution, employment law, immigration, estate planning, probate,…
Serves businesses and individuals, including companies from start-up through growth to exit, property developers, retail and leisure operators, employers, family businesses, and private clients with…
Location
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Provides legal and professional advisory services to businesses and individuals, including corporate law, mergers and acquisitions, tax, dispute resolution, employment, intellectual property, real…
Serves corporate clients, financial institutions, investors, entrepreneurs, charities and private individuals across sectors including real estate, construction, fintech, healthcare, retail, creative…
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 3 filingsProvides legal services to healthcare professionals including GPs, dentists, pharmacists and care home operators, advising on practice sales and purchases, business structuring, premises and property…
Serves healthcare professionals and organisations, including GP practices and PCNs, dental and pharmacy practices, consultants in private practice, and care home operators across England and Wales.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides legal services to businesses, entrepreneurs, and private individuals. Advises on private wealth, real estate, financial services, private equity, and commercial matters, including support…
Serves UK and international businesses, entrepreneurs, senior professionals, in-house legal teams, wealthy individuals and families, plus clients in financial services, private equity, private wealth…
Financial Health
DistressedDistressed · -70% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides legal services to individuals, businesses and charities, advising on family law, wills and estates, tax planning, residential and commercial property transactions, commercial contracts,…
Serves private clients, high-net-worth individuals and families, charities, landed estates, rural businesses, and companies with needs across property, corporate, family, disputes, trusts and…
Financial Health
DistressedDistressed · -59% CAGR over 5y
Location
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Financial sub-scores
Computed from 3 filingsProvides legal services to businesses and individuals including corporate and M&A, tax, real estate, banking and finance, employment, intellectual property, dispute resolution, insolvency, and…
Serves businesses, charities and private clients needing legal support, with sector focus on financial services, real estate, construction, healthcare, energy, transport, retail, creative industries…
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 5 filingsProvides legal services for businesses and individuals, including commercial property, corporate and commercial law, employment law and HR support, dispute resolution, insolvency, intellectual…
Serves a mix of B2B and B2C clients: businesses, landlords, lenders, individuals and families across East Anglia and Essex, with teams addressing commercial, employment, property, family and private…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides legal services to individuals and organisations, advising on commercial disputes, banking and finance, business affairs, commercial and residential property, employment, family, immigration,…
Serves individuals, families and organisations, including small owner-led startups and large multinationals, needing legal support across personal, property, employment, immigration, commercial,…
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides legal services to businesses and individuals including business litigation, commercial property, corporate and commercial law, employment law, family law, conveyancing, wills and probate,…
Serves businesses, business owners and private individuals, with commercial clients including companies needing debt recovery, employment, property, corporate and insolvency support, and personal…
Financial Health
StableStable · Hiring · 8% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsProvides legal services focused on litigation and dispute resolution, including commercial litigation, debt recovery, insolvency matters and construction disputes. Advises businesses across multiple…
Serves businesses and professional clients across the UK, including debt recovery agencies, debt purchasers, insolvency practitioners, and organisations in construction, financial services,…
Financial Health
StableStable · -76% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsProvides legal services for businesses and individuals, including commercial law, corporate transactions, contracts, employment law, dispute resolution, insolvency, intellectual property,…
Serves businesses, employers and individuals, including construction and healthcare sector clients, shareholders and partners, landlords and tenants, employees, and parties involved in disputes.
