Companies Using 123FormBuilder in London: 122 Active Firms (2026)
London companies using online form-builder technology collect enquiries, registrations and customer data through embedded website forms.
Buying centres tend to sit in marketing, admissions, bookings, customer operations and digital service teams rather than IT alone. Running an embedded form-builder stack signals a public web estate expected to turn inbound interest into routable work, whether that is an enquiry, booking, registration, application or support ticket. The budget signal is usually pragmatic rather than enterprise-software heavy: teams want hosted form design, validation, notifications and onward routing without commissioning custom code for every capture point. That makes the technology a marker for measurable inbound demand and a small operational team behind the website.
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London adoption is a relatively small, operationally focused slice of the online-forms market: 122 active trading companies in the capital are running this form-builder technology on public websites. Reported employment across the cohort is 1,433 people, which suggests a base of SMEs and small mid-market organisations rather than a city full of large enterprise deployments. Service categories overlap, but the highest shares sit in Education & Training at 16.4%, Field Services & Trades at 10.7%, Healthcare Provider at 8.2%, and Travel & Hospitality and Sport & Leisure each at 7.4%.
Form-builder adoption sits inside the ordinary UK privacy and electronic-communications regime rather than a sector licence. The ICO’s position is that PECR applies to “any organisation running an online service”; where storage or access technologies are used, organisations must explain what they do and obtain prior consent unless an exception applies. Consent also has to meet the UK GDPR standard, so continuing to use a website or relying on pre-ticked boxes is not enough. Organisations processing personal data in automated form may also need to notify the Information Commissioner’s Office unless an exemption applies.
Adoption appears likely to remain tied to web-led service delivery rather than large software replacement programmes. Smaller operators tend to keep these tools because they are cheap to administer and familiar to non-technical staff, while larger users may standardise forms inside broader customer, workflow or consent-management suites. The pressure point is less form creation than governance: retention rules, consent evidence, routing of enquiries and integration with back-office systems. That favours vendors and agencies able to make form capture auditable without adding much operational overhead.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of 123FormBuilder rises with company size across the trading companies in this cohort. 0% of the 532,485 companies with under 10 employees run 123FormBuilder (83 detected). 0.2% of the 15,364 companies with 10–50 employees run 123FormBuilder (29 detected). 0.5% of the 1,763 companies with over 50 employees run 123FormBuilder (9 detected). That is a 0.5% gap between the over 50 employees and under 10 employees bands.
122
Active firms
2026
9
Above £5M turnover
Trading firms
7
Median headcount
Filed accounts
240
Verified directors
Across this cohort
Top companies using 123FormBuilder in London
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Operates a professional football club competing in domestic and international competitions. Manages men’s, women’s and youth teams, hosts matches at its stadium, sells club merchandise, and publishes…
Serves football supporters, match attendees and merchandise buyers, including men’s and women’s team fans, families and international followers accessing multilingual channels and stadium events.
Location
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Computed from 5 filingsRecruitment agency supplying temporary and permanent hospitality staff, including chefs, kitchen porters, waiters, bartenders, and housekeeping personnel. Provides staffing for restaurants, hotels,…
Serves hospitality businesses needing temporary or permanent kitchen, front-of-house and housekeeping staff, including hotels, restaurants, private events and new restaurant openings in London,…
Financial Health
StrongStrong · Hiring · 46% CAGR over 4y
Location
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Computed from 3 filingsOperates an online recruitment platform for entry-level roles, connecting early-career job seekers with employers. Uses skills-based assessments, behavioural insights and community resources to match…
Serves early-career job seekers and employers hiring junior, entry-level talent, especially organisations focused on inclusive, skills-based recruitment across varied industries.
Financial Health
StableStable · Hiring · 123% CAGR over 2y
Location
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Computed from 5 filingsProvides recruitment services for schools, nurseries and colleges, sourcing and placing vetted teachers, teaching assistants and support staff. Supplies day‑to‑day cover, long‑term and permanent…
Serves schools, nurseries and colleges in London and Croydon, plus teaching and support staff candidates seeking roles across early years, primary, secondary, SEN and STEM education.
