Companies Using Google Forms in London: 270 Active Firms (2026)
London companies running web-form tools on their public websites collect enquiries, registrations and feedback through embedded online forms.
Hosted web-form adoption usually sits with marketing operations, admissions, membership teams and service desks rather than central engineering. The tool does a narrow job: collect structured submissions from a public site and route them into email, spreadsheets or a lightweight workflow. Companies running this stack tend to favour fast deployment and low administration over custom intake software. That often signals a modest digital budget, a website managed outside a product team, and enough go-to-market maturity to standardise enquiry, registration or application flows. The median adopter has £560k turnover and 8 staff, so many engagements remain operational rather than enterprise-wide.
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London has 270 actively trading companies running this form stack on public websites. Reported employment totals 3,755 people, giving the adoption picture a small-employer bias rather than a purely enterprise procurement story. Education and training is common, at 24.8% of the cohort, with not-for-profit and charity organisations at 19.3%. Media and publishing follows at 10.4%, while SaaS and sport and leisure both sit at 10.0%, reflecting use cases where structured intake, event sign-ups and enquiry routing sit close to the website.
Procurement for hosted forms often looks minor, but the obligations depend on what the form collects and where responses are stored. Organisations handling education enquiries, charity donations, health-related contact or finance-adjacent applications need clear GDPR notices, retention rules and access controls, with the ICO as the relevant UK privacy regulator. The market structure also matters: form tools are commonly bundled into wider office, website or analytics arrangements, so switching decisions may sit with operations or marketing rather than procurement alone. Bot checks, consent boxes and audit trails become practical requirements when submission volumes or sensitivity rise.
Adoption appears likely to remain pragmatic rather than strategic. Smaller organisations tend to keep hosted forms because they are easy to delegate to non-technical teams, while more process-heavy users may move intake into customer-service, fundraising or admissions platforms. Pressure also comes from privacy review, spam control and the gradual bundling of forms into website-management suites. That points to a mixed pattern: persistent long-tail use for simple public enquiries, alongside quiet replacement where submission handling becomes part of a wider operational workflow.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Google Forms rises with company size across the trading companies in this cohort. 0% of the 532,485 companies with under 10 employees run Google Forms (157 detected). 0.6% of the 15,364 companies with 10–50 employees run Google Forms (97 detected). 0.9% of the 1,763 companies with over 50 employees run Google Forms (16 detected). That is a 0.9% gap between the over 50 employees and under 10 employees bands.
270
Active firms
2026
17
Above £5M turnover
Trading firms
8
Median headcount
Filed accounts
717
Verified directors
Across this cohort
Top companies using Google Forms in London
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
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Computed from 5 filingsProvides staffing and recruitment services, supplying temporary and contract workers for sectors including logistics and warehousing, security, cleaning, retail, waste management, hospitality,…
Serves London-area businesses in cleaning, events and retail, waste management, security, logistics and warehousing, care, hospitality and catering, alongside candidates seeking industrial and…
Financial Health
HealthyHealthy · 0% CAGR over 4y
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Computed from 2 filingsDevelops workplace experience software that enables organisations to manage employee communications, intranet content, digital signage, room and desk reservations, visitor management, and workplace…
Sells to organisations managing employee communications and workplaces, including communications, workplace, facilities and IT teams. Targets businesses in financial services, healthcare, industrial…
Financial Health
StableStable · Hiring · 13% CAGR over 1y
Location
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Computed from 5 filingsProvides ticketing and audience booking services for television and radio show recordings, film premieres, and live entertainment events. Operates an online platform where users register to obtain…
Serves consumers and entertainment fans seeking access to TV, radio and film audiences, premieres, screenings and red-carpet events across markets including the UK, USA, Australia, New Zealand and…
Financial Health
StrongStrong · -21% CAGR over 2y
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Computed from 5 filingsProvides recruitment and talent search services, connecting employers with candidates and supporting job placements. Offers career advice and hiring support, matching individuals with suitable roles…
Serves businesses looking to hire staff and job seekers considering career moves, with customers split between employer clients and candidates seeking suitable roles.
