Companies Using Crazy Egg in London: 106 Active Firms (2026)
Website analytics adopters run behavioural tracking tools to improve digital journeys across London-based businesses.
Heat-mapping and session-analysis software tends to sit with growth, ecommerce, product and UX teams, rather than being owned only by central IT. Companies running this tool usually have an owned marketing or transaction site where landing pages, forms, pricing paths and content journeys are being tested against commercial outcomes. The buying centre is therefore pragmatic: marketing wants campaign feedback, product wants evidence of friction, and digital operations wants fewer unresolved usability complaints. Among London users, the fit appears clearest in business-to-business SaaS, healthcare provider, travel and hospitality, accounting and audit, and fintech settings. Engagements are modest beside enterprise analytics suites, but they presume steady visitor volume and some internal testing capacity.
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London has 106 active companies running this behavioural analytics tool, making adoption visible but still fairly narrow against the capital’s wider digital-business base. Reported headcount across those adopters totals 3,681, which points to a mix of small commercial teams and larger operating companies rather than a cohort made up only of micro-sites. The pattern fits the use case: firms with paid acquisition, self-serve enquiry flows, booking journeys or customer portals have more reason to inspect page behaviour. Many deployments are likely to be owned by marketing or product teams, with engineering involved mainly when tags, consent scripts or site performance are affected.
Adoption rarely sits alone in the stack: 75.5% also run tag-management technology, 66.0% a traffic-security layer, and 60.4% a content-management platform. That mix puts procurement scrutiny on cookie banners, tag governance, visitor-session recording, and the transfer of behavioural event logs to external vendors. UK privacy rules do not ban these tools, but they push teams towards consent design, purpose limitation, retention controls and internal sign-off before wider rollout. In practice, the gating issue is often operational rather than legal: marketing wants faster test cycles, while product, engineering and compliance teams want evidence that tracking is proportionate.
Adoption appears likely to remain tied to practical conversion work rather than wholesale analytics replacement. The tool tends to be bought when a marketing or product team wants visible evidence of friction, then retained if it fits tag governance and consent workflows. Pressure may come from bundled analytics suites, privacy-led browser changes and security reviews that narrow what can be tracked. Smaller users may churn as optimisation work becomes occasional; larger users are more likely to fold behavioural insight into experimentation, design operations and customer-journey reporting.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Crazy Egg rises with company size across the trading companies in this cohort. 0% of the 532,485 companies with under 10 employees run Crazy Egg (76 detected). 0.2% of the 15,364 companies with 10–50 employees run Crazy Egg (25 detected). 0.3% of the 1,763 companies with over 50 employees run Crazy Egg (5 detected). That is a 0.3% gap between the over 50 employees and under 10 employees bands.
106
Active firms
2026
12
Above £5M turnover
Trading firms
5
Median headcount
Filed accounts
214
Verified directors
Across this cohort
Top companies using Crazy Egg in London
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Provides residential estate agency services including property sales, lettings and short‑term rentals. Offers property valuations, marketing, tenant sourcing, landlord services and property…
Serves London property buyers, renters, homeowners looking to sell or value homes, private landlords, tenants, and developers, with additional audiences including corporate relocation clients,…
Financial Health
N/AN/A
Location
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Provides residential estate agency services including property sales, lettings and short lets. Offers property valuations, marketing, property management for landlords, and support services for…
Serves London property buyers, renters, home sellers and landlords, plus corporate relocation clients, students seeking accommodation, new homes developers and build-to-rent operators.
Financial Health
N/AN/A
Location
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Provides residential property estate agency services including sales, lettings, short‑term rentals, property management, valuations, and auctions, and offers support for buyers, sellers, landlords,…
Serves London property buyers, renters, homeowners selling or valuing homes, private landlords, build-to-rent and new homes developers, plus corporate relocation clients and students seeking…
Location
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Financial sub-scores
Computed from 3 filingsProvides residential estate agency services including property sales, lettings and short‑term rentals. Offers property valuations, marketing of homes, tenant sourcing, landlord services, property…
Serves London property buyers, renters, homeowners selling or valuing homes, private landlords, build-to-rent and new homes developers, students and corporate relocation clients.
