Companies Using Google Maps in London: 3,581 Active Firms (2026)
London companies running embedded web mapping on their websites show locations, coverage areas or directions to customers across the capital.
Customer operations, local marketing and property teams usually own embedded mapping, with web or CRM teams handling the implementation. Adoption tends to signal an organisation whose customer journey depends on place: branches, venues, developments, delivery zones, mobile workforces or booked appointments. These mapping users are less likely to be pure online sellers than operators with site-level content, local search priorities and contact routes that change by postcode. The buying centre is often practical rather than experimental: maintaining location pages, routing enquiries, supporting visit planning and keeping service-area claims consistent across the website.
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London has 3,581 companies running third-party embedded mapping on public websites, making adoption visible across property, construction, field services, travel, hospitality and wholesale distribution. Reported employment totals 7,125 people. The median operator in this cohort looks small in staffing terms, but the use case often points to distributed operations: estate agents, contractors, venues, clinics, depots and service teams using location pages or coverage tools to route demand before a call or booking.
Mapping embeds sit at the join between marketing technology, location data and customer-service processes. The main regulatory exposure is not the map itself but the surrounding capture of addresses, device identifiers, contact forms, route requests and appointment data where these are tied to individuals. GDPR and ICO guidance matter for cookie consent, analytics tags and location-derived personal data, while sector rules can apply where maps surface clinics, care sites, schools or transport services. Procurement also tends to include practical checks on API costs, uptime dependency, accessibility, and whether location content can be moved if the mapping provider changes commercial terms.
Cost scrutiny and script governance appear likely to make adoption more selective rather than simply broader. Many London operators already treat mapping as a default part of local search and booking journeys, so the next phase tends to be about governance: cleaner location content, less page duplication, clearer consent handling and lower dependence on external scripts. Some sites may move towards lighter embeds or static maps, while multi-site operators with complex service territories are likely to keep interactive mapping where it reduces calls, misdirected visits or failed appointments.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Google Maps rises with company size across the trading companies in this cohort. 0.5% of the 532,485 companies with under 10 employees run Google Maps (2,501 detected). 6.1% of the 15,364 companies with 10–50 employees run Google Maps (941 detected). 8.3% of the 1,763 companies with over 50 employees run Google Maps (147 detected). That is a 7.8% gap between the over 50 employees and under 10 employees bands.
3,581
Active firms
2026
251
Above £5M turnover
Trading firms
6
Median headcount
Filed accounts
7,264
Verified directors
Across this cohort
Top companies using Google Maps in London
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOperates an online platform for residential property transactions, enabling users to search for homes for sale or rent and access related services including estate agent listings, mortgage brokerage,…
Serves UK residential property buyers, sellers, renters and homeowners, including people needing mortgages, conveyancing and estate-agent support during a home move.
Financial Health
HealthyHealthy · Hiring · 42% CAGR over 4y
Location
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Computed from 4 filingsOperates and manages a collection of branded and independent hotels and aparthotels. Provides short‑stay accommodation, group bookings and hospitality services for individual travellers and tour…
Serves individual travellers and group bookers seeking hotel accommodation in London, including leisure and business guests, tour organisers and public-sector bodies procuring temporary accommodation.
Financial Health
StrongStrong · Growing · 0% CAGR over 3y
Location
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Computed from 5 filingsOperates a group of traditional pubs offering alcoholic drinks, food menus, live music, sports screenings and events. Some venues include beer gardens and boutique guesthouse accommodation alongside…
Serves individual consumers and groups visiting pubs in London and beyond, including local residents, diners, drinkers, sports fans, live music audiences, event-goers and boutique guesthouse guests.
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
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Computed from 5 filingsOperates and manages city‑centre car parks, providing short‑ and long‑stay parking for visitors and commuters. Offers online parking search and booking, secure facilities with CCTV monitoring,…
Serves motorists, commuters, business travellers, tourists and shoppers seeking city-centre parking across UK locations including London, Edinburgh and Haywards Heath.
Financial Health
StrongStrong · Hiring · 16% CAGR over 5y
Location
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Computed from 2 filingsOperates a full-service hotel providing guest rooms and suites, on-site restaurants and bars, meeting and event facilities, and leisure amenities including a spa, swimming pool and fitness centre for…
Serves leisure travellers, families and city-break visitors to central London, plus corporate, government and agency bookers seeking accommodation and meetings/events space near Westminster and the…
Financial Health
StrongStrong · Hiring · 138% CAGR over 1y
Location
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Computed from 5 filingsOperates a chain of hotels providing short‑stay accommodation in compact guest rooms. Offers en‑suite rooms with beds, Wi‑Fi, televisions and climate control, along with on‑site cafés serving…
Serves leisure and short-stay travellers seeking affordable, centrally located hotel accommodation in London, Bath, Glasgow and Liverpool, including couples and city visitors wanting walkable access…
Financial Health
StrongStrong
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Computed from 3 filingsArranges accommodation and travel services for international students, including residence bookings for academic and short stays, booking management, and related support services for students,…
Serves students and parents, including international students, plus education agents and partner organisations arranging academic or short stays in London, Brighton, Leeds and Dublin.
