Companies Using AddToAny in Birmingham: 50 Active Firms (2026)
Companies running social-sharing buttons operate commercial websites that let visitors share pages across online channels in the Birmingham area.
Marketing, communications and web teams tend to own this sharing-button stack, usually as part of a content-management site rather than a wider enterprise application programme. Among Birmingham users, Advanced Manufacturing accounts for 22% of the cohort, Wholesale & Distribution for 14%, and Real Estate & Property for 10%, which points to adoption beyond pure publishing. The median user has 5 staff and median turnover of £521,000, so engagements are usually light-touch website maintenance, analytics configuration and consent setup rather than board-level procurement. The technology signals a site that is expected to generate referral traffic, support campaigns and keep shareable pages moving through owned and earned channels.
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Birmingham’s adoption picture is a small local sample: 50 active trading companies are running the sharing-button technology in this list. The employment footprint is modest rather than enterprise-heavy, with 543 reported roles across the cohort. That fits the buyer profile: local and regional firms using online content, forms and campaign pages to pull audiences towards sales enquiries or transactions, but without the staffing depth usually associated with larger web-platform programmes. For researchers, the Birmingham group is therefore more useful as a signal of digital marketing practice among smaller commercial operators than as a map of large technology buyers.
Share widgets sit inside the ordinary UK privacy perimeter rather than a sector-specific licensing regime. Where they set cookies, call external scripts or otherwise access information on a user’s device, PECR applies; where personal data is processed, UK GDPR duties also apply. ICO guidance expects sites to explain what cookies or similar technologies do, why they are used and whether consent is needed. Non-essential cookies should not be set before consent, and consent needs a clear positive action. Continued browsing is not enough, which makes consent-management design part of the operating model for these website operators.
Adoption appears likely to be shaped by website clean-up work rather than by a separate social-sharing budget. Smaller teams tend to keep tools that are already embedded in templates, especially when they sit alongside analytics, forms and search optimisation. Pressure comes from consent expectations and script governance: marketing teams may remove low-use widgets if they add compliance work or page-weight without visible referral value. The more durable use cases are likely to be content-led businesses, ecommerce operators and professional-service firms where audience distribution still forms part of the everyday sales motion.
Adoption by company size
Adoption of AddToAny rises with company size across the trading companies in this cohort. 0% of the 74,430 companies with under 10 employees run AddToAny (33 detected). 0.4% of the 3,394 companies with 10–50 employees run AddToAny (13 detected). 1% of the 386 companies with over 50 employees run AddToAny (4 detected). That is a 1% gap between the over 50 employees and under 10 employees bands.
50
Active firms
2026
2
Above £5M turnover
Trading firms
5
Median headcount
Filed accounts
104
Verified contacts
Across this cohort
Top companies using AddToAny in Birmingham
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOperates a letting agency specialising in student and residential rentals. Markets rental properties, manages tenancies, supports landlords with property management, and assists tenants in searching…
Serves student renters and residential tenants in Birmingham, especially around Selly Oak and local universities, alongside landlords seeking letting and property management for student properties.
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides web design and development, including CMS and e‑commerce websites using platforms such as WordPress, WooCommerce and Magento. Delivers digital marketing services including SEO, PPC, social…
Sells to businesses, from small local firms to larger companies, needing web design, eCommerce and digital marketing support. Also serves eCommerce apparel businesses and newspaper delivery…
Financial Health
StrongStrong · Hiring · 12% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOwns and lets furnished student accommodation including self‑contained studios, ensuite rooms, twodios and shared houses. Manages properties directly, providing maintenance and rental services with…
Serves university students seeking private studios, shared houses or small-group accommodation near the University of Birmingham and Selly Oak, including individuals, couples and groups of friends.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsSupplies tools, industrial equipment and engineering consumables to trade and manufacturing customers, including PPE, workwear, hand and power tool accessories, abrasives, fixings, welding supplies,…
Serves manufacturing businesses, tradespeople and industrial buyers, with trade accounts available; also sells to members of the public through its tool shop.