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 5 filingsProvides residential estate agency services including property sales, lettings, and short‑term rentals. Offers property valuations, marketing, tenant sourcing, property management, and support for…
Serves London property buyers, renters, landlords and home sellers, plus new homes developers, build-to-rent operators, corporate relocation clients and students seeking accommodation.
Financial Health
StableStable
Location
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Provides residential estate agency services including property sales, lettings and short-term rentals. Offers property valuations, marketing of homes, tenant placement, landlord services, property…
Serves London property buyers, renters, homeowners looking to sell or let, private landlords, students, corporate relocation clients, and residential developers with new homes or build-to-rent…
Financial Health
N/AN/A
Location
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Provides residential estate agency services including property sales, lettings and short‑term rentals. Offers property valuations, marketing of homes, tenant placement, property management, and…
Serves London property buyers, renters, homeowners selling or letting, private landlords, students, corporate relocation clients, and new homes or build-to-rent developers.
Financial Health
N/AN/A
Location
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Provides residential estate agency services, including property sales, lettings, and short‑term rentals. Offers property valuations, marketing of homes, tenant and landlord services, property…
Serves a mix of consumers and businesses in London’s property market: home buyers, tenants, homeowners, private landlords, students, corporate relocation teams, and new homes or build-to-rent…
Financial Health
N/AN/A
Location
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Provides residential estate agency services including property sales, lettings and short‑term rentals. Offers property valuations, marketing of homes, tenant and landlord services, property…
Serves home buyers, renters, landlords and property sellers in London, plus corporate relocation clients, build-to-rent/new homes developers and students seeking accommodation.
Financial Health
N/AN/A
Location
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Provides estate agency services for residential property, including sales and lettings listings, property valuations, marketing of homes, tenant and landlord support, property management, and…
Serves consumers and businesses in London’s property market, including home buyers, renters, sellers, landlords, students, corporate relocation clients, and developers of new homes or build-to-rent…
Location
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Financial sub-scores
Computed from 3 filingsDevelops and sells organic and natural skincare, beauty and wellness products, including serums, moisturisers, cleansers, suncare, makeup and body care, as well as dietary supplements, tinctures and…
Serves consumers shopping for organic and natural beauty, skincare and wellness products, including buyers selecting by skin concern, routine or gifts, plus groups such as students, seniors and key…
Financial Health
DistressedDistressed · -12% CAGR over 2y
Location
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Computed from 5 filingsRetailer of fashion accessories selling handbags, wallets, small leather goods, belts, keyrings and related items through branded stores and an e‑commerce website for consumers worldwide.
Sells to consumers shopping for fashion accessories, especially handbags, wallets and related accessories through its online store. Targets individual retail customers rather than businesses or…
Financial Health
DistressedDistressed · -14% CAGR over 4y
Location
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Provides residential estate agency services including property sales and lettings, short‑term rentals, property valuations, and property management. Supports buyers, tenants, and landlords, and…
Serves London property buyers, renters, homeowners selling or letting homes, private landlords, new-build developers, build-to-rent operators, and corporate relocation clients.
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 2 filingsOperates entertainment venues offering technology‑enabled social darts games alongside bar and food service. Provides bookable group activities, events and brunch sessions featuring interactive dart…
Serves adults booking social outings, weekend brunches and cocktails, plus corporate teams and event organisers arranging work socials or larger group events across its listed UK, US, Australian and…
Financial Health
StableStable · 0% CAGR over 1y
Location
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Provides residential estate agency services including property sales, lettings, and short‑term rentals. Offers property valuations, marketing of homes, tenant and buyer services, landlord support,…
Serves London home buyers, renters, landlords and sellers, plus property investors, new-build developers, build-to-rent operators and corporate relocation clients seeking residential property support.
Financial Health
N/AN/A
Location
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Operates entertainment venues centred on technology‑enhanced dart games for groups. Provides bookable dart playing areas, organised multiplayer games, and bar and dining services for social events,…
Serves consumers aged 18+ and corporate groups seeking group leisure venues, including friends, brunch and cocktail customers, work socials, and larger private event parties of 37+.
Financial Health
N/AN/A
Location
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Operates entertainment venues centred on “social darts”, offering electronic dart games for groups alongside bar and dining services. Provides bookable experiences for parties, corporate events and…
Serves adults aged 18+ seeking group leisure outings, including friends, brunch and cocktail customers, plus employers and event organisers booking work socials or larger group events.
