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Companies Using Adverticum in the UK: 297 Active Firms (2026)
UK companies running online advertising technology on their websites support digital ad selection, delivery, tracking or profiling in the UK market.
Adoption usually sits with marketing, ecommerce and web-operations teams, with compliance drawn in when audience profiling or retargeting is involved. The technology handles ad selection, delivery, tagging and campaign measurement on public websites, so its presence points to a business that treats web traffic as a revenue source, a lead engine, or both. Typical users look lean to mid-market rather than enterprise-heavy: local property portals, travel operators, construction and consumer-goods sites, and trades marketplaces with enough traffic to justify managed tagging, but not always enough internal resource to run a full advertising-operations function.
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The UK adoption picture is compact: 297 actively trading companies are running this advertising technology, so the cohort looks more like a targeted set of web-dependent operators than a mass-market software category. Reported headcount across the cohort totals 89 people. Usage clusters around real estate and property, travel and hospitality, construction, fast-moving consumer goods and field services, which fits a pattern of traffic-led lead generation rather than large ad-funded media operations. Most users appear to combine advertising tags with analytics, tag management, form handling and website security tooling.
UK online advertising activity is shaped more by privacy and advertising-standards rules than by a sector licence. The ICO position is that storage and access technologies used for ad selection, delivery, tracking and profiling require consent, including where information passes through onward advertising chains. That makes consent management and partner governance part of the technology decision, not a legal afterthought. Contextual advertising tends to be easier to reconcile with PECR and UK GDPR than behavioural targeting because it uses less personal data. ASA/CAP rules still matter for the content of online advertisements, sales promotions and direct marketing communications.
Adoption appears most defensible where website traffic is monetised or closely tied to enquiry generation. Smaller operators tend to favour bundled tagging and analytics arrangements because they reduce day-to-day operational burden, while more mature users have to spend more time on consent logs, partner audits and campaign measurement discipline. Browser restrictions, privacy guidance and buyer pressure are likely to keep shifting budget away from behavioural profiling and towards contextual placements, cleaner consent flows and server-side measurement. The market therefore looks less like a broad land-grab and more like a gradual sorting of users by compliance tolerance and advertising yield.
297
Active firms
2026
2
Above £5M turnover
Trading firms
6
Median headcount
Filed accounts
504
Verified contacts
Across this cohort
Key facts
About 1% of the trading cohort reports turnover above £5M (2 of 297 firms) — the rest sits below that revenue band.
32% of the cohort was incorporated since 2022 (97 firms), so a sizeable share is in its first few filing cycles.
100.0% of users also run analytics, tag-management and ad-monetisation technology, and 98.7% also run bot-protection, content-management and form tooling.
Real Estate & Property accounts for 51.5% of detected users, ahead of Travel & Hospitality at 19.5%.
The ICO says storage and access technologies for online advertising require consent, including ad selection, delivery, tracking and profiling across third-party chains.
IAB UK puts the UK digital advertising market at £40.5 billion in 2025, up 10% year-on-year.
Financial health is mixed: 19.2% are stable, 17.8% weak, 13.5% distressed and 10.1% have insufficient history.
What else do Adverticum users run?
Share of the 297 Adverticum-running UK companies where each technology was also detected. As of June 2026.
Who runs Adverticum in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£354.6k
Median UK turnover
0.7%
Above £5M turnover
97
Incorporated since 2022
504 verified decision-maker contacts
across these 297 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK companies using Adverticum
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
JAS ELITE LIMITED
Serves businesses, legal and accounting professionals, credit managers and marketers needing official records, monitoring or prospecting information on Hungarian-registered companies and other…
Financial Health
Insufficient historyInsufficient history
Location
MARYAM TRANSPORT LTD
Financial sub-scores
Computed from 5 filingsServes B2B buyers, including businesses, legal and accounting professionals, and credit or marketing teams that need official company records and monitoring for Hungarian and other European companies.
