Companies Using Google Cloud in London: 208 Active Firms (2026)
Companies using cloud hosting in London run public websites on managed cloud infrastructure across the capital's boroughs.
Using this platform is less about buying hosting in isolation than about operating web-facing services with cloud delivery, storage, load balancing and monitoring habits already in place. The adopter profile tilts towards SaaS at 29.3% of the London cohort, startup-oriented businesses at 18.8% and AI and machine learning at 18.3%, with smaller overlaps in media and publishing at 8.7% and education and training at 7.7%. Median headcount is 6 people and median turnover is about £575,000, suggesting many users are commercially active but still run lean technical teams.
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London has 208 actively trading companies running the cloud platform on public websites. The group is small enough to review manually, but not confined to experimental teams: it includes sales-led software firms, online service providers, education operators and media businesses using cloud infrastructure as part of customer acquisition or delivery. Across companies with reported employment, the footprint is 1,737 people, which points to a cohort weighted towards smaller employers with a thinner layer of larger mid-market adopters.
Procurement scrutiny tends to sit around privacy, service continuity and supplier dependency rather than sector licensing in its own right. For companies using cloud infrastructure to serve public websites, buyers and auditors usually ask about hosting arrangements, access controls, subprocessors, incident response, backups and exit planning. Regulated customers may add vendor-risk questionnaires and contractual requirements for availability, audit rights and breach notification. The operating context is therefore partly technical and partly documentary: adoption signals a need to evidence how customer-facing systems are run, not merely where they are hosted.
Adoption appears likely to remain tied to digital sales motion and product delivery rather than general office technology. Lean teams tend to keep managed infrastructure when it reduces operational burden, while more mature users often add governance around cost control, identity management and deployment processes. Some consolidation pressure may come from bundled hosting, analytics and security tooling, although migration is rarely frictionless once websites, customer journeys and operational monitoring are embedded. The cohort therefore looks more like a pragmatic adopter base than a speculative infrastructure market.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Google Cloud rises with company size across the trading companies in this cohort. 0% of the 532,485 companies with under 10 employees run Google Cloud (131 detected). 0.4% of the 15,364 companies with 10–50 employees run Google Cloud (65 detected). 0.7% of the 1,763 companies with over 50 employees run Google Cloud (12 detected). That is a 0.7% gap between the over 50 employees and under 10 employees bands.
208
Active firms
2026
19
Above £5M turnover
Trading firms
6
Median headcount
Filed accounts
429
Verified directors
Across this cohort
Top companies using Google Cloud in London
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 4 filingsOperates a digital manufacturing platform that provides rapid prototyping and production of custom parts. Offers services including CNC machining, 3D printing, injection moulding and sheet metal…
Serves B2B engineering, design and product development teams needing custom parts, including companies in medical, industrial and hardware sectors requiring prototyping or production support.
Financial Health
WeakWeak · Hiring · 9% CAGR over 3y
Location
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Operates an online travel booking platform that allows users to search and reserve hotels, flights, rental cars, holiday packages, cruises and travel experiences, and access deals, trip management…
Serves individual consumers and travelers, including leisure, holiday and business trip planners, families, cruise passengers and app-based loyalty members seeking travel options across domestic and…
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Financial sub-scores
Computed from 5 filingsOperates an online platform that enables creators and brands to design, launch and sell custom merchandise. Provides tools to create products, run online merch stores, manage orders, and handle…
Serves creators, YouTubers, social media personalities and artists selling merchandise, plus enterprise brands and companies running branded swag stores.
Financial Health
StableStable · Hiring · 50% CAGR over 4y
Location
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Computed from 4 filingsOperates an online marketplace for carbon removal credits, enabling corporate buyers to source, compare and purchase verified carbon removal from projects such as biochar and direct air capture,…
Sells to corporate buyers procuring carbon removal for net zero commitments, including sustainability and procurement teams at businesses seeking spot purchases, multi-year offtake agreements, and…
Financial Health
HealthyHealthy · Hiring · 77% CAGR over 3y
Location
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Operates an online travel booking platform that enables users to search, compare and reserve hotels, flights, rental cars, vacation packages, cruises, and travel activities, and manage trip bookings…
Serves individual consumers and leisure travellers booking hotels, flights, rental cars, packages, cruises and travel experiences, with deal-focused options for domestic and international trips.
