Companies Using DataDome in London: 260 Active Firms (2026)
Web-security adopters in London operate public websites protected by bot-management, anti-fraud and traffic-integrity controls.
Public-web controls usually sit with security, platform engineering, fraud, ecommerce and revenue-operations teams rather than a single software-buying function. Companies running this bot-management stack tend to sell online journeys with some commercial friction: bookings, customer accounts, checkout flows, gated content or business-user portals. Adoption signals a degree of go-to-market maturity, because the buyer is no longer just keeping the site live; it is trying to separate wanted users from scraping, credential abuse and automated transaction attempts. Engagements are often handled by lean technical teams, with procurement pulled in where privacy, cookie governance or customer-risk functions need a formal review.
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London has 260 companies running this bot-management stack, making it a relatively concentrated adoption cohort rather than a broad cross-sector listing. Reported headcount totals 954 across the cohort, so the employment footprint is visible but not especially deep. Travel & Hospitality accounts for 87.3% of tagged activity, with FMCG and Fashion & Retail appearing as smaller adjacent groups. That mix fits the use case: high-volume consumer journeys, booking funnels and payment-adjacent interactions create more incentive to screen automated traffic than a lightly used corporate brochure site.
Bot-management and anti-fraud adoption sits inside the wider UK cyber-security market rather than a single licensing regime. NCSC positions Cyber Essentials as the Government-recommended minimum cyber-security baseline for organisations of all sizes, while practical obligations usually arise from the way controls observe visitors. Where services set cookies or access information on a user’s device, ICO guidance under PECR requires clear information and consent unless an exemption applies, including for some strictly necessary security cookies. Security telemetry involving personal data also brings UK GDPR into scope; legitimate interests may be available only after purpose, necessity and balancing tests.
Adoption appears likely to remain tied to online revenue exposure rather than general IT maturity. Travel operators, retailers and media businesses tend to feel bot pressure through inventory scraping, account abuse and payment-adjacent fraud, so specialist controls can survive even when security teams rationalise toolsets. At the same time, cloud and content-delivery providers keep bundling more traffic-integrity features into their own platforms. That puts pressure on standalone deployments unless they are clearly linked to fraud reduction, conversion protection or customer-service resilience.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of DataDome rises with company size across the trading companies in this cohort. 0% of the 532,485 companies with under 10 employees run DataDome (156 detected). 0.7% of the 15,364 companies with 10–50 employees run DataDome (104 detected). 0.2% of the 1,763 companies with over 50 employees run DataDome (3 detected). That is a 0.2% gap between the over 50 employees and under 10 employees bands.
260
Active firms
2026
6
Above £5M turnover
Trading firms
8
Median headcount
Filed accounts
424
Verified directors
Across this cohort
Top companies using DataDome in London
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOperates an online marketplace for buying and selling tickets to live events, including sports games, concerts and theatre performances. Provides event listings, seat maps, pricing comparison and…
Serves consumers and fans attending live sports, concerts, theatre and other events, as well as individual ticket sellers for major leagues, teams, artists and venues.
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsOperates an online travel platform featuring user reviews and ratings for hotels, restaurants, and attractions, and enables travellers to search destinations, compare options, and book tours,…
Serves consumers planning travel, including leisure travellers researching hotels, attractions, restaurants, tours and destination experiences across global locations.
Financial Health
StableStable · Hiring · 111% CAGR over 3y
Location
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Operates an online travel platform that hosts user-generated reviews and ratings for hotels, restaurants, and attractions, and enables users to search destinations, compare accommodation and…
Sells to consumers planning trips, including leisure travellers seeking hotels, restaurants, attractions, tours, and travel advice. Targets people comparing destinations, reading reviews, and booking…
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsOperates an online travel platform featuring user reviews and ratings for hotels, attractions, restaurants, and tours. Provides travel planning tools and enables users to search experiences, compare…
Sells to consumers planning leisure trips and holidays, including travellers researching hotels, restaurants, attractions, cruises and tours; also addresses hospitality and travel operators listed on…
Financial Health
WeakWeak · -3% CAGR over 4y
Location
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Operates an online travel platform where users read and submit reviews of hotels, restaurants and attractions, compare options, and book tours, activities, cruises and restaurant reservations.
