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Companies Using Google AdSense in the UK: 1,118 Active Firms (2026)
Ad-monetisation adopters in the UK run publisher-side advertising on their websites in a consent-led digital advertising market.
For adopters, the publisher-side advertising tag is a yield-and-consent layer rather than a product line in its own right. It fills ad placements, passes audience and page signals to external demand, and gives commercial teams a way to compare revenue against content performance. Use tends to sit with audience development, ad operations, web analytics and light engineering teams, rather than classic enterprise procurement. The better-fit buyers are content-heavy public websites: digital publishers, comparison services, online communities and media-led commerce operators. Adoption usually signals recurring traffic, consent-management work, and a commercial model willing to trade some page experience control for programmatic advertising income.
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In the UK, 1,118 actively trading companies are running this publisher-side advertising stack on public websites. That makes adoption visible beyond pure-play media: property, field-services, travel, construction and distribution websites all appear in the mix where content pages can attract search-led audiences. Reported employment totals 876 people, which points to a long tail of small operators alongside a narrower group with dedicated editorial, commercial and web teams. The adoption pattern is therefore less like a concentrated software market and more like a monetisation layer spread across traffic-owning businesses.
UK online advertising is split between self-regulation of advertising claims and statutory privacy rules. The Advertising Standards Authority describes itself as “the UK’s independent regulator of advertising across all media”, with the Advertising Codes written by CAP. For companies running publisher-side ad monetisation, the tighter operating constraint is often consent: ICO guidance says the use of storage and access technologies for online advertising “requires consent”, including ad selection, delivery, associated tracking and profiling. Contextual advertising generally fits PECR and UK GDPR more readily than behavioural advertising, because it relies on less extensive personal-data processing. That distinction matters for publishers trying to protect revenue without turning consent flows into a drag on audience engagement.
Adoption appears likely to follow the economics of content rather than the fashion cycle around marketing technology. Sites with repeat traffic and low marginal publishing costs tend to keep programmatic monetisation in the stack, while smaller operators may rely more on contextual placements as consent fatigue and browser restrictions make behavioural targeting harder to defend. The cohort also looks exposed to platform bundling: analytics, tag management, security and ad serving are often bought or configured together. That favours teams able to test yield, page speed and consent outcomes as a combined operating problem.
1,118
Active firms
2026
23
Above £5M turnover
Trading firms
6
Median headcount
Filed accounts
2,063
Verified contacts
Across this cohort
Key facts
About 2% of the trading cohort reports turnover above £5M (23 of 1,118 firms) — the rest sits below that revenue band.
13% of the cohort was incorporated since 2022 (155 firms), so a sizeable share is in its first few filing cycles.
Analytics sits close to this monetisation pattern: 74.2% also run an analytics tag (830), and 52.4% run a tag-management layer (586).
Content-management software appears on 64.6% of sites (722), while edge-delivery and security tooling appears on 57.2% (639).
Real Estate & Property is the largest sector tag at 16.9% (189), ahead of Field Services & Trades at 12.1% (135) and Travel & Hospitality at 11.0% (123).
ICO guidance says online-advertising storage and access technologies require consent, including ad selection, delivery, associated tracking and profiling.
IAB UK says search made up 47% of all digital ad spend in 2024, while video display investment grew 20% and digital retail media grew 23%.
What else do Google AdSense users run?
Share of the 1,118 Google AdSense-running UK companies where each technology was also detected. As of June 2026.
Who runs Google AdSense in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£400.2k
Median UK turnover
2.1%
Above £5M turnover
155
Incorporated since 2022
2,063 verified decision-maker contacts
across these 1,118 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK companies using Google AdSense
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
KELSEY PUBLISHING LIMITED
Financial sub-scores
Computed from 5 filingsPublishes consumer magazines and digital media covering hobbies, motoring, farming, fitness, and technology. Operates multiple media brands producing editorial content, websites, and related events,…
Serves consumer audiences with specialist interests in motoring, farming, smallholding, fitness, wellbeing, hobbies, technology and transport, alongside advertisers seeking access to these niche…
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 4y
Location
DATATEAM BUSINESS MEDIA LIMITED
Financial sub-scores
Computed from 3 filingsPublishes trade magazines, websites and digital content for business‑to‑business sectors including healthcare, building services, retail and industry. Also organises industry events, awards and…
Serves B2B and healthcare markets, including retailers, suppliers and professionals in pharma, building services, manufacturing, automation, education, printwear, attractions and vending.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 2y
Location
RETAIL GAZETTE LIMITED
Financial sub-scores
Computed from 5 filingsOperates an online news publication covering the retail industry, providing daily news, analysis, interviews, and commentary on retailers, ecommerce, supply chains, marketing, and consumer trends,…
Serves retail industry professionals, executives and suppliers across sectors such as fashion, grocery, ecommerce, marketing, supply chain and property, as well as advertisers targeting retail…
Financial Health
StableStable · Hiring · 39% CAGR over 4y
Location
EUROPEAN MEDICAL GROUP LIMITED
Financial sub-scores
Computed from 3 filingsProvides independent open‑access medical journals and digital publications for healthcare professionals, including research reviews, news, podcasts, webinars, and continuing medical education content…
Serves healthcare professionals across multiple therapy areas, alongside pharmaceutical companies, medical authors, contributors and media partners seeking to reach clinical audiences.