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsOperates an online platform that helps prospective students search and compare UK universities and degree courses. Provides university rankings, student reviews, open day listings, course…
Serves prospective undergraduate and postgraduate students in the UK, including school leavers, Clearing applicants and people comparing universities, degree options, open days and student advice.
Financial Health
StrongStrong · Hiring · 29% CAGR over 4y
Location
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Computed from 5 filingsProvides a B2B social media management and analytics platform. Tools support publishing, social listening, employee advocacy, and performance measurement, with integrations to CRM and marketing…
Serves B2B marketing, sales/revenue and HR teams at data-driven organisations, especially in tech/software, business services, legal services and manufacturing, with a global customer base of B2B…
Financial Health
HealthyHealthy · Hiring · 35% CAGR over 4y
Location
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Computed from 3 filingsOperates a collection of boutique hotels offering guest accommodation, restaurants, bars, meeting rooms and event spaces. Provides online booking for hotel stays, dining and hospitality services.
Sells to leisure and business travellers seeking luxury and boutique hotel stays in Central London, primarily direct-booking guests including couples, tourists and corporate visitors.
Financial Health
DistressedDistressed · -87% CAGR over 2y
Location
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Computed from 5 filingsProvides a cloud‑native SaaS platform for data protection and cyber recovery. Offers backup, ransomware recovery, data governance, eDiscovery and compliance tools for enterprise workloads, public…
Serves enterprise IT, security and compliance teams that manage cloud, SaaS, endpoint and hybrid infrastructure, plus managed service providers and channel partners delivering data protection…
Financial Health
StableStable · Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsOperates a collection of independent hotels, providing short‑stay accommodation and hospitality services. Markets and manages multiple hotel properties and facilitates online room bookings, guest…
Serves leisure and business travellers visiting Central London, particularly guests seeking independent, historic hotel stays.
Financial Health
StableStable · -6% CAGR over 4y
Location
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Computed from 2 filingsOperates entertainment venues offering technology‑enhanced darts games alongside bar and dining services. Provides bookable “social darts” experiences, group events, brunches, and corporate…
Serves a mix of consumers and businesses: adults booking group leisure outings, brunches and cocktails, plus employers, teams and event organisers arranging work socials or larger private events.
Financial Health
StableStable · 0% CAGR over 1y
Location
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Provides foreign exchange and cross‑border payment services, including international money transfers, currency exchange and risk management tools for businesses, financial institutions and…
Serves a mix of B2B and B2C customers: corporate clients, financial institutions and private clients with cross-border trade, international payment or foreign exchange needs.
Location
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Computed from 3 filingsProvides cloud-based software for uploading, storing, managing, transforming and delivering images and videos. Offers APIs, digital asset management tools and workflow automation to optimize media,…
Sells to developers, product and engineering teams, marketers, IT and CX teams at enterprise and high-growth companies, especially in e-commerce, media and entertainment, retail, and travel and…
Financial Health
StableStable · 0% CAGR over 2y
Location
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Operates a residential estate agency providing property sales, lettings and short‑term rentals, property management for landlords, home valuations, and support services including mortgages,…
Serves London property buyers, renters, homeowners selling or valuing homes, and private landlords. Also targets new-build developers, build-to-rent operators, corporate relocation clients and…
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Computed from 5 filingsServes London property buyers, renters, sellers and landlords, plus new-build developers, build-to-rent operators, corporate relocation clients and students seeking accommodation.
Financial Health
HealthyHealthy
Location
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Computed from 5 filingsProvides a programmatic advertising platform that enables agencies and brands to plan, buy, and optimise digital ad campaigns. Offers AI‑driven targeting, campaign management and analytics across…
Serves advertising agencies, brands and in-house digital marketing teams running programmatic campaigns, across sectors including B2B, political, retail, travel, healthcare, finance and regulated…
Financial Health
StrongStrong · Growing, Hiring · 52% CAGR over 4y
Location
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Computed from 4 filingsProvides financial planning, wealth planning and regulated financial advice to individuals. Offers investment and pension management through online portfolios, financial forecasting tools and…
Serves individuals and households seeking financial advice, including people with up to £200k to invest and higher-wealth households with £200k+ in savings, pensions or investments.