Financial Health
WeakWeak · -5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides health and safety compliance services and training for retail businesses, including HSE audits, fire risk assessments, and workplace safety support. Operates an online marketplace offering…
Serves B2B retail businesses of all sizes, particularly forecourt operators and retailers with staff handling age-restricted sales, tobacco, GDPR, first aid, manual handling and workplace safety…
Financial Health
DistressedDistressed
Location
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Financial sub-scores
Computed from 5 filingsProvides business-to-business contact and firmographic data, datasets and analytics. Offers data collection, validation, cleaning, segmentation, matching and enhancement, plus APIs, directory…
Serves B2B organisations needing UK business contact, firmographic and location data, including marketing, sales, analytics, KYC, route planning and territory planning teams, plus POI and mapping…
Financial Health
StableStable · -10% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides accountancy services to businesses and individuals including bookkeeping, payroll processing, VAT returns, tax planning and compliance. Also advises on business development and prepares…
Serves local business owners, SMEs, start-ups, larger companies across multiple sectors, self-employed clients and private individuals needing accountancy support.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides corporate restructuring and insolvency services for distressed companies, including company voluntary arrangements, administration and liquidation. Advises directors on duties, negotiates…
Serves directors and owners of distressed UK companies, plus creditors involved in insolvency processes, including HMRC, trade creditors, financial institutions and landlords.
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 6y
Location
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Computed from 3 filingsProvides outsourced HR support and consultancy to businesses, including HR documentation, employment law compliance, employee relations, performance management and organisational change advice. Also…
Serves SMEs and employers across the UK, including accountants, architects, care homes, charities, construction firms, distributors, education providers, healthcare, hospitality, IT, leisure and…
Financial Health
StableStable · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential property letting, sales and management services. Handles property acquisition, development and project management, offers property valuations, and supports landlords, investors…
Serves a mixed property market: landlords and investors, property sellers and buyers, tenants seeking rental homes, development clients, and related contractors or partners.
Financial Health
StableStable · -13% CAGR over 4y
Location
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Computed from 3 filingsProvides funeral director services including arranging burials, cremations and direct cremations, pre‑arranged funeral plans, memorial services and tributes, repatriation and ashes handling, and…
Serves bereaved families, individuals arranging funerals for loved ones, and people planning their own funeral in Birmingham and the West Midlands, including those seeking religious, non-religious,…
Financial Health
HealthyHealthy · 5% CAGR over 2y
Location
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Provides cyber security consulting and managed services including security operations centre (SOC) monitoring, penetration testing, vulnerability assessments, attack surface management, cyber crisis…
Serves businesses and public sector organisations with complex, time-sensitive global operations, targeting boards, leadership teams and security decision-makers needing independent cyber risk…
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsOperates an international hospitality brand managing boutique hotels, resorts, and residences in destinations across Europe and Asia. Provides accommodation, travel experiences, and resort…
Serves affluent leisure travellers, couples, families and business guests seeking boutique luxury stays, residences, curated journeys and wellness experiences across European and Asian destinations.
Financial Health
StableStable · 1% CAGR over 4y
Location
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Computed from 3 filingsProvides property valuation, home survey and real estate consultancy services. Advises lenders, investors, developers and property owners through valuation reports, market analysis and strategic…
Serves UK real estate stakeholders including lending institutions, investors, developers, owner-occupiers, private individuals and public bodies needing valuation, survey and property advice.
Financial Health
StableStable · Hiring · 90% CAGR over 2y
Location
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Computed from 4 filingsProvides consultancy services to housing associations and local authorities in the social housing sector, including asset management, governance and strategy advice, decarbonisation and regeneration…
Serves UK social and affordable housing providers, primarily housing associations and local authorities, including teams responsible for asset management, governance, resident engagement,…
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 3y
Location
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Operates a multi-academy trust overseeing Church of England primary and secondary schools. Provides governance, educational oversight, staff support, teacher training, and shared central services…
Serves pupils, parents and staff across Church of England primary and secondary academies in the West Midlands, alongside schools within or joining the trust.
