Companies Using Google Ads in London: 1,994 Active Firms (2026)
London companies using paid search advertising run conversion-tracked campaigns on public websites to generate measurable customer demand.
Paid-search conversion tracking usually sits with performance marketing, ecommerce, revenue operations or an agency-managed acquisition function rather than general brand communications. Running it signals a company prepared to buy demand, maintain landing pages, reconcile web analytics with sales outcomes and tolerate the experimentation cost that comes with auction-based media. The cohort is therefore skewed towards businesses with online sales or enquiry flows: consumer services, professional services, education, healthcare, travel, software and local field-service operators. Engagements tend to be operational rather than occasional, with recurring budget reviews, keyword governance, consent checks and attribution work.
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London has 1,994 actively trading companies running paid-search conversion tracking, making the capital a concentrated adoption market rather than a small specialist niche. Reported employment across the cohort totals 11,578 people, though the median employer profile remains small, with many users appearing to run lean marketing and sales operations rather than large in-house media teams. Sector overlap points to practical customer-acquisition uses: field services and trades account for 11.4% of users, software-as-a-service 9.5%, travel and hospitality 7.5%, education and training 7.5%, and healthcare providers 7.4%.
UK paid search operates under a mix of law and self-regulation, not a single advertising licence. The ASA administers advertising standards across media, while the CAP Code covers non-broadcast advertising in paid-for and marketer-controlled online space. Conversion tracking adds a privacy layer: the ICO regulates data-protection and PECR duties around cookies, identifiers, consent and direct marketing. The CMA and trading standards sit in the background where pricing, claims or urgency tactics become misleading or aggressive. For London adopters, the practical issue is less authorisation than evidence: campaign claims, consent records, landing-page changes and agency instructions need to survive audit or complaint handling.
Adoption appears to be moving from simple campaign presence towards tighter measurement and governance. Smaller London users tend to rely on agencies and website plug-ins, which keeps entry costs manageable but can leave consent, attribution and account ownership fragmented. Larger users have been pulling paid-search oversight closer to finance, analytics and compliance teams, particularly where regulated claims or sensitive customer categories are involved. The likely direction is a more selective market: fewer experimental accounts, more pressure to prove incremental demand, and closer scrutiny of how tracking tags, landing pages and customer records connect.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Google Ads rises with company size across the trading companies in this cohort. 0.3% of the 532,485 companies with under 10 employees run Google Ads (1,359 detected). 3.6% of the 15,364 companies with 10–50 employees run Google Ads (551 detected). 4.5% of the 1,763 companies with over 50 employees run Google Ads (79 detected). That is a 4.2% gap between the over 50 employees and under 10 employees bands.
1,994
Active firms
2026
95
Above £5M turnover
Trading firms
6
Median headcount
Filed accounts
3,861
Verified directors
Across this cohort
Top companies using Google Ads in London
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 4 filingsOperates online sports betting and iGaming businesses through brands such as Betway, providing sportsbook and casino platforms. Manages brand development, partnerships with sports teams and leagues,…
Serves adult consumers in regulated online sports betting and iGaming markets, plus commercial partners such as sports teams, leagues and entertainment brands.
Financial Health
HealthyHealthy · Hiring · 39% CAGR over 3y
Location
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Computed from 5 filingsOperates an online travel agency offering flight bookings, flight-and-hotel holiday packages, and business class travel deals. Provides search and booking for international destinations across Asia,…
Serves UK consumers, families and leisure travellers seeking international trips, including flight-only, flight-plus-hotel and business-class travel to the Middle East, Far East, Americas, Africa and…
Financial Health
StrongStrong · Hiring · 31% CAGR over 6y
Location
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Computed from 5 filingsProvides an energy tariff comparison and automatic switching service. Monitors energy deals, identifies cheaper electricity and gas tariffs based on customer details, and manages the process of…
Serves UK domestic energy customers, including household bill payers seeking ongoing support with gas and electricity supplier choices through free or paid membership plans.