Financial Health
StrongStrong · Growing, Hiring · 20% CAGR over 2y
Location
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Provides legal services to businesses and individuals, including commercial and corporate law, commercial property, employment law, dispute resolution and mediation, conveyancing, family law, and…
Serves both businesses and private individuals, mainly across East Anglia and Essex. Targets business clients needing commercial, employment, property, dispute and insolvency legal support, and…
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 3 filingsLaw firm providing legal services in defamation, reputation management, commercial litigation, and dispute resolution. Advises businesses and individuals on contracts, intellectual property…
Serves businesses and individuals in the UK and internationally, including social media influencers, healthcare practices, retail and luxury brands, technology firms, manufacturers, energy and…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides legal services in real estate and business law, advising investors, entrepreneurs and companies on property transactions, corporate matters and cross‑border business activities, and offering…
Serves investors, entrepreneurs, companies and private clients involved in local and cross-border matters connected to Jamaica, particularly those with business, real estate, personal or financial…
Financial Health
HealthyHealthy · Hiring · 13% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides legal services for business debt collection and recovery in the UK and internationally. Issues Letters Before Action, pursues unpaid invoices through pre‑action protocols, court proceedings,…
Serves UK and international businesses with overdue customer debts, targeting finance teams, credit controllers, CFOs, business owners and managers across limited companies, PLCs, partnerships, LLPs,…
Financial Health
WeakWeak · Hiring · 11% CAGR over 2y
Location
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Computed from 5 filingsProvides legal services for individuals and businesses, including family law, divorce and child arrangements, wills and probate, employment law advice, commercial contracts, company law, property…
Serves individuals and businesses in Chester, including people with family, wills, probate, employment or dispute needs, and small businesses requiring commercial, property, contract, debt recovery…
Financial Health
WeakWeak · -7% CAGR over 5y
Location
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Computed from 5 filingsProvides legal services for individuals and businesses, including residential and commercial property transactions, family law, wills and estate administration, employment law, landlord and tenant…
Serves private individuals and businesses, including homebuyers and sellers, families, employees, landlords, employers, startups, company owners, commercial tenants and property developers, with an…
Financial Health
DistressedDistressed · -8% CAGR over 4y
Location
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Computed from 5 filingsProvides legal services focused on intellectual property, including trade mark registration, brand protection, and IP litigation. Advises businesses and entrepreneurs on commercial and corporate…
Serves B2B clients: established brands, entrepreneurs and companies launching or managing products, services or media properties, with emphasis on IP-led sectors including sport, media and…
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 4y
Location
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Computed from 5 filingsProvides legal services to individuals and businesses including will drafting, probate, estate planning, residential conveyancing, family and employment law, business formations and acquisitions,…
Serves private individuals and commercial clients needing legal support across personal, property, family, employment, business, franchising and commercial property matters.
Financial Health
StableStable · -70% CAGR over 4y
Location
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Computed from 3 filingsProvides legal services to individuals and businesses, including residential and commercial property transactions, family and divorce law, employment law advice, dispute resolution, wills and…
Serves individuals, businesses and not-for-profit organisations in Kent and the South East, including homeowners, families, employees, landlords, commercial property clients and company owners.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 3 filingsProvides legal services focused on dispute resolution for businesses and individuals, including employment disputes, shareholder and director conflicts, professional negligence claims, property…
Serves businesses, directors, shareholders, business owners and individuals, including professionals such as lawyers, accountants, doctors, dentists and surveyors needing legal support in disputes.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 3 filingsProvides legal services to individuals and businesses, advising on family law, employment, dispute resolution, insolvency, debt recovery, corporate and commercial matters, agricultural and property…
Serves both businesses and private individuals, particularly clients needing legal support in agriculture, banking and finance, property, corporate and commercial matters, employment, family law,…
Financial Health
HealthyHealthy · 3% CAGR over 2y
Location
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Computed from 3 filingsProvides legal services to individuals and businesses, including family law, residential conveyancing, commercial property, company and partnership law, employment law, litigation and dispute…
Serves individuals, families, property clients and businesses in Cumbria and Lancashire, including employers, partnerships and companies needing personal, commercial and dispute-related legal support.