Financial Health
StrongStrong · Profitable, Hiring · 46% CAGR over 2y
Location
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Computed from 3 filingsOperates and manages a network of Costa Coffee franchise stores, running retail coffee shops selling hot drinks and food. Works with landlords and property developers to open and operate new Costa…
Serves UK consumers visiting Costa Coffee and Itsu stores, while also engaging B2B partners including landlords, developers and investors with prime retail locations or capital for expansion.
Financial Health
StrongStrong · Profitable, Hiring · 22% CAGR over 2y
Location
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Computed from 5 filingsOperates residential and nursing care homes providing accommodation and personal care for older adults, including dementia, respite and palliative care. Manages multiple care facilities offering…
Serves older adults and people with nursing, dementia, respite or palliative care needs, along with their families and care decision-makers, seeking residential care homes in North and East London.
Financial Health
StableStable · -4% CAGR over 4y
Location
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Computed from 3 filingsOwns and operates a five-star hotel offering guest accommodation in rooms and suites, with on-site dining including a fine dining restaurant, bar, afternoon tea service, private dining, and meeting…
Serves affluent leisure and business travellers visiting central London, plus local and visiting diners, families celebrating occasions, and corporate or private event organisers seeking five-star…
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 2y
Location
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Computed from 5 filingsOperates self‑storage facilities offering rentable storage units for household and business use, including furniture, student, equipment, and document storage. Also sells packing materials and…
Serves UK consumers needing personal storage and businesses needing commercial storage, including movers, students, homeowners, home workers, online retailers, tradespeople, offices, and companies…
Financial Health
WeakWeak · -2% CAGR over 4y
Location
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Computed from 5 filingsOperates business centres offering serviced offices, studios and flexible workspace. Provides furnished office suites, shared facilities, breakout areas and IT infrastructure, with ready‑to‑use and…
Serves businesses of varied sizes seeking office and studio space in London and the Home Counties, including companies needing ready-to-use or tailored workplaces across towns such as Uxbridge,…
Financial Health
StableStable · -61% CAGR over 5y
Location
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Computed from 3 filingsOperates a conference and events venue offering multiple meeting rooms and halls for conferences, award ceremonies, dinners, receptions, filming and corporate events. Provides in‑house audio‑visual…
Serves businesses, associations and international organisations planning conferences, award ceremonies, receptions, networking events, Christmas parties and filming in central London, including…
Financial Health
StrongStrong · Profitable, Hiring · 13% CAGR over 2y
Location
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Computed from 4 filingsProvides private hire transport services including minicabs, airport transfers, minibuses, coaches, and chauffeur‑driven luxury vehicles such as limousines and executive cars. Offers on‑demand and…
Serves private passengers, groups and corporate account customers in London, including airport travellers, event attendees, wheelchair users and larger parties needing minibuses or coaches.
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 3y
Location
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Computed from 3 filingsOwns hotel properties and leases them to hotel operators or operates them under management agreements. Portfolio includes mid‑range to premium hotels marketed under international brands, generating…
Serves hotel operators, brand partners and hotel guests in the mid-range, upper-mid-range and premium hotel segments across 11 European countries, including business, airport, city-centre and resort…
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HealthyHealthy
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Computed from 5 filingsProvides live-in and domiciliary care services including support for elderly people, dementia care, disability assistance, reablement after illness or hospitalisation, and complex care for chronic…
Serves consumers and families needing home-based care, especially older people, people with dementia, disabilities or complex needs, and those recovering after illness, injury or hospital stays.…
Financial Health
HealthyHealthy · Hiring · 48% CAGR over 4y
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Computed from 3 filingsOperates an online platform that lists and enables booking of facilities such as sports halls, football pitches, swimming pools, classrooms, and event spaces, allowing users to search venues, view…
Serves consumers, sports clubs, community groups, tutors and event organisers seeking local facilities, alongside schools and venue managers looking to take bookings for their spaces.
