Companies Using ExactMetrics in London: 79 Active Firms (2026)
Companies running web analytics software measure website traffic, visitor behaviour and conversion paths across public sites in London.
Adoption usually sits with marketing, revenue operations or an external web agency rather than a central engineering team. The tool functions as a site-level analytics layer, connecting public-page activity, campaign attribution and conversion events into a familiar content-management workflow. In London, its use signals a business that treats the website as a measurable sales or service channel, but not necessarily one with a large internal data function. Recruitment, construction, agency, healthcare and accountancy users form visible clusters, so typical projects tend to be practical: lead capture, enquiry routing, campaign reporting and content performance, rather than complex enterprise data-platform work.
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London has 79 actively trading companies running this analytics technology on public websites. The reported employment footprint is 515 people, so adoption here is skewed towards smaller commercial operators rather than large employers. The technology appears in customer-acquisition settings more than in infrastructure-heavy software estates: only 6 firms report revenue above £5M, and 3 were incorporated since 2022. That combination points to an installed base made up mainly of established small businesses, agencies and service providers using web measurement as part of routine marketing operations.
Public website analytics sits close to UK GDPR and ICO guidance because measurement scripts, enquiry forms, maps and anti-spam checks can all involve identifiers or behavioural signals. For these London adopters, the practical issue is less sector licensing than operational hygiene: consent wording, cookie controls, processor terms and retention rules need to match the way marketing teams actually use reports. Procurement also tends to be mediated by website agencies and plugin administrators, which can blur ownership when tracking settings, form routing and access rights are changed outside a formal IT change process.
Adoption appears likely to remain tied to website rebuilds, agency retainers and pressure for clearer marketing attribution. The cohort's small-employer tilt suggests many users will prefer packaged reporting inside their existing web stack over separate analytics engineering projects. Privacy changes and browser restrictions should keep pushing configuration work towards consent-aware event tracking, with more emphasis on what can be measured reliably rather than what can be collected by default. Consolidation around bundled site, form and reporting tools may reduce standalone analytics decisions, but service businesses with modest internal teams still tend to value systems their agencies can maintain.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of ExactMetrics rises with company size across the trading companies in this cohort. 0% of the 532,485 companies with under 10 employees run ExactMetrics (58 detected). 0.1% of the 15,364 companies with 10–50 employees run ExactMetrics (20 detected). 0.2% of the 1,763 companies with over 50 employees run ExactMetrics (3 detected). That is a 0.2% gap between the over 50 employees and under 10 employees bands.
79
Active firms
2026
6
Above £5M turnover
Trading firms
5
Median headcount
Filed accounts
178
Verified directors
Across this cohort
Top companies using ExactMetrics in London
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOperates an online retail store selling home furniture and interior décor products, including sofas, chairs, tables, beds, lighting, wallcoverings and decorative accessories. Also offers interior…
Serves UK consumers furnishing or decorating homes, gift buyers, and trade customers such as interior designers seeking luxury furniture, lighting, accessories, wallcoverings and home décor.
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
Location
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Computed from 4 filingsPublishes commercial fiction books across genres including crime, thriller, romance, historical and women’s fiction. Works with authors to produce and distribute titles globally in ebook, audiobook…
Sells to English-language commercial fiction readers worldwide, including fans of crime, mystery, thrillers, romance, historical, saga, women’s and reading-group fiction.
Financial Health
StrongStrong · Growing, Hiring · 35% CAGR over 3y
Location
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Computed from 3 filingsProvides private hire minicab and taxi services, including airport transfers and local passenger journeys. Offers 24/7 booking via phone, website and mobile app, with real-time vehicle tracking,…
Serves consumers and business account customers in North London needing minicab travel, including airport passengers and people travelling to restaurants, theatres, stations, clubs and bars.
Financial Health
StrongStrong · Hiring · 10% CAGR over 2y
Location
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Computed from 4 filingsDevelops and publishes standard form construction contracts and related documentation for the building industry. Sells digital and printed contract templates, collateral warranties and guides, and…
Serves UK construction-sector buyers, including developers, employers, contractors, consultants, architects, surveyors, legal teams and public-sector bodies involved in building projects and…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 3y
Location
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Computed from 5 filingsManages and licenses music recordings and publishing rights, administering catalogues of artists and songwriters. Releases and reissues albums and soundtracks, distributes music in digital and…
Serves a mix of music consumers, collectors and fans of classic artists, plus film, television, advertising and media professionals seeking music and soundtrack licensing.