Sells to consumers planning leisure travel, including holidaymakers seeking hotels, restaurants, attractions, tours and cruises, as well as travellers who read, write and share reviews and travel…
Financial Health
N/AN/A
Location
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Operates an online travel platform providing user-generated reviews and ratings for hotels, restaurants and attractions, and enabling users to compare accommodation, discover activities, book tours…
Sells to consumers planning leisure travel, including holidaymakers and diners seeking hotels, attractions, tours, cruises and restaurants. Targets people researching trips, reading reviews and…
Location
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Financial sub-scores
Computed from 5 filingsOperates an online travel platform providing user reviews and ratings for hotels, restaurants, and attractions. Enables users to search destinations, compare accommodation and activities, and book…
Serves consumers planning travel, including hotel guests, diners, and people booking tours, attractions, cruises, and experiences across global destinations.
Financial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online job search platform that lists employment vacancies by location and sector. Allows employers to post job advertisements and search CVs, and enables jobseekers to upload CVs, apply…
Serves jobseekers seeking local roles and employers, recruiters and job boards looking to reach candidates across the UK and other listed international markets.
Financial Health
StableStable · -12% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online platform focused on electronic music and club culture, providing event listings, ticket sales, DJ mixes, playlists, reviews and news, alongside editorial content about DJs, clubs,…
Serves consumers in the electronic music scene, including clubgoers, festival attendees, DJs and fans seeking event listings, tickets, music discovery, news and cultural coverage, with a global…
Financial Health
StableStable · -68% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsServes leisure travellers and tourists planning trips worldwide, plus hospitality, restaurant, attraction and tour operators seeking consumer bookings and reviews.
Financial Health
DistressedDistressed · -63% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsOperates an online travel platform that hosts user reviews and ratings for hotels, restaurants and attractions, and enables users to search destinations, compare options, and book tours, activities,…
Serves leisure travellers and holidaymakers worldwide, including consumers researching hotels, attractions, restaurants, cruises and tours, and people booking experiences or restaurant tables.
Financial Health
StrongStrong · Hiring · 6% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsServes consumers and leisure travellers planning trips online, including people comparing hotels, booking tours or attractions, choosing restaurants and reading peer reviews for destinations…
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
Location
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Operates an online travel booking platform that enables users to search, compare and reserve hotels, flights, rental cars, vacation packages, cruises, and travel activities, and manage trip bookings…
Serves individual consumers and leisure travellers booking hotels, flights, rental cars, packages, cruises and travel experiences, with deal-focused options for domestic and international trips.
Location
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Operates an online travel booking platform that allows users to search and reserve hotels, flights, rental cars, holiday packages, cruises and travel experiences, and access deals, trip management…
Serves individual consumers and travelers, including leisure, holiday and business trip planners, families, cruise passengers and app-based loyalty members seeking travel options across domestic and…
Location
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Financial sub-scores
Computed from 5 filingsServes individual travellers and holidaymakers researching trips, plus hotels, tour operators, attractions and restaurants seeking visibility to travel consumers.
Financial Health
HealthyHealthy · Hiring · 12% CAGR over 5y
Location
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Financial sub-scores
Computed from 3 filingsServes consumers planning travel, including hotel stays, attractions, tours, cruises and restaurants, and travel/hospitality businesses seeking to reach those travellers.
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsServes leisure travellers planning trips, including consumers seeking hotels, tours, attractions and restaurants, alongside hospitality and experience providers seeking exposure to travel audiences.
Financial Health
HealthyHealthy · -5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsSells to consumers planning leisure trips, including travellers seeking hotel stays, restaurants, attractions, tours and travel advice, and users who read and contribute reviews when choosing where…
Financial Health
WeakWeak · Hiring · 19% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsServes consumers planning trips and hospitality/tourism businesses, including hotels, restaurants, attractions, cruise operators and tour providers seeking access to travellers.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides online payment and billing software for property managers and landlords. Platform enables residents to pay rent and fees via ACH, credit card, debit, cash or checks, with lockbox processing,…
Serves property managers, landlords, community association managers and banks that bill residents and collect rent, dues and other property payments across real estate portfolios.