Financial Health
WeakWeak · -71% CAGR over 4y
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Computed from 5 filingsProvides home care services for adults requiring support at home, including live-in care, dementia and Alzheimer’s care, palliative and end-of-life care, companionship, night care, respite care, and…
Serves individuals and families seeking home care support for ageing, illness, recovery, rehabilitation, dementia, palliative needs, respite, companionship or overnight care in Luton, Milton Keynes…
Financial Health
StrongStrong · Growing, Hiring · 29% CAGR over 4y
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Computed from 5 filingsOperates and manages theatre venues including the Apollo, Lyric, Palace, Garrick, Duchess and Vaudeville theatres. Hosts stage productions such as plays, musicals and comedy shows, and sells tickets…
Serves B2C customers including individual theatregoers, families and tourists, plus group bookers and education audiences seeking West End musicals, plays, comedy, concerts and events in London.
Financial Health
StrongStrong · Hiring · 9% CAGR over 4y
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Computed from 5 filingsProvides coworking spaces, private offices and studios, and hires meeting rooms and event venues. Delivers training programmes for entrepreneurs and organisations, and offers placemaking, workspace…
Serves London-based entrepreneurs, startups, small teams and larger organisations, including creative, fashion and social-impact businesses, plus corporate teams seeking workspace, venues, training…
Financial Health
HealthyHealthy · -5% CAGR over 4y
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Computed from 2 filingsRecruits and supplies nurses, carers and other healthcare professionals for temporary, contract and permanent roles in NHS and private healthcare settings, including care homes, prisons, children's…
Serves UK healthcare and education organisations, including NHS bodies, private providers, care homes, prisons, complex care services, children’s services and learning disability settings, as well as…
Financial Health
StrongStrong · Hiring · 34% CAGR over 1y
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Computed from 3 filingsProvides domiciliary care and supported living services for adults with disabilities, dementia, and sensory impairments. Services include personal care, live-in and respite care, palliative support,…
Serves individuals and families in Harrow and London seeking care for older people, disabled adults, people with dementia, autism, learning disabilities, sensory impairments or mental health needs,…
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 2y
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Computed from 3 filingsProvides higher education courses including Higher National Diplomas (HNDs), undergraduate top‑up degrees, and a Master of Business Administration. Programmes cover subjects such as business,…
Serves individual higher education students, adult learners and career changers seeking HND, top-up degree, postgraduate and short-course pathways in business, hospitality, health and social care,…
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HealthyHealthy · Profitable, Hiring · 6% CAGR over 2y
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Computed from 4 filingsOperates indoor bouldering climbing centres offering open climbing sessions, coaching courses and training for beginners to advanced climbers. Provides children’s climbing classes, after‑school…
Sells to consumers in London, including adult beginners and experienced climbers, children and families, plus groups booking birthday parties and corporate sessions. Serves individuals seeking…
Financial Health
HealthyHealthy · Hiring · 20% CAGR over 3y
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Computed from 4 filingsDevelops and provides cloud-based virtual data room software used to securely store, manage and share confidential documents during transactions. The platform includes document management, permission…
Serves B2B dealmakers and project teams in financial services, M&A advisory, fundraising, life sciences, clinical trials, real estate, restructuring and board communications.