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Computed from 3 filingsProvides an electric car salary sacrifice scheme enabling employers to offer employees leased electric or hybrid vehicles paid through pre‑tax payroll deductions. Platform includes vehicle sourcing,…
Targets employers offering employee benefits and their staff seeking electric or hybrid cars through salary sacrifice, serving businesses managing workplace benefits, payroll and employee…
Financial Health
StrongStrong · Hiring · 283% CAGR over 2y
Location
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Computed from 2 filingsProvides digital multi-currency accounts that allow users to hold and transfer USD, EUR and GBP, receive payments, send international remittances, access virtual Mastercard cards, and invest in US…
Serves individual professionals, freelancers and global remote workers who earn internationally in USD, especially people with ties to Egypt, Bangladesh, Pakistan, Nigeria and similar remittance…
Financial Health
HealthyHealthy · Hiring · 199% CAGR over 1y
Location
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Computed from 3 filingsDesigns and sells men’s footwear including shoes, boots, trainers, sandals and slippers, alongside clothing such as jackets, knitwear, shirts, trousers and jeans, and accessories including bags,…
Sells direct to male consumers shopping online for footwear, clothing and accessories, with delivery and returns highlighted for customers in the UK, US, EU, Canada and Australia.
Financial Health
StrongStrong · 0% CAGR over 1y
Location
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Campaigns for human rights through advocacy, public campaigning, and research. Organises petitions, events, and fundraising activities, provides human rights education resources, publishes policy and…
Targets UK-based individuals, activists, donors, educators, community fundraisers, ethical shoppers, philanthropic supporters and corporate partners interested in human rights issues.
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Operates and manages shopping centres under the Westfield brand, providing retail space for fashion and lifestyle retailers alongside restaurants, leisure and entertainment venues, and hosting events…
Serves consumers and visitors seeking retail, dining, leisure and entertainment experiences at shopping centres across Europe and the United States.
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Develops and manages large retail and leisure shopping centres under the Westfield brand, leasing units to retailers, restaurants, and entertainment venues, and operating mall facilities, events, and…
Serves consumers, tourists and local visitors to shopping centres across Europe and the United States, as well as retail, food, leisure and entertainment brands seeking mall locations.
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Develops and operates large retail shopping centres under the Westfield brand, providing retail units for fashion and consumer brands alongside restaurants, leisure venues and entertainment, and…
Serves consumers and visitors seeking fashion, food, leisure, entertainment and events at shopping centres across Europe and the United States.
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Provides home insurance products covering buildings, contents, or both. Offers tiered policies with optional add‑ons, online quote generation, policy management, and claims submission services…
Sells to UK consumers seeking home, contents, or combined household cover, including homeowners and residents comparing quick online quotes and managing policies through a customer portal.
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 3 filingsOperates and markets holiday accommodation including apartments, bungalows and villas in Tenerife and Lanzarote. Provides an online platform for booking stays, managing reservations and online…
Serves leisure travellers, families and couples booking holiday accommodation in Tenerife and Lanzarote, including visitors to resort areas such as Costa Adeje, Los Cristianos, Puerto de la Cruz and…
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 5 filingsOrganises business conferences, summits and networking events, facilitating one‑to‑one meetings between executives and solution providers. Focuses on sectors including digital health, drug discovery,…
Targets B2B executives, industry leaders and solution providers in life sciences, digital health, clinical trials, pharma supply chain, packaging, brand protection, hotel technology and advanced air…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 3 filingsOperates an online learning platform offering video courses taught by industry professionals in areas such as illustration, animation, comics, 3D art, game design, music composition, and digital…
Serves individual learners and creative teams in digital art, illustration, animation, comics, games, 3D, VFX and music, including hobbyists, self-learners and aspiring or practising creative…
Financial Health
StrongStrong · Hiring · 13% CAGR over 2y
Location
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Computed from 3 filingsOperates a platform for sourcing and trading fertilisers and commodity chemicals in international markets. Connects buyers and suppliers and provides procurement, freight coordination, pricing,…
Serves B2B buyers and suppliers in international fertiliser and commodity chemical markets, including end users, importers, distributors, traders and wholesalers.