Financial Health
StableStable
Location
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Provides short-term property finance, including bridging loans, auction finance, buy-to-let and commercial mortgages, and refurbishment funding. Lends to property investors and businesses for…
Serves UK property investors, property professionals, business owners and individuals, with a strong focus on mortgage brokers, introducers and other intermediaries acting for clients.
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Computed from 3 filingsProvides short-term property finance, including bridging loans, auction finance, buy-to-let mortgages and commercial mortgages. Lends to property investors, businesses and individuals for property…
Serves UK property investors, property professionals, business owners and individuals, with a strong focus on brokers, introducers and intermediaries arranging specialist property finance for clients.
Financial Health
StableStable
Location
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Provides short-term property finance including bridging loans, auction finance, buy-to-let mortgages and commercial mortgages. Lends to property investors, businesses and individuals for purchases,…
Serves UK property investors, business owners, individuals, and mortgage intermediaries/introducers whose clients need short-term or specialist property finance.
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Provides short-term property finance, including bridging loans, auction finance, buy-to-let and commercial mortgages. Lends to property investors, intermediaries and businesses to fund property…
Serves UK property investors, business owners and individuals, plus mortgage intermediaries, introducers and brokers placing bridging, buy-to-let and commercial mortgage cases for clients.
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Provides short-term property finance, including bridging loans, auction finance and refurbishment loans, along with buy‑to‑let and commercial mortgages. Lends to property investors, businesses and…
Serves UK mortgage intermediaries and introducers, plus property investors, landlords, property professionals, business owners and individuals seeking specialist short-term property finance.
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Provides short-term property finance including bridging loans, auction finance, buy-to-let mortgages, commercial mortgages and refurbishment funding. Lends to property investors and businesses,…
Serves UK mortgage intermediaries and introducers, plus property investors, property professionals, business owners and individuals seeking short-term property-backed finance for purchases, auctions…
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Financial sub-scores
Computed from 5 filingsProvides recruitment and staffing services for the health and social care sector, sourcing and placing support workers and care staff for organisations supporting children and young people, and…
Serves children and young people needing health and social care support, and addresses support workers seeking roles in the sector.
Financial Health
WeakWeak · -24% CAGR over 4y
Location
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Computed from 5 filingsProvides design and build services for residential construction projects, including basement conversions, full-house refurbishments and bespoke new-build homes. Also offers interior design and…
Serves private homeowners, couples and residential property owners in south-west London with budgets for high-specification house refurbishments, basement conversions, interior design and bespoke…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Provides recruitment and executive search services for the energy and infrastructure sectors, sourcing engineers, project leaders, and technical specialists for transmission, renewables,…
Serves B2B employers in energy transition, including electricity networks, offshore wind and renewables developers, TSOs, consultancies, construction contractors and equipment manufacturers, plus…
Financial Health
N/AN/A
Location
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Computed from 5 filingsProvides live event production services for brands and organisations, including conferences, product launches, media events and tours. Plans and delivers immersive in‑person and virtual events,…
Serves B2B clients, primarily global brands and corporate event or marketing teams in technology, media, hospitality, education and consumer sectors, plus nonprofit event stakeholders.
Financial Health
StableStable · -66% CAGR over 4y
Location
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Computed from 3 filingsOrganises open water swimming holidays, training camps and guided swim tours in locations worldwide. Offers trips for different ability levels, including technique coaching, long‑distance challenges,…
Sells to consumers seeking open-water swimming holidays, training trips and events, from beginners and improvers to experienced long-distance swimmers. Also serves groups booking private tours, plus…
Financial Health
StrongStrong · Hiring · 15% CAGR over 2y
Location
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Computed from 5 filingsProvides reactive and planned maintenance for commercial properties, including building repairs, refurbishment and fit‑out, carpentry and joinery, electrical work, fire door installation and…
Serves businesses and organisations with commercial premises across London and the South East, including retailers, charities and industrial firms, typically engaging facilities, building surveying,…
Financial Health
HealthyHealthy · Hiring · 26% CAGR over 4y
Location
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Computed from 5 filingsManufactures kefir fermented milk drinks made from organic cow’s and goat’s milk, including plain and flavoured varieties and smoothies, and sells kefir starter cultures for home fermentation via…
Sells primarily to UK consumers interested in organic kefir, gut health and home fermentation, including online shoppers, Milk & More customers and people seeking cow’s milk, goat’s milk or starter…
Financial Health
StableStable · -4% CAGR over 4y
Location
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Computed from 5 filingsProvides executive search and recruitment services for senior leaders and teams within management consulting, private equity and corporate strategy functions. Supports leadership hiring, team moves…
Serves global leadership teams at Big Four, tier one/two and niche management consultancies, private equity firms, and corporates in financial services, fintech, healthcare, technology and consumer…
Financial Health
WeakWeak · -20% CAGR over 4y
Location
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Computed from 5 filingsOnline retailer of automotive parts specialising in Japanese performance vehicles. Sells braking, suspension, steering, cooling, engine and electrical components, including coilovers, radiators,…
Sells to B2C car enthusiasts and vehicle owners seeking Japanese performance parts, plus likely trade buyers such as independent garages and workshops maintaining or modifying Japanese cars.
