Companies Using Awin in London: 60 Active Firms (2026)
Companies running affiliate tracking in London attribute website referrals and partner-led sales across borough-based ecommerce and lead-generation operations.
Performance marketing, ecommerce and partnerships teams are the usual buying centres here, with analytics or revenue operations pulled in where attribution must feed reporting or CRM workflows. Companies running this affiliate-tracking stack tend to sell online through transactional storefronts, subscription sign-ups, booking flows or quote-led journeys, rather than through wholly offline channels. Adoption signals a business with partner commissions, publisher relationships or referral traffic worth tracking at transaction level. Engagements can be lightweight for lean commerce teams using tagged website journeys, but the operational load rises when finance, fraud checks and customer-service teams need a shared view of referred sales.
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London has 60 actively trading companies running this affiliate-tracking stack, a small adoption cohort by the standards of mainstream web analytics but sizeable enough to cover several online sales models. Reported employment associated with this cohort is 918 people, which points to use by lean digital teams as well as a smaller number of employers with broader commerce operations. The mix is consistent with borough-based ecommerce, travel, media, software and subscription businesses using referral partnerships as a measurable acquisition channel, rather than treating affiliate traffic as an occasional campaign add-on.
Consent, attribution and partner governance shape the operating context more than sector licensing. Companies running affiliate tracking usually place tags in customer journeys where identifiers, cookies and order values may be passed between a website, a tracking platform and commercial partners. That pushes procurement beyond the marketing team: privacy, finance and web operations often need to agree what is collected, how commission rules are audited, and how cancelled or returned transactions are treated. For finance or travel lead-generation journeys, the scrutiny tends to be higher because referral quality and customer eligibility affect downstream compliance checks.
Adoption appears likely to move towards tighter integration with consent management, server-side tracking and internal reporting, rather than remaining a standalone marketing tag. Leaner users may keep the tool as a commission ledger for publishers and creators, while more mature commerce teams tend to fold partner activity into wider acquisition measurement. The constraint is organisational as much as technical: affiliate programmes need merchandising, fraud review, finance reconciliation and partner management to work in concert. That favours companies with repeat online transactions and clear margin control, and may leave occasional lead-generation users reviewing whether the channel earns its operational overhead.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Awin rises with company size across the trading companies in this cohort. 0% of the 532,485 companies with under 10 employees run Awin (26 detected). 0.1% of the 15,364 companies with 10–50 employees run Awin (14 detected). 0.1% of the 1,763 companies with over 50 employees run Awin (2 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
60
Active firms
2026
6
Above £5M turnover
Trading firms
6
Median headcount
Filed accounts
124
Verified directors
Across this cohort
Top companies using Awin in London
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsOperates online accommodation marketplaces that list and compare holiday rentals and hotels, including cottages, lodges and villas. Connects travellers with bookable properties through brands such as…
Serves UK leisure travellers booking cottages, lodges, hotels and villas, including couples, families, groups and dog owners. Also targets holiday property owners, agencies and affiliates seeking…
Financial Health
StableStable · -89% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online comparison platform for consumer financial products and services, including credit cards, bank accounts, savings, loans, mortgages, insurance and investment platforms, alongside…
Serves UK consumers seeking personal finance, insurance, utilities and telecoms deals, plus small businesses and startups looking for business banking, credit cards and loans.
Financial Health
WeakWeak · -1% CAGR over 5y
Location
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Computed from 5 filingsOperates an online platform that aggregates and publishes discounted travel deals, including flights, hotels, package holidays and cruises. Provides search tools and travel content highlighting…
Serves consumers planning budget leisure travel, including families, solo travellers and holidaymakers seeking flights, hotels, package holidays, cruises, city breaks, staycations and last-minute…
Financial Health
StrongStrong · Growing, Hiring · 43% CAGR over 4y
Location
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Designs and retails women's clothing, footwear and accessories through an online store. Product range includes dresses, knitwear, denim, loungewear, jackets, shoes, bags, jewellery and seasonal…
Serves consumer shoppers, primarily women, buying casual clothing, denim, knitwear, shoes, accessories, nightwear and lifestyle gifts through an ecommerce fashion site.