Financial Health
StableStable · Hiring · 72% CAGR over 5y
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Computed from 5 filingsProvides home-based health and social care services including domiciliary care, live-in care, dementia support, mental health and learning disability support, end-of-life care, and supported living,…
Serves elderly people, young adults, children from primary school age, and families needing home-based care, including those with dementia, mental health needs, learning disabilities or end-of-life…
Financial Health
HealthyHealthy · -4% CAGR over 4y
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Computed from 5 filingsDevelops workforce management software for businesses. Platform includes tools for recruiting workers, onboarding and verifying staff, team communication, digital forms, location‑based time and…
Serves businesses with mobile or project-based workforces, including construction, hospitality, retail, manufacturing, farming, healthcare, education, recruitment and professional services, plus…
Financial Health
StableStable · -71% CAGR over 4y
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Computed from 5 filingsProvides business support and sales services for a cloud-based accounting and analytics platform. The software enables accounting firms to centralise client financial data, automate compliance…
Serves accounting firms and accountancy practices, from boutique practices to global networks, targeting accountants and advisory teams managing client compliance, reporting and advisory work.
Financial Health
StableStable · -10% CAGR over 4y
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Computed from 5 filingsProvides market data, analytics, and research on energy storage and power markets. Offers a platform with revenue benchmarks, forecasts, and valuation tools for battery and solar assets, alongside…
Serves B2B energy market participants, including investors, developers, asset managers, structured finance teams, and traders involved in battery storage, solar, renewables, co-location, and data…
Financial Health
StrongStrong · Growing, Hiring · 75% CAGR over 4y
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Computed from 5 filingsProvides home emergency and maintenance cover plans for boilers, heating systems and household utilities. Offers cover including repairs, servicing and callouts, and installs residential energy…
Serves homeowners and residential landlords seeking boiler, heating, plumbing, appliance and home emergency cover, plus households considering new boilers, heat pumps or solar panels.
Financial Health
HealthyHealthy · 0% CAGR over 4y
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Computed from 5 filingsProvides personalised complex care services delivered in clients’ homes, including assessments, care planning and ongoing support by carers and nurses. Also supplies contingency staffing and…
Serves individuals of all ages with complex care needs at home, including children, adults and end-of-life clients, as well as families, parent carers and healthcare professionals arranging or…
Financial Health
StableStable · -12% CAGR over 5y
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Computed from 5 filingsOperates day nurseries providing early years childcare and pre‑primary education. Delivers play‑based learning, child‑centred curriculum activities, supervised care, meals, and outdoor learning for…
Serves B2C parents and families with pre-school children seeking early years nursery places, mainly around Ilford, Islington, Leytonstone and nearby London communities.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
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Computed from 5 filingsOperates an exam test centre providing computer‑based and on‑demand assessments for professional and university qualifications, including AAT, ACCA, CFA and entrance exams. Also offers courses and…
Serves UK and international exam candidates, business and health/social care learners, and students seeking professional, postgraduate or university entrance qualifications in London. Also works with…
Financial Health
StrongStrong · Hiring · 3% CAGR over 4y
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Computed from 5 filingsOrganises children's holiday camps and school-based clubs offering sports, games, swimming and inflatable activities for ages 4–14. Also runs breakfast and after-school childcare programmes and…
Serves parents and carers of children aged 4–14 seeking school-holiday childcare, plus London schools and community organisations needing breakfast, after-school or activity programmes.
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StrongStrong · Growing, Hiring · 15% CAGR over 5y
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Computed from 5 filingsProvides residential estate agency services including property sales and lettings, buyer representation and purchase negotiation. Offers property search, mortgage referral, and advice for sellers,…
Serves a mainly B2C residential property market: homeowners looking to sell, people buying or renting homes, residential landlords, tenants, and landowners or new homes developers.