Financial Health
HealthyHealthy · Hiring · 32% CAGR over 4y
Location
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Computed from 4 filingsOperates a group of community pharmacies providing NHS and private prescription dispensing, repeat and electronic prescription services, travel vaccinations, sexual health screening and advice, and…
Serves consumers and patients using community pharmacies and an online shop, including NHS/private prescription users, travellers, and people seeking sexual health support or health products across…
Financial Health
HealthyHealthy · Profitable, Hiring · 5% CAGR over 3y
Location
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Computed from 5 filingsProvides unsecured business loans and alternative finance to small businesses, offering funding typically from £5,000 to £150,000. Applications submitted online with rapid approval decisions and…
Serves UK-based small businesses operating as limited companies incorporated in England or Wales, including firms seeking working capital for inventory, equipment, marketing, growth, seasonal needs,…
Financial Health
WeakWeak
Location
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Computed from 5 filingsOperates dental practices providing general dentistry and specialist treatments including orthodontics, Invisalign and braces, dental implants, crowns, veneers, teeth whitening, and holistic amalgam…
Serves NHS and private dental patients, including local London residents and international clients seeking general, cosmetic, orthodontic, implant and holistic dental care.
Financial Health
WeakWeak · -68% CAGR over 4y
Location
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Operates a multi-purpose sports and entertainment stadium hosting football matches, NFL games, boxing and concerts. Provides stadium tours, a skywalk attraction, karting experience, and venue hire…
Serves consumers and groups attending live sports, concerts and stadium attractions, including football fans, families, tourists and corporate event bookers. Also targets businesses seeking venue…
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Computed from 5 filingsProvides subscription-based market intelligence on steel and related commodities, including news, price data, market reports and analysis. Publishes industry reports and pricing indices, and…
Serves B2B subscribers and trial clients across global steel and related commodities markets, including organisations focused on ferrous products, raw materials, minor/base/precious metals, energy,…
Financial Health
StableStable · Hiring · 4% CAGR over 4y
Location
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Computed from 4 filingsProvides recruitment and staffing services for the construction industry, including executive search, temporary and permanent placements, and managed staffing. Sources and places professionals across…
Targets UK employers in construction, MEP, trades and labour, demolition, decarbonisation and renewables needing staff, plus candidates seeking roles in those sectors.
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 4y
Location
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Computed from 5 filingsProvides brokerage and arrangement of business and property finance, including development finance, commercial mortgages, bridging loans, asset finance, invoice finance, equipment finance, VAT loans,…
Serves businesses, property developers and investors seeking finance for growth, asset purchases, commercial property, buy-to-let, land acquisition, construction, renovation and redevelopment…
Financial Health
StrongStrong
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Computed from 4 filingsProvides healthcare recruitment and staffing services, supplying temporary, locum and permanent professionals including nurses, doctors, allied health professionals, healthcare assistants and support…
Serves NHS organisations and private healthcare providers across the UK needing temporary or permanent clinical and care staff, including locum, nursing, AHP, healthcare assistant and support worker…
Financial Health
StrongStrong · Hiring · 180% CAGR over 3y
Location
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Computed from 3 filingsOperates an online platform connecting healthcare professionals and patient communities to conduct medical education assessments, educational needs analyses, and patient impact studies. Provides…
Serves B2B healthcare and life sciences clients, especially medical affairs teams, and engages verified doctors, other HCPs, patients and caregivers worldwide for research and educational studies.
Financial Health
StableStable · Hiring · 15% CAGR over 2y
Location
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Computed from 3 filingsDevelops Salesforce‑native professional services automation software providing project management, resource planning, services billing, revenue management and customer workspaces, helping services…
Serves B2B professional services organisations and teams, including implementation, consulting and managed services providers, particularly Salesforce users, partners and PS leaders.