Financial Health
HealthyHealthy · Hiring · 68% CAGR over 4y
Location
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Sells to consumers planning leisure travel, including people researching and booking hotels, restaurants, attractions, tours and other travel experiences. Serves travellers seeking reviews,…
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 3 filingsServes consumers planning leisure travel, including people booking hotels, restaurants, attractions, tours and activities, and travellers seeking peer reviews and trip advice across destinations.
Financial Health
WeakWeak · Hiring · 7% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online travel platform providing user reviews and listings for hotels, restaurants, attractions, and tours. Enables travellers to compare options, read community feedback, and book…
Serves travellers and diners planning trips worldwide, plus hospitality, restaurant and tour operators seeking access to travel consumers.
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsServes consumers planning travel and leisure activities, including travellers researching hotels, attractions, restaurants, cruises and destination experiences, plus users booking tours, tickets and…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsSells to consumers planning trips, including travellers seeking hotels, restaurants, attractions and bookable experiences, as well as people looking for travel reviews, recommendations and dining…
Financial Health
DistressedDistressed · -2% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online travel platform that publishes user reviews and ratings for hotels, restaurants, attractions and experiences, and enables users to search destinations, compare options, and book…
Serves consumers planning travel, including people researching and booking hotels, attractions, tours, activities and restaurants, and users seeking peer reviews and travel advice.
Financial Health
StrongStrong · Hiring · 7% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online travel platform where users read and post reviews of hotels, restaurants and attractions, and search, compare and book tours, activities, accommodation and dining reservations…
Serves consumers planning leisure travel, including people booking hotels, restaurants, attractions, tours and other experiences, and travellers seeking peer reviews and recommendations for trips in…
Financial Health
StrongStrong · Hiring · 7% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsServes consumers planning leisure travel, including travellers researching hotels, attractions, restaurants and tours, and booking experiences or restaurant tables online.
Financial Health
WeakWeak · Hiring · 5% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProduces and distributes international news coverage, analysis, photographs and video through digital platforms. Provides reporting on business, finance, politics, technology and global events,…
Serves global news readers and B2B customers including financial market professionals, media organisations, legal and government audiences, and business decision-makers across finance, energy,…
Financial Health
StableStable · Profitable
Location
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Financial sub-scores
Computed from 5 filingsServes B2C travellers researching trips, comparing hotels, restaurants and attractions, booking tours or experiences, and reserving tables across international destinations.
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online platform that aggregates and publishes discounted travel deals, including flights, hotels, package holidays and cruises. Provides search tools and travel content highlighting…
Serves consumers planning budget leisure travel, including families, solo travellers and holidaymakers seeking flights, hotels, package holidays, cruises, city breaks, staycations and last-minute…
Financial Health
StrongStrong · Growing, Hiring · 43% CAGR over 4y
Location
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Operates an online travel platform that publishes user reviews and ratings for hotels, attractions, restaurants and travel experiences. Enables users to search destinations, compare accommodation and…
Serves consumers planning trips, including leisure travellers, diners and holidaymakers comparing hotels, attractions, restaurants, cruises and bookable experiences worldwide.
Location
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Operates an online travel platform providing user‑generated reviews and ratings for hotels, restaurants, attractions and travel services, and enables users to compare prices and book accommodation,…
Sells to consumers planning leisure travel, including holidaymakers and trip planners seeking hotels, restaurants, attractions, tours and cruises, and relying on reviews, travel advice and online…
Location
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Financial sub-scores
Computed from 5 filingsServes consumers planning leisure travel, including people booking hotels, restaurants, attractions and tours, and travellers seeking peer reviews, travel advice and trip inspiration across…
Financial Health
HealthyHealthy · Hiring · 41% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsTargets consumers planning travel, including holidaymakers and city visitors seeking hotels, attractions, tours, experiences and restaurant reservations.
Financial Health
WeakWeak · Hiring · 13% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates an online travel platform providing user‑generated reviews, ratings, and travel advice for hotels, restaurants, attractions, and experiences. Enables users to search destinations, compare…
Serves consumers planning leisure travel, including holidaymakers, city-break visitors, cruise passengers and diners comparing hotels, attractions, tours, restaurants and destination advice worldwide.
