Companies Using Google AdSense in London: 278 Active Firms (2026)
London companies using publisher-side ad monetisation earn website revenue from digital display advertising across the capital’s boroughs.
Publisher-side ad monetisation tends to sit with growth, editorial, product and ad-operations teams rather than a single software buyer. The stack sells inventory from content, marketplace or information websites, so adoption usually signals a web estate with repeat traffic, consent tooling and some internal ability to manage tags, placements and yield. London adopters in this cohort look more like operating businesses with advertising as one revenue line than pure media owners: subscriptions, commerce, lead generation and customer acquisition often sit alongside display income.
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London has 278 actively trading companies running this publisher-side ad monetisation stack, a narrow adoption cohort rather than a proxy for the whole capital’s online advertising market. Reported headcount totals 586, with a median of 6 employees and median turnover of about £458,000, which points to small commercial web estates rather than large publisher groups. Some businesses sit across more than one category, but Real Estate & Property is the most visible cluster at 21.2%, ahead of Wholesale & Distribution at 8.6% and Field Services & Trades at 7.9%.
Publisher-side advertising in the UK is governed through overlapping advertising and privacy regimes rather than a single ad-tech rulebook. The Advertising Standards Authority regulates advertising across media using the Advertising Codes written by CAP, while the ICO is the harder constraint for websites that store or access information on a user’s device. For online advertising, ICO guidance treats consent as required for ad selection, delivery, associated tracking and profiling. Contextual advertising tends to be easier to square with PECR and UK GDPR than behavioural targeting because it involves less extensive personal-data processing.
Ad-funded web estates appear to be moving toward simpler consent journeys, server-side measurement and more contextual inventory, partly because behavioural targeting creates a heavier compliance burden. Smaller London adopters tend to keep monetisation as an additional income stream, so tooling choices may follow what is bundled with analytics, hosting and content-management workflows rather than a standalone ad-operations strategy. Scale-up scarcity also makes consolidation plausible: specialist publishers and marketplaces with loyal audiences are better placed to negotiate demand, while thin-traffic sites remain exposed to yield swings and consent friction.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Google AdSense rises with company size across the trading companies in this cohort. 0% of the 532,485 companies with under 10 employees run Google AdSense (206 detected). 0.4% of the 15,364 companies with 10–50 employees run Google AdSense (64 detected). 0.4% of the 1,763 companies with over 50 employees run Google AdSense (7 detected). That is a 0.4% gap between the over 50 employees and under 10 employees bands.
278
Active firms
2026
3
Above £5M turnover
Trading firms
6
Median headcount
Filed accounts
484
Verified directors
Across this cohort
Top companies using Google AdSense in London
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsProduces and publishes online video content, documentaries, articles and podcasts covering construction, architecture, engineering and infrastructure projects. Operates a digital media channel and…
Serves construction, architecture and engineering professionals, industry enthusiasts, and brands or sponsors seeking to reach AEC audiences.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online media platform covering UK rap, drill and grime music. Publishes music videos, artist interviews, news articles and original shows, and hosts user submissions for new music video…
Serves consumers interested in Black British music and popular culture, especially fans of UK rap, drill and grime. Also targets emerging and established music artists seeking video submissions and…
Financial Health
DistressedDistressed · -11% CAGR over 4y
Location
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Computed from 3 filingsPublishes open‑access medical journals and digital content for healthcare professionals, including clinical reviews, research summaries, medical news, podcasts, and webinars across multiple…
Serves healthcare professionals across medical specialties, including clinicians and researchers, alongside pharmaceutical and life sciences organisations seeking professional medical audiences.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 5 filingsProvides licensed song lyric data and related services to digital platforms, publishers, and partners, including lyric search and display tools, translations, video integration, rights management,…
Serves digital music platforms, publishers, artists and rights holders, plus businesses in in-store media, automotive, sync placement, health and fitness, and catalogue management; also addresses…
Financial Health
StrongStrong · Hiring · 32% CAGR over 4y
Location
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Computed from 4 filingsPublishes an online business magazine providing news, analysis, guides and tools for entrepreneurs, start‑ups, consultants and small business owners, covering topics such as tax, legal issues,…
Serves UK solo entrepreneurs, consultants, start-up founders and SME owners, with an audience focused on business news, tax, legal, finance, technology and growth topics.
