Companies Using Google Analytics in London: 13,034 Active Firms (2026)
Companies using web analytics track website traffic, user journeys and conversion signals from public sites across London.
Adoption usually sits with marketing operations, ecommerce, product analytics and customer-experience teams, rather than IT alone. Companies running this analytics tag tend to have online acquisition, booking, ecommerce or content journeys worth instrumenting, and enough internal capacity to connect website behaviour with campaign spend, CRM hand-offs and service design. The buying centre is mixed: consumer firms focus on acquisition and checkout visibility, business-to-business operators on lead quality and attribution, and public-sector users on digital service usage. Engagements are often low-friction at tag level, but governance, consent and reporting work imply a more mature marketing or product function.
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London has 13,034 actively trading companies running the analytics tag, large enough to span field services, property, construction, software and wholesale/distribution rather than a narrow digital-native group. Reported employment among these London adopters totals 15,129 people. The typical adopter remains small on paper, with median detected headcount of 5 and median turnover of about £503,000, so the adoption base includes many owner-managed or specialist operations as well as larger businesses with formal marketing and product teams.
Procurement is often less about licence cost than about control: consent banners, cookie categorisation, data-retention settings, access rights and audit trails. When analytics tags feed advertising, customer-record or customer-service systems, legal, marketing operations and security teams tend to share ownership because tracking choices affect privacy notices and downstream reporting. Public-sector and regulated-market users usually face extra scrutiny around where behavioural data is processed, how opt-outs are honoured, and whether reporting can be maintained when consent is withheld.
Adoption appears mature rather than speculative. Most London users are likely to keep web analytics embedded because campaign attribution, search visibility and digital self-service depend on a shared measurement layer. The direction of travel is towards tighter governance: fewer orphan tags, more consent-aware implementation, and closer links between marketing, product and revenue operations. Smaller firms may stay with default configurations, while scale-ups and enterprise users tend to formalise ownership as privacy scrutiny, browser restrictions and vendor bundling make casual tracking less reliable.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Google Analytics rises with company size across the trading companies in this cohort. 1.4% of the 532,485 companies with under 10 employees run Google Analytics (7,329 detected). 16% of the 15,364 companies with 10–50 employees run Google Analytics (2,458 detected). 18.8% of the 1,763 companies with over 50 employees run Google Analytics (332 detected). That is a 17.4% gap between the over 50 employees and under 10 employees bands.
13,034
Active firms
2026
722
Above £5M turnover
Trading firms
5
Median headcount
Filed accounts
27,229
Verified directors
Across this cohort
Top companies using Google Analytics in London
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides cloud-based talent acquisition software used by organisations to manage recruitment processes, including job posting, applicant tracking, candidate screening, interview scheduling, offer…
Serves mid-size and enterprise employers, targeting HR, talent acquisition, hiring, IT and finance teams with corporate, high-volume and professional hiring needs across sectors including healthcare,…
Financial Health
StrongStrong · Hiring · 43% CAGR over 4y
Location
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Computed from 5 filingsDevelops cloud-based hospitality management software for hotels and accommodation providers, including property management systems, booking and check‑in tools, point-of-sale, payment processing, and…
Serves hospitality businesses worldwide, including hotels, groups and chains, small and independent hotels, extended-stay properties, hostels and motels, targeting general managers, revenue, finance,…
Financial Health
StrongStrong · Hiring · 41% CAGR over 4y
Location
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Computed from 5 filingsOperates an online wholesale marketplace connecting independent retailers with brands and suppliers. The platform enables businesses to browse and order wholesale products including homeware, beauty…
Serves independent retailers buying wholesale stock for resale, and independent consumer goods brands seeking retailer customers, across homeware, gifts, fashion, beauty, food, pets and kids in the…
Financial Health
StrongStrong · Growing, Hiring · 92% CAGR over 4y
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Computed from 5 filingsOperates an online platform for booking private door‑to‑door car transfers between cities, airports, and hotels in multiple countries. Connects travellers with vetted local drivers and allows…
Serves individual travelers, tourists, families and small groups seeking private door-to-door transfers between cities, hotels and airports, with international coverage across 120+ countries.