Financial Health
StableStable · Hiring · 9% CAGR over 2y
Location
PICNIQ LIMITED
Financial sub-scores
Computed from 5 filingsOperates an online platform that lists family-friendly attractions, events, theatre shows and activity venues, allowing users to search by location, read reviews and access ticket offers and…
Serves parents and families across the UK seeking child-friendly days out, events, theatre tickets and deals, plus visitor attractions and advertisers wanting to reach family audiences.
Financial Health
WeakWeak · Hiring · 26% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsOperates a news media platform and television channel publishing breaking news, articles and video coverage on politics, world affairs, business, sports and entertainment, and streaming live news…
Serves consumer readers and viewers seeking Pakistan-focused and international news, sports, entertainment, business, health and live TV coverage.
Financial Health
StrongStrong
Location
FRIDAY-AD LIMITED
Financial sub-scores
Computed from 3 filingsOperates an online classified advertising platform where individuals and businesses can post and browse listings for items, vehicles, property, jobs, services, and events. Provides categories for…
Serves UK consumers and businesses using online classified ads, including private sellers, buyers, vehicle dealers, landlords, employers, service providers, pet sellers and local businesses.
Financial Health
WeakWeak · -8% CAGR over 2y
Location
Financial sub-scores
Computed from 4 filingsPublishes an online business magazine providing news, analysis, guides and tools for entrepreneurs, start‑ups, consultants and small business owners, covering topics such as tax, legal issues,…
Serves UK solo entrepreneurs, consultants, start-up founders and SME owners, with an audience focused on business news, tax, legal, finance, technology and growth topics.
Financial Health
StrongStrong · Hiring · 16% CAGR over 3y
Location
The Construction Index Ltd
Financial sub-scores
Computed from 5 filingsOperates an online information platform for the construction industry, publishing news, contract and plant equipment reports, and industry data, alongside a searchable directory of construction…
Sells to construction industry businesses in the UK, including contractors, subcontractors, plant hire and equipment suppliers, product manufacturers, and recruiters, as well as professionals seeking…
Financial Health
StableStable · -14% CAGR over 4y
Location
HDC Travel Limited
Financial sub-scores
Computed from 5 filingsOperates an online travel website that aggregates and compares holiday deals from multiple travel providers. Offers booking options for package holidays, flights, hotels, cruises, city breaks, ski…
Serves UK consumers, couples and families looking for package holidays, flights, hotels, cruises, city breaks, ski trips, Disney holidays and UK breaks from regional departure airports.
Financial Health
StableStable · -5% CAGR over 4y
Location
New Homes Place Limited
Financial sub-scores
Computed from 5 filingsOperates an online property platform listing new-build homes for sale. Provides searchable listings by price, property type and bedrooms, along with property alerts, home‑buying guides, mortgage…
Sells to consumers looking to buy newly built homes, especially first-time buyers and people upgrading. Serves homebuyers searching for apartments, houses and retirement properties, and connects them…
Financial Health
StableStable · -2% CAGR over 4y
Location
Financial sub-scores
Computed from 3 filingsProduces and publishes online video content, documentaries, articles and podcasts covering construction, architecture, engineering and infrastructure projects. Operates a digital media channel and…
Serves construction, architecture and engineering professionals, industry enthusiasts, and brands or sponsors seeking to reach AEC audiences.
Financial Health
StableStable · 0% CAGR over 2y
Location
The Anfield Wrap Magazine Limited
Financial sub-scores
Computed from 5 filingsProduces podcasts, video content and written articles focused on Liverpool FC, including match previews, analysis and fan commentary. Publishes free and subscription content via its website and app,…
Serves Liverpool FC supporters, particularly match-going and engaged fans seeking fan-led coverage, podcasts, videos, writing, live events and supporter community content.