Financial Health
HealthyHealthy · Hiring · 87% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsOperates an online travel platform where users read and submit reviews of hotels, restaurants, attractions and tours, compare travel options, and book accommodations, activities, and restaurant…
Serves consumers planning travel worldwide, including leisure travelers researching hotels, attractions, restaurants, cruises, tours and destination advice, plus users booking experiences and…
Financial Health
StableStable · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online travel platform that hosts user reviews and ratings for hotels, restaurants, attractions and tours, and enables users to search destinations, compare options, book experiences,…
Serves consumers planning trips, including leisure travellers seeking hotels, tours, attractions, restaurants and cruises, alongside travel and hospitality providers seeking visibility to those…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsSells to consumers planning leisure travel, including holidaymakers seeking hotels, restaurants, attractions, tours and travel advice, as well as users booking experiences and dining based on…
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 5 filingsSells to consumers planning trips, including leisure travellers seeking hotels, restaurants, attractions and bookable experiences, plus users relying on peer reviews and travel advice when choosing…
Financial Health
StableStable · Hiring · 35% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsServes consumers planning trips, including travellers researching destinations, hotels, restaurants, attractions, tours and local experiences, with a focus on leisure travel bookings and reviews.
Financial Health
WeakWeak · -5% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsServes consumers planning leisure travel, including holidaymakers and trip seekers researching and booking hotels, restaurants, attractions, tours and cruises worldwide.
Financial Health
StableStable · Hiring · 63% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsServes consumers planning travel, including leisure travellers researching hotels, attractions, restaurants, cruises and tours worldwide.
Financial Health
StableStable · -63% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsServes consumers planning trips and leisure activities, including travellers seeking reviews, travel advice, hotel options, tours, attractions and restaurant reservations.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsServes leisure travellers and holidaymakers looking for hotels, attractions, restaurants, cruises and tours, with a consumer audience using reviews and community advice to plan trips.
Financial Health
HealthyHealthy · Hiring · 122% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsServes consumers and leisure travellers seeking hotels, restaurants, attractions, tours, cruises, travel reviews and trip advice, alongside hospitality and tourism operators seeking exposure to…
Financial Health
StableStable · -6% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsServes consumers planning leisure travel, including people booking hotels, restaurants, attractions, tours and cruises, and travellers seeking peer reviews, recommendations and trip inspiration…
Financial Health
DistressedDistressed · -2% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides cloud-based talent acquisition software used by organisations to manage recruitment processes, including job posting, applicant tracking, candidate screening, interview scheduling, offer…
Serves mid-size and enterprise employers, targeting HR, talent acquisition, hiring, IT and finance teams with corporate, high-volume and professional hiring needs across sectors including healthcare,…
Financial Health
StrongStrong · Hiring · 43% CAGR over 4y
Location
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329 more companies and their verified directors are in the file
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Key facts
About 2% of the trading cohort reports turnover above £5M (6 of 260 firms) — the rest sits below that revenue band.
16% of the cohort was incorporated since 2022 (43 firms), so a sizeable share is in its first few filing cycles.
A cloud-hosting service appears on 96.9% (252) of websites in the London cohort, while a content-delivery service appears on 96.2% (250).
Travel & Hospitality accounts for 87.3% (227) of the cohort, reflecting demand from booking, checkout and account-login journeys exposed to automated traffic.
ICO guidance under PECR requires organisations using cookies or device-access technologies to tell users what they do and why, and to obtain consent unless an exemption applies.
The 2026 government sectoral analysis estimates 2,603 UK cyber-security product and services firms and £14.7 billion of sector revenue in the most recent financial year.
Europe accounts for £4.7 billion, or 55% of UK cyber-security exports, followed by North America.
What else do DataDome users run?
Share of the 260 DataDome-running UK companies where each technology was also detected. As of June 2026.
Who runs DataDome in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£449.3K
Median UK turnover
2.3%
Above £5M turnover
43
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 377 companies, alongside financials and websites, in one Excel + CSV file.
How DataDome usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
DataDome is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
DataDome elsewhere
Frequently asked questions
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