Financial Health
N/AN/A
Location
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Computed from 5 filingsOperates an online price comparison platform for beauty and grooming products, including fragrances, skincare, makeup and haircare. Aggregates listings from multiple retailers, displaying prices,…
Serves consumers shopping online for beauty, fragrance, skincare, haircare, grooming and wellness products, including men, women, students, seniors and deal-seekers comparing prices and discounts…
Financial Health
StableStable · Hiring · 6% CAGR over 4y
Location
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Computed from 4 filingsOperates an online insurance comparison platform that connects individuals and businesses with specialist brokers for policies including taxi, motor trade, courier, motor fleet, landlord and…
Serves UK consumers and businesses seeking specialist insurance, particularly taxi drivers, motor traders, couriers, fleet operators, landlords, property owners, convicted drivers, and firms needing…
Financial Health
StableStable · -18% CAGR over 3y
Location
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Computed from 3 filingsOnline retailer of art materials, supplying oil, acrylic and watercolour paints, brushes, canvases, papers, painting mediums, and tools. Offers products from multiple brands along with drawing,…
Sells to artists, art students, illustrators, creative professionals, hobbyists and studios buying art materials online, primarily in the UK with international shopping options.
Financial Health
HealthyHealthy · Hiring · 22% CAGR over 2y
Location
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Computed from 4 filingsActs as an insurance intermediary specialising in health, travel and accident cover. Offers international private medical insurance, travel and corporate travel policies, student insurance and life…
Serves both consumers and businesses in the UK and Europe, including individual travellers, families, students, expatriates and corporate buyers seeking travel, private medical, life and accident…
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Computed from 3 filingsOperates an online platform selling tickets for theatre productions, including musicals and plays. Provides discounted and last‑minute bookings, show and meal packages, group bookings, and digital…
Serves consumers and groups seeking London West End theatre experiences, including theatre-goers, last-minute bookers, gift voucher buyers, and customers combining shows with meals or restaurants.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 3 filingsDesigns and sells women’s clothing, footwear and accessories through an online retail platform. Product ranges include dresses, knitwear, denim, loungewear, shoes and items such as bags, scarves,…
Serves consumer shoppers, primarily women, buying casual fashion, footwear, accessories, gifts and lifestyle items online, including denim, knitwear, loungewear, workwear and seasonal collections.
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 3y
Location
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Supplies arts and crafts materials, activity kits and seasonal craft products for children, schools and groups. Sells craft blanks, decorations, stickers, educational craft resources and themed kits…
Sells to parents, teachers, schools, nurseries and children’s activity organisers buying arts, crafts and seasonal activity supplies for children in the UK and other supported markets.
Location
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Computed from 3 filingsOperates an online travel agency selling package holidays and city breaks. Combines flights with hotel accommodation in bundled travel packages to destinations worldwide, including all‑inclusive,…
Sells to UK consumers booking leisure travel, including families, couples, solo travellers and adults-only holidaymakers seeking package holidays, beach breaks, city breaks and long-haul trips.
Financial Health
WeakWeak · -15% CAGR over 2y
Location
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Computed from 5 filingsOperates an online platform that provides health questionnaires to generate personalised supplement plans and sells nutritional supplements and wellness products. Publishes articles and guidance on…
Sells directly to health-conscious consumers seeking personalised supplement recommendations, including people focused on digestion, energy, sleep, stress, immunity, weight management, hair and skin…
Financial Health
WeakWeak · -16% CAGR over 4y
Location
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Computed from 3 filingsDesigns and sells luxury nightwear and loungewear, including silk pyjamas, robes, camisole sets and nightshirts, as well as cashmere knitwear, dresses, eye masks, slippers and accessories, through an…
Sells directly to consumers worldwide shopping for premium women’s sleepwear, loungewear, bridal pieces and gifts, with a smaller menswear audience.
Financial Health
DistressedDistressed · -89% CAGR over 2y
Location
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Computed from 5 filingsDevelops a personal finance mobile app that aggregates bank accounts, tracks spending and subscriptions, sets budgets and bill reminders, and provides analytics on net worth. Also offers payments,…
Serves consumers seeking personal finance management, including everyday budgeters, renters, savers, beginner investors, and users managing personal, joint or small business accounts; also addresses…
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 4y
Location
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Operates licensed online lottery and instant‑win games, selling tickets and digital scratchcards through the Health Lottery platform. Generates revenue from player entries and allocates a portion of…
Sells to adults aged 18+ in Great Britain who play lottery draws, instant-win games and online scratchcards, including online, app, retail and syndicate players.
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Computed from 5 filingsOperates an online platform that connects customers with transport providers for home removals, furniture and appliance delivery, vehicle transport, courier jobs, and storage moves, enabling users to…
Serves consumers and small online sellers needing home moves, student moves, furniture or appliance deliveries, storage, and car, motorcycle or piano transport, including UK and international…
Financial Health
StableStable · -63% CAGR over 5y
Location
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Computed from 4 filingsOperates an online platform and mobile app for searching and booking cruise holidays. Lists cruise lines, ships, destinations and promotional deals, and enables users to manage bookings and access…
Serves consumers and holidaymakers seeking ocean and river cruises, including families, couples and deal-focused travellers comparing major cruise lines, destinations, departures and promotions.