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 4y
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Computed from 5 filingsOperates an online wholesale marketplace connecting independent retailers with brands and suppliers. The platform enables businesses to browse and order wholesale products including homeware, beauty…
Serves independent retailers buying wholesale stock for resale, and independent consumer goods brands seeking retailer customers, across homeware, gifts, fashion, beauty, food, pets and kids in the…
Financial Health
StrongStrong · Growing, Hiring · 92% CAGR over 4y
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Computed from 4 filingsProvides global employment and HR management services, including employer of record, international payroll, contractor management, and onboarding tools. Enables companies to hire, manage, and pay…
Serves HR teams, executives and operations leaders at companies hiring employees or contractors across multiple countries, especially growing businesses expanding into new markets without local…
Financial Health
StrongStrong · Hiring · 8% CAGR over 3y
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Computed from 5 filingsOperates an online platform for residential property transactions, enabling users to search for homes for sale or rent and access related services including estate agent listings, mortgage brokerage,…
Serves UK residential property buyers, sellers, renters and homeowners, including people needing mortgages, conveyancing and estate-agent support during a home move.
Financial Health
HealthyHealthy · Hiring · 42% CAGR over 4y
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Computed from 5 filingsProvides digital identity verification and compliance software for businesses. Offers KYC, KYB and AML screening, document and face verification, liveness checks, transaction monitoring, and fraud…
Serves B2B organisations with online customer onboarding and compliance needs, including banks, fintechs, crypto exchanges, forex platforms, gaming operators, gig-economy firms, marketplaces and…
Financial Health
StrongStrong
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Computed from 5 filingsDevelops and provides booking and ticketing software for tour operators, attractions, sightseeing tours and hop‑on hop‑off bus services. Platform includes online reservations, OTA integrations,…
Serves B2B operators in travel and visitor attractions globally, including hop-on hop-off and bus operators, sightseeing tour companies, observation decks, cultural venues, and leisure destinations.
Financial Health
HealthyHealthy · -73% CAGR over 4y
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Computed from 5 filingsProvides cloud-based email marketing and transactional email software with drag‑and‑drop design tools, automation, segmentation, A/B testing, analytics, and developer APIs/SMTP services for sending,…
Serves B2B marketing and developer teams at small businesses, technology companies, agencies, enterprises, franchises and real estate firms, plus ecommerce teams using platforms such as Shopify and…
Financial Health
StrongStrong · Hiring · 34% CAGR over 4y
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Computed from 5 filingsOrganises and sells package cultural tours and holiday itineraries in Europe, Asia, Africa and other destinations, including flights, hotel accommodation, guided sightseeing tours and coach travel,…
Serves B2C leisure travellers seeking packaged cultural holidays and escorted tours across Europe, Asia, Africa and the Americas, including repeat customers using its regular customer area.
Financial Health
StableStable · -10% CAGR over 6y
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Computed from 5 filingsProvides card payment processing solutions for businesses, including countertop, portable and mobile card machines, online payment gateways and EPOS systems. Also offers merchant cash advances,…
Serves UK businesses that need card and online payment acceptance, including retail stores, restaurants and hospitality operators, mobile service providers and e-commerce merchants.
Financial Health
StrongStrong · Hiring · 22% CAGR over 4y
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Computed from 5 filingsDevelops digital marketing analytics and PPC management software. Platform aggregates data from advertising channels, automates reporting, tracks SEO performance, and provides lead intelligence tools…
Serves B2B customers, mainly digital marketing and PPC agencies, plus ecommerce and other businesses with sales and marketing teams managing paid search, SEO, social advertising, reporting and lead…
Financial Health
HealthyHealthy · Hiring · 16% CAGR over 4y
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Computed from 4 filingsProvides cloud-based HR, payroll and recruitment software for businesses. Platform includes tools for payroll processing, pension submissions, employee onboarding, time and attendance tracking,…
Serves UK SMEs and SMB employers, especially HR, payroll and hiring teams. Also targets accounting firms, payroll bureaus and referral partners serving small-business clients.