Financial Health
HealthyHealthy · Hiring · 89% CAGR over 4y
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Computed from 5 filingsMarkets and promotes a global network of independently owned boutique hotels and resorts, and operates an international reservation platform. Provides online booking, travel content, and a loyalty…
Serves affluent leisure travellers booking boutique luxury hotels worldwide, plus travel agents and independently managed luxury hotels seeking membership, distribution and reservation support.
Financial Health
StrongStrong
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Computed from 5 filingsDevelops business management and field service software for industries such as pest control, lawn care, cleaning and security. Products include routing optimisation, workforce management, ERP,…
Serves B2B field service and mobile workforce businesses, including pest control, lawn care, landscaping, cleaning, janitorial, security guarding, delivery, logistics and medical transport operators.
Financial Health
StrongStrong · Growing, Hiring · 3% CAGR over 4y
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Computed from 5 filingsOrganises and sells package cultural tours and holiday itineraries in Europe, Asia, Africa and other destinations, including flights, hotel accommodation, guided sightseeing tours and coach travel,…
Serves B2C leisure travellers seeking packaged cultural holidays and escorted tours across Europe, Asia, Africa and the Americas, including repeat customers using its regular customer area.
Financial Health
StableStable · -10% CAGR over 6y
Location
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Computed from 3 filingsProvides outsourced customer contact and telemarketing services including inbound and outbound call handling, customer support, digital marketing and AI-enabled customer experience management. Also…
Serves large organisations and public sector bodies worldwide, including automotive, travel, financial services, insurance, healthcare, retail/e-commerce, telecoms, media, technology and utilities.
Financial Health
HealthyHealthy · Hiring · 29% CAGR over 2y
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Computed from 4 filingsOrganises industry conferences, summits, webinars and workshops that connect professionals, investors and experts in technology, healthcare, legal and consumer sectors, providing research-driven…
Serves B2B audiences: executives, founders, investors and professionals in health, technology, legal/compliance and consumer sectors, especially early adopters and growth-market leaders seeking…
Financial Health
HealthyHealthy · -81% CAGR over 3y
Location
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Computed from 5 filingsProvides an online platform for businesses to send employee and client gifts via links without collecting delivery addresses. Offers gift cards, physical gifts and choice-based rewards, with tools…
Serves UK businesses and public sector organisations, especially HR and People teams, sales and marketing teams, and customer-facing teams managing recognition, client gifting, rewards, incentives,…
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 4y
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Computed from 4 filingsProvides foreign exchange and international payment services for businesses, including spot FX transactions, hedging strategies, mass payments, and local collection accounts. Also offers business…
Serves businesses worldwide with international currency, payments and finance needs, including firms managing cross-border transactions, mass payments, local collections, trade finance, asset finance…
Financial Health
StrongStrong · Hiring · 37% CAGR over 4y
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Computed from 5 filingsOrganises gap year, adventure travel, volunteering and paid work abroad programmes for young adults. Offers group tours, round‑the‑world trips and short‑term travel experiences across multiple…
Sells to 18-30 consumers, especially first-time backpackers, solo travellers, gap year students, university students, young workers on short breaks, couples and groups of friends seeking overseas…
Financial Health
StrongStrong · Hiring · 12% CAGR over 4y
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Computed from 5 filingsProvides property development services, planning and delivering residential-led developments including apartment buildings and mixed-use schemes. Works on design, construction and asset management of…
Targets homebuyers, residents and commercial occupiers seeking new homes and mixed-use spaces in prime London locations, with projects also engaging local authorities and regeneration stakeholders.