Financial Health
HealthyHealthy · 0% CAGR over 2y
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Computed from 3 filingsProvides an online restaurant reservation platform and guest management software for hospitality venues. Supports restaurants with booking, table management and diner review systems, and undertakes…
Serves a two-sided market: restaurants, bars, wineries and hospitality venues of all sizes, plus consumers seeking restaurant bookings and dining options worldwide.
Financial Health
HealthyHealthy · Profitable · 3% CAGR over 2y
Location
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Computed from 5 filingsDevelops a mobile and web transport navigation application that provides journey planning across public transit, walking, cycling and other modes. Maintains transit data for cities and offers…
Sells to urban public transport users via its consumer app, and serves city governments, transport agencies and institutions needing journey planning and rider insights. Also targets brands and…
Financial Health
StrongStrong · -10% CAGR over 4y
Location
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Computed from 3 filingsOperates an online platform connecting individuals with self‑employed carers who provide live‑in, hourly, overnight, and domiciliary home care. Services include support for dementia, elderly care,…
Serves UK consumers and families arranging private home care for older adults, disabled people, children, and people with dementia, autism, Parkinson’s, mobility needs or post-operative support.
Financial Health
StrongStrong · Hiring · 50% CAGR over 2y
Location
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Computed from 5 filingsSupplies chilled and ambient food and drink products to the wholesale and retail trade, distributing beverages, snacks, dairy, bakery items, condiments and alcoholic drinks. Operates an online…
Sells B2B to food and drink trade businesses, serving wholesale buyers across varied retail, catering and hospitality settings, with delivery emphasis on customers within the M25.
Financial Health
StrongStrong · Growing · 2% CAGR over 4y
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Computed from 4 filingsOperates hospitality and events businesses providing event management, venue hire and catering services. Manages event venues and delivers corporate events, private celebrations and seasonal party…
Serves businesses, brands and private clients buying event management, catering and venue services, including corporate event planners and organisers of weddings, summer and Christmas parties, mainly…
Financial Health
StrongStrong · Hiring · 54% CAGR over 3y
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Computed from 3 filingsOperates a group of independent schools and nurseries providing early years, preparatory and secondary education. Supports school governance, staffing, curriculum development and operations across…
Serves parents and families seeking independent nursery, prep, all-through and SEND education for children, plus independent schools interested in joining a school group.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 9% CAGR over 2y
Location
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Computed from 5 filingsProvides property development services, planning and delivering residential-led developments including apartment buildings and mixed-use schemes. Works on design, construction and asset management of…
Targets homebuyers, residents and commercial occupiers seeking new homes and mixed-use spaces in prime London locations, with projects also engaging local authorities and regeneration stakeholders.
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 4y
Location
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Computed from 5 filingsSupports and coordinates a network of GP practices, delivering primary care services, patient access hubs, community health programmes and clinical research recruitment. Works with member practices…
Serves NHS GP practices, healthcare professionals and registered patients across Brent, including Kingsbury, Willesden and Wembley, focused on local primary care and community health needs.
Financial Health
StrongStrong · Growing, Hiring · 30% CAGR over 4y
Location
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Computed from 4 filingsProvides commercial property brokerage and advisory services, including listings for traditional and serviced spaces to rent or buy, property investment opportunities, occupier representation,…
Serves B2B commercial property tenants, office occupiers, landlords, buyers and investors, including organisations looking to rent traditional or serviced space and clients seeking occupier,…
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 3y
Location
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Computed from 5 filingsOperates residential care homes providing accommodation, personal care and support for older adults, including dementia care and short‑stay respite services. Facilities offer daily living assistance,…
Serves older adults and their families seeking residential, dementia or short-stay care, primarily through private care homes. Targets individuals needing later-life support and relatives involved in…
Financial Health
StrongStrong · Hiring · 32% CAGR over 4y
Location
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Computed from 5 filingsProvides English language education programmes for international students, including summer schools, intensive English courses and English‑plus activity programmes such as sports, performing arts and…
Serves international young people and the education partners, agents and group leaders who organise UK residential English language, sports and cultural programmes for them.
Financial Health
StrongStrong · Growing, Hiring · 52% CAGR over 4y
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Computed from 5 filingsProperty development company that plans, finances and delivers large-scale mixed‑use real estate projects, including office buildings, transport hub redevelopments, student housing and public realm…
Serves commercial occupiers, institutional investors, transport and public-sector stakeholders, and end users of large urban regeneration, office, student housing and rail-led schemes.