Financial Health
StrongStrong · Hiring · 100% CAGR over 3y
Location
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Computed from 3 filingsOperates an online platform and app for booking sports pitches and activity spaces, including 5‑a‑side, 7‑a‑side and 11‑a‑side football facilities. Also lists venues for events, children’s parties…
Serves individuals, sports teams, community groups and corporate event organisers seeking sports pitches, courts and event spaces, plus venue operators looking to list facilities across London and…
Financial Health
HealthyHealthy · -9% CAGR over 2y
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Computed from 3 filingsDevelops workforce management software that automates staff scheduling, time and attendance tracking, HR records, payroll processing, and employee communications. Provides reporting, system…
Sells to businesses with frontline workforces, especially hotel groups, casual dining and QSR operators, retailers, and social care providers. Targets operational, HR, scheduling, payroll, and people…
Financial Health
StrongStrong · Hiring · 117% CAGR over 2y
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Computed from 5 filingsProvides cosmetic dermatology and aesthetic treatments including laser hair removal, laser tattoo removal, skin rejuvenation, acne and pigmentation treatments, injectables, body contouring, and minor…
Serves private consumers in London and Manchester seeking aesthetic, dermatology and laser clinic treatments, including men, people with darker or Asian skin tones, tattoo owners, and clients with…
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 4y
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Computed from 3 filingsDevelops software that enables retailers and ecommerce brands to sell products on pre-order before inventory arrives. The platform integrates with existing commerce systems to manage pre-order sales,…
Serves B2B ecommerce and retail brands selling physical goods, targeting executives, warehouse and operations teams, merchandising, customer experience, and ecommerce/technology teams.
Financial Health
StrongStrong · Growing, Hiring · 23% CAGR over 2y
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Computed from 5 filingsOrganises gap year, adventure travel, volunteering and paid work abroad programmes for young adults. Offers group tours, round‑the‑world trips and short‑term travel experiences across multiple…
Sells to 18-30 consumers, especially first-time backpackers, solo travellers, gap year students, university students, young workers on short breaks, couples and groups of friends seeking overseas…
Financial Health
StrongStrong · Hiring · 12% CAGR over 4y
Location
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Computed from 5 filingsProvides B2B performance marketing and demand generation services, including paid social and PPC advertising, account‑based marketing (ABM), sales outreach automation, and content syndication,…
Serves B2B marketing teams and demand generation leaders at growth-stage and large brands, especially under-resourced departments needing external support across pipeline-focused campaigns.
Financial Health
StrongStrong · Growing, Hiring · 50% CAGR over 4y
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Computed from 5 filingsProvides digital marketing services including paid search and paid social advertising, YouTube and video campaigns, shopping feed management, organic social media, analytics and measurement, and…
Serves B2B and consumer-facing businesses, especially ecommerce retailers and lead-generation companies, targeting heads of ecommerce, digital marketing managers and in-house marketing teams.
Financial Health
StrongStrong · Hiring · 12% CAGR over 5y
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Computed from 5 filingsProvides digital marketing services specialising in search engine optimisation (SEO) and pay‑per‑click (PPC) advertising. Analyses marketing and website data, manages ad campaigns, conducts A/B…
Serves B2B and B2C brands with ecommerce stores and lead-generation websites, particularly marketing and sales teams seeking PPC and SEO support across sectors such as insurance and ecommerce.