Financial Health
StableStable · -78% CAGR over 2y
Location
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Computed from 5 filingsProvides a mobile app offering short‑term cash advances and income top‑ups, typically up to £500, repaid in instalments through a subscription model. Also offers features intended to help users build…
Serves UK consumers with low credit scores, bad credit histories or fluctuating pay who need short-term cash access, income top-ups and credit-building support via a mobile app.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsPublishes news, analysis, and industry content focused on automotive manufacturing, logistics, design, and digital transformation. Operates specialist media brands, websites and newsletters, and…
Serves B2B audiences across the global automotive sector, including vehicle makers, suppliers, logistics and service providers, industry executives, engineers, start-ups and students, plus solution…
Financial Health
StableStable · -66% CAGR over 4y
Location
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Operates and manages large retail shopping centres, providing space for fashion, electronics and lifestyle retailers alongside restaurants, leisure attractions and events, and offering visitor…
Serves consumers and visitors seeking fashion, food, leisure, entertainment and events at shopping centres across Europe and the United States, including local shoppers, travellers and families.
Location
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Operates a chain of takeaway food shops selling freshly prepared sandwiches, salads, wraps, baked goods and snacks, alongside organic coffee, tea and other hot and cold drinks for on‑the‑go…
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Provides investment banking and capital markets services including equity and debt financing, mergers and acquisitions advisory, and institutional brokerage. Also offers wealth management, equity…
Serves growth companies, private wealth clients, and institutional or professional investors seeking capital markets, investment banking, equity research, correspondent services, or UK small- and…
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Financial sub-scores
Computed from 3 filingsProvides one-to-one online tutoring in maths and English for children aged 5–16, delivering personalised lessons with qualified teachers, learning assessments, progress tracking, and a parent portal…
Serves parents and guardians of children aged 5-16 seeking Maths and English tutoring support, primarily for UK school-age learners through online one-to-one sessions.
Financial Health
StableStable · -24% CAGR over 2y
Location
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Computed from 5 filingsDevelops and operates an online educational platform for children focused on reading and writing skills. Provides interactive lessons, creative writing activities, worksheets, and teaching resources,…
Serves parents, homeschool families and primary/elementary teachers seeking reading and writing support for children, with materials for classrooms, summer learning and home use.
Financial Health
StableStable · Hiring · 26% CAGR over 4y
Location
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Computed from 5 filingsProvides a technology platform for employers to manage worker financial benefits, including earned wage access, insurance products and reward programmes. Integrates with workforce shift data and…
Sells to businesses managing flexible, shift-based or on-demand workforces, with workers as end users. Targets employers of contractors, gig workers and hourly staff.
Financial Health
StrongStrong · Hiring · 82% CAGR over 5y
Location
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Computed from 5 filingsRecruitment agency supplying temporary and permanent hospitality staff, including chefs, kitchen porters, waiters, bartenders, and housekeeping personnel. Provides staffing for restaurants, hotels,…
Serves hospitality businesses needing temporary or permanent kitchen, front-of-house and housekeeping staff, including hotels, restaurants, private events and new restaurant openings in London,…
Financial Health
StrongStrong · Hiring · 46% CAGR over 4y
Location
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Computed from 5 filingsProvides a data collection and market intelligence platform that gathers geospatial, retail, and survey data through a global network of contributors. Delivers location intelligence, audience…
Serves B2B and public-sector decision-makers needing local market, geospatial, audience and situation insights, including international development organisations, location-driven businesses, public…
Financial Health
StrongStrong · Hiring · 71% CAGR over 4y
Location
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Computed from 5 filingsPublishes a trade magazine and online information service focused on technology in the housing sector. Produces research reports, industry news, conferences and events, and operates a recruitment job…
Sells to business professionals in the UK social housing sector and local government, especially social housing providers and managers responsible for IT, telecoms, digital transformation, customer…
Financial Health
HealthyHealthy · -67% CAGR over 4y
Location
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Computed from 5 filingsProvides short-let and Airbnb property management services for property owners, including listing creation and marketing, dynamic pricing, guest communication, booking management, cleaning…
Targets private property owners, landlords and holiday-let investors in the UK and Costa del Sol who want professional support for Airbnb and short-let rentals; also serves travellers booking managed…
Financial Health
HealthyHealthy · -9% CAGR over 5y
Location
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Computed from 5 filingsDevelops a digital trading network for institutional investors that enables discovery, assessment and execution of large equity block trades. Provides tools for pre‑trade liquidity discovery, price…
Serves asset managers, institutional investors, and buy-side equity trading teams, including traders and portfolio managers at large financial institutions navigating fragmented equity markets.