Financial Health
HealthyHealthy · -1% CAGR over 4y
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Computed from 3 filingsOperates specialist day schools providing education and support for children with special educational needs, including autism spectrum conditions and social, emotional and mental health needs.…
Serves families, carers and local authorities seeking day or residential specialist school places for autistic children and young people, and those with social, emotional and mental health needs,…
Financial Health
HealthyHealthy · Hiring · 22% CAGR over 2y
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Computed from 5 filingsHolding company for a group of specialist independent schools and colleges serving neurodivergent students. Owns and rents freehold school properties to subsidiary operators providing education and…
Serves parents, carers and families of neurodivergent children and young people aged 5–21 seeking specialist independent day or boarding education, including learners with dyslexia, dyscalculia,…
Financial Health
HealthyHealthy · Profitable, Hiring · 66% CAGR over 4y
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Computed from 3 filingsProvides creative workspace including private studios, shared studios and coworking desks. Converts and manages buildings as workspaces for artists and creative businesses, and runs community events,…
Serves B2B and independent creative professionals, artists, studios and small businesses seeking private studios, shared studios, desks and coworking in London and Devon.
Financial Health
HealthyHealthy · Hiring · 12% CAGR over 2y
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Computed from 5 filingsProvides estate agency and property management services including residential property sales, lettings, tenant placement and guaranteed rent schemes. Manages rental properties and temporary housing…
Serves property buyers and tenants, homeowners, private landlords, and local authorities with rental-sector and temporary-housing needs across London, especially East London.
Financial Health
WeakWeak · -71% CAGR over 4y
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Computed from 5 filingsInvests in, develops and manages real estate projects, including mixed‑use schemes comprising offices, retail space, hotels, residential and student accommodation. Involved in the redevelopment and…
Serves commercial occupiers, retail and leisure operators, hotel and healthcare providers, students, and residential buyers or tenants in UK city-centre mixed-use schemes, including London and the…
Financial Health
HealthyHealthy · 0% CAGR over 3y
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Computed from 5 filingsOperates day nurseries providing childcare and early years education for babies, toddlers and preschool children. Delivers Montessori-based learning, outdoor and forest school activities, meals, and…
Serves parents and families in London seeking nursery childcare and early years education for babies, toddlers and preschool children, including Montessori and outdoor learning settings.
Financial Health
HealthyHealthy · -1% CAGR over 4y
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Computed from 5 filingsProvides tool and equipment hire for construction, maintenance and site work, including access equipment, power tools, plant machinery, lighting, generators and safety equipment. Also supplies…
Serves construction contractors, tradespeople, site managers and maintenance teams, primarily trade account customers working on building, infrastructure, fit-out and property projects in London and…
Financial Health
HealthyHealthy · Profitable, Hiring · 2% CAGR over 5y
Location
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Computed from 3 filingsProvides out-of-home advertising through digital billboard displays, offering brands advertising space on roadside and urban screens and integrating campaigns into a wider media network via Backlite…
Serves brands, advertisers and media agencies seeking out-of-home advertising opportunities in high-traffic London locations.
Financial Health
StrongStrong · Growing, Hiring · 22% CAGR over 2y
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Computed from 3 filingsOperates a group of care homes providing residential, nursing, dementia, respite, and day care services. Offers 24‑hour care, medical support, and daily living assistance for older adults, with…
Serves older adults and their families seeking residential, nursing, dementia, respite or day care in Kent, Sussex and the South-East of England.
Financial Health
StrongStrong
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Computed from 5 filingsProperty developer specialising in urban regeneration and residential-led schemes. Repurposes commercial buildings and develops co-living, build-to-rent and mixed-use projects, including affordable…
Serves urban renters and co-living residents in UK cities, plus affordable housing providers and institutional partners involved in build-to-rent and mixed-use regeneration schemes.
Financial Health
HealthyHealthy · -63% CAGR over 4y
Location
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Computed from 5 filingsProperty developer that acquires land and develops residential housing projects, including apartment schemes. Designs and builds new homes with energy‑efficient features and shared amenities, and…
Sells to prospective homeowners and residential property buyers seeking 1, 2 and 3-bedroom new-build apartments in London areas such as Acton and Willesden Green.
Financial Health
StrongStrong · Growing, Hiring · 45% CAGR over 5y
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Computed from 5 filingsArranges holiday villa rentals across European destinations including Portugal, Spain, Greece, Croatia, and Italy. Provides a curated portfolio of private villas with booking assistance, availability…
Serves UK holidaymakers, families and groups seeking villa holidays in European destinations including Portugal, Spain, Greece, Croatia and Italy, with options for family, beach, luxury, accessible…
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 4y
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Computed from 5 filingsProvides guaranteed rent property management and letting services for residential landlords. Leases properties for fixed terms, manages tenants, maintenance and inventories, and covers void periods,…
Serves private residential landlords and property investors across London, including first-time landlords and portfolio landlords renting out residential properties.