Financial Health
HealthyHealthy · Growing, Hiring · 6% CAGR over 4y
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Computed from 5 filingsOperates an online retail store selling beauty and personal care products, including fragrances, makeup, skincare, haircare, oral care, and cosmetics. Offers branded items, gift sets, sample boxes,…
Sells to UK consumers shopping online for beauty, fragrance, skincare, haircare, personal care, mother-and-child and men’s grooming products, including gift buyers and customers seeking branded…
Financial Health
StrongStrong
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Computed from 4 filingsProvides foreign exchange and international payment services for businesses, including spot FX transactions, hedging strategies, mass payments, and local collection accounts. Also offers business…
Serves businesses worldwide with international currency, payments and finance needs, including firms managing cross-border transactions, mass payments, local collections, trade finance, asset finance…
Financial Health
StrongStrong · Hiring · 37% CAGR over 4y
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Computed from 5 filingsProvides online booking and support services for construction workers to schedule CITB Health, Safety and Environment tests, apply for or renew CSCS cards, and access related revision materials and…
Serves individual construction workers, tradespeople, site operatives, supervisors and managers, plus construction employers booking for groups, who need CSCS/CITB-related access requirements for UK…
Financial Health
StrongStrong · Growing, Hiring · 17% CAGR over 4y
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Computed from 5 filingsProvides software for carbon and environmental data management. Platform ingests and governs organisational activity data, maps emissions inventories, automates data workflows, and generates…
Serves businesses with complex carbon and environmental reporting needs, especially manufacturing, automotive, telecoms, energy and utilities organisations, targeting sustainability, compliance and…
Financial Health
StrongStrong · Growing, Hiring · 61% CAGR over 4y
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Computed from 5 filingsProvides a platform for managing in‑store digital marketing tools including dynamic QR codes, touchscreen kiosks and syndicated product pages. Enables brands to publish interactive retail content,…
Serves B2B marketing and retail teams at consumer brands and retailers seeking to influence shoppers at the point of purchase across physical stores and digital channels.
Financial Health
StrongStrong · Growing, Hiring · 22% CAGR over 4y
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Computed from 5 filingsOperates an online cashback platform that rewards consumers for purchasing promoted grocery products. Users browse offers, buy items from supermarkets, upload receipts, and receive cashback payments…
Serves consumers who shop at supermarkets and grocery retailers, plus FMCG and grocery brands targeting supermarket shoppers.
Financial Health
StableStable · -71% CAGR over 4y
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Computed from 5 filingsDevelops cloud-based practice management and electronic health record software for private healthcare providers. The platform includes patient records, telehealth, appointment scheduling, billing and…
Serves private healthcare providers, from solo practitioners and clinics to corporate, occupational health and enterprise organisations, across primary care, secondary care, mental health, allied…
Financial Health
StrongStrong · Growing, Hiring · 36% CAGR over 4y
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Computed from 5 filingsProvides an online platform for landlords and property investors to source and analyse property deals, manage rental portfolios and tenancies, track cash flow and tax records, and access mortgage and…
Serves landlords, buy-to-let investors and property portfolio owners, including those sourcing UK auction or agent-listed properties and seeking mortgages, remortgages or bridging finance.
Financial Health
StrongStrong
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Computed from 5 filingsProvides a market and competitor intelligence platform that collects and analyses data on competitors, products, marketing activity and financial results. Uses AI tools to monitor markets, generate…
Serves B2B organisations seeking competitor and market intelligence, particularly marketing, product, strategy, sales and finance teams responsible for revenue growth, product roadmaps and market…
Financial Health
StrongStrong · Growing, Hiring · 59% CAGR over 4y
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Computed from 5 filingsProvides payment processing and payment gateway services for online and in‑store transactions. Offers mobile payment solutions, virtual terminals, recurring billing, fraud management, and…
Serves B2B merchants needing payment acceptance, including ecommerce and retail businesses, gaming companies, clubs and associations, and organisations using shopping cart integrations or…
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 4y
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Computed from 2 filingsProvides payment infrastructure and e‑money services for financial institutions, payment service providers and digital asset businesses, including correspondent accounts, virtual IBANs,…
Serves regulated financial institutions and fintech businesses, including banks, EMIs, payment service providers, remittance firms, marketplaces and digital asset providers needing access to GBP/EUR…
Financial Health
StrongStrong · Hiring · 299% CAGR over 1y
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Computed from 5 filingsProvides passenger transport services including minibuses, minicabs and executive chauffeur vehicles. Offers airport, seaport and railway transfers, long‑distance travel, event and corporate…
Serves private passengers and groups, corporate account customers, event and wedding organisers, sports teams, and London councils or public bodies needing SEN passenger support, across London and…