Financial Health
StrongStrong · Hiring · 16% CAGR over 3y
Location
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Operates an online property portal offering property search for homes for sale and rent, mortgage and finance information, valuation requests, and directories of estate and letting agents,…
Serves UK property consumers, including homebuyers, renters, sellers, landlords and investors, plus people seeking support with mortgages, conveyancing, valuations, agents and moving home.
Financial Health
N/AN/A
Location
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Computed from 5 filingsOperates an online bilingual Bangla–English newspaper publishing news and commentary on UK, Bangladesh and international affairs. Provides articles, live reporting, video content, and advertising…
Serves Bengali-speaking readers in the UK interested in UK, Bangladesh and international affairs, and sells advertising to businesses and organisations targeting the British Bangladeshi diaspora.
Financial Health
DistressedDistressed
Location
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Computed from 3 filingsPublishes a bilingual Bangla–English online newspaper featuring news and commentary on UK, Bangladesh, and international affairs. Produces articles, reports, opinion pieces, and video content…
Serves Bengali-speaking and Bangladeshi-origin readers in the UK, alongside advertisers and community organisations seeking to reach a bilingual Bangla-English audience.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 5 filingsOperates an online country music media platform publishing news, interviews, articles, podcasts, radio streams and music videos. Produces and distributes the CountryLine TV show and related digital…
Serves consumers who are country music fans, including listeners and viewers seeking online radio, TV shows, interviews, news, podcasts and live-session content, with emphasis on UK and European tour…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsPublishes a Turkish-language newspaper and website featuring news, community information, and lifestyle content, and sells classified advertising space to businesses and individuals for print and…
Serves businesses, individuals, agencies and media buyers seeking to reach Turkish-speaking newspaper readers in London and UK Turkish/Cypriot communities.
Financial Health
StrongStrong · Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsProvides digital marketing, affiliate marketing and lead generation services for financial trading firms. Operates online comparison and content websites covering forex, cryptocurrency and retail…
Serves B2B financial trading clients, including brokers, retail investment brands, and cryptocurrency and forex firms seeking access to engaged retail investor audiences through content and…
Financial Health
WeakWeak · -12% CAGR over 4y
Location
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Computed from 4 filingsOperates an online platform that helps consumers submit complaints and claims against companies. Provides complaint templates, guidance on consumer rights, case‑tracking tools, and referrals to…
Serves UK consumers with complaints or claims against companies and public services across sectors including telecoms, energy, retail, travel, finance, insurance, motoring, property, health and legal.
Financial Health
DistressedDistressed · -13% CAGR over 3y
Location
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Computed from 3 filingsPublishes online news coverage of professional boxing, including fight results, event previews, rankings, schedules, and opinion articles. Operates a website featuring ongoing match coverage,…
Serves consumers, mainly boxing fans and combat-sports followers, who follow professional boxing results, schedules, rankings, tickets, forums and fighter/promoter coverage online.
Financial Health
StableStable · Hiring · 61% CAGR over 2y
Location
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Computed from 5 filingsServes retail industry professionals and advertisers, including retailers, ecommerce, grocery, fashion, luxury, marketing, supply chain and technology teams seeking UK retail news and industry…
Financial Health
DistressedDistressed · -62% CAGR over 4y
Location
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Computed from 5 filingsOperates an online music magazine and media platform publishing news, features, playlists, mixes and videos about emerging artists. Also releases music and provides artist services, supporting…
Serves emerging and independent music artists seeking artist services and releases, alongside music fans who follow new music, playlists, mixes, videos and magazine content.