Financial Health
StableStable · Hiring · 59% CAGR over 3y
Location
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Computed from 5 filingsProvides foreign currency exchange services, selling and buying over 40 currencies for travel money. Offers online ordering with collection or delivery, prepaid travel cards, and international money…
Serves UK consumers needing travel money or currency buy-back, plus individuals and businesses making international payments, with in-store customers around London Bridge and Canary Wharf and…
Financial Health
StrongStrong · -1% CAGR over 4y
Location
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Computed from 5 filingsOperates an online ticketing platform for live events, enabling customers to browse and purchase tickets for concerts, festivals, theatre, comedy, sports and attractions, with event listings…
Serves consumers across the UK attending live entertainment and sports events, including music fans, festivalgoers, theatre and comedy audiences, families, attraction visitors and sports fans.
Financial Health
StableStable · -64% CAGR over 4y
Location
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Operates an online travel blog publishing destination guides, travel tips, and resources focused on solo female travel. Provides articles on cities, attractions, and travel planning, and monetises…
Serves consumer travellers, particularly solo female travellers, looking for destination guidance, travel help and product recommendations across North America, Europe and South America.
Financial Health
N/AN/A
Location
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Computed from 5 filingsProvides an energy tariff comparison and automatic switching service. Monitors energy deals, identifies cheaper electricity and gas tariffs based on customer details, and manages the process of…
Serves UK domestic energy customers, including household bill payers seeking ongoing support with gas and electricity supplier choices through free or paid membership plans.
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 4y
Location
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Computed from 3 filingsProvides residential letting services through an online platform connecting landlords with tenants. Offers tenant‑find services, property marketing, rental listings, valuations, and property…
Serves a mix of B2B and B2C customers: private landlords, multi-property owners, build-to-rent operators, and tenants seeking rental homes in London, Manchester and Liverpool.
Financial Health
HealthyHealthy · -8% CAGR over 2y
Location
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Computed from 5 filingsOperates an online platform that connects individuals seeking home care with vetted private carers. Enables users to search, compare and book carers for live‑in, hourly or overnight care, and…
Sells to private clients and families seeking in-home care for themselves or loved ones, including live-in, hourly and overnight care users. Also serves self-employed private carers looking to find…
Financial Health
StableStable · Hiring · 11% CAGR over 4y
Location
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Computed from 3 filingsProvides mortgage brokerage services for residential and buy‑to‑let lending, including first‑time buyer, remortgage, bad credit, and self‑employed mortgages. Also advises on bridging and commercial…
Serves UK consumers, landlords and property investors seeking residential, buy-to-let, bridging or commercial finance, including first-time buyers, remortgagers, self-employed borrowers, foreign…
Financial Health
WeakWeak · -9% CAGR over 2y
Location
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Computed from 3 filingsOperates an online retail store selling skincare, haircare, cosmetics and beauty tools from multiple brands, including Dermalogica. Offers products such as cleansers, treatments, makeup, fragrances,…
Sells primarily to consumers shopping online for beauty, skincare, haircare and fragrance products, including buyers of salon and professional brands. Targets UK retail customers seeking branded…
Financial Health
StableStable · Hiring · 41% CAGR over 2y
Location
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Computed from 5 filingsOperates an online pharmacy supplying prescription and over-the-counter medicines. Provides online consultations for treatments such as weight loss, sexual health and dermatology, dispenses…
Serves UK consumers seeking online access to prescription treatments, over-the-counter medicines, skincare, supplements, NHS medicine delivery, and private or veterinary prescription fulfilment.
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 5 filingsDevelops and sells plant‑based nutrition products including vegan protein powders, meal replacement blends, protein bars and capsules. Operates an online store offering sports nutrition supplements…
Serves B2C health and fitness consumers, including vegans, plant-based eaters and people seeking protein, meal-replacement and wellness nutrition, with UK-focused online shoppers and international…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells leather clothing and accessories for women and men, including jackets, biker jackets, trousers, skirts, dresses, coats, and bags. Products are sold through an e‑commerce website…
Sells direct to fashion-conscious women and men shopping online for luxury leather clothing and accessories, with international consumers supported through multiple currencies and worldwide delivery.
Financial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Computed from 5 filingsSells to consumers shopping online and in-store who want to split purchases into instalments using buy now, pay later services.