Financial Health
WeakWeak · -6% CAGR over 4y
Location
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Computed from 5 filingsSupplies office furniture and workspace products including seating, desks, storage, booths, and meeting tables. Provides office design, space planning, ergonomic assessments, and fit‑out services…
Serves public and private sector organisations across the UK, from large employers with thousands of staff to smaller businesses, schools, and individuals setting up home offices.
Financial Health
WeakWeak · Hiring · 26% CAGR over 4y
Location
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Computed from 3 filingsProvides recruitment services for the engineering, manufacturing and automotive sectors. Sources and places specialist professionals, including engineers and project managers, and supports employers…
Serves engineering, manufacturing and automotive employers seeking specialist technical talent, including organisations in advanced engineering, EV and battery technology, project management,…
Financial Health
DistressedDistressed · -50% CAGR over 2y
Location
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Computed from 3 filingsProvides international public relations and communications consultancy, advising organisations on strategic messaging, media relations, and campaigns designed to influence public opinion and…
Serves organisations seeking international public relations and strategic communications support, including businesses and institutions facing complex public or stakeholder communication challenges.
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Computed from 5 filingsWholesale distributor of household and retail goods, supplying home and hardware items, catering supplies, cleaning products, kitchenware, gardening equipment, toys, gifts, stationery, plastics, and…
Sells to trade buyers and retailers seeking wholesale home, hardware, catering, cleaning, DIY, toy, gift and seasonal products. Targets business customers such as shops, florists and event or…
Financial Health
StableStable · Hiring · 10% CAGR over 4y
Location
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Provides commercial insurance brokerage services, connecting businesses with professional brokers to arrange cover such as public liability, professional indemnity, property, fleet, cyber, and…
Serves B2B customers from sole traders to large corporates across healthcare, construction, hospitality, manufacturing, retail, technology, property, fleet, agriculture, charities and professional…
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Computed from 5 filingsProvides economic and regulatory consulting to governments, regulators and utilities, advising on electricity, natural gas and water sectors, including market design, pricing regulation, climate…
Serves businesses and government bodies in infrastructure sectors, particularly electricity, natural gas, water and wastewater. Targets policy, regulatory and investment decision-makers across…
Financial Health
DistressedDistressed · -69% CAGR over 4y
Location
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Computed from 5 filingsProvides outsourced B2B sales and marketing services, including telemarketing, lead generation, appointment setting, sales pipeline development, field sales support, and exhibition support to help…
Serves businesses seeking outsourced sales and marketing support, especially teams needing B2B lead generation, appointment setting, telemarketing, field sales resource, pipeline development or…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsDevelops and sells independent retirement apartments for people over 65 within managed residential communities. Properties include shared facilities and landscaped gardens, with on-site management,…
Targets over-65 consumers looking to downsize, especially retirees seeking private independent living in community settings, with optional support for changing care needs.
Financial Health
StableStable · Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsProvides small‑group and online tuition for children aged 6–16 in maths, English, science and 11+ entrance exam preparation. Offers primary, secondary and GCSE support through scheduled classes, mock…
Serves parents and guardians of children aged 6-16 seeking maths, English, science, GCSE or 11+ tuition, including exam preparation and school support, online or at centres in Eltham and Sidcup.