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Computed from 4 filingsDevelops and sells oral care products for babies and children, including natural toothpaste, toothbrushes, silicone finger brushes, floss, and dental care accessories, alongside related bath and…
Serves parents and families buying oral-care products for babies, toddlers and children, with online direct-to-consumer sales and a wholesale route for retailers and resellers carrying children’s…
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 3y
Location
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Computed from 5 filingsDevelops AI-powered sales and marketing software for fitness clubs, automating lead capture, messaging, booking and conversion across channels. Platform integrates with gym CRM systems to manage…
Serves B2B fitness operators, gyms and health club groups, especially multi-site operators. Targets sales, marketing and operations leaders responsible for member acquisition, tours, trials and…
Financial Health
StableStable · Hiring · 32% CAGR over 4y
Location
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Computed from 5 filingsOperates an online platform for discovering and installing virtual reality applications and games for Meta Quest headsets and PCVR. Provides tools and a marketplace for sideloading, early‑access…
Serves VR consumers using Meta Quest and PCVR headsets, especially players seeking indie, early-access, and sideload-only apps and games, plus headset owners looking for tools and tips to manage…
Financial Health
StableStable · Hiring · 36% CAGR over 4y
Location
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Provides residential estate agency services including property sales, lettings, short‑term rentals and property management. Offers valuations, marketing of homes, landlord services, tenant support,…
Serves London property buyers, renters, home sellers and landlords, including new-build purchasers, short-let and corporate relocation tenants, students, and build-to-rent or new homes developers.
Financial Health
N/AN/A
Location
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Computed from 5 filingsDesigns and sells golf equipment and accessories including drivers, irons, wedges, putters, golf balls, bags, hats and apparel. Provides custom golf club fitting and build services and sells products…
Serves individual golfers in the UK, from beginners to tour-level players, with dedicated offers for military personnel, veterans and first responders.
Financial Health
WeakWeak · Hiring · 55% CAGR over 4y
Location
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Develops, owns and manages industrial real estate, including large distribution warehouses and urban logistics facilities. Provides and leases warehouse space and logistics parks used by retailers,…
Serves B2B occupiers needing industrial, logistics and data centre space, including companies running regional, national and international distribution hubs and urban warehousing operations across…
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Owns, develops and manages industrial and logistics real estate, including big‑box warehouses and urban warehousing used for distribution and supply chain operations, leasing space to businesses in…
Serves B2B occupiers needing industrial property, including logistics and distribution operators, urban warehousing users, data centre customers, and companies expanding across the UK and Europe.
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Financial sub-scores
Computed from 4 filingsProvides an on-demand pay platform that enables employees to access earned wages before scheduled payday. Integrates with payroll, HR and time‑tracking systems and offers tools such as prepaid cards,…
Serves B2B employers of all sizes across healthcare, grocery, retail, call centres, restaurants, manufacturing, travel, hospitality, public sector and franchise sectors, plus HCM, payroll and…
Financial Health
DistressedDistressed · 29% CAGR over 2y
Location
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Computed from 4 filingsProvides enterprise asset management software that helps organisations track equipment, schedule preventive maintenance, manage work orders, parts inventory and inspections, and monitor asset…
Serves B2B and public-sector organizations managing facilities, assets and workplaces, including education, energy and transport, government, healthcare, manufacturing, software and business services…
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides digital lead generation and performance marketing services, using AI‑driven advertising campaigns, media buying, and landing pages to deliver sales‑ready customer leads to businesses on a…
Sells to fast-growing businesses and brands with marketing, sales and tech teams, plus agencies and BPOs, across sectors including home services, health insurance, online education, digital marketing…
Financial Health
StableStable
Location
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Computed from 5 filingsOperates an online recruitment platform that connects graduates with entry‑level roles at startups. Lists job vacancies across sectors and allows candidates to create profiles and apply, while…
Serves a mix of recent graduates seeking London or remote startup roles and employers hiring entry-level talent, including startups and agencies across sales, marketing, PR, data, fintech,…
Financial Health
StableStable · Hiring · 5% CAGR over 4y
Location
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Computed from 2 filingsProvides a platform for managing international hiring and workforce administration. Offers employer‑of‑record and contractor‑of‑record services, global payroll, contractor payments, compliance…
Serves businesses building remote or global teams, targeting HR, finance and legal teams that hire employees or contractors across borders, including companies recruiting international tech talent.