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
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Computed from 5 filingsProvides a platform for video game developers to operate online webstores and in‑game purchases. Processes player payments, manages checkout, subscriptions, taxes, fraud and chargebacks as merchant…
Targets B2B customers in the gaming sector: game studios, publishers and online game server operators with player communities, including teams pursuing direct-to-consumer commerce across global…
Financial Health
StrongStrong · Growing, Hiring · 57% CAGR over 6y
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Computed from 5 filingsDevelops data analytics software that enables organisations to model, analyse and visualise data and embed interactive analytics into applications. Platform includes AI‑driven tools, dashboards, data…
Serves B2B software teams, product leaders, developers and data teams in financial services, healthcare/pharma, supply chain, technology and manufacturing, especially organisations embedding…
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 5y
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Computed from 3 filingsProvides affordable studio workspaces and coworking facilities for artists, designers and small businesses. Operates multiple studio sites, offers spaces for hire including a podcast studio, and runs…
Sells to artists, designers, small businesses and start-ups seeking affordable studio or coworking space, plus organisations hiring creative spaces such as podcast studios and event venues, primarily…
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StableStable · 0% CAGR over 2y
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Computed from 5 filingsProvides a software platform for product analytics and user experience management. Tracks user interactions in applications, with features including session replay, in‑app guides, feedback…
Serves B2B product, engineering, marketing and customer success teams at software-led companies managing web/mobile apps and AI agents across digital product portfolios.
Financial Health
StrongStrong · Hiring · 30% CAGR over 4y
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Computed from 5 filingsOperates indoor rock climbing and bouldering gyms with regularly reset climbing walls. Provides memberships, adult and junior coaching, yoga and functional fitness classes, and hosts climbing events,…
Serves London-based B2C customers: urban climbing and fitness enthusiasts, adults, students, under-18s with supervisors, and social or corporate groups seeking indoor activity venues.
Financial Health
StrongStrong · Hiring · 118% CAGR over 4y
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Computed from 5 filingsProvides employer of record and global HR services enabling businesses to hire, onboard and manage employees and contractors in multiple countries. Services include international payroll…
Serves businesses expanding internationally, particularly HR, finance and operations teams that need to hire, pay and manage employees or contractors across multiple countries without local entities.
Financial Health
StrongStrong · Hiring · 93% CAGR over 4y
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Operates a hotel providing guest rooms and suites, on-site dining and bar services, and catering. Offers meeting and event venues for weddings, receptions, and functions, alongside accommodation…
Sells to leisure and business travellers seeking hotel accommodation near London, and to consumers booking weddings, ceremonies, receptions and other special events, including multicultural…
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N/AN/A
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Computed from 5 filingsOperates an online platform for sharing and selling STL files for 3D printing. Hosts a marketplace where designers publish downloadable 3D models for items such as tabletop gaming figures, toys,…
Serves 3D printing hobbyists, makers and tabletop gaming enthusiasts seeking printable model files, plus designers and creators who publish or sell STL files through the marketplace.
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StrongStrong · Growing, Hiring · 25% CAGR over 4y
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Computed from 5 filingsDevelops cloud‑native software-as-a-service for wealth managers, providing modular middle- and back‑office systems, APIs, automated workflows, and integration tools used to build, launch, and operate…
Sells to wealth management firms, pension providers and financial institutions launching or modernising digital wealth products, especially product, technology and operations teams.
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StrongStrong · Growing, Hiring · 38% CAGR over 3y
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Computed from 5 filingsProvides pallet distribution and logistics services including freight collection, route planning, and delivery through a network of depots. Offers live shipment tracking and dedicated transport…
Serves B2B customers in FMCG, ambient food, packaging, print, manufacturing, pharmaceuticals, e-commerce and Heathrow import/export that need reliable nationwide UK distribution and planned capacity.
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HealthyHealthy · Hiring · 14% CAGR over 4y
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Computed from 5 filingsProvides recruitment and staffing services, supplying temporary and contract workers to businesses in logistics, healthcare, hospitality and housekeeping. Also assists job seekers with job matching,…
Serves UK employers in logistics, healthcare and hospitality needing contract and temporary staff, while also targeting job seekers looking for roles in those sectors.
Financial Health
HealthyHealthy · Hiring · 28% CAGR over 4y
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Computed from 5 filingsOperates day nurseries providing childcare and early years education for children aged three months to five years. Delivers play‑based learning, structured early years curriculum activities, meals,…
Serves parents and families with children aged 3 months to 5 years seeking nursery and preschool places in Loughton, Romford and Rainham, including funded, temporary and ad hoc childcare users.