Financial Health
DistressedDistressed · -22% CAGR over 4y
Location
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Computed from 5 filingsDesigns and manufactures modular furniture for workplaces, including seating, tables, and configurable systems for offices, reception areas, and collaborative spaces. Products include sofa systems,…
Sells to B2B clients creating or refurbishing modern workplaces, including corporate offices, professional services firms, technology companies, commercial landlords, and workplace interior designers.
Financial Health
StableStable · Hiring · 13% CAGR over 4y
Location
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Computed from 5 filingsProvides commercial design and printing services, including lithographic and digital print, pre‑press and finishing. Produces materials such as brochures, books, catalogues, leaflets, posters,…
Sells to businesses and organisations needing commercial design and print services, including blue-chip companies and other clients ordering reports, brochures, packaging, property materials, menus,…
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Computed from 3 filingsProvides affiliate marketing and partnership management services for brands, including affiliate programme setup and management, influencer marketing, and brand partnership campaigns to drive online…
Serves startups, SMEs and enterprise brands, particularly marketing and ecommerce teams seeking affiliate, influencer and brand partnership support. Also works with influencers and publishers…
Financial Health
StableStable · -8% CAGR over 2y
Location
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Computed from 5 filingsProvides recruitment, executive search and talent consultancy services for the energy and infrastructure sectors, specialising in electricity transmission and distribution, renewable energy, offshore…
Serves energy and infrastructure employers, including developers, TSOs, consultancies, construction contractors, equipment manufacturers and start-ups in electricity, offshore wind, renewables and…
Financial Health
StableStable · Hiring · 11% CAGR over 4y
Location
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Computed from 4 filingsProvides accounting, tax compliance and advisory services for international businesses. Offers cross‑border tax planning, tax treaty advice, corporate finance support, company secretarial services,…
Serves internationally operating businesses and foreign companies entering or operating in multiple jurisdictions, plus expats, large corporate tax teams and professional advisory firms with…
Financial Health
StableStable · Hiring · 19% CAGR over 3y
Location
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Computed from 3 filingsProvides low‑carbon heating and cooling systems using geo‑exchange and underground thermal energy storage. Designs and integrates energy networks for new and existing buildings, helping commercial…
Serves B2B and public-sector organisations with buildings or estates, including food retailers, healthcare providers, education campuses, communities and city-scale developments seeking lower-carbon…
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 5 filingsProvides audiology services including hearing tests, diagnosis of hearing loss, earwax removal and tinnitus management. Supplies and fits hearing aids from multiple manufacturers, with consultations,…
Serves private consumers seeking hearing care, including adults with hearing loss, tinnitus or earwax concerns, and family members arranging appointments for loved ones in London, Eastcote, Pinner…
Financial Health
HealthyHealthy
Location
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Computed from 5 filingsProvides corporate health and wellbeing programmes for employers, including workplace fitness classes, massage, acupuncture, counselling, mental health training, and financial wellbeing support.…
Serves B2B employers, from startups and SMEs to global organisations, seeking employee health and wellbeing support across physical, mental and financial health.
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides corporate finance advisory services to owner‑managed businesses, including advising on selling and acquiring companies, raising finance, and structuring management buyouts and employee…
Serves B2B owner-managed businesses and owner-managers across the UK, particularly shareholders and management teams planning acquisitions, company sales, growth funding, management buyouts or…
Financial Health
WeakWeak · Hiring · 7% CAGR over 4y
Location
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Provides aviation consulting, aircraft valuation and appraisal, and technical asset management services. Advises financial institutions, airlines, and lessors on aircraft and engine values, lease…
Serves aviation-sector businesses and institutions, including aircraft operators, lessors and asset owners, financial institutions, airlines, manufacturers, law firms, maintenance facilities and…
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Computed from 5 filingsProvides contract recruitment and workforce management services, including contractor management outsourcing, recruitment process outsourcing, pre‑employment screening, onboarding, and IR35…
Serves global companies in IT, telecommunications, payment card and financial sectors, targeting employers that use contingent workers, contractors and specialist technical talent across multiple…
Financial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Computed from 5 filingsMembership organisation for contact centre professionals. Provides training courses, leadership programmes, industry events, benchmarking, research, and resources that enable members to share best…
Serves contact centre leaders, managers and frontline professionals in the UK, including organisations operating customer service teams and industry suppliers seeking access to that professional…
Financial Health
StrongStrong · Growing, Hiring · 82% CAGR over 4y
Location
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Computed from 5 filingsProvides brand strategy and design services including brand identity, packaging design, and visual communication for consumer products and global brands, supporting product launches, rebrands, and…
Serves global consumer brand owners and marketing teams, particularly in FMCG, food and drink, confectionery, toys and lifestyle products, seeking agency support for brand challenges.