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 4y
Location
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Computed from 4 filingsProvides cloud-based HR, payroll and recruitment software for businesses. Platform includes tools for payroll processing, pension submissions, employee onboarding, time and attendance tracking,…
Serves UK SMEs and SMB employers, especially HR, payroll and hiring teams. Also targets accounting firms, payroll bureaus and referral partners serving small-business clients.
Financial Health
StrongStrong · Hiring · 100% CAGR over 3y
Location
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Computed from 5 filingsProvides a fintech platform for businesses and financial institutions to make cross-border payments. Offers multi-currency accounts, global payouts, foreign exchange services, and physical and…
Serves B2B customers including banks, money transfer operators, global enterprises, payroll providers, marketplaces, spend management platforms, creator platforms, online travel agencies, airlines…
Financial Health
StrongStrong · Growing, Hiring · 64% CAGR over 4y
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Computed from 2 filingsProvides travel and lifestyle concierge services delivered through a technology platform and lifestyle managers. Arranges travel, dining, entertainment and other personal services for members,…
Serves private and retail banks, premium payment card providers, luxury brands and corporates targeting affluent or high-net-worth customers, plus affluent individuals seeking personal membership.
Financial Health
HealthyHealthy · Profitable · -2% CAGR over 1y
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Computed from 3 filingsOperates a technology-enabled last‑mile delivery network for e‑commerce retailers. Provides next‑day parcel delivery, pick‑up and drop‑off (PUDO) points, returns handling, and route optimisation…
Sells to e-commerce retailers and brands, especially high-volume online merchants and logistics teams managing customer deliveries, collections and returns.
Financial Health
StrongStrong · Growing, Hiring · 193% CAGR over 2y
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Computed from 5 filingsProvides quantitative and qualitative market research services through an international network of agencies, collecting audience insights via online panels and surveys and supporting marketing,…
Targets global brands and larger businesses, especially insights, communications and marketing teams across healthcare, corporate, consumer and international markets.
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 4y
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Computed from 3 filingsArranges accommodation and travel services for international students, including residence bookings for academic and short stays, booking management, and related support services for students,…
Serves students and parents, including international students, plus education agents and partner organisations arranging academic or short stays in London, Brighton, Leeds and Dublin.
Financial Health
StrongStrong · Profitable, Hiring · 46% CAGR over 2y
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Computed from 5 filingsBuys scrap gold, jewellery, coins and bars from the public via post or in person, paying based on market prices. Also sells investment gold and silver bullion coins and bars online and offers secure…
Serves UK consumers, private investors and trade customers looking to sell precious metals or buy bullion, including holders of gold jewellery, coins, bars, watches, dental gold, and buyers investing…
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
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Computed from 5 filingsOperates an online B2B trading platform for the drinks industry, enabling businesses to buy and sell spirits, wine, beer, champagne and non‑alcoholic beverages. Provides marketplace listings,…
Serves verified B2B drinks industry professionals, including buyers and sellers of spirits, beers, wines, champagnes and non-alcoholic drinks, with members trading across multiple countries.
Financial Health
StrongStrong · Growing, Hiring · 88% CAGR over 5y
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Computed from 5 filingsOperates a mobile app and online platform that distributes market research surveys to consumers, matches users with studies, collects responses for research clients, and processes participant rewards…
Serves consumers who want paid survey opportunities and businesses or market researchers seeking survey respondents for market research campaigns.
Financial Health
HealthyHealthy · -62% CAGR over 4y
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Computed from 5 filingsProvides market data, analytics, and research on energy storage and power markets. Offers a platform with revenue benchmarks, forecasts, and valuation tools for battery and solar assets, alongside…
Serves B2B energy market participants, including investors, developers, asset managers, structured finance teams, and traders involved in battery storage, solar, renewables, co-location, and data…
Financial Health
StrongStrong · Growing, Hiring · 75% CAGR over 4y
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Computed from 5 filingsProvides fine wine investment and retail services, including sourcing rare wines, portfolio and cellar planning, valuations, brokerage for buying and selling, storage, and delivery, alongside online…
Serves private wine investors, collectors and enthusiasts in the UK, including buyers building personal cellars, purchasing en primeur or drinking wines, and clients seeking valuations or brokerage.