Financial Health
StrongStrong · Hiring · 25% CAGR over 5y
Location
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Computed from 5 filingsPublishes online travel and culture content including local destination guides, articles, interviews, films and podcasts. Provides travel resources and curated recommendations highlighting local…
Sells to consumers interested in culturally informed, conscious travel, especially younger travellers seeking local guides, travel advice, city experiences and subculture-led destination content…
Financial Health
StrongStrong · Hiring · 22% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsPublishes an online bilingual Bangla and English news platform providing articles and reports on UK, international and Bangladeshi news, politics, health, sports and entertainment, and offers…
Serves bilingual Bengali and English-speaking readers in the UK, particularly British Bangladeshi communities, and advertisers seeking to reach that audience.
Financial Health
StrongStrong
Location
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Computed from 5 filingsOperates a news media platform and television channel publishing breaking news, articles and video coverage on politics, world affairs, business, sports and entertainment, and streaming live news…
Serves consumer readers and viewers seeking Pakistan-focused and international news, sports, entertainment, business, health and live TV coverage.
Financial Health
StrongStrong
Location
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Computed from 5 filingsOperates an online information and directory platform for retirement housing, care homes, and housing-related services for older people. Provides searchable listings, guidance on housing and care…
Serves older people and their families in the UK seeking retirement housing, care homes or housing advice, alongside care and housing providers and advice agencies managing listings or advertising…
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates an online platform that lists baby and toddler classes and groups. Enables parents to search for local activities by age, category and date, and allows class providers to advertise sessions,…
Serves parents, carers and expectant parents looking for antenatal, baby and toddler classes, groups and family activities, plus organisers of children’s activity classes seeking visibility and…
Financial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates an online information and directory platform for housing and care options for older people, including listings of retirement housing schemes, care homes, and related services, alongside…
Serves older people and their families in the UK seeking retirement housing, care homes or later-life housing advice, plus housing and care providers and advice agencies managing listings.
Financial Health
StableStable
Location
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Computed from 5 filingsOperates an online job search platform that lists employment vacancies by location and sector. Allows employers to post job advertisements and search CVs, and enables jobseekers to upload CVs, apply…
Serves jobseekers seeking local roles and employers, recruiters and job boards looking to reach candidates across the UK and other listed international markets.
Financial Health
StableStable · -12% CAGR over 4y
Location
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Operates an online community and content platform for fintech marketing professionals, publishing industry articles, podcasts and reports, and organising networking events, mentoring programmes,…
Serves fintech marketing professionals and enthusiasts globally, including marketers at fintech brands, senior experts, junior practitioners, industry leaders, and suppliers seeking community,…
Location
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Computed from 5 filingsOperates an online information service and directories for housing, care homes, and support services for older people, including searchable databases of retirement housing, guidance on moving home,…
Serves older people and their families seeking retirement housing or care homes, alongside retirement housing and care home providers, housing advice agencies and advertisers across the UK.
Financial Health
StrongStrong
Location
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Computed from 5 filingsOperates a digital children’s radio station broadcasting music and entertainment programmes via DAB, online streaming and mobile apps. Produces podcasts and on‑demand audio shows, along with quizzes,…
Targets a B2C audience of UK children, families and parents, especially kids interested in music, stories, podcasts, books, quizzes and learning activities.
Financial Health
DistressedDistressed · -7% CAGR over 4y
Location
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Operates a website publishing Indian and international recipes, cooking tips, ingredient guides, and meal ideas. Provides searchable recipe collections, discussion forums, and resources including…
Serves consumers, home cooks and food enthusiasts seeking Indian and international recipes, meal ideas, cooking tips and discussion forum advice.
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsManages and represents sports media talent, facilitating media appearances, punditry roles and commercial partnerships. Produces digital sports content and shows through an in‑house studio, including…
Serves high-profile sports talent, particularly current pundits, presenters and former or late-career athletes in sports media and commercial markets.