Financial Health
StableStable · -92% CAGR over 2y
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Provides employment support, career advice, training programmes and job opportunities for armed forces veterans, service leavers, reservists and their families. Operates mentoring schemes, specialist…
Serves the Armed Forces community, including veterans, service leavers, reservists, military spouses and partners, young people from military families, and veterans in the justice system; also…
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Computed from 5 filingsDevelops and provides software platforms and services for sports organisations, teams and athletes, including league management tools, online payments, athlete recruiting networks, endurance event…
Serves sports organizations, governing bodies, leagues, clubs, teams, event operators, college recruiters, athletes, parents and volunteers across youth, amateur, college, professional and endurance…
Financial Health
DistressedDistressed
Location
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Computed from 4 filingsProvides domiciliary home care services including personal care, dementia and palliative care, live‑in and respite care, night care, companionship, home help, and supported living support for…
Sells to consumers and families needing domiciliary care at home, including older adults and people requiring personal, dementia, palliative, respite, live-in or supported living care, with services…
Financial Health
HealthyHealthy
Location
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Computed from 5 filingsProvides independent advice and brokerage on private medical insurance for individuals and businesses. Reviews policies, compares insurers, arranges new cover or transfers, and supports clients with…
Serves individuals seeking private medical insurance, employers from one employee to 1,000+ staff, and professional introducers looking to refer PMI clients.
Financial Health
StrongStrong · Hiring · 14% CAGR over 4y
Location
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Computed from 4 filingsProvides executive and luxury minibus and coach hire with drivers, operating fleets including 16–57 seat Mercedes and Irizar vehicles. Offers chauffeur‑driven cars and group transport for events,…
Serves B2C and B2B customers needing group travel or chauffeur transport, including wedding parties, VIP travellers and organisations arranging minibus or coach hire across the UK, Ireland and Europe.
Financial Health
StrongStrong · Growing, Hiring · 55% CAGR over 3y
Location
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Computed from 5 filingsProvides commercial cleaning services for offices and workplaces, including routine office cleaning, carpet and hard floor care, window cleaning, IT equipment cleaning, and graffiti removal, with…
Serves B2B customers with offices and commercial premises in London, including companies and organisations seeking ethical, sustainable cleaning suppliers and facilities support.
Financial Health
StrongStrong · Hiring · 17% CAGR over 4y
Location
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Computed from 5 filingsProvides property-backed lending to property developers and investors, including bridging loans, development finance, refurbishment and conversion finance, and exit funding. Assesses and structures…
Serves experienced property developers, investors and borrowers, plus brokers and intermediaries arranging finance for UK property projects.
Financial Health
StrongStrong
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Computed from 5 filingsProvides classroom-based education and training courses, including diplomas in data science and business analytics, English language courses, and business and management short courses. Also operates…
Serves UK and international students of all ages and backgrounds seeking career-focused qualifications, English courses, short executive courses, and GCSE, AS or A-Level exam entry.
Financial Health
StrongStrong
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Computed from 5 filingsProvides residential property buying services, purchasing homes directly from owners for quick sale. Conducts property assessments, arranges RICS surveys, and makes cash purchase offers. Also offers…
Sells to UK homeowners seeking a fast property sale, including people facing probate, divorce, relocation, inherited property, financial difficulty or broken chains. Also serves B2B partners such as…
Financial Health
StrongStrong · Hiring · 27% CAGR over 5y
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Computed from 5 filingsProvides private hire passenger transport including chauffeur-driven cars, minibuses and coaches. Offers airport transfers, private transfers, corporate travel and group transport services, with…
Serves London visitors, travellers, families and groups needing airport or hotel transfers, plus companies and organisations arranging corporate trips, team-building travel or coach transport for…
Financial Health
HealthyHealthy · -3% CAGR over 4y
Location
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Computed from 5 filingsOperates nail and beauty salons offering manicure and pedicure services, gel and shellac nail treatments, dipping powder systems, and nail care. Sells gift cards and accepts bookings for…
Serves individual consumers in Central and South London seeking nail and beauty treatments, including regular salon clients, gift-card buyers and groups booking parties.