Financial Health
StrongStrong
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Computed from 5 filingsSupplies wholesale food and drink products to cafés, delis, restaurants, hotels and pubs, including freshly squeezed and cold‑pressed juices, dairy and cheese, meat, fish, charcuterie, soups, sauces,…
Serves B2B food-service customers across London, including cafés, delis, restaurants, hotels, pubs, contract caterers, multi-site operators and other wholesalers.
Financial Health
StrongStrong · Hiring · 7% CAGR over 5y
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Computed from 5 filingsProvides booking and ticketing services for freight ferry and Channel Tunnel crossings across Europe. Offers route search, operator booking, customs clearance support, toll and bridge tickets, and…
Serves couriers, hauliers, manufacturers and other businesses moving vans, HGVs, abnormal loads, dangerous goods or event logistics across UK–EU and wider European ferry and tunnel routes.
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 4y
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Computed from 5 filingsProvides home care and support services for individuals in their own homes, including personal care, live‑in care, respite and night care, supported living, domestic support, medication assistance,…
Serves private individuals and families seeking care for loved ones, including older adults, children, people with disabilities, mental health needs, neurological conditions, or stroke recovery, plus…
Financial Health
StrongStrong · Growing, Hiring · 37% CAGR over 4y
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Computed from 3 filingsProvides residential nursing care and support services for older people and individuals with dementia or learning disabilities. Also delivers social care programmes including adoption and fostering…
Serves adults with learning disabilities, older people and people with dementia, children and young people in adoption or fostering contexts, plus families, carers and social care commissioners.
Financial Health
HealthyHealthy · Profitable, Hiring · 6% CAGR over 2y
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Computed from 3 filingsManages and rents luxury ski chalets and serviced apartments for holiday stays. Provides catered accommodation with on-site staff including chefs, hosts, housekeeping and drivers, along with…
Serves affluent leisure travellers, families, groups and corporate ski trip organisers booking luxury catered chalets or serviced apartments in French Alpine resorts such as Val d’Isère, Courchevel…
Financial Health
StrongStrong · Growing, Hiring · 25% CAGR over 2y
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Computed from 4 filingsProperty developer and building contractor that acquires land and existing properties for redevelopment, manages planning and construction, and delivers completed residential homes for sale or…
Serves private land and property owners seeking redevelopment, joint ventures or option agreements, plus residential buyers and tenants of completed homes across London and the South-East.
Financial Health
StrongStrong · Growing · 0% CAGR over 3y
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Computed from 5 filingsDesigns and retails women's designer fashion, including dresses, coats, knitwear, trousers, bags, shoes and jewellery. Sells seasonal collections and accessories through its official online store and…
Targets B2C luxury womenswear customers shopping for designer clothing, bags, shoes and accessories via the official online store and physical boutiques.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates day nurseries and pre‑school services providing childcare and early years education for children aged 3 months to 4 years. Offers structured learning activities, sensory play, trips, and…
Serves parents and families seeking nursery and pre-school places for children aged 3 months to 4 years in Buckhurst Hill and Hackney.
Financial Health
StrongStrong · Hiring · 8% CAGR over 4y
Location
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Key facts
About 7% of the trading cohort reports turnover above £5M (251 of 3,581 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (241 firms), so a sizeable share is in its first few filing cycles.
Site-publishing software appears across 69.1% of embedded web mapping users in London, pointing to a sizeable content-managed website base rather than only bespoke builds.
Measurement and marketing infrastructure is common: 42.9% run analytics tags and 32.3% run tag-management tooling alongside embedded web mapping.
Real Estate & Property is the largest detected sector tag at 19.7%, followed by Construction at 13.1%.
Field Services & Trades accounts for 9.2% of the cohort, while Travel & Hospitality accounts for 8.1%, both sectors where location and directions tend to sit close to conversion.
The median London embedded web mapping user has £580,130 in turnover and a headcount of 6, so the signal covers small employers as well as larger site operators.
What else do Google Maps users run?
Share of the 3,581 Google Maps-running UK companies where each technology was also detected. As of June 2026.
Who runs Google Maps in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£580.1K
Median UK turnover
7%
Above £5M turnover
241
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 6,362 companies, alongside financials and websites, in one Excel + CSV file.
How Google Maps usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Maps is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
Google Maps elsewhere
Frequently asked questions
How many companies in London use Google Maps?
How is Google Maps usage detected?
What kinds of companies use Google Maps in London?
What do Google Maps users in London also run?
How fresh is this data?
Can I get contact details for these companies?
Buy all 6,362 companies as a spreadsheet.
One Excel/CSV file with company details, websites and key data — yours to download and use.