Financial Health
StrongStrong · Hiring · 22% CAGR over 5y
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Computed from 5 filingsProvides media planning and buying services for brands and charities, using audience insight and data analysis to plan, place and measure advertising across channels including TV, out‑of‑home and…
Serves B2B clients including charities, consumer brands and commercial organisations, with examples spanning visitor attractions, NGOs, food and drink, and fitness or wellness brands.
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 4y
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Computed from 5 filingsProvides recruitment and staffing services supplying temporary labour, contract staff, and permanent placements across sectors including construction, engineering, healthcare, IT, and business…
Serves employers across Europe seeking temporary labour, permanent placements and managed workforce support, especially in construction, engineering, healthcare, financial services, administration,…
Financial Health
StrongStrong · Growing, Hiring · 172% CAGR over 4y
Location
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Computed from 4 filingsProvides subscription-based managed IT and cybersecurity services, including 24/7 helpdesk support, cloud and infrastructure management, incident detection and response, vulnerability scanning, and…
Serves B2B organisations globally, from fast-moving scale-ups to enterprises operating across multiple countries, particularly teams needing ongoing IT, cybersecurity, compliance and security testing…
Financial Health
StrongStrong · Growing, Hiring · 40% CAGR over 3y
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Computed from 3 filingsProvides software and consulting services for pharmaceutical and biotechnology drug development, including biosimulation and pharmacokinetic modelling, clinical trial data analysis, regulatory…
Serves life sciences organisations, including biotech, pharmaceutical companies and CROs, across drug discovery, clinical development, regulatory, market access and commercial functions.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 10% CAGR over 2y
Location
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Computed from 5 filingsProvides social media and influencer marketing services including campaign strategy, creative production, paid media management and performance analysis. Develops and operates proprietary software to…
Sells to brands and marketing teams seeking social-first influencer marketing, including consumer-facing companies in sectors such as FMCG, gaming, beverages and fashion, from campaign-based work to…
Financial Health
StrongStrong · -60% CAGR over 4y
Location
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Computed from 3 filingsProvides international payment services including cross-border money transfers between the UK and Europe, business payment accounts, mass payout processing, API-based payment automation, and client…
Serves businesses moving money between the UK and Europe, including firms with global employees, high volumes of client or supplier payments, online stores, and companies needing payment accounts;…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 61% CAGR over 2y
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Computed from 3 filingsDevelops cloud-based management information and finance software for education institutions. Provides systems for pupil data management, school administration, accounting, parent and student portals,…
Serves education-sector organisations, including primary and secondary schools, multi-academy trusts, SEND and all-through schools, maintained schools, local authorities and school finance or…
Financial Health
StrongStrong · Profitable
Location
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Computed from 5 filingsProvides outsourced business process services including customer support, content moderation and trust and safety operations. Also supplies AI data annotation, model evaluation and deployment…
Serves businesses in technology, social media, gaming, financial services, healthcare, retail/ecommerce, mobility, logistics and travel, including teams responsible for customer experience, AI…
Financial Health
StrongStrong · Hiring · 50% CAGR over 4y
Location
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Computed from 5 filingsProvides payment processing and acquiring services, e‑wallet accounts for businesses, merchants and institutions, and card issuing programmes including virtual and physical payment cards. Supports…
Serves B2B customers including financial institutions, payment facilitators, online merchants, and low- to medium-risk businesses seeking merchant accounts, acquiring relationships, or branded…
Financial Health
StrongStrong · Growing, Hiring · 63% CAGR over 4y
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Computed from 3 filingsDevelops software for construction sites that captures and analyses data on materials deliveries, waste movements, utilities use, and carbon emissions. The platform digitises on‑site records, tracks…