Financial Health
StableStable · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsDevelops software and logistics systems for healthcare supply delivery. Provides a platform that integrates hospitals and healthcare providers with drone, ground robotics and courier networks to…
Serves NHS trusts and private healthcare providers needing medical logistics between hospitals, labs, pharmacies and patients’ homes, alongside drone operators, robotics suppliers and couriers.
Financial Health
StableStable · Hiring · 54% CAGR over 5y
Location
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Computed from 3 filingsOperates an online B2B platform for the fresh produce industry that connects growers, importers, wholesalers and retailers. Enables businesses to find trading partners, communicate, share supply and…
Serves B2B fresh produce supply chain businesses, including fruit and vegetable growers, importers, wholesalers and retailers seeking trading partners, suppliers and buyers.
Financial Health
StableStable · 4% CAGR over 2y
Location
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Computed from 5 filingsDevelops cloud-based software for property letting and management. Platform automates tenant applications, digital leases, rent collection, billing and arrears recovery, owner reporting, compliance…
Serves B2B property managers, letting agents, build-to-rent operators and larger property businesses managing rental portfolios, with plans aimed at mid-market and enterprise organisations.
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
Location
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Computed from 4 filingsProvides electric vehicle salary sacrifice schemes for employers and employees, enabling staff to lease new or used electric and hybrid cars through pre‑tax salary deductions, with vehicle sourcing,…
Sells to employers, especially HR and benefits teams, that want workplace electric vehicle salary sacrifice benefits, and to their employees seeking electric or hybrid cars through those schemes.
Financial Health
WeakWeak
Location
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Computed from 3 filingsOperates an online Tamil-language news website publishing news on Sri Lanka, international affairs, politics, business, sport, technology, and entertainment. Also provides videos, live radio,…
Serves Tamil-speaking consumers interested in Sri Lankan, global, entertainment and community news, including diaspora audiences in the UK, Canada, Europe, Australia, India, the US and Sri Lanka;…
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 3 filingsProvides heat pump system design and installation services through a network of trained installers. Offers online estimates, AI‑assisted heating system design, and installation management for…
Sells primarily to UK homeowners seeking heat pump installations, including those undertaking larger home renovations or building works. Also serves heating installers and engineers through training,…
Financial Health
StrongStrong · Hiring · 158% CAGR over 2y
Location
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Computed from 4 filingsOperates a digital platform and talent management service for online creators. Provides representation, connects creators with brands and managers, and facilitates brand partnerships, commercial…
Serves entertainment creators and talent users, as well as brands and managers seeking to work with digital talent through its platform.
Financial Health
StrongStrong · Growing, Hiring · 71% CAGR over 3y
Location
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Computed from 5 filingsOperates an online publishing platform providing articles, case studies, reports, webinars and virtual events for finance, shared services and indirect tax professionals, covering topics such as…
Serves finance, shared services and indirect tax professionals in businesses, including P2P, O2C, R2R and travel expense teams, plus sponsors seeking to reach this specialist finance operations…
Financial Health
StableStable · -14% CAGR over 4y
Location
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Computed from 2 filingsOperates entertainment venues combining pétanque courts with bar and dining services. Offers bookable games, group packages, private hire and events alongside street food, brunch and cocktails in…
Serves consumers and groups seeking social outings in central London, including friends, brunch guests, private hire customers, event organisers and corporate teams booking packages.
Financial Health
StrongStrong · Hiring · 169% CAGR over 1y
Location
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Develops cloud-based legal data management and analytics software used for e‑discovery, investigations, legal hold, contract review, and data breach response. Provides AI tools to process, search,…
Sells primarily to B2B and public sector legal teams, including corporations, law firms, federal agencies, state and local agencies, litigators, and academic law and forensics programmes, especially…
Financial Health
N/AN/A
Location
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Computed from 2 filingsProvides visual effects and virtual production services for film, television, and advertising. Delivers previs, postvis, worldbuilding, LED volume production, on‑set supervision, and real‑time…
Serves B2B customers in film, television and advertising, including production companies, studios, filmmakers, storytellers and creative teams in global media and entertainment markets.