Financial Health
StrongStrong
Location
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Computed from 5 filingsOperates day nurseries and preschools providing childcare and early years education for infants and young children. Offers baby and preschool rooms, structured learning activities, outdoor forest…
Serves parents and families seeking nursery, preschool and funded childcare for babies and young children, mainly around Belvedere, Sidcup, Bexley and its other nursery locations.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides implementation, support, training and consultancy for Pegasus Opera 3 and Infor SunSystems accounting and ERP software. Also offers payroll, procurement and cloud hosting solutions, IT…
Serves UK businesses using or evaluating Pegasus Opera, Infor SunSystems, Zahara and related ERP, accounting, payroll and cloud systems, including finance teams in construction, manufacturing and…
Financial Health
HealthyHealthy · -8% CAGR over 4y
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Computed from 5 filingsProvides tutoring, mentoring and exam support for children and young people aged 5–25, including those with limited access to mainstream education. Delivers one‑to‑one and group tuition aligned with…
Serves local authorities and SEND assessment teams referring children and young people aged 5–25 with limited access to mainstream education.
Financial Health
StrongStrong · Growing, Hiring · 85% CAGR over 5y
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Computed from 5 filingsProvides independent mortgage brokerage and advice, sourcing products from multiple lenders. Assists first-time buyers, home movers, remortgagers, buy-to-let landlords and property professionals, and…
Serves UK mortgage clients, including first-time buyers, home movers, remortgagers, buy-to-let landlords, property professionals, and businesses needing commercial mortgages or development finance.
Financial Health
HealthyHealthy · Hiring · 35% CAGR over 5y
Location
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Computed from 5 filingsProvides chauffeur-driven car services including airport transfers, port transfers, and private transport. Offers a fleet ranging from economy cars to luxury sedans, SUVs and vans, with online…
Serves private and business travellers in London and across the UK, including Heathrow and Gatwick airport passengers, cruise port passengers, tourists, VIP clients and small groups.
Financial Health
WeakWeak · -16% CAGR over 4y
Location
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Computed from 5 filingsActs as a credit broker arranging asset finance for businesses. Provides leasing, hire purchase, unsecured loans and merchant cash advances to fund equipment and assets such as vehicles, machinery,…
Serves UK businesses, from small enterprises to multinational firms, seeking asset funding across medical, media, gym, hospitality, IT, office equipment, plant, logistics, retail, recycling,…
Financial Health
WeakWeak · -3% CAGR over 4y
Location
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Computed from 5 filingsProvides facilities management services including commercial cleaning for offices, banks, retail sites, schools, restaurants and gyms, alongside carpet and window cleaning, washroom hygiene, property…
Sells to businesses needing facilities management, especially offices, banks, retailers, schools, restaurants and gyms. Also serves residential property customers, with an emphasis on London and…
Financial Health
WeakWeak · -41% CAGR over 4y
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Provides commercial services to pharmaceutical and medical technology companies, including brand commercialisation and optimisation, sales and marketing engagement, recruitment and outsourcing of…
Serves pharmaceutical, medtech and biotech companies globally, particularly commercial, brand, recruitment and patient experience teams managing medicine and device brands across the product…
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Computed from 3 filingsOperates nursery schools providing early years education and childcare for children aged around 6 months to 5 years. Offers day care, play‑based learning and structured activities in Froebel-inspired…
Serves parents and families in South London seeking nursery places, early education and childcare for children aged 6 months to 5 years.
Financial Health
WeakWeak · -3% CAGR over 2y
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Computed from 5 filingsProvides nursery and early years education for young children, combining childcare with bilingual language immersion and Montessori-based learning. Offers EYFS curriculum, language instruction,…
Serves parents and families with nursery-age children in Maida Vale/Central London, especially those seeking early years childcare, education and multilingual learning.