Financial Health
WeakWeak · -3% CAGR over 2y
Location
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Computed from 5 filingsProvides legal services for individuals and businesses, including personal injury claims, conveyancing and property transactions, family law, wills and probate, clinical negligence, commercial law,…
Serves individuals and businesses, including homebuyers and sellers, families, injury or clinical negligence claimants, estate planning clients, and SMEs in sectors such as property, care homes,…
Financial Health
StrongStrong · Growing · 2% CAGR over 4y
Location
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Computed from 3 filingsProvides legal services for individuals and businesses, including conveyancing, wills and trusts, powers of attorney, family law, commercial litigation, debt recovery, property disputes, and broader…
Serves private individuals, families, SMEs, charities and larger companies across Scotland needing legal support for personal, property, family, business and dispute matters.
Financial Health
HealthyHealthy · Hiring · 21% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides insolvency advisory, business rescue, and commercial debt recovery services. Advises creditors, company directors, and investors on financial distress, administration and liquidation…
Serves creditors, company directors and investors facing business failure, unpaid debts, insolvency processes or financial distress, including parties exposed to unsecured lending and commercial debt…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides commercial litigation legal services, specialising in complex and group claims. Represents consumers, investors and businesses in disputes involving financial services, competition, consumer…
Serves businesses and individuals involved in complex disputes, including group claimants such as consumers, homeowners, students, employees, investors, pensioners, shareholders, charities, schools…
Financial Health
StableStable
Location
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Computed from 5 filingsProvides legal services to individuals and businesses, including family law, employment matters, personal injury and clinical negligence claims, wills and probate, residential and commercial property…
Serves individuals and businesses in Essex and London, including clients abroad. Business clients range from start-ups to multinationals, alongside private clients needing personal, family, property,…
Financial Health
StableStable
Location
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Computed from 5 filingsProvides legal services to individuals and businesses, including immigration and visa applications, family law and divorce, conveyancing, employment law, personal injury claims, wills and probate,…
Serves private individuals and business clients, including immigration applicants, families, homebuyers, landlords and tenants, employers, entrepreneurs, and companies with property, commercial,…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 3 filingsProvides legal services to individuals and businesses including conveyancing, family law, employment law, commercial and property law, dispute resolution, debt recovery, medical negligence, personal…
Serves individuals, families and businesses in Lincolnshire and surrounding areas, including home movers, landlords and tenants, employers, property developers, and clients involved in family,…
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 3 filingsProvides commercial legal advice and representation for businesses, including HMRC tax investigations and disputes, construction and building disputes, director disqualification and insolvency…
Serves businesses, company directors and individuals involved in commercial, HMRC tax, construction and insolvency-related disputes, including construction sector clients, homeowners in builder…
Financial Health
StrongStrong · Hiring · 12% CAGR over 2y
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Computed from 3 filingsProvides legal services for businesses and individuals, including commercial property and planning advice, commercial litigation, employment law, residential conveyancing, family law matters,…
Serves businesses, public sector organisations and private individuals, primarily in the East Midlands, with some national and international clients. Customers include company commercial clients,…
Financial Health
StrongStrong · Hiring · 11% CAGR over 2y
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Computed from 3 filingsProvides legal services for individuals and businesses including criminal defence, family law, civil litigation, employment law, residential conveyancing, wills and probate, estate planning, and…
Serves individuals, families and businesses in Coventry and Warwickshire, including clients facing family, property, employment, criminal, civil litigation, company and commercial property matters.
Financial Health
WeakWeak · Hiring · 9% CAGR over 2y
Location
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Computed from 5 filingsProvides consultancy and legal support in insolvency, business rescue, and commercial debt recovery. Advises creditors, company directors, and investors on administration, liquidation, statutory…
Serves creditors, company directors and investors facing business insolvency, financial distress, unpaid commercial debts, recovery risk or personal exposure from failed or failing companies.