Financial Health
StrongStrong · Growing, Hiring · 46% CAGR over 4y
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Computed from 2 filingsProvides legal technology software and services for law firms, including practice management, legal accounts and case management systems, conveyancing searches and due diligence, AML/KYC checks,…
Serves UK law firms of all sizes, from sole practitioners and small to medium practices to large and top-tier firms, especially legal professionals involved in conveyancing, compliance, client…
Financial Health
StrongStrong · Hiring · 129% CAGR over 1y
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Computed from 5 filingsProvides outsourced business process services including customer support, content moderation and trust and safety operations. Also supplies AI data annotation, model evaluation and deployment…
Serves businesses in technology, social media, gaming, financial services, healthcare, retail/ecommerce, mobility, logistics and travel, including teams responsible for customer experience, AI…
Financial Health
StrongStrong · Hiring · 50% CAGR over 4y
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Computed from 3 filingsProvides registered office and director service address services, virtual business addresses, mail handling and forwarding, telephone answering, and company formation support, enabling companies to…
Sells to startups, SMEs, and UK or international limited companies needing a registered office, director service address, or virtual business address. Targets business owners who want to receive…
Financial Health
HealthyHealthy · Hiring · 22% CAGR over 2y
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Computed from 2 filingsProvides higher education in business and management, offering undergraduate and postgraduate degrees including BBA, MSc and MBA programmes. Delivers multi‑city study options and exchange…
Serves prospective undergraduate and postgraduate students, MBA candidates and working professionals seeking UK-registered business, management, data science, finance and executive education with…
Financial Health
StrongStrong · Hiring · 41% CAGR over 1y
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Computed from 5 filingsDevelops contextual AI technology for digital advertising. Provides tools that classify and analyse online content and bidstream signals to enable cookie‑free ad targeting, campaign optimisation, and…
Serves enterprise brands, media agencies, broadcasters, publishers, online platforms and adtech partners involved in digital, programmatic and CTV advertising.
Financial Health
HealthyHealthy · -54% CAGR over 5y
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Computed from 5 filingsProvides bespoke and ready-made diamond jewellery including engagement rings, wedding bands, earrings, necklaces, bracelets and signet rings. Offers loose diamonds, custom jewellery design services,…
Serves private consumers, especially couples and individuals in London and the UK seeking engagement rings, wedding bands, loose diamonds and bespoke fine jewellery through in-person or virtual…
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
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Computed from 4 filingsProvides a data security platform that monitors SaaS applications and AI tools to detect sensitive information, manage data security posture, enforce data loss prevention policies, and automate…
Serves B2B enterprise security and IT teams, including CISOs, in organisations using SaaS and AI tools, with sector focus on HR, insurance, healthcare and fintech.
Financial Health
StrongStrong · Hiring · 19% CAGR over 3y
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Computed from 2 filingsProvides digital market research services including online surveys, respondent panels and communities, sample recruitment, and data analytics. Supports agencies and businesses with survey scripting,…
Serves B2B clients including businesses, market research agencies, insight teams and researchers needing access to consumer and business audiences across multiple industries and countries.
Financial Health
HealthyHealthy · Hiring · 58% CAGR over 1y
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Computed from 2 filingsDevelops cloud-based no‑code software for construction and industrial companies to digitise site paperwork and operational processes, including safety management, quality tracking, field reporting,…
Serves B2B industrial and built-environment companies, including construction, engineering, infrastructure and asset-intensive firms with field, safety, quality, fleet, project delivery and…
Financial Health
StrongStrong · Growing, Hiring · 91% CAGR over 1y
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Computed from 4 filingsProvides courier and logistics services including same-day and overnight delivery, pallet distribution, international shipping, and final‑mile transport. Also offers warehousing, storage, fulfilment,…
Serves businesses needing same-day courier, pallet freight, scheduled delivery, international shipping, and storage or fulfilment services across the UK, Ireland and Europe.
Financial Health
StrongStrong · Profitable
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Computed from 5 filingsProvides travel agency services including booking international flights, holiday packages, cruises, rail travel and Umrah pilgrimage packages. Also arranges hotel reservations and travel deals to…
Serves UK-based consumers, families and leisure travellers booking international trips, with emphasis on flights and holiday packages to Pakistan, India, the Middle East, Africa, North America,…
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 4y
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Computed from 5 filingsPublishes industry news, analysis and proprietary M&A intelligence on telecoms, digital infrastructure, technology and media sectors. Provides deal data, market insights and reports, and organises…
Serves B2B senior dealmakers in global digital infrastructure, including investors, banks, operators, industry advisors and legal teams focused on datacentres, fibre, telecoms, towers and cloud.