Financial Health
StrongStrong · Hiring · 44% CAGR over 1y
Location
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Computed from 3 filingsProvides social media management and talent management for online creators and media brands. Produces digital content, develops monetisation strategies, manages influencer partnerships, and connects…
Serves celebrities, high-profile creators, influencers, podcasters, online media brands and music/entertainment companies, plus consumer brands seeking creator partnerships and access to social…
Financial Health
StrongStrong · Hiring · 123% CAGR over 2y
Location
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Computed from 5 filingsDevelops an AI-driven marketing data platform that connects publishers and advertisers. Provides tools for audience targeting, customer discovery and incremental campaign measurement across web,…
Sells to businesses in digital advertising, specifically publishers seeking to monetise audiences and advertisers/marketing teams aiming to reach, analyse and measure incremental audiences across…
Financial Health
StableStable · Hiring · 27% CAGR over 4y
Location
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Computed from 2 filingsProvides a marketplace and brokerage service for buying and selling used enterprise software licences. Trades volume licences from vendors such as Microsoft, VMware, Oracle and Adobe, and manages…
Serves medium-sized and large B2B organisations, IT and procurement teams managing software licensing, plus system houses and B2B resellers seeking used software licence supply.
Financial Health
StableStable
Location
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Computed from 5 filingsDesigns and sells golf equipment and accessories including drivers, irons, wedges, putters, golf balls, bags, hats and apparel. Provides custom golf club fitting and build services and sells products…
Serves individual golfers in the UK, from beginners to tour-level players, with dedicated offers for military personnel, veterans and first responders.
Financial Health
WeakWeak · Hiring · 55% CAGR over 4y
Location
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Imports, markets and distributes wines and spirits, including champagne, cognac and premium liquor brands from the LVMH portfolio such as Moët & Chandon, Hennessy, Veuve Clicquot and Dom Pérignon.
Sells to luxury consumers and retail shoppers across wines and spirits, fashion, beauty, watches and jewellery, and selective retail formats such as beauty and department-store retail.
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Operates as a quantitative investment manager developing and managing systematic trading and investment strategies. Uses data analysis, technology platforms and quantitative research to build…
Serves institutional and professional investment clients seeking exposure to systematic and quantitative investment strategies through a global investment manager.
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Provides residential broadband services using full‑fibre optic networks. Offers high‑speed internet packages with speeds up to multi‑gigabit levels, installation by engineers, customer support, and…
Targets residential consumers and households seeking full-fibre home broadband, including existing broadband users switching provider and customers prioritising high-speed, reliable internet for…
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Computed from 5 filingsOperates as a quantitative investment manager, developing and managing systematic trading and investment strategies. Uses data analysis, research, and technology platforms to construct diversified…
Serves investment clients seeking systematic, quantitative strategies and diversified portfolio exposure, including clients engaging a global
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsProvides an AI‑powered recruitment and workforce management platform combining applicant tracking, contractor and vendor management, and employer‑of‑record services. Enables businesses to hire,…
Serves businesses, charities and NGOs with global or distributed workforces, especially HR, recruitment and operations teams managing contractors, freelancers, employees and vendors across multiple…
Financial Health
StableStable · -16% CAGR over 4y
Location
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Key facts
About 9% of the trading cohort reports turnover above £5M (19 of 208 firms) — the rest sits below that revenue band.
15% of the cohort was incorporated since 2022 (33 firms), so a sizeable share is in its first few filing cycles.
A content-delivery and website-security layer appears alongside this managed-cloud setup at 51.0% (106) of London users, suggesting that traffic handling and perimeter services often sit outside the core hosting platform.
Measurement and marketing operations are visible in the stack: 38.9% (81) also run tag-management tooling and 32.2% (67) run web-analytics tooling.
SaaS is the largest sector tag at 29.3% (61), followed by Startup at 18.8% (39) and AI & Machine Learning at 18.3% (38), with tags overlapping across the cohort.
Content-led use cases are present but smaller: Media & Publishing accounts for 8.7% (18) and Education & Training for 7.7% (16).
Financial-health distribution is mixed, with 25.0% (52) in the stable band, 15.4% (32) weak and 8.7% (18) distressed.
What else do Google Cloud users run?
Share of the 208 Google Cloud-running UK companies where each technology was also detected. As of June 2026.
Who runs Google Cloud in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£574.8K
Median UK turnover
9.1%
Above £5M turnover
33
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 350 companies, alongside financials and websites, in one Excel + CSV file.
How Google Cloud usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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Google Cloud elsewhere
Frequently asked questions
How many companies in London use Google Cloud?
How is Google Cloud usage detected?
What kinds of companies use Google Cloud in London?
What do Google Cloud users in London also run?
How fresh is this data?
Can I get contact details for these companies?
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