Financial Health
StableStable · 0% CAGR over 4y
Location
Aesthetica Magazine Limited
Financial sub-scores
Computed from 5 filingsPublishes a print and online magazine covering contemporary art and culture, featuring articles, interviews and photography on art, design, architecture, film and music, and operating related…
Sells to consumers interested in contemporary art and culture, including readers, subscribers and shoppers seeking content on art, design, photography, architecture, fashion, film and creative…
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
Location
Round & About Publications Limited
Financial sub-scores
Computed from 3 filingsPublishes free regional magazines and online content featuring local events, community news, interviews, lifestyle articles, and listings. Sells advertising space and sponsored features and produces…
Serves consumers and local communities across south east England, with content for residents seeking local events, activities, lifestyle features and competitions. Also sells to local businesses and…
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 2y
Location
INVESTOO LTD
Financial sub-scores
Computed from 5 filingsProvides digital marketing, affiliate marketing and lead generation services for financial trading firms. Operates online comparison and content websites covering forex, cryptocurrency and retail…
Serves B2B financial trading clients, including brokers, retail investment brands, and cryptocurrency and forex firms seeking access to engaged retail investor audiences through content and…
Financial Health
WeakWeak · -12% CAGR over 4y
Location
BOOM RADIO LTD
Financial sub-scores
Computed from 5 filingsOperates a radio broadcasting service featuring music and talk programmes aimed at baby boomer audiences. Streams live shows online and via digital radio, provides themed stations, programme…
Serves baby boomer listeners interested in classic music, radio programmes and community features, and sells advertising to brands seeking to reach this older consumer audience.
Financial Health
StrongStrong · Growing, Hiring · 97% CAGR over 4y
Location
COLSTON MEDIA LTD
Financial sub-scores
Computed from 5 filingsPublishes digital magazines and newsletters distributed to email subscribers across the UK, including regional and sector titles. Sells advertising space within these publications and provides…
Sells to UK businesses and organisations seeking advertising exposure to regional, farming, country, business, industry and golf readerships through digital publications.
Financial Health
StableStable · Hiring · 19% CAGR over 4y
Location
Swift Communications Limited
Financial sub-scores
Computed from 5 filingsPublishes digital media websites, niche magazines, resort-town newsmagazines, community newspapers and agriculture publications, producing local and interest-focused news and editorial content for…
Serves geographic and niche-interest audiences, including readers in resort towns, local communities and agriculture sectors, through consumer and community-focused media brands.
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 4y
Location
George Barker & Co Limited
Financial sub-scores
Computed from 4 filingsOperates an online trade publication covering the air conditioning, refrigeration and HVAC sectors, publishing industry news, product updates, features and videos, and providing a supplier directory,…
Financial Health
StableStable · 0% CAGR over 3y
Location
Ulookubook Travel Limited
Financial sub-scores
Computed from 5 filingsOperates an online travel booking platform offering package holidays, city breaks, hotel stays and travel deals. Enables users to search destinations, compare holiday options, and book flights and…
Sells to consumers seeking low-cost leisure travel, including families, couples and groups booking package holidays, city breaks, UK breaks, Disneyland Paris trips, hotels and ferries, primarily for…
Financial Health
StrongStrong
Location
White October Events Ltd
Financial sub-scores
Computed from 5 filingsOrganises conferences, meetups and online content for software engineering leaders, including talks, panel discussions, reports and newsletters focused on engineering management, team leadership,…
Serves software engineering leaders and technology executives, including engineering managers, Staff+ engineers and CTOs, plus sponsors and advertisers seeking to reach this audience.
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 5y
Location
Countryline Media Limited
Financial sub-scores
Computed from 5 filingsOperates an online country music media platform publishing news, interviews, articles, podcasts, radio streams and music videos. Produces and distributes the CountryLine TV show and related digital…
Serves consumers who are country music fans, including listeners and viewers seeking online radio, TV shows, interviews, news, podcasts and live-session content, with emphasis on UK and European tour…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
Belfast Visitor and Convention Bureau Limited
Financial sub-scores
Computed from 3 filingsPromotes Belfast as a leisure and conference destination. Operates a tourism website providing visitor information, event listings, attraction guides, accommodation options and travel planning…
Serves leisure tourists, families, students and business event organisers planning visits, stays, attractions, tours or conferences in Belfast and Northern Ireland.
Financial Health
StableStable · Hiring · 9% CAGR over 2y
Location
Financial sub-scores
Computed from 3 filingsOperates business media publications and industry award programmes. Produces articles, rankings and recognition schemes such as Global 100 and sector‑specific awards that highlight companies,…
Serves B2B customers: companies, executives and professional service providers across varied industries seeking awards, publication exposure or advertising to a business readership.
Financial Health
StableStable
Location
Financial sub-scores
Computed from 5 filingsProduces podcasts and audio‑visual content focused on science, engineering and industry topics. Publishes brewing industry magazines and podcasts under The Brewers Journal brand and organises sector…
Serves B2B clients and sponsors in STEM sectors, including engineering, infrastructure, geodata and brewing, especially organisations seeking to reach professional industry audiences.