Financial Health
N/AN/A
Location
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Computed from 3 filingsProvides complex mental health care staffing services, supplying registered mental health nurses and healthcare assistants to deliver therapeutic observation and one‑to‑one support for patients.…
Serves NHS mental health trusts, hospital bed managers, matrons and lead nurses supporting patients with complex mental health needs, as well as individuals requiring person-centred care nationwide.
Financial Health
HealthyHealthy · Hiring · 22% CAGR over 2y
Location
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Computed from 3 filingsSupplies jewellery‑making materials and equipment, specialising in sterling silver findings, beads, charms, chains, and wire. Also sells tools, stringing materials, Swarovski crystals, and related…
Sells to jewellery makers, designers and craft buyers seeking sterling silver findings, chain, beads, charms and related tools. Serves trade and retail customers buying jewellery-making components…
Financial Health
WeakWeak · -11% CAGR over 2y
Location
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Computed from 5 filingsSupplies sublimation printing equipment and blanks, including heat presses, vinyl cutter plotters, laminators, UV printers, transfer paper, inks, and printable items such as mugs, bottles, textiles,…
Serves UK businesses and individuals involved in sublimation printing, signage and personalised products, including print shops, sign makers, crafters and start-ups.
Financial Health
HealthyHealthy · -68% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides claims management services for consumers seeking compensation for mis‑sold financial products, undisclosed broker commissions, unfair lending, and scams. Assists with Section 75 credit card…
Serves consumers and small businesses who have been mis-sold financial products or services, lost money to scams, face consumer credit issues, timeshare disputes, Section 75 problems, or small…
Financial Health
WeakWeak · -8% CAGR over 4y
Location
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Computed from 5 filingsSupplies dye‑sublimation printing equipment and materials, including heat presses, vinyl cutter plotters, laminators, UV printers, transfer papers and inks, along with sublimation blanks such as…
Sells to UK sublimation printers, sign-making businesses, personalised gift and photo product retailers, and start-up craft businesses, including beginners and bulk buyers.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsDevelops bespoke AI and machine learning software, including LLM and generative AI solutions. Provides custom software development, mobile app development, cloud services, systems integration, UX/UI…
Serves B2B organisations and enterprise teams, particularly in healthcare, utilities, manufacturing and technology, including firms modernising legacy systems or improving customer and sales…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides recruitment and talent acquisition services, including permanent and contract staffing, employer of record, recruitment process outsourcing, and managed service programmes. Focuses on…
Serves businesses needing talent acquisition across IT, digital, data/AI, banking, engineering, manufacturing, construction, logistics, healthcare, oil and gas, life sciences and legal sectors,…
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsDesigns and manufactures architectural ironmongery including door handles, door knobs, pull handles, cabinet hardware, window fittings and bathroom accessories. Offers bespoke manufacturing, product…
Sells to homeowners, private clients, interior designers, architects and trade buyers seeking premium door, window and cabinet hardware. Also serves commercial and heritage refurbishment projects,…
Financial Health
StableStable · Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsProvides custom embroidery and screen printing on clothing and workwear. Supplies branded garments such as T‑shirts, polo shirts, hoodies, hi‑vis items and sportswear, allowing customers to upload…
Serves UK businesses needing staff uniforms, from small start-ups to large franchises, plus sports teams, fitness clubs, charity runners, clubs and societies ordering branded clothing.
Financial Health
HealthyHealthy · Hiring · 19% CAGR over 5y
Location
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Computed from 4 filingsProvides community-based healthcare services including GP appointments, specialist consultations in areas such as cardiology, neurology, dermatology and gastroenterology, diagnostic imaging including…
Serves NHS and self-pay patients in the UK, including adults, children, and men’s and women’s health patients seeking access to specialist healthcare and diagnostic services.
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Computed from 5 filingsProvides printing and branded merchandise services, including design, artwork and production of promotional items, labels, signage, stationery and retail displays. Also offers print finishing,…
Serves B2B organisations, charities, universities and public-facing brands, including marketing, events and procurement teams needing branded materials, merchandise, signage, labels and displays.