Financial Health
WeakWeak · -58% CAGR over 5y
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Computed from 4 filingsProvides security services including manned guarding, mobile patrols, CCTV monitoring, close protection, risk assessments, counter‑surveillance, and corporate or residential security. Also offers…
Serves private, public sector and corporate clients needing security support, including arts and heritage venues, leisure and hospitality operators, film productions, industrial and manufacturing…
Financial Health
HealthyHealthy · Hiring · 79% CAGR over 3y
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Computed from 3 filingsOperates a childcare nursery and preschool providing early years education and day care for young children. Offers structured learning and play activities, outdoor play space, meals prepared on site,…
Serves parents and carers of nursery and preschool-age children in North London, especially families around Crouch End, Highgate, Muswell Hill, Hornsey, Harringay, Archway, Finchley, Wood Green and…
Financial Health
StrongStrong · -2% CAGR over 2y
Location
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Computed from 5 filingsProvides executive search and leadership advisory services, including interim management recruitment, market mapping, compensation benchmarking, board advisory, and leadership assessment, focusing on…
Serves boards, CEOs and HR leaders at companies and investors in aviation, aerospace, hospitality, healthcare, private equity, retail, consumer goods, energy transition, transport and logistics…
Financial Health
StrongStrong · Growing, Hiring · 17% CAGR over 4y
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Computed from 5 filingsProvides science education activities for children, including after‑school and weekend courses covering biology, chemistry and physics. Also sells subscription and one‑off science experiment boxes…
Serves parents and families, primarily in London, seeking science-focused activities and birthday party options for children, plus B2C home-learning subscribers buying children’s science boxes.
Financial Health
StrongStrong · Hiring · 37% CAGR over 4y
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Computed from 4 filingsProvides commercial cleaning and facilities management services for businesses, including office cleaning, carpet and window cleaning, after-builders cleaning, floor treatments, event cleaning,…
Sells to businesses and organisations needing commercial cleaning and facilities management, including offices, healthcare providers, hotels, leisure venues, retailers, schools, churches, social…
Financial Health
HealthyHealthy · 1% CAGR over 3y
Location
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Computed from 5 filingsProvides care staffing and support services for care homes, semi‑independent living settings and home care. Offers assistance for elderly people, vulnerable adults and children, working with…
Serves care homes, semi-dependent living providers and health services needing care staff, alongside vulnerable adults, children and elderly people seeking support to live independently at home.
Financial Health
StrongStrong · Hiring · 80% CAGR over 4y
Location
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Computed from 3 filingsOrganises open water swimming holidays, training camps and guided swim tours in locations worldwide. Offers trips for different ability levels, including technique coaching, long‑distance challenges,…
Sells to consumers seeking open-water swimming holidays, training trips and events, from beginners and improvers to experienced long-distance swimmers. Also serves groups booking private tours, plus…
Financial Health
StrongStrong · Hiring · 15% CAGR over 2y
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Computed from 5 filingsProvides healthcare staffing and care services, including domiciliary care and supported living support. Supplies clinical and non‑clinical staff such as nurses, healthcare assistants, therapists and…
Serves vulnerable adults and families needing home care, plus care homes, nursing homes and supported living providers. Also targets NHS Trusts, councils and boroughs needing clinical and…
Financial Health
StableStable · Hiring · 61% CAGR over 4y
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Computed from 5 filingsProvides home care services including personal care, live-in care, dementia care, respite and night sitting, hospital-to-home support, and household help such as shopping, cleaning and maintenance,…
Sells to private individuals and families needing home care for young and elderly people, including dementia and complex-care support. Particularly targets Black, Asian and other minority ethnic…
Financial Health
HealthyHealthy
Location
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Computed from 3 filingsProvides home care services including live-in, domiciliary, night, respite and palliative care. Supports elderly and disabled individuals with personal care, daily living tasks, companionship, and…