Financial Health
HealthyHealthy · Hiring · 22% CAGR over 4y
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Computed from 5 filingsPublishes news, analysis, research reports, and multimedia content focused on advertising technology, programmatic trading, and digital marketing. Also produces industry events, podcasts, and…
Serves B2B audiences in advertising, media and marketing technology, including brand marketers, agencies, publishers, adtech/martech vendors and programmatic trading professionals.
Financial Health
StableStable · Hiring · 11% CAGR over 4y
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Computed from 5 filingsDevelops generative‑AI software for legal and cyber incident workflows, including eDiscovery, document review, data subject access request handling, breach response and contract lifecycle management,…
Serves B2B legal and compliance buyers, especially law firms and corporate legal departments using Microsoft 365/Teams for legal service delivery, cyber breach response, eDiscovery and contract…
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 4y
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Computed from 5 filingsProvides news, research, data intelligence and industry events for professionals in commodity, trade and export finance, project and infrastructure finance, and development finance. Operates media…
Serves finance professionals and organisations in commodity, trade, export, project, infrastructure, energy, development and impact finance across international markets.
Financial Health
StrongStrong · Growing · 2% CAGR over 4y
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Computed from 4 filingsProvides subscription-based managed IT and cybersecurity services, including 24/7 helpdesk support, cloud and infrastructure management, incident detection and response, vulnerability scanning, and…
Serves B2B organisations globally, from fast-moving scale-ups to enterprises operating across multiple countries, particularly teams needing ongoing IT, cybersecurity, compliance and security testing…
Financial Health
StrongStrong · Growing, Hiring · 40% CAGR over 3y
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Computed from 5 filingsProvides social media and influencer marketing services including campaign strategy, creative production, paid media management and performance analysis. Develops and operates proprietary software to…
Sells to brands and marketing teams seeking social-first influencer marketing, including consumer-facing companies in sectors such as FMCG, gaming, beverages and fashion, from campaign-based work to…
Financial Health
StrongStrong · -60% CAGR over 4y
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3,271 more companies and their verified directors are in the file
You’re seeing the top 50. Buy the list to get all 3,321 with directors, websites and financials.
Key facts
About 4% of the trading cohort reports turnover above £5M (95 of 1,994 firms) — the rest sits below that revenue band.
7% of the cohort was incorporated since 2022 (156 firms), so a sizeable share is in its first few filing cycles.
Content-led stacks are common: 59.3% also run a content-management system, while 44.6% also run content-delivery or website-security infrastructure.
Sector tags overlap, but Field Services & Trades is the largest segment at 11.4%, followed by SaaS at 9.5%, with Travel & Hospitality and Education & Training each at 7.5%.
UK digital advertising spend reached £40.5 billion in 2025, up 10% year-on-year, while video investment reached £9.3 billion.
Paid digital advertising sits across the CAP Code, ASA oversight and the ICO’s data-protection and PECR framework; the CMA and trading standards also matter where claims or sales tactics become misleading or aggressive.
What else do Google Ads users run?
Share of the 1,994 Google Ads-running UK companies where each technology was also detected. As of June 2026.
Who runs Google Ads in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£498K
Median UK turnover
4.8%
Above £5M turnover
156
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 3,321 companies, alongside financials and websites, in one Excel + CSV file.
How Google Ads usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Ads is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
Google Ads elsewhere
Frequently asked questions
How many companies in London use Google Ads?
How is Google Ads usage detected?
What kinds of companies use Google Ads in London?
What do Google Ads users in London also run?
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Buy all 3,321 companies as a spreadsheet.
One Excel/CSV file with company details, websites and key data — yours to download and use.

















