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HealthyHealthy · Growing, Hiring · 4% CAGR over 4y
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Computed from 5 filingsProvides rentable creative workspaces including private studios, offices, meeting rooms and photography studios. Also offers event and workshop spaces for filming, production, fitness, and creative…
Serves SMEs, freelancers and collectives in creative industries, including fashion, media, tech, food and drink, wellness, design and live experiences, plus photographers, production teams and…
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 4y
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Computed from 5 filingsOperates an online platform for booking campervan, motorhome and RV rentals for road trips across multiple international locations. Provides vehicle hire, one-way rentals, trip planning resources,…
Serves consumers and tourists planning road trips, including individuals, couples and families renting campervans, motorhomes and RVs across Europe, North America and Oceania.
Financial Health
StrongStrong · Hiring · 50% CAGR over 4y
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Computed from 5 filingsProvides tutoring, mentoring and exam support for children and young people aged 5–25, including those with limited access to mainstream education. Delivers one‑to‑one and group tuition aligned with…
Serves local authorities and SEND assessment teams referring children and young people aged 5–25 with limited access to mainstream education.
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StrongStrong · Growing, Hiring · 85% CAGR over 5y
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Computed from 5 filingsInstalls and services air source heat pumps for residential properties, including system design, installation, and repair. Also installs solar panels and battery storage systems and assists customers…
Sells primarily to homeowners in London seeking renewable home energy upgrades, especially air source heat pumps and solar panels. Targets residential property owners interested in government boiler…
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StrongStrong · Growing, Hiring · 63% CAGR over 4y
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Computed from 5 filingsDevelops cloud-based AI software for engineering product development. Platform uses machine learning on test and simulation data to predict design performance, optimise test plans, validate results,…
Serves engineering, R&D and testing teams at enterprise manufacturers in automotive, battery, aerospace and defense, industrial and medical sectors, plus engineering consultancies and labs.
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StrongStrong · Growing, Hiring · 21% CAGR over 4y
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Computed from 4 filingsOperates an online platform that connects families with vetted nannies for after-school and full-day childcare. Enables search, messaging, interviews and hiring, and provides employer support…
Serves UK families seeking childcare, including parents needing part-time after-school nannies for children aged 3+ or full-day nannies for babies and toddlers.
Financial Health
WeakWeak · -17% CAGR over 3y
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Computed from 5 filingsProvides software engineering and technology consulting services, helping organisations design, build, and modernise digital products, platforms, and infrastructure. Offers product strategy,…
Sells to businesses and institutions, including growth-stage companies and enterprise leaders in sports tech, healthcare innovation, higher education, marketplaces, and digital platforms seeking…
Financial Health
HealthyHealthy · -72% CAGR over 4y
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Computed from 5 filingsOperates an online travel booking platform offering flight ticket reservations, hotel bookings, and bus tickets. Provides tools to search fares, manage travel bookings, and access travel deals and…
Serves leisure travellers, business travellers, corporate travel accounts and travel agents seeking online flight, hotel and bus bookings.
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StableStable · 0% CAGR over 4y
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Computed from 2 filingsProvides digital multi-currency accounts that allow users to hold and transfer USD, EUR and GBP, receive payments, send international remittances, access virtual Mastercard cards, and invest in US…
Serves individual professionals, freelancers and global remote workers who earn internationally in USD, especially people with ties to Egypt, Bangladesh, Pakistan, Nigeria and similar remittance…
Financial Health
HealthyHealthy · Hiring · 199% CAGR over 1y
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Computed from 5 filingsProvides electric bike rentals, leasing and sales to individuals and businesses. Offers fleet management, maintenance and aftersales support for delivery riders and commercial operators using e‑bikes…
Serves individual riders and businesses needing e-bike access or fleets, including delivery operators and organisations across the UK, Europe, North America and Australia.