Serves private individuals and families across the UK seeking in-home support for elderly people, disabled adults, people with dementia, autism or learning disabilities, and those needing palliative…
Financial Health
StableStable · -6% CAGR over 2y
Location
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Computed from 5 filingsProvides Mandarin Chinese language education for children through structured classes, including beginner to advanced courses, writing practice, Youth Chinese Test preparation, and GCSE preparation.…
Serves parents and families seeking Mandarin education for children aged 3+, including learners with or without Mandarin background, GCSE candidates, and holiday camp attendees in London and Watford.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsOperates a football club running men's and women's teams, youth and girls academies, and junior programmes. Organises matches and competitions, sells match tickets and merchandise, and provides…
Sells to football supporters and matchday attendees, plus children and young people through academy, junior and soccer school programmes. Also serves women’s and men’s players, community…
Financial Health
StableStable · -66% CAGR over 4y
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Computed from 5 filingsProvides electrical installation, inspection, and maintenance services for domestic and commercial properties, including EICR testing, PAT testing, planned preventative maintenance, emergency…
Serves private and commercial clients across London, including property management agents, educational establishments, local authorities, and owners or occupiers of domestic and commercial premises.
Financial Health
WeakWeak · -12% CAGR over 4y
Location
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Computed from 5 filingsProvides wraparound childcare services for primary school‑aged children, including before‑ and after‑school clubs and holiday clubs. Offers supervised play, crafts, games, and outdoor activities in…
Serves parents and families in Twickenham and the surrounding area who need before-school, after-school and holiday childcare for children aged 4–11.
Financial Health
StableStable · Hiring · 11% CAGR over 4y
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Computed from 5 filingsProvides residential property surveying services including building surveys, RICS HomeBuyer reports, snagging inspections for new builds, property valuations, and advice and negotiation support for…
Serves private residential property buyers, homeowners and leaseholders in London, including purchasers of prime central London homes and new-build flats needing independent survey, valuation or…
Financial Health
DistressedDistressed · -16% CAGR over 4y
Location
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Key facts
About 7% of the trading cohort reports turnover above £5M (9 of 122 firms) — the rest sits below that revenue band.
7% of the cohort was incorporated since 2022 (9 firms), so a sizeable share is in its first few filing cycles.
The most common co-detected website-platform technology appears on 83.6% (102) of London sites, while the next most common form-adjacent add-on appears on 53.3% (65).
Sector tags overlap, but Education & Training is the largest category at 16.4% (20), followed by Field Services & Trades at 10.7% (13) and Healthcare Provider at 8.2% (10).
ONS reported that 69% of UK firms used cloud-based computing systems and applications in 2023, while 61% used specialised software.
The ICO states that PECR applies to “any organisation running an online service”, with prior consent required for storage or access technologies unless an exception applies.
Consent must meet the UK GDPR standard and cannot rely on continued website use or pre-ticked boxes.
What else do 123FormBuilder users run?
Share of the 122 123FormBuilder-running UK companies where each technology was also detected. As of June 2026.
Who runs 123FormBuilder in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£499.6K
Median UK turnover
7.4%
Above £5M turnover
9
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 170 companies, alongside financials and websites, in one Excel + CSV file.
How 123FormBuilder usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
123FormBuilder is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
123FormBuilder elsewhere
Frequently asked questions
How many companies in London use 123FormBuilder?
How is 123FormBuilder usage detected?
What kinds of companies use 123FormBuilder in London?
What do 123FormBuilder users in London also run?
How fresh is this data?
Can I get contact details for these companies?
Buy all 170 companies as a spreadsheet.
One Excel/CSV file with company details, websites and key data — yours to download and use.

















