Financial Health
HealthyHealthy · Hiring · 24% CAGR over 1y
Location
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Computed from 5 filingsProvides macroeconomic and financial market research, analysis, and investment strategy for institutional investors. Publishes reports, data models, indicators, newsletters, podcasts, and videos…
Serves institutional investors, including banks, hedge funds and asset managers, as well as finance professionals seeking global macro strategy and financial market insights.
Financial Health
StableStable · Hiring · 53% CAGR over 5y
Location
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Computed from 5 filingsPublishes the UK’s official public record, providing an online platform for statutory notices including insolvency, deceased estates, company announcements and honours. Offers searchable archives and…
Serves UK businesses, legal and insolvency professionals, probate practitioners, executors, researchers and data teams needing official public-record notices, company, insolvency and deceased-estate…
Financial Health
StableStable · Hiring · 5% CAGR over 4y
Location
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Develops, owns and manages industrial and logistics real estate, including large distribution warehouses, urban warehousing and industrial parks, providing facilities used for distribution,…
Serves businesses needing industrial and logistics property across the UK and Europe, including occupiers of big-box distribution hubs, urban warehouses and data centres.
Financial Health
N/AN/A
Location
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Computed from 3 filingsOperates retail and e-commerce brands selling fashion footwear, apparel and accessories. Runs chains such as Schuh, Journeys and Johnston & Murphy and wholesales licensed lifestyle footwear brands to…
Serves a mix of consumers and retailers: teens, children and young adults seeking fashion footwear; affluent men and women buying premium lifestyle products; and leading retailers carrying licensed…
Financial Health
StableStable
Location
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Computed from 5 filingsProvides courier, final‑mile delivery, warehousing and storage services, including same‑day and international shipping, cross‑docking, and e‑commerce order fulfilment, with web‑based tracking and…
Serves e-commerce retailers, drinks brands and distributors, PR/events teams, hospitality and retail customers, plus businesses with storage or archive needs; also sells personal storage to consumers…
Financial Health
WeakWeak
Location
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Computed from 5 filingsProvides wholesale women’s fashion to retailers, including dresses, occasion wear, jumpsuits and other apparel. Operates an online platform for bulk purchasing, offering collections such as maxi,…
Sells B2B to womenswear retailers and fashion resellers, including independent boutiques, department stores, high street chains and wholesale clothing suppliers buying in bulk for retail customers.
Financial Health
StableStable · -17% CAGR over 4y
Location
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Computed from 3 filingsProvides foreign exchange and cross‑border payment services, including international money transfers, currency exchange and payment solutions for businesses, financial institutions and individuals,…
Serves businesses, financial institutions and private clients needing foreign exchange and cross-border payment accounts, including organisations involved in international trade and individuals…
Financial Health
WeakWeak
Location
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179 more companies and their verified directors are in the file
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Key facts
About 11% of the trading cohort reports turnover above £5M (12 of 106 firms) — the rest sits below that revenue band.
5% of the cohort was incorporated since 2022 (6 firms), so a sizeable share is in its first few filing cycles.
75.5% also run a tag-management layer, so behavioural tracking usually appears as part of a wider measurement stack rather than a stand-alone install.
60.4% use an open-source content management system; 48.1% show search optimisation tooling and 48.1% also show traffic analytics.
66.0% sit behind a web-performance and security layer, while 36.8% also show bot-checking or form-protection tooling.
SaaS is the largest tagged sector at 12.3%, followed by healthcare provider, travel and hospitality, and accounting and audit at 8.5% each.
Financial-health classifications are mixed: 32.1% stable, 21.7% weak and 9.4% distressed.
What else do Crazy Egg users run?
Share of the 106 Crazy Egg-running UK companies where each technology was also detected. As of June 2026.
Who runs Crazy Egg in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
5
Median headcount
£602.5K
Median UK turnover
11.3%
Above £5M turnover
6
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 227 companies, alongside financials and websites, in one Excel + CSV file.
How Crazy Egg usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Crazy Egg is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
Crazy Egg elsewhere
Frequently asked questions
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