Financial Health
StableStable
Location
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Computed from 5 filingsProvides B2B lead generation services, sourcing and qualifying sales leads through owned brands and digital channels. Uses data analysis, automation and sales outcome feedback to optimise targeting,…
Serves B2B companies with sales teams seeking exclusive, pre-qualified inbound prospects, particularly growth-focused businesses looking to scale revenue without retainers or long contracts.
Financial Health
StrongStrong · Hiring · 32% CAGR over 4y
Location
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Computed from 3 filingsGoverns and administers cricket in England and Wales. Organises national teams and domestic competitions, regulates the sport, and delivers programmes for grassroots participation, coaching,…
Serves cricket supporters, players, clubs, counties, schools, coaches, officials and volunteers across England and Wales, spanning grassroots, junior, women’s, disability, domestic and national-team…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 134% CAGR over 2y
Location
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Operates an online travel blog publishing destination guides, travel tips, and resources focused on solo female travel. Provides articles on cities, attractions, and travel planning, and monetises…
Serves consumer travellers, particularly solo female travellers, looking for destination guidance, travel help and product recommendations across North America, Europe and South America.
Financial Health
N/AN/A
Location
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Computed from 5 filingsDevelops and publishes mobile games, including the “100 PICS” picture quiz app for iOS, Android, and Amazon platforms. Also provides tools and services for Amazon marketplace sellers, including…
Serves mobile game consumers on iOS, Android and Amazon, and sells business services to Amazon sellers seeking advertising and seller support.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Operates a membership organisation for skiers, offering organised ski holidays, resort representatives, travel insurance, and member discounts on equipment, lessons, and travel services, alongside…
Targets individual consumers and members who ski or snowboard, especially UK-based snowsports enthusiasts, solo skiers and holidaymakers travelling to resorts in Europe and North America.
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 3 filingsPublishes online financial content including stock market news, analysis, and educational articles on equities, dividends, sectors, and investing strategies, and provides subscription-based…
Serves Canadian retail investors, including beginners, self-directed stock pickers, dividend and sector-focused investors, and individuals planning for retirement or seeking paid investing…
Financial Health
WeakWeak · -9% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsServes B2B buyers, including businesses, legal and accounting professionals, and credit or marketing teams that need official company records and monitoring for Hungarian and other European companies.
Financial Health
StableStable · Hiring · 25% CAGR over 5y
Location
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Computed from 2 filingsGoverning body for association football, organising national cup competitions and national teams, setting rules and policies, and providing coaching, learning resources and grassroots participation…
Serves football fans, players, coaches, referees, grassroots and professional clubs, County FAs, competition participants, learners, England supporters, and ticket or merchandise customers.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 16% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsOperates a tourism website for Astypalaia Island featuring listings of hotels, rooms, studios and apartments, along with restaurants, bars and local services. Provides travel information, area…
Serves leisure travellers and holidaymakers planning visits to Astypalaia, including those seeking hotels, studios, apartments, restaurants, transport, tours, shops and local tourist services.
Financial Health
HealthyHealthy · Hiring · 12% CAGR over 4y
Location
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Computed from 3 filingsGoverns football in England, organising national competitions including the FA Cup, managing England men’s and women’s national teams, setting rules and disciplinary policies, and providing coaching,…
Serves football fans, players, coaches, referees, grassroots clubs, county FAs and competition participants in England, alongside England team supporters, ticket buyers and official shop customers.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Serves businesses and professional users needing company information, such as finance, credit, compliance, legal and sales teams seeking official company records, monitoring and marketing data on…
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 2 filingsServes businesses and professionals needing official company information on Hungarian and European companies, including compliance, credit-control, marketing and due-diligence users.
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 1y
Location
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Computed from 4 filingsServes businesses, finance and credit teams, legal professionals, marketers and compliance users needing official company information on Hungarian and European registered companies.