Financial Health
StableStable · Hiring · 25% CAGR over 5y
Location
WEALDOVAL DEVELOPMENTS LIMITED
Financial sub-scores
Computed from 3 filingsServes businesses and professionals needing official company information, including buyers involved in credit control, compliance, due diligence, marketing and transfer pricing, primarily for firms…
Financial Health
StableStable · 0% CAGR over 2y
Location
COATWORTH SUPERMARKET LTD
Serves businesses, professionals and individuals needing official company data on Hungarian and European companies, including users in credit control, debt collection, marketing and compliance roles.
Financial Health
Insufficient historyInsufficient history
Location
Poyraz Foods Ltd
Financial sub-scores
Computed from 5 filingsServes businesses and professionals needing Hungarian and European company data, including credit/risk teams, marketing users, debt collection teams, and buyers of official company documents online.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
Birley Vale Developments Ltd
Financial sub-scores
Computed from 3 filingsServes businesses and professional users needing company intelligence, official company documents, monitoring and credit-related data on registered firms, especially those researching companies in…
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
PRIORITY SPACE (KIRKLEATHAM) LIMITED
Financial sub-scores
Computed from 3 filingsProvides an online platform for searching company records and accessing business registry data. Offers downloadable official company documents, including certified extracts and copies, along with…
Targets businesses, legal and finance professionals, credit managers and marketers needing verified information on Hungarian and European companies for due diligence, monitoring, debt recovery and…
Financial Health
StableStable · 0% CAGR over 2y
Location
Worthy Business Holdings Limited
Financial sub-scores
Computed from 3 filingsOperates an online company information platform providing access to corporate data, company registry extracts, and official business documents. Offers company search, monitoring tools, marketing data…
Serves businesses and professional users needing company information, including credit, compliance, debt collection, transfer pricing and marketing teams seeking official company records and…
Financial Health
WeakWeak
Location
S & B TEXSTYLE.UK LTD
Financial sub-scores
Computed from 3 filingsProvides online access to company information databases, allowing users to search registered businesses and download official company extracts and documents. Also offers company monitoring, marketing…
Serves businesses, finance/legal professionals and other users needing Hungarian and European company registry information, monitoring, debt-collection, marketing or transfer-pricing data.
Financial Health
WeakWeak · Hiring · 12% CAGR over 2y
Location
OSCORP INVERCLYDE LIMITED
Financial sub-scores
Computed from 5 filingsOperates an online business information platform providing access to Hungarian company registry data. Enables users to search companies, download official company extracts and documents, and access…
Serves businesses, finance and legal professionals, credit controllers and marketers needing data on Hungarian-registered companies, including buyers requiring official company documents.
Financial Health
WeakWeak · -58% CAGR over 4y
Location
VLESHA LTD
Financial sub-scores
Computed from 3 filingsProvides online access to company information databases, allowing users to search for registered businesses and download official company documents and extracts. Offers services such as company…
Sells primarily to businesses and professional users needing official company data, such as finance, credit, compliance, legal and procurement teams, plus users seeking company documents and…
Financial Health
DistressedDistressed · -42% CAGR over 2y
Location
Operates an online company information platform providing access to corporate data and official company registry documents. Offers company searches, electronic company extracts, monitoring services,…
Serves businesses, legal and finance professionals, credit managers and marketers needing Hungarian and European company data, official company documents, monitoring, debt recovery, marketing lists…
Financial Health
Insufficient historyInsufficient history
Location
WALNUT SQUARED LIMITED
Financial sub-scores
Computed from 5 filingsOperates an online company information platform providing access to business registry data and official company documents. Offers company search, downloadable extracts, monitoring services, and…
Serves businesses, professionals and individuals needing data on Hungarian-registered companies, including users involved in due diligence, customer monitoring, debt collection, marketing and…
Financial Health
DistressedDistressed
Location
Aylan Supermarket Ltd
Financial sub-scores
Computed from 2 filingsServes businesses and professionals needing Hungarian company registry information, including finance, legal, compliance, credit-control and marketing users assessing companies or monitoring business…
Financial Health
StrongStrong · Growing · 0% CAGR over 1y
Location
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How Adverticum usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Adverticum is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
Adverticum users by sector
Frequently asked questions
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