Financial Health
DistressedDistressed · -81% CAGR over 4y
Location
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Computed from 5 filingsProvides home emergency and maintenance cover plans for boilers, heating systems and household utilities. Offers cover including repairs, servicing and callouts, and installs residential energy…
Serves homeowners and residential landlords seeking boiler, heating, plumbing, appliance and home emergency cover, plus households considering new boilers, heat pumps or solar panels.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsProduces and publishes history-focused podcasts and audio series, distributing episodes covering historical events and figures. Also publishes related articles and books and operates a subscription…
Serves consumers interested in history and true stories, including podcast listeners, article readers, newsletter subscribers and buyers of related history books.
Financial Health
StrongStrong · Growing, Hiring · 97% CAGR over 5y
Location
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Computed from 3 filingsProvides commercial insurance brokerage services including professional indemnity, directors and officers, cyber, employers’ and public liability cover. Also acts as FCA principal for appointed…
Serves businesses, insurance intermediaries, introducers and affinity schemes, plus start-up FCA Appointed Representatives; also reaches retail insurance customers through Bettersafe and Insure-Now…
Financial Health
StableStable · Hiring · 7% CAGR over 2y
Location
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Computed from 2 filingsRetailer of bras, lingerie, sports bras and bra-sized swimwear designed for D cup sizes and above. Sells products from its own label and other brands through an online store, and provides bra fitting…
Serves consumers, primarily women, seeking D-cup-and-up bras, bra-sized swimwear, sports bras and fitting guidance, with online shopping aimed at US customers.
Financial Health
HealthyHealthy · -33% CAGR over 1y
Location
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Computed from 5 filingsProvides online English language courses taught via live lessons. Offers classes from beginner to proficiency levels, including general English, IELTS, TOEFL and Cambridge exam preparation, business…
Serves international English-language learners, including adults, teens, children and junior summer students, seeking online or London-based courses, exam preparation, business English and one-to-one…
Financial Health
WeakWeak
Location
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Computed from 5 filingsOperates an online retail store selling home furniture and furnishings, including sofas, beds, dining tables and chairs, coffee tables, storage units, mirrors, and decorative items for living rooms,…
Sells to UK consumers shopping online for home furnishings, particularly homeowners and renters furnishing living rooms, dining rooms and bedrooms.
Financial Health
HealthyHealthy
Location
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Designs and sells screen protectors, protective cases, keyboard covers, power banks, chargers and other accessories for smartphones, tablets, laptops and smartwatches, with products tailored to…
Sells to UK consumers and business buyers who own smartphones, tablets, smartwatches, laptops and gaming devices, including Apple, Samsung, Google and Nintendo users.
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Computed from 5 filingsOperates an online and retail store selling vaping products, including vape kits, e‑liquids, pods, and disposable vape alternatives. Stocks products from multiple brands and offers related…
Sells to UK consumers aged 18+ who use or are switching to vaping, including online shoppers and customers visiting physical vape stores for branded vape, e-liquid and nicotine alternatives.
Financial Health
StableStable · -64% CAGR over 4y
Location
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Computed from 5 filingsOperates an online marketplace that connects travellers with local hosts offering food experiences, including home dining events, cooking classes and culinary tours, allowing users to discover and…
Serves consumers, especially travellers and local diners, looking for hosted food experiences such as meals, tours, cooking classes and workshops in cities worldwide.
Financial Health
DistressedDistressed · -68% CAGR over 4y
Location
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Computed from 5 filingsSells business mobile phone contracts and SIM‑only plans from networks including EE, Vodafone, O2 and Three. Retailer of smartphones, tablets and accessories, and also offers mobile broadband,…
Serves UK business customers, from sole traders, startups and SMEs to larger teams, purchasing mobile connectivity and work devices for staff across major networks.
Financial Health
HealthyHealthy · -1% CAGR over 4y
Location
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Operates a portfolio of hotel brands providing accommodation, restaurants, bars and meeting and event venues. Manages full‑service hotels with guest rooms and conference facilities for business…
Serves leisure and business travellers, corporate bookers, event planners and private guests seeking hotel stays, meetings, events, dining and venue hire in London and selected English locations.
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Computed from 5 filingsOperates an online wholesale marketplace connecting independent retailers with brands and suppliers. The platform enables businesses to browse and order wholesale products including homeware, beauty…
Serves independent retailers buying wholesale stock for resale, and independent consumer goods brands seeking retailer customers, across homeware, gifts, fashion, beauty, food, pets and kids in the…
Financial Health
StrongStrong · Growing, Hiring · 92% CAGR over 4y
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Computed from 5 filingsProvides tenant referencing services and insurance products for the private rental sector, including landlord buildings and contents insurance, rent guarantee cover, and tenant contents and liability…
Serves the UK private rented sector, selling to letting agencies and individual landlords, with consumer-facing products for tenants and renters.