Serves general contractors, property developers and construction project teams that need site-level materials, waste, utilities and carbon data for compliance, quality assurance and sustainability…
Financial Health
StrongStrong · Hiring · 40% CAGR over 2y
Location
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Computed from 5 filingsProvides recruitment and staffing services placing permanent, contract, and executive roles. Focuses on sectors including energy and utilities, engineering and renewables, technology, insurance,…
Serves companies hiring specialist permanent, contract, executive and project talent, plus candidates, across energy and utilities, renewables, technology, MEP/FP engineering, insurance, commodities…
Financial Health
StrongStrong · Growing, Hiring · 37% CAGR over 5y
Location
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Computed from 5 filingsProvides social and market research services for public sector bodies and commercial organisations, including surveys, evaluations, behavioural insight studies, customer and stakeholder research, and…
Serves public sector bodies, policymakers, regulators, housing providers, financial services firms, education and health organisations, legal/justice and third-sector organisations, and other UK…
Financial Health
StableStable · -15% CAGR over 4y
Location
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Computed from 2 filingsProvides technology and operational support for a securities finance platform, enabling the arrangement and processing of securities lending and financing transactions, including automated trading,…
Serves global financial institutions active in securities finance, including agent lenders, broker-dealers, beneficial owners, repo and collateral desks, and trading, operations, compliance and data…
Financial Health
HealthyHealthy · Profitable, Hiring · 12% CAGR over 1y
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Computed from 5 filingsProvides wholesale travel services to travel agents, offering bookings for resort accommodation, villas and curated itineraries across destinations including the Maldives, Mauritius, Sri Lanka, the…
Serves B2B travel trade clients, mainly travel agents and tour operators seeking luxury resort, villa, bespoke itinerary and MICE options in the Maldives, Mauritius, Sri Lanka, Seychelles and the…
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
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Computed from 5 filingsDevelops AI-based software platform for banks and payment providers to detect and prevent fraud and financial crime. Provides transaction monitoring, identity verification, anti‑money‑laundering…
Serves B2B financial institutions and the public sector, including retail banks, corporate and commercial banks, merchant acquirers, payment service providers, core banking providers, and government…
Financial Health
StrongStrong · Hiring · 96% CAGR over 4y
Location
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Computed from 3 filingsProvides data analytics and operational support services using AI and human review. Analyses customer interactions and multimedia data, runs customer service operations, and processes audio, video…
Serves B2B enterprises, high-growth companies and digital-native brands in retail, eCommerce, travel, food delivery, home services, and software/technology, especially teams managing large-scale…
Financial Health
HealthyHealthy · -92% CAGR over 2y
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Computed from 2 filingsDistributes business and consumer technology products to trade resellers, including data storage, datacentre and networking equipment, cybersecurity and data management software, consumer electronics…
Serves trade-only B2B customers across Europe and APAC, including IT resellers, retailers and channel partners in consumer electronics, gaming, digital workplace, datacentre, networking and…
Financial Health
HealthyHealthy · Profitable · -15% CAGR over 1y
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Computed from 5 filingsOperates and manages city‑centre car parks, providing short‑ and long‑stay parking for visitors and commuters. Offers online parking search and booking, secure facilities with CCTV monitoring,…
Serves motorists, commuters, business travellers, tourists and shoppers seeking city-centre parking across UK locations including London, Edinburgh and Haywards Heath.
Financial Health
StrongStrong · Hiring · 16% CAGR over 5y
Location
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Computed from 4 filingsProvides courier and logistics services including same-day and overnight delivery, pallet distribution, international shipping, and final‑mile transport. Also offers warehousing, storage, fulfilment,…
Serves businesses needing same-day courier, pallet freight, scheduled delivery, international shipping, and storage or fulfilment services across the UK, Ireland and Europe.