Financial Health
StableStable
Location
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Computed from 3 filingsProvides online access to company registry information and official company documents. Operates a searchable database of registered businesses and offers downloadable company extracts, company…
Serves businesses, legal and finance teams, credit managers and marketers needing company registry documents, monitoring, debtor checks and marketing data for Hungarian and European companies.
Financial Health
HealthyHealthy
Location
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Computed from 5 filingsProvides an online company information platform offering search access to business registry data and downloadable electronic company documents. Services include company extracts, business data…
Sells to businesses and professional users needing official company information, including credit, compliance, legal and finance teams seeking company records, monitoring, debt collection and…
Financial Health
StableStable
Location
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Operates an online platform providing access to company registry data and official company documents. Enables users to search businesses, download certified company extracts, monitor companies, and…
Sells to businesses and professional users needing official company information, including credit, compliance and finance teams, debt collection users, and marketers seeking company data, monitoring…
Financial Health
N/AN/A
Location
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Computed from 4 filingsProvides an online company information platform offering searches of registered businesses, downloadable official company extracts and documents, company monitoring tools, and data access services…
Serves businesses and professionals needing Hungarian company registry data for due diligence, credit checks, customer monitoring, debt recovery, marketing selection, and transfer pricing.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 3y
Location
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Operates an online business information platform providing access to corporate databases. Enables users to search company records, download certified company extracts and documents, and access…
Serves businesses, legal and finance professionals, credit managers and marketers needing official data on Hungarian and European companies for due diligence, monitoring, debt collection and…
Financial Health
N/AN/A
Location
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Provides an online company information platform offering access to Hungarian business registry data. Enables users to search companies, download official company extracts and documents, and use tools…
Serves B2B users such as finance, legal, compliance, credit management and marketing teams needing official company information on Hungarian and European businesses.
Financial Health
N/AN/A
Location
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Operates an online business information platform providing company search and access to official corporate records and extracts. Offers downloadable company documents, database access, company…
Serves businesses, legal and finance professionals, credit teams and marketers needing Hungarian and European company information for due diligence, monitoring, collections and business development.
Financial Health
N/AN/A
Location
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Operates an online business information platform providing access to company registry data and downloadable official company extracts. Offers company search tools, business monitoring, marketing data…
Serves businesses and professional users needing official company records and credit information, including firms doing due diligence, debt recovery, marketing, transfer pricing, and company…
Financial Health
N/AN/A
Location
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Computed from 3 filingsOperates an online platform providing access to corporate information databases and official company documents, including company extracts and reports. Offers company search tools, monitoring…
Serves businesses, legal and finance professionals, and other organisations needing official company records, monitoring, credit/debt checks, marketing lists, and transfer-pricing data on Hungarian…
Financial Health
StableStable · 0% CAGR over 2y
Location
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375 more companies and their verified directors are in the file
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Key facts
About 1% of the trading cohort reports turnover above £5M (3 of 278 firms) — the rest sits below that revenue band.
15% of the cohort was incorporated since 2022 (44 firms), so a sizeable share is in its first few filing cycles.
76.6% of the cohort also run web analytics tooling, and 55.8% run tag-management tooling, pointing to measurement and consent work around ad-funded sites.
68.3% also run a content-management system, while 56.5% use an edge-security or performance service.
Real Estate & Property is the largest tagged sector at 21.2% (59), followed by Wholesale & Distribution at 8.6% (24).
ICO guidance says storage and access technologies for online advertising require consent, including ad selection, delivery, associated tracking and profiling.
IAB UK says the UK digital ad market reached £35.5 billion in 2024, with forecasts of £38 billion in 2025 and £42.4 billion by 2027.
What else do Google AdSense users run?
Share of the 278 Google AdSense-running UK companies where each technology was also detected. As of June 2026.
Who runs Google AdSense in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£457.8K
Median UK turnover
1.1%
Above £5M turnover
44
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 424 companies, alongside financials and websites, in one Excel + CSV file.
How Google AdSense usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google AdSense is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
Google AdSense elsewhere
Frequently asked questions
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