Financial Health
StrongStrong · Hiring · 50% CAGR over 4y
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Computed from 3 filingsProvides floristry services including handcrafted bouquets, floral arrangements and plant gifts. Sells flowers, houseplants and gift bundles online with same‑day and next‑day delivery, and offers…
Serves consumers seeking luxury flower gifts and home plants, wedding clients, and corporate or event buyers, with same-day London and next-day UK delivery options.
Financial Health
WeakWeak
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Computed from 3 filingsProvides online interior design services for residential spaces, offering room design and styling packages. Delivers design concepts, layouts, and curated shopping lists, with consultations and…
Serves B2C residential customers, primarily homeowners and renters looking for online interior design support for living rooms, bedrooms, bathrooms, open-plan spaces and home renovations.
Financial Health
StableStable · 4% CAGR over 2y
Location
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Computed from 5 filingsOperates an online shop selling alcohol‑free beers, wines, spirits and ready‑to‑drink beverages. Provides courses and community support for reducing alcohol consumption, and organises industry…
Serves consumers seeking to reduce or stop drinking, alongside alcohol-free and low/mid-strength drinks brands, retailers, bars, restaurants, hospitality teams and policymakers involved in the…
Financial Health
WeakWeak · Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retailer of medical and clinical supplies, including needles, syringes, blood collection equipment, gloves, PPE, dressings, first aid items, catheters, and laboratory consumables…
Serves UK healthcare professionals, clinics, aesthetic and podiatry practices, laboratories, veterinary/agricultural users, first-aid purchasers and individual consumers buying medical consumables…
Financial Health
StrongStrong · Hiring · 32% CAGR over 4y
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Computed from 5 filingsRetailer of computer hardware and PC components through an online store, offering custom-built desktop PCs, workstations and laptops, plus peripherals and parts. Also provides system integration and…
Serves UK consumers, gamers, creative professionals and businesses buying PC hardware, custom PCs, workstations, pro audio/video equipment, AI infrastructure and GPU cloud services.
Financial Health
StableStable · -19% CAGR over 4y
Location
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Computed from 4 filingsRetailer selling household, garden and lifestyle products through online and catalogue channels, including cleaning tools, kitchen gadgets, garden equipment, mobility aids, health products, clothing…
Sells directly to UK consumers and households, particularly catalogue and online shoppers seeking home, garden, motoring, health, wellbeing and mobility products, including older adults needing…
Financial Health
DistressedDistressed · -9% CAGR over 3y
Location
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Computed from 5 filingsSupplies automotive restoration tools, workshop equipment, paints and coatings, rust treatment products, oils and lubricants, and repair kits. Sells metal fabrication tools, blasting equipment,…
Serves automotive restoration workshops, body shops, mechanics and DIY vehicle enthusiasts, with B2B account sales for trade buyers working on cars, boats and workshop maintenance.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Key facts
About 10% of the trading cohort reports turnover above £5M (6 of 60 firms) — the rest sits below that revenue band.
5% of the cohort was incorporated since 2022 (3 firms), so a sizeable share is in its first few filing cycles.
60.0% of the cohort also runs tag-management tooling, indicating attribution set-ups where affiliate referrals are measured alongside wider marketing events.
60.0% also use traffic-protection or delivery infrastructure, which fits referral-heavy sites where landing pages and checkout routes need dependable availability.
55.0% run content-management software as well, so publisher-facing landing pages and campaign content appear to sit close to affiliate tracking.
E-commerce is the largest overlapping sector tag at 25.0%, followed by SaaS at 18.3%.
Travel & Hospitality and Media & Publishing each account for 10.0% of overlapping sector tags, giving the London cohort a mix of transaction-led and audience-led referral models.
What else do Awin users run?
Share of the 60 Awin-running UK companies where each technology was also detected. As of June 2026.
Who runs Awin in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£476.6K
Median UK turnover
10%
Above £5M turnover
3
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 108 companies, alongside financials and websites, in one Excel + CSV file.
How Awin usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Awin is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
Awin elsewhere
Frequently asked questions
How many companies in London use Awin?
How is Awin usage detected?
What kinds of companies use Awin in London?
What do Awin users in London also run?
How fresh is this data?
Can I get contact details for these companies?
Buy all 108 companies as a spreadsheet.
One Excel/CSV file with company details, websites and key data — yours to download and use.