Financial Health
StrongStrong · Profitable
Location
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Computed from 5 filingsProvides B2B marketing services including content syndication, programmatic lead generation, intent‑based targeting and lead qualification. Distributes marketing content across digital networks to…
Serves B2B growth marketers, sales professionals and demand generation leaders at B2B brands, agencies and channel partners, including teams managing complex buying committees and global pipeline…
Financial Health
HealthyHealthy · Hiring · 46% CAGR over 4y
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Computed from 2 filingsProvides gaming-focused advertising and audience engagement services for brands, including gamified marketing campaigns, media and livestream creator promotions targeting Gen Z audiences, and a…
Serves brands, agencies, enterprises, media companies and SMBs seeking to reach Gen Z gaming audiences, including organisations running esports, livestream, creator or event engagement campaigns.
Financial Health
StrongStrong · Profitable
Location
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Computed from 2 filingsProvides specialty insurance and risk management products, underwriting programmes for automotive, consumer goods and other sectors. Works with brokers and managing general agents to develop…
Serves MGAs, brokers, businesses and individuals seeking specialty insurance in automotive, consumer goods and other risk markets, with partners across Europe, the UK, Americas and Asia.
Financial Health
HealthyHealthy · Hiring · 33% CAGR over 1y
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Computed from 5 filingsDevelops and supplies online casino games, particularly slot titles, to betting and gaming operators. Designs mobile‑optimised games with proprietary features and integrates its game portfolio into…
Serves licensed online betting and gaming operators, including casino brands and platform partners, targeting adult players in regulated markets such as Great Britain, Malta and Spain.
Financial Health
StrongStrong · Hiring · 42% CAGR over 4y
Location
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Computed from 5 filingsProvides legal services across banking and finance, company and commercial law, dispute resolution, family law, immigration, intellectual property, real estate, and restructuring and insolvency,…
Serves a mix of corporate and private clients, including FTSE-rated companies, SMEs, property professionals, private developers, offshore investors and high-net-worth individuals.
Financial Health
StrongStrong · Hiring · 28% CAGR over 5y
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Computed from 5 filingsProvides digital transformation consultancy for government and public sector organisations, including strategy, service design, software engineering, cloud architecture, automation and AI…
Serves public sector organisations and government decision-makers, particularly teams in border security, national security and wider government departments or statutory bodies responsible for…
Financial Health
HealthyHealthy · Hiring · 20% CAGR over 4y
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Key facts
About 5% of the trading cohort reports turnover above £5M (722 of 13,034 firms) — the rest sits below that revenue band.
8% of the cohort was incorporated since 2022 (1,109 firms), so a sizeable share is in its first few filing cycles.
Website measurement in London usually sits inside a broader marketing stack: 62.0% (8,086) of the cohort also run a content-management platform, and 38.8% (5,059) use a traffic-management or security layer.
Tag-management tooling appears on 31.7% (4,134) of detected sites, which tends to indicate more than one tracking or conversion event on the public website.
Sector tags are broad rather than software-only: Field Services & Trades account for 9.3% (1,214), Real Estate & Property 9.2% (1,195), Construction 9.1% (1,187), SaaS 7.3% (946), and Wholesale & Distribution 6.5% (842).
Financial-health scoring is mixed: stable firms form 24.1% (3,140), with 17.2% (2,240) weak and 10.5% (1,369) distressed.
The cohort includes 27,229 verified directors, so account research can start at the contact level rather than from company registration alone.
What else do Google Analytics users run?
Share of the 13,034 Google Analytics-running UK companies where each technology was also detected. As of June 2026.
Who runs Google Analytics in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
5
Median headcount
£502.9K
Median UK turnover
5.5%
Above £5M turnover
1,109
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 22,677 companies, alongside financials and websites, in one Excel + CSV file.
How Google Analytics usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Analytics is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
Google Analytics elsewhere
Frequently asked questions
How many companies in London use Google Analytics?
How is Google Analytics usage detected?
What kinds of companies use Google Analytics in London?
What do Google Analytics users in London also run?
How fresh is this data?
Can I get contact details for these companies?
Buy all 22,677 companies as a spreadsheet.
One Excel/CSV file with company details, websites and key data — yours to download and use.