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StableStable · Hiring · 58% CAGR over 4y
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Computed from 5 filingsProvides a learning experience platform and corporate training services. Offers online and live courses, microlearning and workshops on topics such as data, AI, leadership and inclusion, plus…
Serves businesses, global brands and organisations seeking workforce, leadership, inclusion and digital skills development for employees, leaders and community-based skills initiatives.
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StableStable · -11% CAGR over 4y
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Computed from 5 filingsDesigns and develops digital products and mobile apps for businesses, including AI-enabled platforms. Provides product strategy, user experience design, software development, and launch support to…
Serves product, innovation and commercial leaders at ambitious businesses, including established enterprises, consumer brands and creator-led app ventures pursuing new digital or AI-native products.
Financial Health
StrongStrong · Growing, Hiring · 49% CAGR over 4y
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Computed from 5 filingsProvides internal communications and employee engagement services, including strategic consultancy, creative campaigns, training, and evaluation. Focuses on areas such as employer branding,…
Serves large and complex businesses and public-sector organisations, selling to HR, internal communications, DEI, employer brand, change and information security leaders responsible for engaging and…
Financial Health
StrongStrong · Hiring · 10% CAGR over 4y
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Computed from 3 filingsOperates a private members’ club offering bar and bistro dining, social and sporting activities, and facilities for members and guests. Also hosts private functions including weddings, corporate…
Serves adult private-club members, their families and guests, plus non-members seeking a venue for wedding receptions, corporate meetings, sporting dinners and private parties in Putney.
Financial Health
StrongStrong · Hiring · 63% CAGR over 2y
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Computed from 5 filingsSources, imports and distributes seasonal fruit, vegetables and other fresh food products from a network of growers. Supplies restaurants, retailers and consumers through wholesale operations and…
Serves professional chefs and food retailers through wholesale, alongside home customers buying groceries directly; targets buyers interested in seasonal, grower-sourced produce and food-system…
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 5y
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Computed from 5 filingsProvides a platform that connects businesses with nature‑based climate projects. Offers carbon and biodiversity credits, tree planting and project investment through a marketplace, subscriptions and…
Serves businesses worldwide seeking nature-based climate and biodiversity investments, including companies of varying sizes and industries with carbon reduction, sustainability, employee, customer…
Financial Health
StrongStrong · Hiring · 73% CAGR over 4y
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Key facts
About 6% of the trading cohort reports turnover above £5M (17 of 270 firms) — the rest sits below that revenue band.
11% of the cohort was incorporated since 2022 (32 firms), so a sizeable share is in its first few filing cycles.
46.7% also run a content-management system, pointing to hosted forms on conventional marketing and service websites rather than bespoke portals.
Measurement and tagging sit close to the form layer: 42.6% also show web analytics and 32.2% show tag-management code.
37.4% also show traffic-management infrastructure, while 33.3% include hosted video embeds.
Education & Training accounts for 24.8%, Not-for-profit / Charity for 19.3%, Media & Publishing for 10.4%, SaaS for 10.0%, and Sport & Leisure for 10.0%.
Bot-screening appears on 22.6% and search-optimisation plugins on 21.9%, suggesting many public forms remain tied to routine website administration.
What else do Google Forms users run?
Share of the 270 Google Forms-running UK companies where each technology was also detected. As of June 2026.
Who runs Google Forms in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£559.8K
Median UK turnover
6.3%
Above £5M turnover
32
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 395 companies, alongside financials and websites, in one Excel + CSV file.
How Google Forms usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Forms is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
Google Forms elsewhere
Frequently asked questions
How many companies in London use Google Forms?
How is Google Forms usage detected?
What kinds of companies use Google Forms in London?
What do Google Forms users in London also run?
How fresh is this data?
Can I get contact details for these companies?
Buy all 395 companies as a spreadsheet.
One Excel/CSV file with company details, websites and key data — yours to download and use.