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 4y
Location
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Computed from 2 filingsProvides commercial printing services including lithographic, digital and large‑format printing, with print finishing such as foil blocking, embossing, UV varnishing, binding, die cutting and…
Serves UK businesses and blue-chip clients, including brands, housing organisations, defence/technology firms, event organisers and creative or marketing teams with commercial print requirements.
Financial Health
HealthyHealthy · Hiring · 29% CAGR over 1y
Location
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Computed from 5 filingsProvides corporate and tax legal services focused on private equity transactions. Advises senior management teams, founders and independent directors on M&A deals, management incentive plans, and…
Serves senior management teams and individuals, independent non-executive directors, founders, and overseas clients or their lawyers involved in private equity, M&A and corporate transactions.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides chartered consulting engineering services focused on low‑carbon mechanical and electrical building systems, including design, analysis and project support for building and construction…
Serves B2B and public-sector organisations commissioning building projects, including developers, contractors, property owners and estates teams across commercial, industrial, healthcare and civic…
Financial Health
StableStable · -5% CAGR over 4y
Location
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Computed from 5 filingsProvides legal services focused on private client, tax and entertainment law. Advises individuals, entrepreneurs, trustees and estates on wills, trusts, taxation, probate, employment and intellectual…
Serves high-profile entertainment industry figures, high-net-worth individuals, entrepreneurs, landed estates, trustees and non-domiciled private clients.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides specialist recruitment services for the life sciences sector, placing professionals in pharmaceutical, biotechnology, CRO and CDMO organisations. Sources and matches candidates for roles…
Serves life science employers globally, including pharmaceutical companies, emerging biotechs, CDMOs, CROs and related service providers, especially teams hiring for growth, market expansion,…
Financial Health
HealthyHealthy · Hiring · 35% CAGR over 5y
Location
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Computed from 3 filingsProvides landscape architecture services, designing outdoor spaces for residential, commercial and mixed‑use developments, parks and public realm. Services include landscape planning, masterplanning,…
Serves property developers, architects and public/private organisations delivering residential, commercial, mixed-use, public realm, play and education projects, mainly in London and the UK.
Financial Health
WeakWeak · -11% CAGR over 2y
Location
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Computed from 3 filingsManufactures microbiological culture media and laboratory supplies, including ready‑to‑use and dehydrated media, pre‑poured Petri dishes, antibiotic supplements, reagents, and donor animal blood and…
Serves B2B laboratories and QA/QC teams in clinical, veterinary, aquaculture, pharmaceutical, industrial, cosmetics, food, water and environmental testing sectors.
Financial Health
StableStable · Profitable · 0% CAGR over 2y
Location
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Supplies new and refurbished telecommunications and networking equipment and spare parts from multiple vendors. Provides reverse logistics for surplus hardware, equipment recycling and resale, repair…
Serves telecom operators, network owners and engineering teams globally that manage multi-vendor fixed, mobile and IP networks, including buyers of network spares and organisations with surplus…
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Key facts
About 7% of the trading cohort reports turnover above £5M (6 of 79 firms) — the rest sits below that revenue band.
3% of the cohort was incorporated since 2022 (3 firms), so a sizeable share is in its first few filing cycles.
Every detected site in the London cohort also runs a content-management platform, while 84.8% also run a second analytics tag.
SEO and form-capture tooling is common in the stack, with 64.6% also running an SEO plugin and 50.6% also running a contact-form plugin.
Recruitment and staffing is the largest sector tag at 13.9%, ahead of construction at 12.7% and two separate 8.9% cohorts in marketing agencies and healthcare providers.
Financial-health ratings skew towards the middle of the scale: 29.1% are stable, 17.7% are weak and 8.9% are distressed.
The cohort includes 178 verified directors, which gives researchers a contactable layer beyond the public website signal.
What else do ExactMetrics users run?
Share of the 79 ExactMetrics-running UK companies where each technology was also detected. As of June 2026.
Who runs ExactMetrics in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
5
Median headcount
£533.2K
Median UK turnover
7.6%
Above £5M turnover
3
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 125 companies, alongside financials and websites, in one Excel + CSV file.
How ExactMetrics usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
ExactMetrics is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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