Financial Health
WeakWeak · -64% CAGR over 4y
Location
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Computed from 5 filingsProvides residential letting agency services including property marketing, tenant sourcing, rent collection and full property management. Also offers maintenance coordination, landlord services,…
Serves private landlords, residential tenants and buy-to-let property investors in Wednesfield, Wolverhampton, the Black Country, Birmingham, Telford and South Staffordshire.
Financial Health
StableStable · Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsArranges commercial insurance policies for businesses and property owners. Provides brokerage services for liability, landlord, motor and fleet, cyber, and small business insurance, and assists…
Serves small businesses, commercial organisations and landlords seeking insurance cover, including liability, cyber, property, motor and fleet policies, with clients ranging from local firms to…
Financial Health
DistressedDistressed · -61% CAGR over 4y
Location
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Computed from 2 filingsDistributes solid fuels and related products for domestic and commercial use, including coal, smokeless fuels, logs, charcoal and firelighting supplies. Sells through an online store and arranges…
Serves UK consumers and households buying solid fuels, smokeless fuels, logs, BBQ charcoal and firelighting products online, with some products also aimed at restaurant charcoal buyers.
Financial Health
StableStable · 6% CAGR over 1y
Location
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Computed from 3 filingsOperates a hospitality venue offering hotel accommodation, wedding hosting, and conference and event facilities. Provides restaurant and bar dining through an on-site steakhouse, along with private…
Serves wedding couples, private event hosts, corporate meeting and conference organisers, charity and awards dinner planners, restaurant diners and leisure hotel guests seeking a venue in…
Financial Health
WeakWeak · Hiring · 7% CAGR over 2y
Location
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Computed from 5 filingsDesigns and manufactures bathroom furniture and related fittings, including modular and fitted vanity units, worktops, handles and ceramic basins. Produces made-to-order collections in traditional…
Serves homeowners and bathroom renovators seeking made-to-order bathroom furniture and ceramics, with sales supported through a dealer network; also targets bathroom showrooms and retail dealers.
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 5y
Location
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Provides company formation services in the UK and offshore jurisdictions, including ready‑made companies and licensed structures. Also arranges business bank accounts, merchant services, trusts and…
Serves entrepreneurs, business owners and high-net-worth individuals needing UK or offshore corporate, banking and asset protection support, including clients with international business or wealth…
Financial Health
N/AN/A
Location
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Computed from 4 filingsSupplies abrasive products and tooling for metalworking and industrial grinding applications, including grinding wheels, diamond and CBN wheels, coated abrasives, flap discs, carbide burrs, mounted…
Serves B2B buyers in manufacturing, metalworking, toolmaking and precision grinding, including engineering firms, workshops and industrial purchasing teams across the UK.
Financial Health
StableStable · -2% CAGR over 3y
Location
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Key facts
About 4% of the trading cohort reports turnover above £5M (2 of 50 firms) — the rest sits below that revenue band.
10% of the cohort was incorporated since 2022 (5 firms), so a sizeable share is in its first few filing cycles.
74.0% (37) also run a content-management system, while 52.0% (26) use a tag-management layer.
Audience tooling is layered rather than standalone: 44.0% (22) run an SEO plugin, 44.0% (22) use bot-checking software and 40.0% (20) run web analytics.
Advanced Manufacturing accounts for 22.0% (11) of tagged users, ahead of Wholesale & Distribution at 14.0% (7) and Real Estate & Property at 10.0% (5).
20.0% (10) are marked weak and 8.0% (4) distressed on financial health, so continuity checks are relevant where websites depend on third-party scripts.
IAB UK put UK digital ad spend at £35.5 billion in 2024, up 13% year on year, with search at 47% of spend.
What else do AddToAny users run?
Share of the 50 AddToAny-running UK companies where each technology was also detected. As of June 2026.
Who runs AddToAny in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
5
Median headcount
£521.4K
Median UK turnover
4%
Above £5M turnover
5
Incorporated since 2022
104 verified decision-maker contacts
across these 50 companies, with emails available in Firmbase. Filter by role, seniority and stack.
How AddToAny usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
AddToAny is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
AddToAny elsewhere
Frequently asked questions
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