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
Black Wall Street Journal Ltd
Financial sub-scores
Computed from 4 filingsOperates an online news publication producing articles and commentary on politics, justice, business, culture, health, sports and technology, with reporting focused on Black communities and…
Serves readers seeking U.S. news, politics, justice, culture, business and health coverage from Black perspectives, plus donors supporting Black community-focused journalism.
Financial Health
HealthyHealthy · Hiring · 33% CAGR over 3y
Location
Yoko Media Ltd
Financial sub-scores
Computed from 5 filingsOperates an online job board for the video games industry, advertising vacancies from game studios and related companies. Provides job search tools, CV registration for candidates, and recruitment…
Serves video games industry recruiters, studios and employers hiring talent, alongside jobseekers seeking games roles across the UK, USA, Canada and Australia.
Financial Health
HealthyHealthy
Location
RADIO ESSEX LIMITED
Financial sub-scores
Computed from 5 filingsOperates a commercial radio station broadcasting contemporary hit music, presenter-led shows, entertainment features, news and traffic updates. Streams live online and via mobile apps, and sells…
Serves Essex-based music listeners and local or regional businesses of varying types and budgets seeking radio advertising to audiences across Essex.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsPublishes open‑access, peer‑reviewed medical and scientific journals covering fields such as pharmacology, neurology, psychology, and clinical medicine. Provides platforms for researchers to submit…
Serves medical researchers, clinicians, physicians across multiple specialties, and medical societies involved in international peer-reviewed medical research.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
R J Associates Limited
Financial sub-scores
Computed from 5 filingsOperates online news and media platforms publishing articles and features on national and international news, corporate developments, public sector updates, and business and travel topics, and…
Serves readers, advertisers and organisations interested in Indian corporate, public sector, infrastructure, travel and tourism news, including businesses, government-linked bodies and industry…
Financial Health
StableStable · Hiring · 4% CAGR over 4y
Location
Britflick Films Limited
Financial sub-scores
Computed from 4 filingsOperates an online platform and YouTube channel that curates and publishes independent film trailers and release calendars. Hosts official trailers for filmmakers and distributors and lists upcoming…
Serves independent film audiences seeking release information and trailers, alongside indie filmmakers, producers and distributors in the UK, US and international markets.
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
Happity Ltd
Financial sub-scores
Computed from 5 filingsOperates an online platform listing baby and toddler classes and parent activities. Enables parents to search by age and date, view schedules, and book sessions such as music, swimming, gymnastics,…
Serves parents, expectant parents and carers of babies, toddlers and young children seeking local activities, plus UK children’s activity providers listing classes and taking bookings.
Financial Health
HealthyHealthy · Hiring · 34% CAGR over 5y
Location
PROJECT SEMH LTD
Financial sub-scores
Computed from 5 filingsOperates an online directory and resource platform focused on social, emotional and mental health (SEMH) in education. Provides listings of alternative provision providers, job postings, articles,…
Serves UK education staff, schools, alternative provision providers, outreach services and parents supporting children and young people with social, emotional and mental health needs.
Financial Health
HealthyHealthy · -66% CAGR over 4y
Location
THE FOOTBALL CONFERENCE LIMITED
Financial sub-scores
Computed from 5 filingsOrganises and administers the National League football competitions and associated divisions, and operates the league’s official website providing fixtures, results, league tables, statistics, club…
Serves football supporters, member clubs, media contacts and commercial partners interested in National League, National North and National South fixtures, results and club news.
Financial Health
StableStable · -55% CAGR over 5y
Location
Professional Squash Association
Financial sub-scores
Computed from 5 filingsGoverns and operates professional squash tours, organising international tournaments and challenger events, maintaining world player rankings, and publishing match results, news, and statistics.…
Serves a mixed audience of squash fans, ticket buyers, streaming subscribers, professional players, tournament stakeholders and commercial partners following the global professional squash tour.
Financial Health
StableStable · -13% CAGR over 4y
Location
Mediaplanet Limited
Financial sub-scores
Computed from 3 filingsProduces, finances and distributes themed editorial supplements and content marketing campaigns for publication in national newspapers and business press, creating sponsored articles, interviews and…
Serves marketing teams, brands and agencies buying content marketing and sponsored special-interest media campaigns, with clients across multiple international markets.
Financial Health
StableStable · Profitable · -3% CAGR over 2y
Location
Grub and Guzzle LTD
Operates an online blog that publishes articles and reviews about restaurants, bars, breweries and dining experiences, featuring posts on food, drinks and hospitality venues and travel.
Financial Health
Insufficient historyInsufficient history
Location
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How Google AdSense usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google AdSense is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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