Financial Health
StableStable
Location
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Computed from 5 filingsProvides legal services for individuals and businesses including criminal defence, family law, employment law, civil litigation, residential conveyancing, wills and probate, and commercial matters…
Serves individuals, families and businesses in Nottingham and the East Midlands, including homeowners, landlords, employees, employers, company directors and SMEs needing legal support across…
Financial Health
HealthyHealthy · -7% CAGR over 5y
Location
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Computed from 5 filingsProvides legal services to businesses and individuals, including corporate law, commercial contracts, dispute resolution, commercial property, construction law, family law, residential conveyancing,…
Serves businesses and individuals in Milton Keynes, Buckingham and Bletchley, including company owners, property developers, landlords, construction and agricultural businesses, plus private clients…
Financial Health
StrongStrong
Location
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Computed from 3 filingsProvides legal services for individuals and businesses including conveyancing and property transactions, wills and probate, employment law advice, dispute resolution, company formation, commercial…
Serves private individuals and local businesses in Street, Wells and Glastonbury, including homeowners, landlords, tenants, employees, will and probate clients, business owners, partnerships, company…
Financial Health
WeakWeak · -2% CAGR over 2y
Location
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Computed from 3 filingsProvides legal services to individuals, businesses and not‑for‑profit organisations, including residential and commercial property transactions, family and divorce matters, employment law advice,…
Serves individuals, businesses and not-for-profit organisations in Kent and the South East, including homeowners, families, employees, landlords, commercial property clients and business owners…
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides legal services including residential and commercial property conveyancing, family law matters such as divorce and child arrangements, wills and probate, employment law, corporate law, and…
Serves private individuals, families, homeowners and businesses seeking legal support for property, family matters, wills and probate, corporate issues and disputes across the North of England.
Financial Health
StrongStrong · Growing, Hiring · 44% CAGR over 4y
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Computed from 5 filingsProvides legal services including residential and commercial property conveyancing, family and divorce law, wills and estate planning, probate and trust administration, employment law, and corporate…
Serves private individuals, families, homeowners, elderly clients, business owners, employers, developers, housebuilders, and commercial property investors or landlords, with emphasis on clients…
Financial Health
StrongStrong
Location
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Computed from 3 filingsProvides legal services to individuals and businesses, including family law, employment disputes, criminal defence, immigration, conveyancing, wills and probate, litigation, and commercial legal…
Serves consumers and SMEs across the UK, including families, homeowners, tenants, employees, immigrants, negligence claimants, employers, landlords, startups and business owners.
Financial Health
HealthyHealthy · -4% CAGR over 2y
Location
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Computed from 3 filingsProvides legal services to individuals and businesses, including family and matrimonial law, divorce, residential conveyancing, wills and probate, debt and insolvency advice, commercial property,…
Serves individuals and businesses, including homeowners, divorcing couples, families handling wills or probate, business startups, company owners, and commercial property clients, mainly around…
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 5 filingsProvides intellectual property services including patent drafting and prosecution, trademark and design protection, copyright advice, and commercial IP strategy. Offers outsourced patent prosecution…
Serves businesses from SMEs to global multinationals with intellectual property needs, particularly technology-led companies in electronics, chemistry, mechanical engineering, automotive and…
Financial Health
DistressedDistressed · -8% CAGR over 4y
Location
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Provides legal services to individuals and businesses, including advice and representation in family law, employment law, criminal defence, immigration, housing and property, disputes and litigation,…
Serves consumers and businesses across the UK, including individuals, families, employees, landlords, tenants, homeowners, immigrants, small businesses and employers seeking local solicitor support.
Financial Health
N/AN/A
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Computed from 5 filingsProvides legal services to individuals and businesses, including family law, employment law, immigration, property and conveyancing, wills and probate, dispute resolution, criminal defence, and…
Serves individuals and businesses across the UK, including consumers with family, property, employment, immigration, probate or disputes needs, and SMEs or employers with commercial property, HR,…
Financial Health
StableStable · -67% CAGR over 4y
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How Google Ads usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. Commercial law companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of Commercial law companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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Frequently asked questions
How many UK Commercial law companies use Google Ads?
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